Fedon S.A.

What Fedon S.A. does

Fedon S.A. (ΦΑΙΔΩΝ Α.Ε.) is a Greek confectionery and bakery manufacturer founded in 1968 by Fedon Grammatikopoulos and Georgios Papadopoulos. The company is headquartered in Nea Santa, Kilkis, Greece, operating from a 17,000 sqm modern production facility equipped with 10 fully automated state-of-the-art production lines. Fedon manufactures over 300 product codes spanning traditional Greek cookies (koulourakia), biscuits and filled pastries (Petit Four, Pitaki, pancakes), breadsticks and croutons (under the 'Agapimena' sub-brand), sweet breads and cakes (tsourekia), puff pastries, syrup sweets (kourkoumpinia), seasonal specialties (melomakarona, kourabiedes, vasilopites), and newer health-oriented lines including sugar-free cookies and protein oat crispbreads. Products are certified to IFS, BRC, and ISO 22000 standards by the German certification body TUV.

The company operates across three primary go-to-market channels. First, a retail consumer channel distributing through all major Greek supermarket chains plus smaller stores, kiosks, mini markets, and vending machines throughout Greece. Second, a B2B Professional channel supplying bulk-packaged products (cookies, biscuits, breadsticks, puff pastries) to bakeries, pastry shops, and retail outlets selling unpackaged goods, delivered in large plastic trays wrapped in transparent film. Third, a HO.RE.CA. channel supplying hotels, restaurants, and cafes with portion-appropriate products including breadsticks, croutons, tsourekakia, mini muffins, biscuits, and cookies. The company also offers a Private Label manufacturing service for businesses requiring custom-branded individually packaged biscuits, cookies, and cupcakes, and exports to 13 countries across Europe, USA, Canada, and Australia. Distribution is supported by a dedicated Attica Distribution Center in Aspropyrgos near Athens. Fedon is a privately held Société Anonyme (Α.Ε.) with no disclosed external institutional investors, parent company, or public listing.

Name

Fedon S.A.

Legal name

ΦΑΙΔΩΝ Α.Ε.

Website

https://fedon.gr

Company type

Private

Founded year

1968

Operating status

Operating

Headcount range

11–50 employees

Short description

Fedon S.A. is a privately held Greek confectionery manufacturer founded in 1968, producing over 300 cookie, biscuit, breadstick, and bakery SKUs from a 17,000 sqm automated facility in Nea Santa, Kilkis, distributed through Greek supermarkets, B2B, HO.RE.CA., private label, and 13 export countries.

Ownership category

akta.pro rank

Product category

Confectionery and Baked Goods

NAICS

Cookie and Cracker Manufacturing (311821), Bread and Bakery Product Manufacturing (31181)

SIC

Cookies & Crackers (2052), Bakery Products (2050)

akta.pro primary industry

Cookies, Biscuits & Crackers (CRADABAD)

akta.pro secondary industry

Pastry, Cakes & Tortes Manufacturing (AFAKAAAB)

Keywords

• Confectionery manufacturing
• Baked goods production
• Biscuits and cookies
• Private label manufacturing
• HORECA foodservice supply

Headquarters

HQ city

Nea Santa, Kilkis

HQ country

Greece

HQ region

Europe

Offices2 records

Markets served

GTM type

B2B and B2C

Offering type

Hardware or Manufacturing

Revenue model

1. Confectionery and bakery product sales: Fedon generates revenue through the manufacture and sale of confectionery and bakery products including cookies, biscuits, breadsticks, cakes, seasonal products, and specialty items. Products are sold through retail supermarket chains, smaller retail outlets, B2B professional packaging for bakeries and pastry shops, HO.RE.CA. sector, and export markets.

Go-to-market motion1 record

Distribution channels6 records

Marketing channels5 records

Core offering

Fedon S.A. manufactures and distributes packaged confectionery and baked goods including cookies, biscuits, breadsticks, cakes, and pastries. The company sells branded retail products to consumers and also supplies professional-packaged goods, HORECA-channel products, and private label manufacturing to business customers.

Product overview

Fedon S.A. is a Greek confectionery company offering a comprehensive portfolio of bakery and pastry products through three main distribution channels: retail consumer packages, B2B professional packages, and HO.RE.CA. (hotel/restaurant/catering) products. The product range includes over 300 product codes spanning traditional Greek cookies (koulourakia, melomakarona, kourabiedes), biscuits and filled pastries (Petit Four, Pitaki), breadsticks under the 'Agapimena' line, cakes and tsourekia, puff pastries, sweets in syrup, pancakes, and the newer Protein Crispbreads line for health-conscious consumers. The company also offers Private Label manufacturing services for businesses requiring customized branded products.

Differentiator

Problem solved

Functional benefit

Products and services

• Cookies Packaged cookies sold under the Fedon brand to retail consumers and to B2B customers.
• Biscuits Packaged biscuits sold under the Fedon brand to retail consumers and to B2B customers.
• Breadsticks Packaged breadsticks sold under the Fedon brand to retail consumers and to HORECA customers.
• Cakes Packaged cakes sold under the Fedon brand to retail consumers.
• Pastries Packaged pastries sold under the Fedon brand to retail consumers.
• Private Label Manufacturing Contract manufacturing of confectionery and baked goods under third-party retail brands.
• HORECA Professional Packaging Bulk and professional-packaged baked goods and confectionery supplied to hotels, restaurants, and cafés.

Named customers1 record

Segments3 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Scale indicators4 records

Recent moves9 records

Expansion highlights5 records

Broad incumbents

• Mondelez International: Mondelez is the global incumbent in biscuits and chocolate (Oreo, Belvita, Chips Ahoy!, LU, Milka). It is a broad competitor to Fedon across retail shelves in every market Fedon serves, but operates at vastly larger scale and as part of a diversified global portfolio rather than a single-category specialist.
• McVitie's (Pladis): McVitie's, part of Pladis (Godiva, Carr's, Jacob's), is a UK heritage biscuits and cakes brand with extensive UK and international retail distribution. Comparable to Fedon in traditional cookies/biscuits category and export-driven growth, but operates as a much larger multi-brand incumbent.
• Nestlé S.A. Nestlé operates a global confectionery and bakery business (KitKat, Smarties, cookie inclusions via Nestlé Professional) and competes with Fedon in B2B ingredients, HO.RE.CA., and packaged cookies across Europe. It is a broad incumbent rather than a niche peer.

Direct peers

• Kambly SA: Kambly is a Swiss premium biscuits manufacturer exporting globally with a focus on traditional recipes and gift/seasonal lines. Comparable to Fedon in cookies/biscuits category, heritage-brand positioning, and export orientation to 50+ markets.
• Colussi Group: Colussi is an Italian packaged bakery and biscuits manufacturer (Colussi, Paneangeli, Misura) selling across Southern Europe. It is comparable to Fedon in cookies/biscuits category, Mediterranean retail distribution, and B2B/HO.RE.CA. coverage.
• Chipita S.A. Chipita is a Greek-origin industrial bakery specializing in croissants, cakes, and packaged baked snacks sold across Europe, the Middle East, and beyond. Like Fedon, it operates as a large-scale Greek CPG bakery manufacturer with B2B and retail distribution; it is the closest direct peer in category and geography.
• Elbisco S.A. Elbisco is one of Greece's largest biscuit and crackers manufacturers (Biskota, Papadopoulou brands), with comparable product categories (cookies, crackers, snacks), Greek supermarket distribution, and export activity. It is a direct domestic peer to Fedon in cookies/biscuits and a useful benchmark for category share in Greece.
• Bahlsen: Bahlsen is a German premium biscuits and crackers manufacturer (PickUp, Leibniz, Waffeletten) with European-wide retail and export distribution. It competes with Fedon in the same cookies/biscuits category across European export markets and exemplifies a scaled European biscuits peer.
• Lotus Bakeries: Lotus Bakeries is a Belgian specialty biscuits company (Biscoff, speculoos, healthy snacks) operating globally with retail and foodservice channels. Comparable to Fedon in biscuits core category, private-label capability, and international distribution footprint.

Regional players

• Mevgal S.A. Mevgal is a large Greek dairy and desserts manufacturer (yogurt, milk, traditional Greek desserts like rice pudding and cream) with strong Greek supermarket presence and limited international reach. Comparable to Fedon as a Greek CPG manufacturer sharing the same retail customers and Greek distribution backbone, though operating in dairy rather than bakery.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/fedoncookies

Compliance3 records

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Fedon S.A.