Federação De Convention & Visitors Bureau Do Estado Do Rio De Janeiro

What Federação De Convention & Visitors Bureau Do Estado Do Rio De Janeiro does

Federação de Convention & Visitors Bureau do Estado do Rio de Janeiro (FC&VB-RJ) is a non-profit civil association (associação civil sem fins lucrativos) founded in 2006 that functions as a federation of 22 member Convention & Visitors Bureaux (CVBx) across 37 cities in Rio de Janeiro state. Its mandate, granted by the Brazilian Confederation of Convention & Visitors Bureaux (CBC&VB), is to coordinate destination marketing, MICE (meetings, incentives, conferences, and exhibitions) promotion, and member services for the state's CVB network. The federation operates from Rio de Janeiro with a lean team of 6 employees and no disclosed subsidiaries or parent organization. Governance is exercised through a Diretoria Executiva, which was reconstituted in 2022.

The federation's product surface is built around coordination and information rather than proprietary technology. Core offerings include the MICE Rio portal linking event planners to statewide venues, the Rio Convida destination platform, the Calendário de Eventos (state events calendar), the Clube de Benefícios (member benefits program), and the recurring Congresso Estadual Empresarial de Turismo (most recently held in Búzios in 2020). Downstream, its trade network aggregates 1,680 hotels and pousadas, 2,130 restaurants, 935 attractions, 65 convention centers, and 12 airports across the state. Content is distributed via newsletters and social media channels, and the federation conducts training programs with public-sector partners.

The business model is non-profit and membership-funded: revenue is derived from contributions by member CVBs, benefits-program coordination fees, and programmatic work conducted jointly with Embratur, TurisRio, and similar public tourism bodies. The 2015 partnership with Universidade Federal Fluminense (UFF) on the IOT-RJ tourism mapping initiative provides foundational data infrastructure. There are no disclosed funding rounds, no commercial pricing tiers, and no enterprise customers; the entity is structurally a coordination layer for the SMB-heavy tourism supply chain, not a for-profit platform.

Name

Federação De Convention & Visitors Bureau Do Estado Do Rio De Janeiro

Legal name

Federação de Convention & Visitors Bureaux do Estado do Rio de Janeiro

Website

https://fcvbrj.org.br

Company type

Private

Founded year

2006

Operating status

Operating

Headcount range

1–10 employees

Short description

FC&VB-RJ is a non-profit federation coordinating 22 Convention & Visitors Bureaux across 37 cities in Rio de Janeiro state, aggregating 1,680 hotels, 2,130 restaurants, 935 attractions, and 65 convention centers for destination marketing and MICE event capture.

Ownership category

akta.pro rank

Product category

Destination Marketing Organization (Tourism Promotion Services)

NAICS

Convention and Visitors Bureaus (561591), Convention and Trade Show Organizers (561920)

SIC

Services-Membership Organizations (8600)

akta.pro primary industry

Consumer & Public Shows (B2C) Organizers (THAHABAC)

akta.pro secondary industries

MICE/Group Air & Meetings Travel Management (Corporate Groups) (THAKACAH), Experiential & Cultural Programming (Tours, Activities, CSR/Voluntourism) (THAHADAF)

Keywords

• Destination marketing organization
• Tourism promotion services
• MICE event coordination
• Convention bureau federation
• Tourism trade advocacy

Headquarters

HQ city

Rio de Janeiro

HQ country

Brazil

HQ region

Latin America

Offices2 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Marketing or Sales, Operations, Others

Revenue model

1. Membership Contributions / Associative Contributions: FC&VB-RJ generates revenue through periodic and occasional contributions deliberated by its General Assembly, paid by its member CVBx entities. Each CVBx in turn collects contributions from its private-sector mantainers (hotels, restaurants, shops, attractions, etc.). The statutes specify that contributions tables are defined annually by the Executive Board and approved by the Board of Directors. Additional revenue may come from donations, sponsorships, and conventions for events, studies, research, and promotional campaigns.
2. Clube de Benefícios Member Discounts and Services: Through the Clube de Benefícios, member CVBx and their associated businesses receive access to discounted services (UFF, ESPM, tourism courses, guides via Cieth, Up Tour, Sindirio, Diáspora.Black, Câmara LGBT, Agerio), meeting room infrastructure, representation at state/national/international levels, stand presence at the State Congress, joint press office, and publicity across FC&VB-RJ communication channels.
3. MICE Portal Coordination: FC&VB-RJ coordinates the MICE RIO portal (mice-rio.com.br), which provides information on event venues across the state of Rio de Janeiro. The portal was developed with external consultants (Vaniza Schuler Consultoria) and serves event organizers and promoters seeking venues for congresses, conventions, fairs, and championships.

Go-to-market motion1 record

Distribution channels2 records

Marketing channels6 records

Core offering

FC&VB-RJ is a non-profit civil association (founded 2006) that federates 22 Convention & Visitors Bureaux across 37 cities in the State of Rio de Janeiro, Brazil. It coordinates destination marketing, MICE event capture, trade professional training, and public-private policy dialogue on behalf of its member CVBx and the private-sector trade businesses (approximately 1,680 hotels/pousadas, 2,130 restaurants, 935 attractions, 65 convention centers) represented through them. Its activities include the MICE RIO portal, the Clube de Benefícios member discount program, the annual Estadual Empresarial de Turismo Congress, and representation under the 'Destino Estado do Rio de Janeiro' brand.

Product overview

FC&VB-RJ operates as a federation of Convention & Visitors Bureaux for the State of Rio de Janeiro, offering a suite of tourism promotion services including the MICE Rio portal for event venue information, the Rio Convida tourism project, a Benefits Club with partner discounts, an event calendar, and annual congress events. The organization coordinates 22 CVBx entities across 37 cities and 12 airports, providing tourism promotion, trade training, event capture, and advocacy services to its member network.

Differentiator

Problem solved

Functional benefit

Products and services

• MICE Rio

Named customers4 records

Segments1 record

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

15 partnerships are on record, tiered core and minor.

• CBC&VB (Confederação Brasileira de Convention & Visitors Bureaux)coreStrategic or Co-development PartnerFC&VB-RJ is the exclusive state-level member and representative of CBC&VB in Rio de Janeiro. The federation holds the mandate to use the 'Convention & Visitors Bureau' name in the state, issued by CBC&VB, and issues Certificates of Recognition to all federated CVBx. CBC&VB coordinates national-level advocacy, congresses, and standards for the Brazilian CVB network.
• Embratur (Brazilian Tourist Board)coreStrategic or Co-development PartnerEmbratur (Instituto Brasileiro de Turismo) is Brazil's national tourism promotion agency. FC&VB-RJ partners with Embratur for international promotion of Rio de Janeiro destinations and participates in joint marketing initiatives for event capture and destination visibility.
• TurisRio (Superintendência de Turismo do Estado do Rio de Janeiro)coreStrategic or Co-development PartnerTurisRio is the state tourism authority of Rio de Janeiro. FC&VB-RJ maintains regular interlocution with TurisRio on tourism policy, destination promotion, event capture, and the development of the state's tourism calendar. The federation participates in state tourism forums alongside TurisRio.
• UFF (Universidade Federal Fluminense)minorOthersUFF is a federal university partner offering discounts to FC&VB-RJ member CVBx and their associated businesses through the Clube de Benefícios. Additionally, UFF's Faculty of Tourism and Hotelry conducted the Inventário da Oferta Turística do Estado do Rio de Janeiro (IOT-RJ) mapping project covering 23 municipalities under the PRODETUR/RJ program.
• ESPM (Escola Superior de Propaganda e Marketing)minorOthersESPM offers educational discounts to FC&VB-RJ member businesses through the Clube de Benefícios program, providing marketing and communication training opportunities for trade professionals.
• Cieth (Tourism Guides Association)minorOthersCieth provides discounts on certified tour guide services (with Cadastur registration) to FC&VB-RJ member CVBx and associated businesses through the Clube de Benefícios, strengthening the quality-certified guide workforce available to the tourism trade.
• Brazilian CVB Network (Destino Estado do Rio de Janeiro brand)coreStrategic or Co-development PartnerFC&VB-RJ operates under the brand 'Destino Estado do Rio de Janeiro' (State of Rio de Janeiro Destination) as a unified federation brand, coordinating the marketing and promotion of all member CVBx destinations under a single state tourism identity.
• Rio Convida PortalminorOthersRio Convida is a partner platform referenced on FC&VB-RJ's website, providing additional tourism content and promotion for Rio de Janeiro destinations.
• CODEMAR (Companhia de Desenvolvimento de Maricá)minorOthersCODEMAR appears as a partner logo on FC&VB-RJ's website, representing the municipal development company of Maricá. This indicates a local government partnership for tourism development in Maricá.
• CONDETUR (Conselho Estadual de Turismo do RJ)minorOthersCONDETUR (Conselho Estadual de Turismo) is the state tourism council of Rio de Janeiro. FC&VB-RJ participates in CONDETUR activities and forums as part of its public-private interlocution role.
• SINDIRIO (Sindicato de Hotéis e Similares de Rio das Ostras)minorOthersSINDIRIO appears as a partner logo, offering member discounts through FC&VB-RJ's Clube de Benefícios. It represents hotels and similar establishments in Rio das Ostras.
• AGERIO (Associação de Guias de Turismo do Estado do Rio de Janeiro)minorOthersAGERIO appears as a partner logo and offers discounts to member CVBx through the Clube de Benefícios program. It represents certified tourist guides in the state.
• Up TourminorOthersUp Tour is a partner offering discounts to FC&VB-RJ members through the Clube de Benefícios, providing tourism services to member CVBx and trade businesses.
• UFF (Universidade Federal Fluminense)minorOthersUFF is a partner university offering discounts to FC&VB-RJ member CVBx and trade businesses through the Clube de Benefícios. UFF also conducted the state tourism inventory mapping project (IOT-RJ) covering 23 municipalities.
• Member CVBx (22 bureaus)coreOthersFC&VB-RJ's primary partnerships are with its 22 member CVBx entities, which span the cities and regions of Costa do Sol, Costa Verde, Serra Verde Imperial, Vale do Café, Metropolitana, and others across Rio de Janeiro state. Each CVBx represents private-sector trade businesses (hotels, restaurants, attractions, shops) in its territory. Member CVBx include: Rio de Janeiro, Angra dos Reis, Paraty, Petrópolis, Teresópolis, Nova Friburgo, Armação dos Búzios, Cabo Frio, Arraial do Cabo, Macaé, Maricá, Niterói, Rio das Ostras, Saquarema, Araruama, Campos dos Goytacazes, and others.

Scale indicators9 records

Recent moves6 records

Expansion highlights5 records

Others

• ICCA (International Congress and Convention Association): Global association for the international meetings industry; comparable to FC&VB-RJ in its MICE-related membership and event-capture mission, but operates as a global industry body rather than a state-level federation.
• Simpleview: Leading CRM and digital platform provider to DMOs and CVBs; comparable to FC&VB-RJ's MICE Rio portal as enabling technology for destination marketing organizations, but operates as a vendor rather than a federation.

Broad incumbents

• Confederação Brasileira de Convention & Visitors Bureaux (CBC&VB): National-level federation of CVBs in Brazil; directly comparable to FC&VB-RJ's federation model but at country scope, coordinating standards, advocacy and congresses for the entire Brazilian CVB network.
• Brand USA: National destination marketing organization for the United States; comparable to FC&VB-RJ's destination promotion mission and public-private partnership model, but at country scope with significantly larger resources.
• Visit Florida: State-level destination marketing organization for Florida; analogous to FC&VB-RJ's role in promoting Rio de Janeiro state, including leisure tourism, MICE event capture and trade membership benefits, though at much larger scale.
• Embratur (Instituto Brasileiro de Turismo): Brazil's national tourism promotion agency and a core strategic partner of FC&VB-RJ; comparable in mission (destination promotion, international marketing, event capture) but operates at the national rather than state level.
• TurisRio (Superintendência de Turismo do Estado do Rio de Janeiro): State tourism authority of Rio de Janeiro and FC&VB-RJ's principal public-sector interlocutor; comparable in promoting RJ destinations and shaping tourism policy, but operates as a government agency rather than a private federation.

Direct peers

• Riotur (Rio de Janeiro Tourism Company): City-level destination marketing organization for Rio de Janeiro city, directly comparable to FC&VB-RJ's role in promoting the state; both target MICE capture, leisure tourism and trade engagement in overlapping Rio geographies.

Regional players

• Visit São Paulo (São Paulo Turismo): Municipal/state-level destination marketing organization for São Paulo state; comparable to FC&VB-RJ in promoting a Brazilian state's tourism, MICE capacity and trade engagement, but focused on a different geography.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/federacao-de-convention-&-visitors-bureau-do-estado-do-rio-de-janeiro

Revenue estimate

Valuation estimate

Number of profiles

Profiles11 records

Funding overview

Funding rounds

Investors

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M&A

Investments

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Frequently asked questions about Federação De Convention & Visitors Bureau Do Estado Do Rio De Janeiro