Sifuentes & Machado

What Sifuentes & Machado does

Feirão dos Móveis (doing business as Sifuentes & Machado) is a privately held Brazilian furniture retailer founded in 1985 and headquartered at Rua Mendanha, 368 in Belo Horizonte, Minas Gerais. The company sells office furniture (chairs, desks, workstations, cabinets, reception counters), steel furniture (lockers, wardrobes, shelving, filing cabinets), and a construction/industrial line (kitchen cabinets, beds, mattresses, dining sets) through a single physical showroom. Its product portfolio is organized into categories — Cadeiras, Móveis para escritório, Móveis para aço, Balcão para recepção, Ambientes (complete environment solutions under named series Motiva, Edge, Ferrus, Avantti), and Construtora — and is supported by a basic WordPress website built in 2015 by the Digital Pixel agency.

The company's customer base spans seven documented segments: civil engineering and construction firms, mining companies, hospitals, schools and educational institutions, law offices, charitable institutions, and liberal professionals (the primary segment, including self-employed doctors, accountants, and architects). Revenue is generated through direct showroom sales on a quote-based pricing model — no public pricing, no e-commerce, and no channel partners are disclosed. The firm employs 1-10 people, has no external funding, no disclosed management team beyond general contact numbers, and holds no patents or certifications in the source data.

Operationally the business is a stable, regionally embedded retailer with 39+ years of continuous activity but limited documented investment in digital channels, technology infrastructure, or geographic expansion beyond Belo Horizonte and the broader Minas Gerais market. Its go-to-market is essentially traditional B2B/B2C showroom commerce, with the website functioning primarily as a catalog and contact channel rather than a transactional surface.

Name

Sifuentes & Machado

Legal name

Feirão dos Móveis

Website

https://feiraodosmoveis.com.br

Company type

Private

Founded year

1985

Operating status

Operating

Headcount range

1–10 employees

Short description

Feirão dos Móveis is a Belo Horizonte-based office and institutional furniture retailer, founded in 1985, serving civil engineering, mining, healthcare, education, and liberal professional clients through a single physical showroom on a quote-based model.

Ownership category

akta.pro rank

Product category

Office & Institutional Furniture

NAICS

Furniture Retailers (449110)

SIC

Retail-Furniture Stores (5712)

akta.pro industry

PRIMARYCRAIAAAD

Home Office Furniture Retail (Desks, Office Chairs, Bookcases, Filing/Storage)

Consumer Products & Retail/Home & Furniture Retail/Furniture Retail (Living, Dining, Bedroom)

SECONDARYCRALABAE

Office Furniture & Workspace Accessories Retail

Consumer Products & Retail/Specialty Retail (Hobby, Books, Office, Pet, Toys)/Office Supplies & Stationery Retail

SECONDARYCRAIAJAK

Office & Desk Organization Retail (Desktop, File, Cable Trays)

Consumer Products & Retail/Home & Furniture Retail/Home Organization & Storage Retail (Closets, Shelving, Containers)

Keywords

• Office furniture
• Institutional furniture
• Ergonomic chairs
• Steel cabinets
• Reception furniture

Headquarters

HQ city

Belo Horizonte, Minas Gerais

HQ country

Brazil

HQ region

Latin America

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Personnel, Operations, Marketing or Sales, Infrastructure

Revenue model

1. Furniture Sales: Direct sale of furniture and office equipment to commercial and institutional customers through physical showroom location

Pricing tiers

Distribution channels1 record

Marketing channels1 record

Core offering

Feirão dos Móveis sells office and institutional furniture — including office chairs, desks, workstations, steel cabinets and lockers, reception counters and sofas, and complete office environment sets — directly to commercial, institutional and individual customers from its Belo Horizonte showroom. Sales are quote-based with no public e-commerce checkout, serving segments such as construction, mining, healthcare, education, legal, non-profit and liberal professionals.

Product overview

Feirão dos Móveis is a furniture company based in Belo Horizonte, Minas Gerais, Brazil, established in 1985. The company offers a comprehensive portfolio of office and institutional furniture organized across multiple product categories: Cadeiras (chairs including executive, director, secretary, and university chairs), Móveis para escritório (office furniture including desks, workstations, cabinets, and drawer units), Móveis de aço (steel furniture including lockers, wardrobes, shelves, and filing cabinets), Balcão para recepção (reception counters and sofas), Ambientes (complete office environment solutions), and Construtora (construction and industrial furniture). The product lines include named series such as Motiva (executive line), Edge (reception and office solutions), Essencial (basic line), Básica (basic line), Ferrus, Avantti, and Premium Fix (steel furniture). The company serves diverse segments including civil engineering, mining, hospitals, schools, and professional offices.

Differentiator

Problem solved

Functional benefit

Products and services

• Cadeiras (Office Chairs) Office chairs including executive, director, secretary, president and university chair models, plus multi-seat benches (longarinas) for offices and educational institutions.
• Móveis para escritório (Office Furniture) Office furniture including desks, workstations, storage cabinets, drawer units, filing cabinets, conference/meeting tables and call center (telemarketing) workstations with dividers.
• Móveis de aço (Steel Furniture) Steel furniture including steel cabinets, lockers, wardrobes (in 2 to 20-door configurations), reinforced shelving, and heavy-duty archive storage units for industrial and institutional environments.
• Balcão para recepção (Reception Furniture) Reception counters, reception sofas and waiting-area seating solutions for office and institutional reception environments.
• Ambientes (Complete Office Environments) Complete office environment solutions and coordinated furniture sets including the Motiva (executive), Edge (reception/office), Ferrus, and Avantti product lines.
• Construtora (Construction & Industrial Furniture) Construction- and industrial-site furniture including kitchen cabinets, industrial water coolers, wooden bunks, plastic chairs, beds, mattresses, stoves, and dining sets for worksite and industrial facilities.

Segments7 records

Ideal customer profiles7 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators1 record

Recent moves4 records

Emerging players

• Oppa: Brazilian design-focused furniture brand selling direct-to-consumer via e-commerce. Comparable as a digitally-native Brazilian furniture retailer competing for the same SMB and home-office furniture customer.
• MadeiraMadeira: Brazilian e-commerce furniture marketplace aggregating many sellers with strong digital presence. Comparable as a competitor for Brazilian furniture buyers, especially the institutional/SMB segment shifting to online procurement.

Direct peers

• Todeschini: Major Brazilian office and home furniture manufacturer-retailer with showrooms nationwide. Directly comparable because both serve the Brazilian office furniture market with chairs, desks, and institutional solutions, though Todeschini operates at substantially larger scale.
• Móveis Florença: Brazilian furniture manufacturer producing office and institutional furniture including chairs, desks, and steel storage. Comparable product portfolio and Brazilian B2B institutional customer base.
• Pandin Móveis: Brazilian steel and office furniture manufacturer offering cabinets, lockers, shelving, and office furnishings. Comparable steel-furniture product line and B2B distribution model serving institutional buyers.
• Frisokar: Brazilian office furniture manufacturer specializing in ergonomic seating, workstations, and corporate furnishings. Comparable because both target Brazilian institutional and corporate buyers seeking ergonomic office furniture solutions.
• Mannes Móveis para Escritório: Brazilian manufacturer of office furniture including ergonomic chairs, desks, and steel furniture for corporate and institutional buyers. Comparable product mix and Brazilian B2B customer focus.
• RTA Móveis para Escritório: Brazilian office furniture manufacturer producing desks, chairs, partitions, and steel furniture for corporate clients. Directly comparable product mix (chairs, desks, steel cabinets) and B2B institutional customer focus.

Broad incumbents

• Tok&Stok: Large Brazilian furniture retail chain with physical stores and online presence across major cities. Broader home-and-office assortment and national footprint make it an incumbent competitor for both walk-in and institutional customers.
• Magazine Luiza: Major Brazilian multi-category retailer with extensive online and physical presence that sells office furniture among many categories. Represents the broad-incumbent competitive pressure from generalist retail channels.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat2 records

Key risks6 records

Key highlights5 records

Customer concentration

• LinkedInlinkedin.com/company/sifuentes-&-machado

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Sifuentes & Machado