FC Montlouis

What FC Montlouis does

FC Montlouis is a French amateur association football club founded in 1925 and based in Montlouis-sur-Loire, Indre-et-Loire (Centre-Val de Loire region). The club operates as a non-profit sports association under typical French association law (loi 1901) and runs a multi-tier football program spanning 14+ competitive teams across youth (U10 through U18), senior men's teams at National 2, Régional 3, Départemental levels, women's teams, and veterans squads. Its senior team achieved historic promotion to National 2 — the fourth tier of French football — in 2024 and successfully maintained that status in 2025-2026, marking the highest competitive level in the club's century-long history.

The club's operations are anchored at Stade Eugène Cholet (43 rue Descartes, 37270 Montlouis-sur-Loire), which serves as both home stadium and headquarters. FC Montlouis runs a community-oriented model with no proprietary technology platform; its digital presence is built on the Footeo website builder, which provides team information, match schedules, results, photo galleries, and partner listings. The club also operates a club store (Boutique du Club) and organizes the annual JDNP youth tournament honoring Jorge Das Neves Pereira. Guillaume Merlin serves as Director of Publication.

Revenue is generated through member subscriptions (licenses), sponsorship partnerships with 80+ local and regional businesses (including E. Leclerc, Banque Populaire, McDonald's, Super U, Burger King, Allianz), municipal and regional institutional support (Commune de Montlouis-sur-Loire, Conseil Départemental d'Indre-et-Loire, Région Centre-Val de Loire), and event organizing. The club is staffed by approximately 13 employees and operates with the smallest budget in National 2. Head coach Zakaria Tahri (a club product) led the team from July 2022 to May 2026 before departing; a new head coach was appointed on May 27, 2026. The club passed DNCG financial oversight in July 2026.

Name

FC Montlouis

Legal name

FC Montlouis

Website

https://fcmontlouis.footeo.com

Company type

Private

Operating status

Operating

Headcount range

11–50 employees

Short description

FC Montlouis is a French amateur football club founded in 1925 in Montlouis-sur-Loire, operating 14+ competitive teams from youth to National 2 (fourth tier) and serving the local community through membership subscriptions, sponsorships, and annual tournaments.

Ownership category

akta.pro rank

Product category

Amateur Football Club Services

NAICS

Sports Teams and Clubs (711211)

SIC

Services-Membership Sports & Recreation Clubs (7997)

akta.pro primary industry

Local Amateur Clubs & Community Sports Organizations (MPAKACAE)

Keywords

• Amateur football club
• Youth football academy
• Community football
• Football tournaments
• Club merchandise

Headquarters

HQ city

Montlouis-sur-Loire

HQ country

France

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Marketing or Sales

Distribution channels2 records

Marketing channels3 records

Core offering

FC Montlouis is an amateur football club based in Montlouis-sur-Loire, France, founded in 1925 and organized as a non-profit association with 13 staff. It fields a senior team competing in National 2 (4th tier of French football), runs a youth academy and lower-division adult teams (including Régional 3), sells club merchandise through a club store, and organizes community tournaments such as the annual JDNP.

Product overview

FC Montlouis is a football club website built on the Footeo platform. The club operates a multi-level structure with a senior National 2 team (having achieved historic promotion and maintained its first season at the fourth tier of French football), multiple youth academy teams (U10 through U18 competing at regional and district levels), and a veterans team. The site also features a club store and organizes the annual JDNP youth tournament. The digital presence is powered by Footeo's free website service for football clubs, with no standalone product offerings or proprietary technology.

Differentiator

Problem solved

Functional benefit

Products and services

• Senior competitive football team (National 2)

Quantifiable outcome

• Historic National 2 maintenance with smallest budget in the league

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

16 partnerships are on record, tiered core, major and minor.

• Montlouis-sur-Loire (Commune)coreGTM or Marketing PartnerThe municipality of Montlouis-sur-Loire is a key public partner that provides facilities, equipment, and support for club operations.
• Conseil Départemental de l'Indre-et-LoirecoreGTM or Marketing PartnerThe departmental council of Indre-et-Loire provides regional funding and institutional support for the football club.
• Région Centre-Val de LoirecoreGTM or Marketing PartnerThe Centre-Val de Loire regional council provides regional funding and institutional backing for the club's activities.
• E. Leclerc La Ville-aux-DamesmajorGTM or Marketing PartnerRegional hypermarket chain providing sponsorship support and retail partnership for the football club.
• Banque PopulairemajorGTM or Marketing PartnerBanking partner providing financial sponsorship and support to the club's operations.
• Soir de MatchmajorGTM or Marketing PartnerEvent sponsorship partner for match-day activities and club events.
• Super U Montlouis-sur-LoiremajorGTM or Marketing PartnerLocal supermarket chain providing sponsorship and retail partnership support.
• McDonald's (multiple locations)majorGTM or Marketing PartnerFast food chain with multiple franchise locations in the region providing sponsorship support.
• Burger KingmajorGTM or Marketing PartnerFast food chain providing sponsorship support to the football club.
• AllianzmajorGTM or Marketing PartnerInsurance company providing sponsorship support to the club.
• PFI Montlouis-sur-LoirecoreGTM or Marketing PartnerLocal partner that donated all trophies and medals for the JDNP 2025 youth tournament.
• GB Conseils & PatrimoineminorGTM or Marketing PartnerFinancial consulting and wealth management firm providing sponsorship support. Contact: David Gilbert.
• EC ConsultingminorImplementation/ SI/ Consulting PartnerTraining and consulting firm that supports sports clubs and club employees. Located in Loches.
• Paul MeunierminorGTM or Marketing PartnerLocal bakery and patisserie in Montlouis-sur-Loire providing sponsorship support.
• Touraine Renov'minorGTM or Marketing PartnerLocal renovation company specializing in climate control and heat pump solutions, operating since 2012.
• Touraine Sport FormationminorStrategic or Co-development PartnerSports training and education partner supporting the club's development programs.

Scale indicators4 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Saint-Pryvé Saint-Hilaire FC: Amateur football club based in Saint-Hilaire-Saint-Mesmin near Orléans, regularly competing in National 2 / National 3. Closely comparable in scale, regional identity, and small-budget National 2 footprint to FC Montlouis.
• SO Romorantin: Semi-professional French football club from Romorantin-Lanthenay (Loir-et-Cher), competing in the lower national divisions. Directly comparable to FC Montlouis as a small-town Centre-Val de Loire club operating with limited budgets in the National 2 / National 3 ecosystem.
• Hauts Lyonnais: Amateur football club from the Lyonnais region competing in National 2 / National 3 with a community-rooted model. Highly comparable to FC Montlouis in scope, pyramid structure, and reliance on a Footeo-style lightweight digital platform.
• US Boulogne: Historic football club from Boulogne-sur-Mer currently competing in the lower national divisions. Comparable to FC Montlouis as a club operating at National 2 level with a community-driven model and limited budget relative to fully professional clubs.
• FC Chambly: Football club from Chambly (Oise) that has competed in National 1 / National 2 with a modest budget and ambitious sporting project. Comparable to FC Montlouis in operating as a smaller-budget club punching above its weight in the French semi-professional pyramid.
• US Granville: Amateur football club from Granville, Normandy, with a track record of competing in National 2 and above despite limited resources. Similar structural profile to FC Montlouis as a small-town club reliant on local sponsorship and community.
• Andrézieux-Bouthéon FC: Amateur French football club from Andrézieux-Bouthéon (Loire) competing in National 2 / National 3. Comparable to FC Montlouis in operating a multi-team pyramid with a senior side at the same competitive level on a small budget.
• Bergerac Foot: Semi-professional football club from Bergerac (Dordogne) competing in the lower national divisions. Comparable to FC Montlouis in operating a small-budget senior team within the French amateur pyramid with a community-driven model.
• Stade Briochin: Football club from Saint-Brieuc (Brittany) competing in National 2. Comparable to FC Montlouis as a similarly small-budget, community-oriented club at the same competitive tier with a lightweight digital presence.

Regional players

• Tours FC: Regional football club based in Tours, the larger Centre-Val de Loire metropolis. Comparable as a regional peer in the same French administrative region as FC Montlouis, though operating at a higher competitive and budget tier historically.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks5 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/fc-montlouis

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about FC Montlouis