Sareen Sports Industries

What Sareen Sports Industries does

Sareen Sports Industries is an India-based, privately held sporting-goods company founded in 1969 and headquartered in Meerut — the historic manufacturing center for cricket bats and equipment in South Asia. The company sells cricket bats, balls, equipment, apparel, and accessories, with a direct-to-consumer online storefront at sstoncricket.com serving as its primary digital sales channel.

The firm's product portfolio spans the core cricket categories (bats, balls, protective and training equipment) and extends into apparel and accessories, suggesting an attempt to widen basket size and capture share-of-wallet from existing cricket consumers. Operating from Meerut provides access to the regional artisan base of bat-willow craftsmen and the established supply chain that has made the city the global center of cricket bat production, though no quantitative data on production volume, capacity, or unit economics is available in the input material.

The business model is a hybrid of legacy sporting-goods manufacturing and distribution combined with direct e-commerce. No pricing structure, customer segment breakdown, distribution partner list, or revenue figures are disclosed, which materially limits any deeper economic analysis. There is no indication of funding history, ownership structure, management team composition, marketing channels, or technology stack in the source data, so the company's strategic posture beyond its DTC storefront cannot be characterized with confidence.

Name

Sareen Sports Industries

Website

https://sstoncricket.com

Company type

Private

Founded year

1969

Operating status

Operating

Short description

Sareen Sports Industries is a privately held India-based cricket equipment manufacturer founded in 1969 in Meerut, selling bats, balls, equipment, apparel, and accessories directly through its online store sstoncricket.com.

Ownership category

akta.pro rank

Product category

Cricket Equipment

NAICS

Sporting Goods Retailers (45911), Sporting Goods Retailers (459110)

SIC

Sporting & Athletic Goods, Nec (3949)

akta.pro primary industry

Cricket Equipment Retail (CRAMAEAH)

Keywords

• Cricket equipment
• Cricket bats
• Sports apparel
• Cricket accessories
• Sports manufacturing

Headquarters

HQ city

Meerut

HQ country

India

HQ region

Asia

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales

Core offering

Sareen Sports Industries manufactures and sells cricket bats, cricket balls, cricket equipment, apparel, and accessories under its own brand. The company markets these products directly to consumers through its online store at sstoncricket.com. The business is a traditional sporting-goods manufacturer based in Meerut, India, with operations dating back to 1969.

Differentiator

Problem solved

Functional benefit

Products and services

• Cricket Bats

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Recent moves3 records

Expansion highlights3 records

Direct peers

• MRF Sports: Cricket equipment division of MRF, a major Indian conglomerate, producing premium cricket bats, balls, gloves, and pads. Competes directly in the same retail and team-sponsorship channels as Sareen Sports.
• Kookaburra Sport: Australian-headquartered cricket equipment brand with global distribution in bats, balls, and protective gear. Comparable product breadth and target customer (club, school, professional cricketers), competing in both India and export markets.
• Gunn & Moore: English heritage cricket bat and equipment maker supplying professional players and retail. Comparable product mix (bats, protective equipment, apparel) and similar premium positioning to Sareen Sports.
• Gray-Nicolls: Historic English cricket brand (est. 1855) producing bats, pads, gloves, and apparel. Direct competitor in premium cricket equipment, with overlapping customer base of club and professional cricketers.
• Deluxe Sports Company (DSC): Indian cricket equipment brand producing bats, balls, gloves, pads, and apparel, sold via online and retail channels. Closely comparable mid-market cricket specialist competing in the same price and product tiers.
• Sanspareils Greenlands (SG): India's largest cricket equipment brand, also based in Meerut, manufacturing bats, balls, protective gear, and apparel. Direct head-to-head competitor in the same product categories, customer base, and distribution channels.

Broad incumbents

• Puma Cricket: Multinational sportswear company with a dedicated cricket line including footwear, gloves, and apparel. Overlaps with Sareen Sports on the apparel and accessories side, especially in team-sponsorship-driven demand.
• Adidas Cricket: Global sportswear giant with a cricket-specific product line (batting pads, gloves, shoes, apparel). Competes in the apparel and accessories portion of the category with massive marketing and sponsorship firepower.

Emerging players

• Cricket Store Online: US-based pure-play online cricket retailer offering bats, balls, protective gear, and apparel from multiple brands. Comparable D2C e-commerce model targeting the diaspora and growing US cricket market, with a multi-brand catalog approach.
• New Balance Cricket: Global athletic brand building presence in cricket through athlete sponsorships and cricket-specific footwear and apparel. Partial overlap with Sareen Sports in the apparel/accessories portion of the basket.

Market position

Strengths3 records

Weaknesses3 records

Competitive moat3 records

Key risks4 records

Key highlights4 records

Customer concentration

• LinkedInlinkedin.com/company/sareen-sports

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Sareen Sports Industries