Fundación Cecilia Rivadeneira

Name

Fundación Cecilia Rivadeneira

Legal name

Fundación Cecilia Rivadeneira

Website

https://fcr.org.ec

Company type

Private

Founded year

2004

Operating status

Operating

Headcount range

11–50 employees

Ownership category

akta.pro rank

Product category

Nonprofit Social Services (Pediatric Oncology Support)

NAICS

Voluntary Health Organizations (813212), Individual and Family Services (6241), Community Food and Housing, and Emergency and Other Relief Services (6242), Civic and Social Organizations (813410)

SIC

Services-Social Services (8300), Services-Membership Organizations (8600)

akta.pro primary industry

Community Health, Prevention & Health Education (BPAGACAC)

akta.pro secondary industries

Community Foundations (BPAGAKAB), Youth Mental Health, Counseling & Wellbeing (Education-Linked) Nonprofits (BPAGADAK), Entrepreneurship Foundations & Startup Basics (EDAMAHAA)

Keywords

• Childhood cancer support
• Nonprofit foundation
• Psychosocial care services
• Social entrepreneurship café
• Volunteer mobilization programs

Headquarters

HQ city

Quito

HQ country

Ecuador

HQ region

Latin America

Offices3 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure, Supply Chain

Revenue model

1. Donations and Charitable Contributions: Primary revenue stream from individual donations (domestic and international via wire transfer), corporate sponsorships, and annual national fundraising campaigns (colectas). Donations are transparently audited and 80 cents of every dollar is invested directly into programs.
2. Café de la Granja (Social Enterprise): A social entrepreneurship venture operating on foundation grounds that generates revenue through café sales (breakfasts, beverages, snacks). All proceeds support mothers of children with cancer and fund sustainable development projects for the foundation. Open Saturdays and Sundays with a full menu priced from $1.19 to $8.99.
3. Corporate Social Responsibility and Volunteer Programs for Companies: Companies engage the foundation for corporate volunteering, responsibility programs, and event sponsorships. The foundation offers structured CSR engagement, volunteer team-building activities, and cause-marketing partnerships with companies like Papa Johns, Banco Pichincha, and Ford Quito Motors.
4. Social Cause Merchandise and Product Sales: Sale of cause-related products and branded merchandise. Includes the 'Nueva Selección' merchandise campaign (t-shirts), symbolic virtual meal sales (Encebollado Virtual campaign at $10 minimum), and branded products at the Café de la Granja.

Pricing tiers

Go-to-market motion2 records

Distribution channels5 records

Marketing channels7 records

Core offering

Fundación Cecilia Rivadeneira is a nonprofit foundation that delivers an integrated ecosystem of psychosocial, educational, research, and social entrepreneurship programs for children and adolescents diagnosed with cancer in Ecuador and their families. Core deliverables are organized into four axes: emotional wellbeing (laughter therapy, dream fulfillment, hospital accompaniment), education (sports school, mobile library, performing arts, entrepreneurship training), research (annual socio-economic studies), and social enterprise (Café de la Granja). These programs are anchored at the 9,065 sqm Escuela Granja facility in Quito and complemented by national campaigns, mobile outreach, and virtual volunteering.

Product overview

Fundación Cecilia Rivadeneira is a non-profit organization (founded 2004) focused on transforming the lives of children diagnosed with cancer and their families in Ecuador. The organization operates a comprehensive ecosystem of programs organized around four action axes: Research (Háblame de ti research program), Education (Escuela Sociodeportiva, Biblioteca Ambulante, arts and entrepreneurship training), Emotional Health (Doctores Sonrisa, Juega Conmigo, Caravanas de la Alegría, Fuga de Ángeles, Cumpliendo Sueños), and Social Entrepreneurship (Café de la Granja). At its core is the Escuela Granja, a unique 9,065 sqm inclusive center in Quito serving as headquarters for these integrated programs. The foundation mobilizes over 15,000 volunteers nationally and operates primarily through donations and social enterprises.

Differentiator

Problem solved

Functional benefit

Brands

• Café de la Granja: A social entrepreneurship project of Fundación Cecilia Rivadeneira that provides employment to mothers of children with cancer. Located at the Escuela Granja facilities, open Saturdays and Sundays from 08:30 to 16:30, offering breakfasts and family activities.

Products and services

• Escuela Granja (Farm School)

Quantifiable outcome

• 80 cents of every donated dollar is invested directly into programs (health, education, research, entrepreneurship)
• +10 more outcomes

Named customers4 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

17 partnerships are on record, tiered minor and core.

• CONAVE (Corporación Nacional de Avicultores del Ecuador)minorStrategic or Co-development Partner · 21 August 20206-month cooperation agreement providing 500 eggs and 75 pounds of chicken meat monthly to Escuela Granja as social responsibility contribution, serving vulnerable families from provinces receiving cancer treatment in Quito.
• Liga Deportiva Universitaria (LDU Quito)minorGTM or Marketing Partner · 20 November 2018Donated USD 5,000 as part of the 'Tarjeta al Cáncer' campaign. Players visited Escuela Granja for an afternoon of art and games, painting scenery for the 'Argonautas de la Alegría' theater production.
• Ford Quito MotorsminorGTM or Marketing Partner · 24 March 2018Provided a new Ranger pickup truck (painted in foundation colors, branded 'Little Warriors') for 2 years to support program delivery and outreach across Ecuador. 70 company employees participated as corporate volunteers at Escuela Granja on the day of delivery.
• PriceWaterhouseCoopers (PWC)coreOthers · 1 January 2015Financial auditing services provided since 2015, producing favorable audit results that demonstrate the foundation's commitment to financial transparency and accountability.
• Fundación Real MadridcoreStrategic or Co-development PartnerAlliance to operate the Escuela Sociodeportiva (Sports School), the first program in Ecuador specifically for children with cancer and their siblings aged 7-17, promoting social inclusion through sports and resilient behaviors. Extended to Guayaquil via the Ministry of Sports at Parque Los Samanes.
• Impact DomaindatacoreStrategic or Co-development PartnerStrategic research partnership conducting comprehensive socio-economic studies on the impact of childhood cancer on families in Ecuador. Surveys applied in Quito, Guayaquil, Cuenca, Portoviejo, and Loja during 2020-2021 to inform program design and public policy.
• UNIR (Universidad Internacional de la Rioja)coreStrategic or Co-development PartnerUNIR provided financial contribution to FCR for construction of projects addressing social determinants of health. The alliance also aims to develop sustainable development programs benefiting families affected by childhood cancer. Funds channeled through Fundación Donation.
• Ministerio de Salud Pública del EcuadorcoreStrategic or Co-development Partner5-year Marco Cooperation Agreement signed to transform Escuela Granja into a specialized third-level ambulatory care center for children with catastrophic diseases. Children from Hospital Baca Ortiz receive outpatient chemotherapy and radiotherapy at the foundation's facilities, reducing COVID-19 exposure risk.
• Ministerio de Gobierno Ecuador / Cancillería EcuadorminorStrategic or Co-development PartnerGovernment coordination during COVID-19 pandemic to use Escuela Granja as a shelter and quarantine facility for frontline workers and migrants, demonstrating the foundation's role in national emergency response.
• Gobierno de Pichincha / Patronato San José QuitominorStrategic or Co-development PartnerProvided cleaning products (Patronato San José) and food baskets (Prefectura de Pichincha) for families sheltered at Escuela Granja during the COVID-19 pandemic.
• Little KickersminorStrategic or Co-development PartnerFootball training program for children with cancer at Escuela Granja, providing positive and fun introduction to sports through classes focused on physical and interpersonal skill development in a pressure-free environment.
• MambucominorStrategic or Co-development PartnerDance instruction program at Escuela Granja for children with cancer and their families, providing rhythmic enjoyment and family bonding through salsa and other dance styles.
• Metropolitan TouringminorGTM or Marketing PartnerSupported dream fulfillment program by providing travel experiences for children with cancer, including a Galápagos cruise trip for beneficiary Johan and his family aboard the Santa Cruz II.
• Patch AdamsminorStrategic or Co-development PartnerInternationally renowned physician and therapeutic clown visited Ecuador in 2006 to train and inspire the foundation's laughter therapy program, establishing the Doctores Sonrisa (Smile Doctors) program.
• Papa Johns EcuadorminorGTM or Marketing PartnerCorporate partner providing food donations and support for events at Escuela Granja, including pizza for year-end celebrations.
• Banco PichinchaminorGTM or Marketing PartnerCorporate sponsor whose logo appears on the foundation's partner acknowledgment section, providing banking services and financial support.
• ProdubancominorGTM or Marketing PartnerPrimary international correspondent bank for wire transfers and corporate sponsor, enabling international donations and appearing in partner acknowledgments.

Scale indicators11 records

Direct peers

• Fundación Natalí Dafne Flexer: Argentine nonprofit supporting children and adolescents with cancer and their families through psychosocial, educational, and economic support programs. Closely comparable Latin American peer with similar comprehensive family-centered mission.
• Fundación Nuestros Hijos: Chilean nonprofit supporting children with cancer and their families with holistic programs. Comparable Latin American peer operating a similarly integrated model of medical accompaniment, housing, and family support.
• Casa de la Amistad para Niños con Cáncer: Mexican nonprofit providing medical, emotional, and economic support to low-income children with cancer. Directly comparable in mission, beneficiary segment, and integrated service model across Latin America.
• Fundación Piero: Andean-region foundation supporting children with cancer through medical, educational, and family assistance programs. Directly comparable geographic and mission peer.

Broad incumbents

• Fundación Teletón: Major Latin American rehabilitation-focused nonprofit with comparable fundraising scale, volunteer mobilization, and government recognition patterns. While focused on rehabilitation rather than cancer, it represents a structural peer in how large Latin American nonprofits operate.
• Make-A-Wish International: Global nonprofit fulfilling wishes for children with critical illnesses, including cancer. Overlaps directly with FCR's 'Cumpliendo Sueños' dream fulfillment program and serves as an incumbent benchmark for cause-marketing scale.
• Ronald McDonald House Charities: Global nonprofit supporting families of hospitalized children, including those with cancer, via accommodation, family rooms, and care-mobile programs. Comparable in mission to keep families together during pediatric cancer treatment.
• St. Jude Children's Research Hospital: The largest U.S. pediatric cancer research and treatment institution. Operates broadly in the same beneficiary space (children with cancer) and represents a benchmark for integrated research, treatment, and family support models.

Others

• Fundación Pequeño Cottolengo: Ecuadorian nonprofit operating a residential care facility in Quito for vulnerable populations. Adjacent peer sharing the same Ecuadorian nonprofit ecosystem, donor base, and regulatory environment.

Emerging players

• ALMA (Asociación de Lucha Contra el Cáncer): Latin American cancer-focused nonprofit with psychosocial support and awareness programs. Partial overlap with FCR's cancer-focused mission, especially on patient accompaniment.

Market position

Strengths4 records

Weaknesses4 records

Key risks5 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/wilsonmerinor
• Instagraminstagram.com/wilsonmerinor
• LinkedInlinkedin.com/company/fundaci%C3%B3n-cecilia-rivadeneira

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles5 records

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Fundación Cecilia Rivadeneira