FEHR et Cie SA

What FEHR et Cie SA does

FEHR et Cie SA is a Swiss watch dial manufacturer founded in 1924 and headquartered in La Chaux-de-Fonds, in the Neuchâtel mountains. The company designs and produces high-quality dials exclusively for leading luxury watch brands, operating as a vertically integrated manufacture that controls all dial-making trades under one roof: CNC machining (3-axis and 5-axis), electroplating with 15+ color options, hand guilloché using 19th-century machines, varnishing and lacquering with custom color development, decalque and serigraphy, and processing of exotic materials including nacre, wood, feathers, and precious/semi-precious stones. Stamping, blank production, and Superluminova application are handled through wholly-owned sister companies Li Calzi SA, Technofrap SA, and Monyco SA.

The business model is B2B enterprise sales with quote-based pricing determined by complexity, quantity, and customization, serving a small set of major luxury watch brand clients under strict confidentiality. Service spans the full product lifecycle: new model development assistance, rapid prototyping (days for complex pieces), series production, and long-term after-sales support including restoration of antique dials. A secondary subcontracting revenue stream serves other dial manufacturers lacking specialized capabilities in appliques, varnishing, and finishing.

The company differentiates on nearly 100 years of heritage, complete vertical integration under one roof, independent ownership ensuring client discretion, RJC (Responsible Jewellery Council) certification for ethical and environmental practices, and academic partnerships with HE-Arc and EPFL for research access. It employs 53 people, operates from a single headquarters in La Chaux-de-Fonds, and participates in the EPHJ trade show at Palexpo Genève. The company is actively hiring across craft and technical roles, signaling ongoing operational investment.

Name

FEHR et Cie SA

Legal name

FEHR et Cie SA

Website

https://fehrsa.ch

Company type

Private

Founded year

1924

Operating status

Operating

Headcount range

51–100 employees

Short description

FEHR et Cie SA is a Swiss luxury watch dial manufacturer founded in 1924 in La Chaux-de-Fonds, providing fully integrated dial design and production services, including CNC machining, electroplating, hand guilloché, and exotic materials processing, to major luxury watch brands worldwide.

Ownership category

akta.pro rank

Product category

Luxury Watch Dial Manufacturing

akta.pro primary industry

Watch Manufacturing (Movements, Cases, Dials, Assembly) (CRAKADAJ)

Keywords

• Watch dial manufacturing
• Luxury watch dials
• Precision CNC machining
• Guilloché engraving
• Electroplating services

Headquarters

HQ city

La Chaux-de-Fonds, Neuchâtel

HQ country

Switzerland

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Personnel, Operations, Technology or R&D, Supply Chain, Infrastructure

Revenue model

1. Luxury Watch Dial Manufacturing: Design and manufacturing of high-quality dials for luxury watch brands. Services span from new model development assistance through sample creation to series production. The company also provides long-term after-sales service and reproduction/restoration of vintage pieces.
2. Subcontracting Services: Provides subcontracting services to other dial makers lacking certain capabilities, including appliques and indices manufacturing, varnishing and lacquering services, and strike/blank production through sister companies.

Go-to-market motion1 record

Distribution channels2 records

Marketing channels2 records

Core offering

FEHR et Cie SA designs and manufactures high-quality dials for the world's leading luxury watch brands from its La Chaux-de-Fonds facility. The company provides full-service dial production from new model development assistance and rapid prototyping through sample creation to series production, supported by vertical integration across all dial-making trades including CNC machining, electroplating, varnishing, guilloché, and exotic materials processing. It also offers long-term after-sales service and restoration of antique pieces, and provides subcontracting services (appliques, indices, varnishing, strikes, blanks) to other dial manufacturers lacking in-house capabilities.

Product overview

FEHR et Cie SA is a Swiss watch dial manufacturer founded in 1924 in La Chaux-de-Fonds, specializing in the design and production of high-quality dials for leading luxury watch brands. The company operates as a single integrated product line—a full-service dial manufacturing operation—offering end-to-end capabilities from new model development assistance through sample creation to series production. Its core product is premium watch dials, supported by a comprehensive suite of manufacturing capabilities including CNC machining, electroplating coloring, varnishing and lacquering, exotic materials processing (mother-of-pearl, wood, feathers, precious stones), decalque and serigraphy, finished appliques production, and hand guillochage. Specialized finishing operations (stamping, stamped blanks, superluminova application) are handled through sister companies Li Calzi SA, Technofrap SA, and Monyco SA. The company also provides long-term after-sales service, including restoration of antique pieces, and offers subcontracting services to other dial manufacturers.

Differentiator

Problem solved

Functional benefit

Products and services

• Luxury Watch Dials High-quality watch dials designed and manufactured for the world's leading luxury watch brands. Full-service dial production from new model development assistance through sample creation and series production, including restoration of antique pieces.
• Dial Subcontracting Services Subcontracting services provided to other dial manufacturers for appliques and indices fabrication, varnishing, lacquering, strikes, and stamped blanks production. Address peers lacking specialized equipment or expertise in specific dial-making trades.
• After-Sales Service and Restoration Long-term after-sales service for watch dials, including reproduction or restoration of antique/legacy dial pieces, supporting the full product lifecycle of luxury watch brands.

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature8 records

Partnerships

Five partnerships are on record, tiered minor and core.

• HE-Arc (Haute-Ecole Arc)minorStrategic or Co-development PartnerCollaborates with HE-Arc engineering school for access to cutting-edge knowledge and research in dial manufacturing technologies. Partnership provides R&D support and innovation capabilities.
• EPFL (Ecole Polytechnique Fédérale de Lausanne)minorStrategic or Co-development PartnerAcademic partnership for accessing the latest research and knowledge in materials and manufacturing processes relevant to dial production.
• Li Calzi SAcoreTechnology or IntegrationSister company specializing in strikes and stamped blanks production. Part of the same corporate group providing integrated services for watch dial manufacturing.
• Technofrap SAcoreTechnology or IntegrationSister company specializing in strikes and stamped blanks production. Integrated manufacturing partner within the corporate group.
• Monyco SAcoreTechnology or IntegrationSister company specializing in superluminova application for luminescent dial markings. Integrated service provider within the corporate group.

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• Richemont: Luxury conglomerate owning brands such as Cartier, IWC and Jaeger-LeCoultre; large buyer of premium dials and a counterparty reference for FEHR's primary customer segment.
• Patek Philippe: Geneva-based luxury watchmaker with a strong tradition of in-house finishing and dial craftsmanship; comparable as a heritage Swiss watch brand whose suppliers FEHR may serve.
• Swatch Group: World's largest watch group with extensive in-house component manufacturing; relevant as a major buyer of dial/component capabilities and a benchmark for vertical integration in Swiss watchmaking.

Direct peers

• Soprod SA: Swiss manufacturer of mechanical movements and watch components based in the Jura arc; comparable as an independent component supplier serving multiple luxury brands.
• Concepto Watch Factory: Independent Swiss contract manufacturer of watch movements and components serving multiple luxury brands; comparable as a flexible B2B component supplier embedded in the Swiss watchmaking ecosystem.
• Vaucher Manufacture: Swiss specialist in high-end mechanical movements and components serving prestigious watch brands; comparable as a heritage component manufacturer serving luxury watch clients.
• Oréll Manufacture: Swiss specialist in dials and components for the watchmaking industry; comparable niche dial-maker with overlapping capabilities and customer base.
• Stern Frères (Dialco): Geneva-based specialist in luxury watch dial manufacturing and finishing; operates a vertically integrated dial-making workshop directly comparable to FEHR's end-to-end offering.

Others

• Argor-Heraeus: Swiss precious-metals refiner supplying gold, platinum and other materials to the watch and jewelry industry; comparable as an upstream enabler of dial and watch component production.

Emerging players

• Mimotec: Swiss microtechnology firm specializing in UV-LIGA electroforming for microcomponents and watch parts; relevant as a technology-forward component manufacturer in the broader Swiss watchmaking supply chain.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat5 records

Key risks5 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/fehr-et-cie-sa

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Subsidiaries3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about FEHR et Cie SA