FC Thun AG
FC Thun AG is a private Swiss football club operating men's, women's, and youth teams out of the 10,000-capacity VISANA STADION in Thun, Switzerland. It serves individual fans, corporate sponsors, event clients, and families through ticketing, hospitality, merchandise, and venue rental.
- Company typePrivate
- Founded1898
- HeadquartersThun, Switzerland
- Headcount51–100
- GTM typeB2B and B2C
- OfferingServices
What FC Thun AG does
FC Thun AG is a private Swiss football club operating the professional men's and women's teams, a youth academy, and the VISANA STADION event venue in Thun, Switzerland. Founded in 1898 as Verein FC Thun Berner Oberland and structured as an Aktiengesellschaft (corporation), the club currently competes in the Swiss Super League after winning the 2024/25 Challenge League and has qualified for the UEFA Champions League Qualifying Round 2 in July 2026. The club operates a 10,000-capacity stadium across 12,800 m\u00b2 of event space, ticketing through its own Ticket-Onlineshop and Ticketcorner AG, and a digital ecosystem spanning website, social media, mobile app, and the Volltreffer prediction game.
The business model is diversified across seven revenue streams: ticket sales (single matches CHF 15-95, season cards CHF 180-950), sponsorship and advertising (LED, banners, kit, naming rights with Platinum partner Visana), hospitality memberships (Club 1898 CHF 1,998, Business Club Eiger CHF 6,250), merchandise (Fanshop at fcthunshop.ch), event venue rental (corporate events, stadium tours, diploma ceremonies), Kids Camps (CHF 299, co-organized with Borussia M\u00f6nchengladbach), and equity capital through a share issuance. The club serves four primary customer segments: individual fans and supporters, business and corporate partners (hospitality and sponsorship), families and youth (Kids Club, Special Training), and external event organizers.
The club is supported by ~65 employees, a network of ~20 official partners across Platinum/Gold/Silver/Bronze tiers, and four community organizations (Verein FC Thun, Club 1898, Club der Freunde, H\u00e4rzbluet). A capital increase round closed on February 26, 2025, to fund ongoing operations. The leadership team includes dedicated sales heads for sponsoring (Leandro Tillmann, Daniel Keller), hospitality (Jael Jost), ticketing (Samuel Gammenthaler), events (Nina Kernen), and media (Timo Kuhn, Patricia Greber).
FC Thun AG firmographics
Firmographics- Name
- FC Thun AG
- Legal name
- FC Thun AG
- Website
- https://fcthun.ch
- Company type
- Private
- Founded year
- 1898
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Short description
- FC Thun AG is a private Swiss football club operating men's, women's, and youth teams out of the 10,000-capacity VISANA STADION in Thun, Switzerland. It serves individual fans, corporate sponsors, event clients, and families through ticketing, hospitality, merchandise, and venue rental.
- Ownership category
- akta.pro rank
FC Thun AG industry classification
Industry- Product category
- Professional Football Club Services
- NAICS
- Sports Teams and Clubs (711211), Promoters of Performing Arts, Sports, and Similar Events with Facilities (711310)
- SIC
- Services-Membership Sports & Recreation Clubs (7997)
- akta.pro primary industry
- Professional & Major League Stadiums (MPAKAEAA)
- akta.pro secondary industries
- Sports & Arena Event Venues (Stadiums, Arenas) (THAHAAAF), Venue & Facility Sponsorship (Naming Rights, Venue Partners) (MPAKALAC), Team Sports Matches (Club & National) (MPAGAMAB)
Keywords
Where FC Thun AG is headquartered
LocationHeadquarters
- HQ city
- Thun
- HQ country
- Switzerland
- HQ region
- Europe
Offices1 record
Markets served
FC Thun AG business model
Business model- GTM type
- B2B and B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure
Revenue model
- Ticket Sales: Revenue from single-match tickets and season cards for men's and women's home games, including UEFA competition matches. Ticket categories include standing, seated, family corner, and hospitality. Additional fees include city security surcharge of CHF 1.50 per ticket and 2.6% VAT.
- Sponsorship & Advertising: Corporate sponsorship packages including LED advertising boards, LED screens, fixed/soft banners, kit (jersey) sponsorship, naming rights, patronages during matches, digital advertising, and youth development sponsorship.
- Hospitality & Memberships: Premium hospitality memberships (Club 1898, Business Club Eiger), VIP arena lounge access, match-day catering, and corporate event hosting in stadium lounges and pitch areas.
- Merchandise & Fanshop: Sale of official merchandise including replica kits, scarves, autograph cards, and limited-edition items through the physical and online Fanshop (fcthunshop.ch).
- Event Venue Rental: Revenue from renting stadium spaces (lounges, pitch, corridors, media center) for corporate events, assemblies, Christmas dinners, diploma ceremonies, concerts, exhibitions, and stadium tours.
- Kids Programs: Revenue from Kids Camps (CHF 299 per participant) co-organized with Borussia Mönchengladbach, and membership programs (Kids Club CHF 50, Youth CHF 100, Adult CHF 200).
- Equity Capital (Stock): The club raised capital through a share issuance closed on 26 February 2025. Shares are not currently available for individual purchase.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| One time/ perpetual license | Pay-as-you-go | Single match tickets for men's games range from CHF 15 to CHF 95 depending on sector and match importance. |
| Subscription | Annual | Season cards for men's games 2026/27 range from CHF 180 to CHF 950. |
| Subscription | Annual | Women's season cards 2026/27 at reduced pricing vs. men's. |
| Subscription | Annual | Fan membership tiers: Kids Club (CHF 50), Youth 15-17 (CHF 100), Adult 18+ (CHF 200) per season. |
| Subscription | Annual | Business Club Eiger full season: CHF 6,250 + VAT; Business Club Eiger 9 games: CHF 3,300 + VAT. |
| Subscription | Annual | Club 1898 membership (Blüemlisalp): CHF 1,998 + VAT per season, or CHF 169 per single match. |
| Unit Pricing | Pay-as-you-go | Kids Camp participation fee: CHF 299 per child per camp. |
| Unit Pricing | Pay-as-you-go | Stadium tours: CHF 240 flat for up to 15 persons; CHF 16/adult and CHF 12/child from 16 persons. |
| Unit Pricing | Pay-as-you-go | General/Shareholder Meeting packages: Basic CHF 19/person + VAT; Exclusive CHF 69/person + VAT. |
| Unit Pricing | Pay-as-you-go | Diploma ceremony in Arena Lounge: from CHF 1,790 + VAT. |
| Subscription | Annual | Soft advertising banners: Tor side CHF 28,800/season (men); Coaching zone CHF 18,000/season (men). |
| Subscription | Annual | LED screen advertising: full season men CHF 36,000; per game men CHF 2,400. |
| Subscription | Annual | LED band advertising: regional 2x22m CHF 6,000; TV fullboard 248m CHF 93,600 per season. |
Go-to-market motion1 record
Distribution channels6 records
Marketing channels8 records
FC Thun AG product offering
Product offeringCore offering
FC Thun AG operates a professional football club fielding men's (Swiss Super League) and women's (NLB) teams, plus a youth academy, hosting home matches at the VISANA STADION in Thun. Core commercial offerings include single match and season tickets, Arena Lounge and Club 1898 hospitality memberships, kids camps in partnership with Borussia Mönchengladbach, official merchandise through the Fanshop, corporate sponsorship packages (LED, banners, naming rights), and event venue rental of stadium lounges, media center, and pitch for corporate and public events.
Product overview
FC Thun AG operates primarily as a professional football club with a multi-level product portfolio. The core offerings include the men's first team competing in the Swiss Super League and UEFA competitions, the women's team in NLB, and youth academy programs. Ticket products include single match tickets, season tickets for both men's and women's teams, and various hospitality packages (Arena Lounge, Club 1898). The club also operates VISANA STADION as an event location offering corporate event hosting, stadium tours, and room rentals. Additional products include Kids Camps in partnership with Borussia Mönchengladbach, the Volltreffer prediction game, ticket second market, fanshop merchandise, and corporate sponsoring/advertising packages. The product ecosystem is interconnected through the ticketing platform (Eventim), membership programs, and digital fan engagement tools.
Differentiator
Problem solved
Functional benefit
Products and services
- FC Thun Men's First Team
- FC Thun Women's Team
- Youth Academy (Nachwuchs)
- Season Tickets Men's Team (Saisonkarten Männer)
- Single Match Tickets Men's Games (Einzeltickets)
- Season Tickets Women's Team (Saisonkarten Frauen)
- Arena Lounge Hospitality
- Club 1898 Hospitality Membership
- Kids Camps
- Fan Membership Programs (Kids Club / Youth / Adult)
- VISANA STADION Event Location Rental
- Stadium Tours (Stadionführungen)
- Volltreffer Tippspiel (Prediction Game)
- Ticket Second Market (Zweitmarkt)
- FC Thun Fanshop (Merchandise)
- Corporate Sponsorship Packages
- Business Club Eiger Hospitality Membership
- International Match Tickets (UEFA)
Quantifiable outcome
- VISANA STADION capacity: ~10,000 spectators for football matches; up to 20,000 standing for concerts.
- +2 more outcomes
Companies that use FC Thun AG
Customer profileNamed customers6 records
Segments4 records
Ideal customer profiles4 records
FC Thun AG technology and API
TechnologyAPI detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature1 record
FC Thun AG partnerships and signals
Strategic signalPartnerships
Eleven partnerships are on record, tiered core and minor.
- VisanacoreVisana is the Platinum Partner and title sponsor of VISANA STADION. The health insurance company provides primary stadium naming rights and serves as the main sponsor for the club's home venue. Visana also powers the 'Volltreffer' prediction game.
- Borussia MönchengladbachcoreAnnual co-organization of Kids Camps at multiple locations in the Thun region. Borussia Mönchengladbach provides brand association, training methodology, and coaching expertise. FC Thun provides local organization and facilities.
- MacroncoreEquipment supplier providing official kit, training gear, and apparel for all FC Thun teams. Macron is a recognized sportswear brand providing kit sponsorship.
- Autohaus von KänelminorMedical/automotive partner providing vehicle sponsorship and support for FC Thun operations.
- BEKB (Bernische Kantonalbank)minorRegional cantonal bank serving as a Bronze/Medical partner, providing financial services sponsorship and brand visibility at stadium.
- BEKB (Bernische Kantonalbank)minorPremium Gold partner and official automotive partner of FC Thun.
- Ticketcorner AGcoreOfficial ticketing partner. Provides retail outlet network and hotline for match ticket sales. Additional fees apply per transaction.
- HüttenzauberminorCatering partner providing food and beverage services at home matches and stadium events. Also sponsors the 'Hüttenzauber Lounge' event space.
- FrutigerminorRegional services company serving as a Gold partner, providing operational sponsorship support.
- Club 1898minorSupporting club founded 1989 with ~60 members. Annual membership fees (CHF 1,898) fund the youth academy. Members meet at Club 1898 local on match days.
- Verein FC Thun Berner OberlandminorParent club founded 1898 with ~300 members, running a 5th division men's team. Provides voluntary support and community foundation for FC Thun AG.
Scale indicators5 records
Recent moves6 records
Expansion highlights5 records
FC Thun AG competitors and assessment
Company assessmentDirect peers
- BSC Young Boys: Bern-based Swiss Super League club and domestic title leader. Directly comparable as a top-flight Swiss football club competing in the same league and serving an overlapping Bern-region supporter base.
- FC Basel: Historic Swiss Super League club and rival of FC Thun. Directly comparable as a professional Swiss football club with similar sponsorship, ticketing, and event-venue business model.
- FC St. Gallen: Swiss Super League club based in eastern Switzerland. Comparable as a professional Swiss football club with similar regional identity-driven fan base and Super League commercial profile.
- FC Luzern: Swiss Super League club at Swissporarena. Comparable as a mid-tier professional Swiss football club with similar match-day, sponsorship, and youth development operations.
- FC Winterthur: Swiss club recently promoted to the Super League alongside FC Thun. Directly comparable as a recently promoted Swiss football club of similar scale navigating top-flight economics.
- FC Lausanne-Sport: Swiss Super League club serving the Lausanne region. Comparable as a professional Swiss football club with similar scale, multi-revenue streams, and Super League competitive dynamics.
- FC Sion: Swiss Super League club based in Valais. Directly comparable as a Swiss top-flight football club competing for similar mid-table positioning, sponsorship, and fan engagement economics.
- FC Servette: Swiss Super League club based in Geneva and a known player-trading partner (Leyla Laubscher). Directly comparable as a top-flight Swiss football rival with overlapping women's football operations.
- FC Lugano: Swiss Super League club based in Ticino. Directly comparable as a mid-tier professional Swiss football club with stadium-led match-day and sponsorship economics.
- FC Zurich: Swiss Super League club playing at Letzigrund. Comparable as a top-flight Swiss football competitor with similar match-day, sponsorship, and hospitality revenue streams.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
FC Thun AG social profiles
Digital presenceFC Thun AG financial estimates
Financial estimateRevenue estimate
Valuation estimate
FC Thun AG leadership team
Management profileNumber of profiles
Profiles11 records
FC Thun AG funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
FC Thun AG M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about FC Thun AG
What does FC Thun AG do?
FC Thun AG operates a professional football club fielding men's (Swiss Super League) and women's (NLB) teams, plus a youth academy, hosting home matches at the VISANA STADION in Thun. Core commercial offerings include single match and season tickets, Arena Lounge and Club 1898 hospitality memberships, kids camps in partnership with Borussia Mönchengladbach, official merchandise through the Fanshop, corporate sponsorship packages (LED, banners, naming rights), and event venue rental of stadium lounges, media center, and pitch for corporate and public events.
Is FC Thun AG a public or private company?
FC Thun AG is a private company. It is classified as unknown and is currently operating.
When was FC Thun AG founded?
FC Thun AG was founded in 1898. It employs 51 to 100 people.
Where is FC Thun AG based?
FC Thun AG is headquartered in Thun, Switzerland, in the Europe region.
How does FC Thun AG make money?
Seven revenue lines are on record. Ticket Sales are the primary driver. The others are sponsorship & Advertising, hospitality & Memberships, merchandise & Fanshop, event Venue Rental, kids Programs and equity Capital (Stock).
Who are FC Thun AG's main competitors?
Direct peers on record are BSC Young Boys, FC Basel, FC St. Gallen, FC Luzern, FC Winterthur, FC Lausanne-Sport, FC Sion, FC Servette, FC Lugano and FC Zurich.
Does FC Thun AG have an API?
No public API is recorded for FC Thun AG.
What industry is FC Thun AG in?
FC Thun AG's product category is Professional Football Club Services. Its primary akta.pro industry code is MPAKAEAA, Professional & Major League Stadiums, with a secondary code of THAHAAAF, Sports & Arena Event Venues (Stadiums, Arenas). Its NAICS code is 711211 and its SIC code is 7997.