SOIR

What SOIR does

SOIR d.o.o. is a luxury event management agency headquartered in Zagreb, Croatia, operating in the MICE (Meetings, Incentives, Conferences, Events) segment. Founded by Iva Bubalo, who serves as Owner and Project Manager and brings 8+ years of industry experience and a Business Marketing degree, the company delivers end-to-end bespoke event planning for corporate clients (incentive trips, conferences, product launches, team-building) and high-net-worth individuals (weddings, milestone celebrations, private gatherings). Service modules span financial planning, location scouting, logistics management, travel organization and accommodation, catering, design and decor, entertainment, promotion (social media strategy, content creation, SEO, influencer partnerships), and production (photography, videography, livestreaming). The agency reports execution of 200+ events across 30+ countries spanning Southern, Western, Central, and Northern Europe, the Middle East (UAE), and South Asia (Maldives).

SOIR runs on a project-based professional services revenue model with quote-based, tailored pricing and no publicly disclosed standard tiers. The go-to-market is direct sales: enterprise and HNW clients engage via the company website, phone (+385 91 4646 405), or email ([email protected]), followed by personalized consultations. Distribution is entirely direct, with no intermediaries; marketing relies on an SEO-optimized website with country-specific portfolio pages, an active LinkedIn presence for B2B networking, Instagram for lifestyle content, an email newsletter, and a blog covering event planning topics. The technology layer is a web-based platform with social media integration and livestreaming capabilities, but there is no evidence of proprietary AI/ML, mobile applications, or APIs. The company is privately held, founder-owned, bootstrapped with no external funding rounds disclosed, and operates with 1-10 employees.

Founded circa 2015 (with one firmographic source citing 2021), SOIR is registered as a Croatian private limited company (SOIR d.o.o. for services, tourist agency) at Polanjšćak 15, Zagreb, with OIB 69336949458. The operating model is highly dependent on the founder's personal involvement and curated supplier network of premium venues, high-end hotels, and entertainment providers across its served geographies. No patents, certifications, regulatory actions, mergers and acquisitions, partnerships, or external investors are disclosed in the available data.

Name

SOIR

Legal name

SOIR d.o.o. for services, tourist agency

Website

https://soir.hr

Company type

Private

Founded year

2015

Operating status

Operating

Headcount range

1–10 employees

Short description

SOIR is a Zagreb-based luxury event management agency serving corporate MICE clients and high-net-worth individuals across 30+ countries, offering end-to-end bespoke event planning including logistics, travel, catering, design, entertainment, and digital production.

Ownership category

akta.pro rank

Product category

Luxury Event Management Services

NAICS

Convention and Trade Show Organizers (56192), Tour Operators (56152)

SIC

Services-Miscellaneous Amusement & Recreation (7990)

akta.pro industry

PRIMARYTHAHAFAA

All-in-One Event Registration & Event Management Suites

Travel & Hospitality/MICE (Meetings, Incentives, Conferences & Exhibitions)/Event Registration, Ticketing & Attendee Management Platforms

SECONDARYTHAHAKAD

Off-Premise / Mobile Event Catering

Travel & Hospitality/MICE (Meetings, Incentives, Conferences & Exhibitions)/Catering & Banqueting Services for Events

SECONDARYTHAHAFAH

Housing & Travel Booking + Registration (Integrated Event Housing)

Travel & Hospitality/MICE (Meetings, Incentives, Conferences & Exhibitions)/Event Registration, Ticketing & Attendee Management Platforms

Keywords

• Luxury event management
• MICE event planning
• Corporate event management
• Destination event services
• Bespoke event design

Headquarters

HQ city

Zagreb

HQ country

Croatia

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Others

Revenue model

1. Luxury Event Management Services: Full-service luxury event management including financial planning, location scouting, logistics management, travel organization, catering, design & decor, entertainment, promotion, production, and advisory services. Revenue is generated through project-based fees for bespoke event planning and execution, with services tailored to each client's vision and requirements.
2. Travel Organization & Accommodation Services: Handling all travel logistics including transportation, hotel reservations, and guest amenities as part of comprehensive event management.
3. Promotion & Marketing Services: Social media strategy, content creation, web design, SEO, online advertising, and influencer partnerships offered as part of event promotion services.

Go-to-market motion1 record

Distribution channels2 records

Marketing channels5 records

Core offering

SOIR is a luxury event management agency providing comprehensive planning and execution for high-end MICE events and bespoke private celebrations. The agency handles every aspect of event delivery—from financial planning, location scouting, and logistics management to travel organization, catering, design & decor, entertainment, promotion, production, and advisory services—across 30+ countries in Europe, the Middle East, and Asia.

Product overview

SOIR is a luxury event management agency offering a unified service platform rather than discrete products. The core offering is Luxury Event Management, which integrates multiple service modules including Financial Planning, Location Scouting, Logistics Management, Travel Organization and Accommodation, Catering & Banquet, Design & Decor, Entertainment, Promotion, Production, and Advisory services. All services are delivered by the SOIR team led by Iva Bubalo, providing end-to-end planning and execution for bespoke luxury events worldwide.

Differentiator

Problem solved

Functional benefit

Products and services

• Luxury Event Management Comprehensive end-to-end luxury event management service covering financial planning, location scouting, logistics management, travel organization and accommodation, catering & banquet, design & decor, entertainment, promotion (including social media strategy, content creation, web design, SEO, online advertising, and influencer partnerships), production (photography, videography, livestreaming), and advisory services. Serves corporate MICE clients (meetings, incentives, conferences, product launches, team-building events, company group trips, kick-off meetings, distributor meetings, industry forums, and sales force meetings) and high-net-worth individuals planning bespoke private celebrations such as weddings, honeymoons, and milestone events across 30+ countries.

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Scale indicators3 records

Recent moves5 records

Expansion highlights4 records

Direct peers

• Ovation Global DMC: Worldwide destination management company offering on-the-ground event logistics, venue access, and luxury experiences across 100+ destinations. Directly comparable to SOIR's cross-border luxury delivery model and premium supplier network across Europe, Middle East, and beyond.
• Banks Sadler: UK-headquartered corporate event management agency offering end-to-end meetings, conferences, and incentive programs for enterprise clients. Highly comparable to SOIR's full-service MICE model, with similar boutique agency scale and premium positioning.
• HelmsBriscoe: Largest meeting sourcing and site-selection firm globally, focused on hotel sourcing, meeting planning, and event management for corporate clients. Comparable to SOIR's location-scouting and end-to-end meetings services for enterprise MICE programs.
• ALTOUR: Luxury-focused corporate travel and event management company serving high-end enterprise and entertainment clients. Closely comparable to SOIR in premium positioning, white-glove service model, and emphasis on bespoke incentive and corporate event experiences.

Broad incumbents

• BCD Meetings & Events: Global corporate MICE management arm of BCD Group, organizing meetings, incentives, conferences, and events for enterprise clients worldwide. Comparable to SOIR in service offering, but operates at vastly greater scale with broader geographic footprint and proprietary technology.
• Reed Exhibitions: World's largest events organizer running hundreds of trade shows, conferences, and exhibitions annually. Comparable to SOIR's conference and corporate event expertise, but at massive scale, with in-house venue infrastructure and recurring event IP.
• Maritz Global Events: Long-established global meetings and events agency serving enterprise incentive travel and conferences. Comparable to SOIR's luxury event positioning and incentive trip focus, but with substantially larger teams, proprietary technology, and corporate account base.
• Travel Leaders Corporate: Corporate travel management division of Travel Leaders, offering meetings and event services as an extension of corporate travel programs. Adjacent incumbent comparable to SOIR for enterprise clients that bundle MICE with broader travel management needs.
• CWT Meetings & Events: Meetings, incentives, conferences, and events division of CWT, one of the largest global corporate travel and event management providers. Overlaps directly with SOIR's end-to-end MICE service model, but at enterprise scale with technology-enabled sourcing and reporting.

Regional players

• Eventive (Croatia/SEE event agency): Croatia-based event and destination management agency serving corporate and private clients across Southeast Europe. Most direct regional peer to SOIR, operating from the same Zagreb market with overlapping corporate MICE and luxury event client base.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks5 records

Key highlights5 records

Customer concentration

• LinkedInlinkedin.com/company/soirluxuryeventmanagement
• Instagraminstagram.com/soir_luxury_events

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about SOIR