FEHR et Cie SA
FEHR et Cie SA is a Swiss luxury watch dial manufacturer founded in 1924 in La Chaux-de-Fonds, providing fully integrated dial design and production services, including CNC machining, electroplating, hand guilloché, and exotic materials processing, to major luxury watch brands worldwide.
- Company typePrivate
- Founded1924
- HeadquartersLa Chaux-de-Fonds, Neuchâtel, Switzerland
- Headcount51–100
- GTM typeB2B
- OfferingHardware or Manufacturing
What FEHR et Cie SA does
FEHR et Cie SA is a Swiss watch dial manufacturer founded in 1924 and headquartered in La Chaux-de-Fonds, in the Neuchâtel mountains. The company designs and produces high-quality dials exclusively for leading luxury watch brands, operating as a vertically integrated manufacture that controls all dial-making trades under one roof: CNC machining (3-axis and 5-axis), electroplating with 15+ color options, hand guilloché using 19th-century machines, varnishing and lacquering with custom color development, decalque and serigraphy, and processing of exotic materials including nacre, wood, feathers, and precious/semi-precious stones. Stamping, blank production, and Superluminova application are handled through wholly-owned sister companies Li Calzi SA, Technofrap SA, and Monyco SA.
The business model is B2B enterprise sales with quote-based pricing determined by complexity, quantity, and customization, serving a small set of major luxury watch brand clients under strict confidentiality. Service spans the full product lifecycle: new model development assistance, rapid prototyping (days for complex pieces), series production, and long-term after-sales support including restoration of antique dials. A secondary subcontracting revenue stream serves other dial manufacturers lacking specialized capabilities in appliques, varnishing, and finishing.
The company differentiates on nearly 100 years of heritage, complete vertical integration under one roof, independent ownership ensuring client discretion, RJC (Responsible Jewellery Council) certification for ethical and environmental practices, and academic partnerships with HE-Arc and EPFL for research access. It employs 53 people, operates from a single headquarters in La Chaux-de-Fonds, and participates in the EPHJ trade show at Palexpo Genève. The company is actively hiring across craft and technical roles, signaling ongoing operational investment.
FEHR et Cie SA firmographics
Firmographics- Name
- FEHR et Cie SA
- Legal name
- FEHR et Cie SA
- Website
- https://fehrsa.ch
- Company type
- Private
- Founded year
- 1924
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Short description
- FEHR et Cie SA is a Swiss luxury watch dial manufacturer founded in 1924 in La Chaux-de-Fonds, providing fully integrated dial design and production services, including CNC machining, electroplating, hand guilloché, and exotic materials processing, to major luxury watch brands worldwide.
- Ownership category
- akta.pro rank
FEHR et Cie SA industry classification
Industry- Product category
- Luxury Watch Dial Manufacturing
- akta.pro primary industry
- Watch Manufacturing (Movements, Cases, Dials, Assembly) (CRAKADAJ)
Keywords
Where FEHR et Cie SA is headquartered
LocationHeadquarters
- HQ city
- La Chaux-de-Fonds, Neuchâtel
- HQ country
- Switzerland
- HQ region
- Europe
Offices1 record
Markets served
FEHR et Cie SA business model
Business model- GTM type
- B2B
- Offering type
- Hardware or Manufacturing
- Cost components
- Personnel, Operations, Technology or R&D, Supply Chain, Infrastructure
Revenue model
- Luxury Watch Dial Manufacturing: Design and manufacturing of high-quality dials for luxury watch brands. Services span from new model development assistance through sample creation to series production. The company also provides long-term after-sales service and reproduction/restoration of vintage pieces.
- Subcontracting Services: Provides subcontracting services to other dial makers lacking certain capabilities, including appliques and indices manufacturing, varnishing and lacquering services, and strike/blank production through sister companies.
Go-to-market motion1 record
Distribution channels2 records
Marketing channels2 records
FEHR et Cie SA product offering
Product offeringCore offering
FEHR et Cie SA designs and manufactures high-quality dials for the world's leading luxury watch brands from its La Chaux-de-Fonds facility. The company provides full-service dial production from new model development assistance and rapid prototyping through sample creation to series production, supported by vertical integration across all dial-making trades including CNC machining, electroplating, varnishing, guilloché, and exotic materials processing. It also offers long-term after-sales service and restoration of antique pieces, and provides subcontracting services (appliques, indices, varnishing, strikes, blanks) to other dial manufacturers lacking in-house capabilities.
Product overview
FEHR et Cie SA is a Swiss watch dial manufacturer founded in 1924 in La Chaux-de-Fonds, specializing in the design and production of high-quality dials for leading luxury watch brands. The company operates as a single integrated product line—a full-service dial manufacturing operation—offering end-to-end capabilities from new model development assistance through sample creation to series production. Its core product is premium watch dials, supported by a comprehensive suite of manufacturing capabilities including CNC machining, electroplating coloring, varnishing and lacquering, exotic materials processing (mother-of-pearl, wood, feathers, precious stones), decalque and serigraphy, finished appliques production, and hand guillochage. Specialized finishing operations (stamping, stamped blanks, superluminova application) are handled through sister companies Li Calzi SA, Technofrap SA, and Monyco SA. The company also provides long-term after-sales service, including restoration of antique pieces, and offers subcontracting services to other dial manufacturers.
Differentiator
Problem solved
Functional benefit
Products and services
- Luxury Watch Dials High-quality watch dials designed and manufactured for the world's leading luxury watch brands. Full-service dial production from new model development assistance through sample creation and series production, including restoration of antique pieces.
- Dial Subcontracting Services Subcontracting services provided to other dial manufacturers for appliques and indices fabrication, varnishing, lacquering, strikes, and stamped blanks production. Address peers lacking specialized equipment or expertise in specific dial-making trades.
- After-Sales Service and Restoration Long-term after-sales service for watch dials, including reproduction or restoration of antique/legacy dial pieces, supporting the full product lifecycle of luxury watch brands.
Companies that use FEHR et Cie SA
Customer profileSegments2 records
Ideal customer profiles2 records
FEHR et Cie SA technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature8 records
FEHR et Cie SA partnerships and signals
Strategic signalPartnerships
Five partnerships are on record, tiered minor and core.
- HE-Arc (Haute-Ecole Arc)minorCollaborates with HE-Arc engineering school for access to cutting-edge knowledge and research in dial manufacturing technologies. Partnership provides R&D support and innovation capabilities.
- EPFL (Ecole Polytechnique Fédérale de Lausanne)minorAcademic partnership for accessing the latest research and knowledge in materials and manufacturing processes relevant to dial production.
- Li Calzi SAcoreSister company specializing in strikes and stamped blanks production. Part of the same corporate group providing integrated services for watch dial manufacturing.
- Technofrap SAcoreSister company specializing in strikes and stamped blanks production. Integrated manufacturing partner within the corporate group.
- Monyco SAcoreSister company specializing in superluminova application for luminescent dial markings. Integrated service provider within the corporate group.
Scale indicators3 records
Recent moves6 records
Expansion highlights5 records
FEHR et Cie SA competitors and assessment
Company assessmentBroad incumbents
- Richemont: Luxury conglomerate owning brands such as Cartier, IWC and Jaeger-LeCoultre; large buyer of premium dials and a counterparty reference for FEHR's primary customer segment.
- Patek Philippe: Geneva-based luxury watchmaker with a strong tradition of in-house finishing and dial craftsmanship; comparable as a heritage Swiss watch brand whose suppliers FEHR may serve.
- Swatch Group: World's largest watch group with extensive in-house component manufacturing; relevant as a major buyer of dial/component capabilities and a benchmark for vertical integration in Swiss watchmaking.
Direct peers
- Soprod SA: Swiss manufacturer of mechanical movements and watch components based in the Jura arc; comparable as an independent component supplier serving multiple luxury brands.
- Concepto Watch Factory: Independent Swiss contract manufacturer of watch movements and components serving multiple luxury brands; comparable as a flexible B2B component supplier embedded in the Swiss watchmaking ecosystem.
- Vaucher Manufacture: Swiss specialist in high-end mechanical movements and components serving prestigious watch brands; comparable as a heritage component manufacturer serving luxury watch clients.
- Oréll Manufacture: Swiss specialist in dials and components for the watchmaking industry; comparable niche dial-maker with overlapping capabilities and customer base.
- Stern Frères (Dialco): Geneva-based specialist in luxury watch dial manufacturing and finishing; operates a vertically integrated dial-making workshop directly comparable to FEHR's end-to-end offering.
Others
- Argor-Heraeus: Swiss precious-metals refiner supplying gold, platinum and other materials to the watch and jewelry industry; comparable as an upstream enabler of dial and watch component production.
Emerging players
- Mimotec: Swiss microtechnology firm specializing in UV-LIGA electroforming for microcomponents and watch parts; relevant as a technology-forward component manufacturer in the broader Swiss watchmaking supply chain.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat5 records
Key risks5 records
Key highlights6 records
Customer concentration
FEHR et Cie SA social profiles
Digital presenceFEHR et Cie SA compliance and trust
Trust signalCompliance1 record
FEHR et Cie SA financial estimates
Financial estimateRevenue estimate
Valuation estimate
FEHR et Cie SA leadership team
Management profileNumber of profiles
FEHR et Cie SA subsidiaries and ownership
Company hierarchySubsidiaries3 records
FEHR et Cie SA funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
FEHR et Cie SA M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about FEHR et Cie SA
What does FEHR et Cie SA do?
FEHR et Cie SA designs and manufactures high-quality dials for the world's leading luxury watch brands from its La Chaux-de-Fonds facility. The company provides full-service dial production from new model development assistance and rapid prototyping through sample creation to series production, supported by vertical integration across all dial-making trades including CNC machining, electroplating, varnishing, guilloché, and exotic materials processing. It also offers long-term after-sales service and restoration of antique pieces, and provides subcontracting services (appliques, indices, varnishing, strikes, blanks) to other dial manufacturers lacking in-house capabilities.
Is FEHR et Cie SA a public or private company?
FEHR et Cie SA is a private company. It is classified as unknown and is currently operating.
When was FEHR et Cie SA founded?
FEHR et Cie SA was founded in 1924. It employs 51 to 100 people.
Where is FEHR et Cie SA based?
FEHR et Cie SA is headquartered in La Chaux-de-Fonds, Neuchâtel, Switzerland, in the Europe region.
How does FEHR et Cie SA make money?
Two revenue lines are on record. Luxury Watch Dial Manufacturing is the primary driver. The others are subcontracting Services.
Who are FEHR et Cie SA's main competitors?
Broad incumbents on record are Richemont, Patek Philippe and Swatch Group. Direct peers are Soprod SA, Concepto Watch Factory, Vaucher Manufacture, Oréll Manufacture and Stern Frères (Dialco). Argor-Heraeus is listed as an others. Mimotec is listed as an emerging player.
Does FEHR et Cie SA have an API?
No public API is recorded for FEHR et Cie SA.
What industry is FEHR et Cie SA in?
FEHR et Cie SA's product category is Luxury Watch Dial Manufacturing. Its primary akta.pro industry code is CRAKADAJ, Watch Manufacturing (Movements, Cases, Dials, Assembly).