FC Sports Group

What FC Sports Group does

FC Sports Group, operating under the legal name CLBC Comercio de Materiais Esportivos EIRELI, is a Brazilian supplier and distributor of sports and fitness equipment headquartered in Curitiba, Paraná. Founded in 2010, the company operates a 5-person team and runs a dual-channel model: a direct-to-consumer e-commerce storefront (loja.fcsports.com.br) and a dedicated reseller/dealer portal (revendedor.fcsports.com.br), supplemented by direct sales via phone and WhatsApp Business.

The product portfolio spans strength equipment (dumbbells, kettlebells, barbells, weight plates, benches, racks), cardio machines (treadmills, ellipticals, ergometric bikes), functional training accessories (cable handles, pulleys, jump ropes, elastic bands), professional rubber flooring, and sports gear. The catalog combines FC Sports' own branded equipment with third-party brands including Embreex, Vollo, Proaction, ACTE, PSFIT, Penalty, Liveup, Equilibrio, SELECT, Pulser, and PRESTO. The technology backbone is the Tray e-commerce platform with standard Google Analytics tracking and email marketing automation through Dinamize and SharpSpring.

FC Sports generates revenue primarily through one-time hardware sales at both retail (e-commerce) and wholesale (reseller program) price points, denominated in Brazilian Reais and ranging from approximately R$19.90 for small accessories to R$9,678.90 for professional treadmills. The company serves five target segments — traditional gyms and fitness centers, CrossFit boxes, residential condominiums, construction developers, and entrepreneur-resellers — with a consultative sales motion that walks customers through equipment selection, quantity planning, and installation. The firm also operates a content-marketing blog targeting wholesale buyers and gym entrepreneurs. The company is privately held with no institutional investment disclosed.

Name

FC Sports Group

Legal name

CLBC Comercio de Materiais Esportivos EIRELI

Website

https://fcsports.com.br

Company type

Private

Founded year

2010

Operating status

Operating

Headcount range

1–10 employees

Short description

FC Sports Group is a Curitiba-based Brazilian supplier and distributor of sports and fitness equipment, serving gyms, CrossFit boxes, condominiums, builders, and resellers via an e-commerce store and a wholesale dealer portal with consultative sales support.

Ownership category

akta.pro rank

Product category

Fitness Equipment

NAICS

Sporting and Recreational Goods and Supplies Merchant Wholesalers (42391), Sporting and Athletic Goods Manufacturing (33992), Sporting Goods Retailers (45911)

SIC

Sporting & Athletic Goods, Nec (3949)

akta.pro primary industry

Fitness, Exercise & Gym Equipment Distribution (CRAOAJAG)

akta.pro secondary industries

Team Sports Equipment & Uniforms Retail (CRAMABAE), Team Sports Protective Gear & Sports Medicine Retail (CRAMAEAJ)

Keywords

• Fitness equipment
• Sports equipment
• Gym equipment
• Strength training gear
• Functional fitness accessories

Headquarters

HQ city

Curitiba, Paraná

HQ country

Brazil

HQ region

Latin America

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Technology or R&D

Revenue model

1. Sports Equipment Sales: Sale of sports equipment, accessories, functional and fitness products to gyms, studios, boxes, condominiums, builders, and resellers. Products include weight equipment, cardio machines, bars, benches, accessories, and more. Operates in both wholesale (atacado) and retail modes through e-commerce platform.
2. Reseller/Dealer Program: Revenue from resellers who purchase equipment for resale. The company provides consultancy support to help resellers set up their businesses and sell to end customers.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels5 records

Core offering

FC Sports Group supplies and distributes fitness and sports equipment in Brazil, serving gyms, studios, boxes, condominiums, builders, and resellers. The company offers a portfolio that includes dumbbells, kettlebells, bars, benches, cardio equipment, racks, functional accessories, flooring, and general sports equipment, supported by consultative sales, an e-commerce storefront, and a dedicated reseller portal.

Product overview

FC Sports Group is a Brazilian supplier of sports equipment and fitness accessories operating a business-to-business model. The company offers a comprehensive portfolio of strength training equipment (dumbbells, kettlebells, barbells, weight plates), cardio machines (treadmills, ellipticals, bikes), functional accessories (cable handles, pulleys, jump ropes, elastic bands), benches, racks, flooring, and sports equipment. The product line includes both FC Sports branded products and third-party brands (Embreex, Vollo, Proaction, ACTE, PSFIT, Penalty, Liveup, Equilibrio, SELECT, Pulser, PRESTO). The company also provides consulting services for gym setup and operates a reseller program for wholesale customers including condominiums, developers, and fitness retailers.

Differentiator

Problem solved

Functional benefit

Products and services

• Dumbbells
• Kettlebells
• Bars (Olympic / Weight Bars)
• Benches
• Cardio Equipment
• Racks / Power Racks
• Functional Accessories
• Gym Flooring
• Sports Equipment
• Gym Setup Consulting

Segments5 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration7 records

Feature1 record

Scale indicators1 record

Recent moves6 records

Expansion highlights5 records

Others

• Embreex: Brazilian treadmill and cardio equipment brand that FC Sports currently distributes. Relevant as a supplier relationship and as an adjacent equipment manufacturer competing for similar buyer wallets.

Emerging players

• Bio Ritmo: Brazilian premium fitness-club chain and a major downstream buyer of commercial fitness equipment. Relevant as both a potential large customer and an indicator of fitness-market trends in Brazil.

Direct peers

• Kikos: Established Brazilian manufacturer and distributor of fitness equipment including weight machines, benches, and accessories. Comparable as a domestic equipment supplier serving the same gym and studio customer base.
• Movement Fitness: Brazilian fitness equipment retailer and distributor serving gyms, condominiums, and resellers with a comparable catalog of strength, cardio, and functional equipment. Direct competitor in the same SMB gym-setup segment.
• Athletic Fitness: Brazilian supplier of fitness and gym equipment with own-brand product lines and distribution to gyms and resellers. Closely overlaps with FC Sports in product categories, target customers, and multi-channel distribution approach.
• Total Fitness Brasil: Brazilian distributor of commercial fitness equipment covering strength, cardio, and functional categories. Competes directly with FC Sports for gym and condominium accounts across Brazil.
• Premium Fitness: Brazilian commercial fitness equipment supplier offering similar product breadth to FC Sports, including strength, cardio, and accessories for gym operators. Direct competitor in the SMB and mid-market gym-equipment segment.

Broad incumbents

• Matrix Fitness: Commercial fitness-equipment manufacturer with broad strength, cardio, and group-training product lines distributed in Brazil. Overlaps with FC Sports' commercial gym offerings at a higher price/quality tier.
• Technogym: Premium global fitness-equipment brand with presence in premium Brazilian gyms, clubs, and corporate wellness. Represents the high-end competitive threat to FC Sports' aspiration upmarket.
• Life Fitness: Global leader in commercial fitness equipment with established distribution in Brazil. Competes with FC Sports in the upper tier of the Brazilian gym-equipment market with cardio and strength lines.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks5 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/fcsports19
• Instagraminstagram.com/fcsports.com.br
• LinkedInlinkedin.com/company/fc-sports

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about FC Sports Group