Federated Farmers
Federated Farmers of New Zealand is a non-profit, membership-based agricultural advocacy organization headquartered in Wellington, serving New Zealand farmers with representation, resources, and member services since 1899.
- Company typePrivate
- Founded-
- Headquarters—
- Headcount101–250
- GTM typeB2B
- OfferingServices
What Federated Farmers does
Federated Farmers of New Zealand Incorporated is a non-profit, membership-based agricultural advocacy organization headquartered in Wellington, New Zealand. Founded in 1899 and operating for over 125 years, the organization serves New Zealand farmers through its membership program, which provides advocacy representation, resources, and access to member-only benefits. The primary product is the membership itself, with members able to create accounts, manage profiles, and access the organization's portal at fedfarm.org.nz.
The organization's core platform is a member management and engagement system featuring account creation, a cart for member services, and sign-in functionality. Payment processing for member dues is handled through Ezidebit Services, which appears as the merchant reference on member debit and credit card transactions. The organization supplements its core membership offering with an annual conference described as a three-day event. Contact channels include a 0800 phone number and a general email address.
The business model is membership dues–driven, typical of sector advocacy organizations. The organization is member-owned and governed under New Zealand law, with no external investment, venture capital, or parent company ownership evidenced in the source data. Revenue, membership counts, and dues pricing are not disclosed in the available data. The organization operates exclusively within New Zealand, with no global footprint or geographic expansion claimed. Headcount is 108 employees, supporting a relatively small but established advocacy and member services operation.
Federated Farmers firmographics
Firmographics- Name
- Federated Farmers
- Legal name
- Federated Farmers of New Zealand Incorporated
- Website
- https://fedfarm.org.nz
- Company type
- Private
- Operating status
- Operating
- Headcount range
- 101–250 employees
- Short description
- Federated Farmers of New Zealand is a non-profit, membership-based agricultural advocacy organization headquartered in Wellington, serving New Zealand farmers with representation, resources, and member services since 1899.
- Ownership category
- akta.pro rank
Federated Farmers industry classification
Industry- Product category
- Agricultural Advocacy Services
- SIC
- Services-Membership Organizations (8600)
- akta.pro primary industry
- Sustainable Agriculture & Food Systems (Fair Trade, Food Access, Regenerative) (BPAGALAD)
- akta.pro secondary industry
- Sustainable Agriculture & Food Systems (BPAGAGAI)
Keywords
Federated Farmers business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Others
Federated Farmers product offering
Product offeringCore offering
Federated Farmers is a membership-based agricultural advocacy organization that provides New Zealand farmers with representation, policy advocacy, and member benefits. Its primary offering is a membership program that gives farmers access to advocacy services, resources, and organizational benefits through account management and a web-based member portal.
Product overview
Federated Farmers of New Zealand operates as a membership-based agricultural advocacy organization. The primary offering is membership services that provide farmers with advocacy representation, resources, and access to organizational benefits. The website functionality centers on member account management, shopping cart for member services, and contact management systems. No distinct technology product modules or SaaS offerings were identified in the source material.
Differentiator
Problem solved
Functional benefit
Products and services
- Membership Services
Companies that use Federated Farmers
Customer profileIdeal customer profiles1 record
Federated Farmers technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration1 record
Federated Farmers partnerships and signals
Strategic signalRecent moves3 records
Expansion highlights3 records
Federated Farmers competitors and assessment
Company assessmentDirect peers
- Irish Farmers' Association: Ireland's principal national farmer representative body, offering lobbying, member services, and policy advocacy — directly comparable in mission and structure to Federated Farmers.
- American Farm Bureau Federation: The largest U.S. farmer advocacy organization, structured as a federated membership body providing policy representation, insurance, and member services — a scaled analog of Federated Farmers.
- Farmers' Union of Wales: Wales' principal farmer union providing advocacy and member services to Welsh farmers — a direct peer in mission and operating model.
- National Farmers' Union (UK): The UK's largest farming membership organization, providing advocacy, advisory, and member services to British farmers — a direct functional counterpart to Federated Farmers in New Zealand.
- National Farmers' Federation (Australia): Australia's peak national farmer advocacy body, structurally analogous to Federated Farmers as a non-profit membership organization representing farmers in policy and industry matters.
- Canadian Federation of Agriculture: Canada's national farmer advocacy umbrella organization, comparable as a federated, non-profit, member-driven policy body serving a diverse agricultural membership.
Regional players
- Horticulture New Zealand: Industry body representing NZ fruit and vegetable growers; a regional peer competing for government engagement and farmer voice in horticulture policy.
- DairyNZ: New Zealand's dairy industry-good body, funded by farmer levies; a regional peer that competes with Federated Farmers for policy influence and farmer engagement in the NZ dairy sector.
- Beef + Lamb New Zealand: NZ industry-good organization for sheep and beef farmers, funded by levies; a domestic peer advancing policy and investment priorities that overlap with Federated Farmers' advocacy remit.
- Foundation for Arable Research: NZ-based arable crop research and industry-good body funded by farmer levies; a domestic peer that intersects with Federated Farmers' crop-producer members and competes for influence.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat4 records
Key risks6 records
Key highlights6 records
Customer concentration
Federated Farmers social profiles
Digital presenceFederated Farmers financial estimates
Financial estimateRevenue estimate
Valuation estimate
Federated Farmers leadership team
Management profileNumber of profiles
Federated Farmers funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Federated Farmers M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Federated Farmers
What does Federated Farmers do?
Federated Farmers is a membership-based agricultural advocacy organization that provides New Zealand farmers with representation, policy advocacy, and member benefits. Its primary offering is a membership program that gives farmers access to advocacy services, resources, and organizational benefits through account management and a web-based member portal.
Is Federated Farmers a public or private company?
Federated Farmers is a private company. It is classified as nonprofit foundation owned and is currently operating.
When was Federated Farmers founded?
Federated Farmers was founded in -1. It employs 101 to 250 people.
Who are Federated Farmers's main competitors?
Direct peers on record are Irish Farmers' Association, American Farm Bureau Federation, Farmers' Union of Wales, National Farmers' Union (UK), National Farmers' Federation (Australia) and Canadian Federation of Agriculture. Regional players are Horticulture New Zealand, DairyNZ, Beef + Lamb New Zealand and Foundation for Arable Research.
Does Federated Farmers have an API?
No public API is recorded for Federated Farmers.
What industry is Federated Farmers in?
Federated Farmers's product category is Agricultural Advocacy Services. Its primary akta.pro industry code is BPAGALAD, Sustainable Agriculture & Food Systems (Fair Trade, Food Access, Regenerative), with a secondary code of BPAGAGAI, Sustainable Agriculture & Food Systems. Its SIC code is 8600.