FC Sondhi & Company India Private Limited

What FC Sondhi & Company India Private Limited does

F.C. Sondhi & Co. (India) Pvt. Ltd. is a privately held, family-owned cricket equipment manufacturer headquartered at a 20-acre 'Garden Factory' campus on G.T. Road, Suranussi, Jalandhar, Punjab. The company was incorporated as an Indian private limited company in 1961 under post-independence Indianisation laws, tracing back to founder Mr. F.C. Sondhi's 1944 establishment of the predecessor firm in England. Cricket equipment manufacturing began in 1967 under Mr. P.C. Sondhi with a single skilled worker and one hand-sewing machine, and the company has since grown to 380-400 employees across manufacturing, R&D, quality, and support functions. Today the third generation, Mr. Rajeev Anurag Sondhi (since 1998), is also active in the business.

The company's core technical capabilities center on cricket bats (English Willow and Kashmir Willow lines), cricket balls, and a full range of protective equipment including batting gloves, keeping gloves, batting and keeping legguards, thigh pads, chest pads, arm guards, abdo-guards, and helmets, plus bags and accessories. Manufacturing is anchored by what the company describes as the most mechanized English Willow bat production facility in Asia, featuring Special Purpose Machines for precision and quality, in-house foam compression moulding, a raw-material testing laboratory (abrasion, breaking load, tear strength, colour fastness, stitch tear, impact), and a 16-check in-process QC system for cricket ball production. An on-site international-size cricket ground with a bowling machine supports field testing under realistic conditions.

FCS operates a dual business model. The primary revenue stream is OEM/contract manufacturing for three global cricket equipment brands - New Balance, Kookaburra, and Slazenger - across the UK, Australia, New Zealand, South Africa, and the West Indies, accounting for over 85% of production and exported under each customer's specifications. The secondary stream is direct-to-consumer and dealer-channel sales of the company-owned PROTOS sub-brand within India, sold through Amazon India, the company's own fcscricket.com storefront, and an expanding dealer network. Marketing is intentionally minimal, with the company preferring to pass cost savings to customers rather than invest in advertising or player endorsements. The company has received India's National Award for Outstanding Export Performance on four occasions and holds Grade A certifications from third-party audits covering technical, social accountability, and environmental standards.

Name

FC Sondhi & Company India Private Limited

Legal name

F.C.Sondhi & Co. (India) Pvt. Ltd.

Website

https://fcssport.com

Company type

Private

Founded year

1961

Operating status

Operating

Headcount range

1–10 employees

Short description

F.C. Sondhi & Co. (India) Pvt. Ltd. is a Jalandhar-based family-owned manufacturer of English and Kashmir Willow cricket bats, balls, and protective gear. It primarily serves as an OEM supplier to New Balance, Kookaburra, and Slazenger across global cricket markets, and also sells its PROTOS brand domestically.

Ownership category

akta.pro rank

Product category

Cricket Equipment Manufacturing

NAICS

Sporting and Athletic Goods Manufacturing (33992), Sporting and Athletic Goods Manufacturing (339920)

SIC

Sporting & Athletic Goods, Nec (3949)

akta.pro primary industry

Cricket Equipment Retail (CRAMAEAH)

Keywords

• Cricket equipment manufacturing
• OEM sports goods
• Willow cricket bats
• Protective cricket gear
• Cricket apparel accessories

Headquarters

HQ city

Jalandhar

HQ country

India

HQ region

Asia

Offices1 record

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Personnel, Supply Chain, Operations, Infrastructure, Technology or R&D, Marketing or Sales

Revenue model

1. OEM Manufacturing / Contract Manufacturing: Primary revenue stream from manufacturing cricket equipment for major international brands including New Balance, Kookaburra, and Slazenger. The company acts as original equipment manufacturer (OEM) producing custom cricket bats, gloves, legguards, and protective equipment according to customer specifications. Over 85% of production is exported.
2. PROTOS Brand Domestic Sales: Sales under the company's own PROTOS brand in the Indian domestic market through dealers, Amazon India, and direct website (fcscricket.com). The brand includes bats, gloves, legguards and accessories at various price points.

Go-to-market motion1 record

Distribution channels4 records

Marketing channels4 records

Core offering

FCS is a contract/OEM manufacturer of cricket equipment, producing English Willow and Kashmir Willow cricket bats, batting and wicket-keeping gloves, batting and wicket-keeping legguards, cricket balls, bags, helmets, and protective accessories for international brands. The company also sells its own PROTOS brand cricket equipment to Indian consumers through Amazon India, its own website, and a dealer network. Over 85% of production is exported to the UK, Australia, New Zealand, South Africa, and the West Indies.

Product overview

F.C. Sondhi & Co. (India) Pvt. Ltd. is a cricket equipment manufacturer established in 1961, specializing in top-quality cricket gear. The company operates as an OEM manufacturer for major international brands while also selling directly under its PROTOS brand in the Indian domestic market. The product portfolio centers around six core product categories: Bats (English Willow and Kashmir Willow varieties including Player's, Hurricane, Cyclone, Tornado, Whirlwind, Thunder, Lightning, SMU, Retro SMU, Twister, Typhoon, Blaster, Pro Painted, Technique Bat, Catching Bat, Plastic Bat, and Fibre Bat), Gloves (Batting Gloves in Supertest, Test Pro++, Xtralite, Ultralite, Superlite, County, and Select tiers, plus Keeping Gloves in Test Pro++, Select, and Split Leather), Legguards (Batting Legguards in Test Pro++, Xtralite, Ultrite+, Select, and Club levels, plus Keeping Legguards in Select), Balls, Bags (including Standup Wheelie Bag, Wheelie Bag, Large Wheelie Holdall, Camo Large Duffle Bag, Small Wheelie Holdall, Large Back Pack, Junior Back Pack, Pro Bac Pac, Pro Indi, and Padded Bat Cover), and Accessories (Flashing Wickets, Wooden Stumps Set, Target Stump, Bat Mallet, Gripping Cone, Lower Body Protector, Moulded Chest Pad, various Thigh Pads, Moulded Arm Guard, Abdominal Guard, Bat Oil, Cricket Helmets, Caps, Sunhat, Bat Grips, Glass Fibre Roll, Anti Scuff Sheet, Socks, and Wicket Keeping Inners). The company exports over 85% of its production to UK, Australia, New Zealand, South Africa, and West Indies while maintaining a domestic presence through Amazon India and the PROTOS dealer network.

Differentiator

Problem solved

Functional benefit

Brands

• PROTOS: Home market brand for cricket equipment sold in India. The PROTOS brand received greater response than expected and the dealer network is expanding rapidly.

Products and services

• Cricket Bats (English Willow and Kashmir Willow) Top-grade English Willow and Kashmir Willow cricket bats manufactured across multiple product tiers for professional, club, and recreational players, plus plastic and fibre bat alternatives for practice and casual use. Designed for international cricket brands and the domestic PROTOS brand.
• Cricket Gloves (Batting and Wicket-Keeping) Professional and recreational cricket batting gloves (Supertest, Test Pro++, Xtralite, Ultralite, Superlite, County, Select tiers) and wicket-keeping gloves (Test Pro++, Select, Split Leather) offering protection and grip for batters and wicket-keepers.
• Cricket Legguards (Batting and Wicket-Keeping) Professional and recreational cricket batting legguards (Test Pro++, Xtralite, Ultralite+, Select, Club tiers) and wicket-keeping legguards (Select tier) providing leg protection for batters and wicket-keepers.
• Cricket Balls

Quantifiable outcome

• Deliveries scheduled at 90 days ex-factory for initial/bulk orders and 60 days for additional/smaller orders - matching Far East delivery standards
• +3 more outcomes

Named customers3 records

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature5 records

Partnerships

Six partnerships are on record, tiered minor and core.

• SGFI (School Games Federation of India)minorOthersFCS is a member of SGFI (www.sgfi.org), supporting the promotion of sports among school children in India.
• GOONJminorStrategic or Co-development PartnerFCS runs the Jalandhar Collection Center for GOONJ (www.goonj.org), a humanitarian organization focused on urban-rural resource exchange.
• New Balance (Global)coreOEM/ Whitelabel/ Licensing PartnerOEM manufacturing partner for New Balance cricket equipment across Australia, India, New Zealand, South Africa, and UK markets. Products include bats, gloves, legguards and accessories.
• Kookaburra (Global)coreOEM/ Whitelabel/ Licensing PartnerOEM manufacturing partner for Kookaburra cricket equipment in Australia, New Zealand, South Africa, and UK markets.
• Slazenger (Global)coreOEM/ Whitelabel/ Licensing PartnerOEM manufacturing partner for Slazenger cricket equipment in Australia and UK markets.
• Satya Bharti SchoolminorStrategic or Co-development PartnerF.C. Sondhi & Co. has been supporting Satya Bharti school at Hussainpura (Punjab) by contributing Rs. 10,00,000 annually for education of underprivileged children.

Scale indicators6 records

Recent moves7 records

Expansion highlights5 records

Broad incumbents

• Gray-Nicolls: UK-based cricket brand manufacturing bats, gloves and protective gear with international distribution. Comparable to FCS in cricket-specialist manufacturing and brand-led product portfolios across the same product categories.
• MRF Cricket: Cricket equipment division of the diversified MRF Group, producing premium bats. Comparable to FCS in Indian cricket equipment manufacturing with strong domestic brand presence and willow bat expertise.
• Gunn & Moore (GM): UK-based cricket equipment brand and manufacturer with a global player endorsement portfolio. Comparable to FCS as a heritage cricket brand with manufacturing operations across bats, gloves and protective equipment.

Others

• Kookaburra Sport: Australian cricket brand and ball manufacturer, currently an FCS OEM customer. Comparable to FCS in cricket equipment category leadership but operating as a brand-side buyer rather than pure OEM manufacturer.
• New Balance Cricket: Global sports brand with a cricket equipment line, currently an FCS OEM customer. Relevant as both an ecosystem buyer (FCS's largest OEM partner) and as a brand-side participant in the same cricket equipment market.
• Slazenger Cricket: UK heritage cricket brand and FCS OEM customer. Relevant as a brand owner participating in the same cricket equipment category with manufacturing partnership overlap.

Direct peers

• Spartan Sports: Indian cricket equipment manufacturer producing bats, gloves and accessories. Comparable to FCS as a direct competitor in OEM and branded cricket equipment, particularly in value-tier willow bat segments.
• Sanspareils Greenlands (SG): India's most established cricket equipment brand and manufacturer, producing bats, gloves and protective gear. Closely comparable to FCS as a major Indian cricket equipment manufacturer with overlapping OEM and branded product offerings.
• Sareen Sports Industries: Indian manufacturer of cricket equipment, including bats and protective gear, with significant OEM operations for global brands. Highly comparable as a Jalandhar-region peer competing in the same OEM cricket manufacturing category as FCS.
• BDM International: Indian manufacturer of cricket equipment and protective gear serving both domestic and international markets. Comparable to FCS in OEM manufacturing capabilities and export orientation in the cricket category.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/watch?v=1FeU5atxpsY
• Facebookfacebook.com/FCScricket
• Instagraminstagram.com/fcscricket
• LinkedInlinkedin.com/company/fc-sondhi-&-company-india-private-limited

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about FC Sondhi & Company India Private Limited