Fellbacher Weine

What Fellbacher Weine does

Fellbacher Weingärtner eG (doing business as Fellbacher Weine) is a registered German wine cooperative (eingetragene Genossenschaft) headquartered at Kappelbergstraße 48, 70734 Fellbach, Baden-Württemberg. The cooperative aggregates approximately 180 hectares of vineyard in the Remstal wine region on the eastern edge of the Stuttgart basin, producing red, white, rosé, sparkling, and dealcoholized wines organized into sub-brands Editions C (entry/QbA), FEDERLE (lighter style), Edition S (premium Spätlese-tier), and Edition P (top-tier barrique-aged premium, including the Lämmler Amandus P flagship). It sells individual bottles from 0.25L to 3L double magnums, curated wine packages (Weinpakete), non-alcoholic beverages, gift items (jellies, mustards, wine-infused pasta), and gift vouchers through a WooCommerce online shop and the year-round Neue Kelter tasting room (Mon–Sat 9:00–18:30), supplemented by a wholesale/reseller channel with free delivery from 60 bottles and a recurring ticketed events program priced €35–€129.

The technology stack is a standard small-business commerce toolkit: WooCommerce on WordPress for the storefront, with Google Analytics 4 and Google Ads conversion tracking, Meta Pixel for Facebook/Instagram retargeting, and a third-party AI sommelier (Vinolin UG, Heilbronn) for text-based wine recommendations. The customer base is long-tail consumer (DTC walk-in and online), regional wine tourists, corporate gifting and partnership clients (notably an official network partnership with VfB Stuttgart, plus TVB Stuttgart and Visit-BW/Weinsüden tourism partnerships), and a B2B reseller tier. Governance is by a member-elected Vorstand (Thomas Seibold as Vorsitzender, Gert Seibold as Deputy, Joachim Hess) and Aufsichtsrat (Ralf Bauerle as Chair), with two Geschäftsführer (Florian Gruner for administration, Albrecht Schurr for sales) and a Kellermeister (Thomas Zerweck).

Revenue is not publicly disclosed. With ~8 disclosed shop/leadership headcount and a Hochregal of physical, digital, wholesale, and event channels, the business operates a hybrid DTC-e-commerce-wholesale-events model with prices ranging from €2.61 for non-wine items to €125 per bottle for premium Eiswein/Barrique specials, with a free-delivery threshold of €200 or 30 bottles for consumers and 60 bottles for resellers.

Name

Fellbacher Weine

Legal name

Fellbacher Weingärtner eG

Website

https://fellbacher-weine.de

Company type

Private

Operating status

Operating

Headcount range

1–10 employees

Short description

Fellbacher Weine is a German wine cooperative (Fellbacher Weingärtner eG) in Fellbach, Württemberg, producing wines from ~180 hectares of vineyard and selling red, white, rosé, sparkling, and dealcoholized wines plus gift packages, events, and vouchers directly to consumers via the Neue Kelter tasting room and a WooCommerce online shop, with a wholesale/reseller channel.

Ownership category

akta.pro rank

Product category

Wine Production

NAICS

Wineries (312130), Beer, Wine, and Distilled Alcoholic Beverage Merchant Wholesalers (4248)

SIC

Beverages (2080), Wholesale-Beer, Wine & Distilled Alcoholic Beverages (5180)

akta.pro primary industry

Wine & Sparkling Wine Wineries & Brands (CRADAIAB)

akta.pro secondary industries

Wineries & Vineyards (Tasting Rooms) (THAFALAE), Wine Tastings & Vineyard/Winery Tours (THAJAGAD), Wine Retail (Bottle Shops & Wine Merchants) (CRANABAB)

Keywords

• Wine cooperative
• Württemberg wines
• Wine retail
• Wine tourism events
• Sparkling wines

Headquarters

HQ city

Fellbach

HQ country

Germany

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Infrastructure

Revenue model

1. Wine and beverage product sales: Primary revenue stream from selling wines (red, white, rosé, sparkling) and non-alcoholic products (grape juice, apple juice, alcohol-free wines) through the physical Neue Kelter location and the WooCommerce online shop. Products include standard bottles (0.25L, 0.75L, 1L), magnum bottles (1.5L), double magnum (3L), gift packages, wine gift boxes, wine jellies, winesoaked pasta, and Riesling mustard. Pricing ranges from approximately €2.61 to €125 per bottle depending on variety, vintage, and format. Shipping via DHL with free delivery thresholds.
2. Events and wine tasting experiences: Revenue from ticketed events including wine tastings, wine walks, culinary wine evenings, Afterwork sessions, Sundowner events, (W)Einblicke (winery tours), and seasonal festivals. Also includes voucher/gift certificate sales. Event tickets are excluded from discount campaigns and ship free of charge.
3. Wholesale / reseller sales: B2B sales to wine resellers and retailers. Free delivery within Germany from 60 bottles. Separate pricing structure for resellers vs. consumers. Wine and tasting packages are excluded from discount campaigns.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels7 records

Core offering

Fellbacher Weingärtner eG (Fellbacher Weine) is a wine-growing cooperative that cultivates approximately 180 hectares of vineyards in Fellbach, Württemberg, producing and selling red, white, rosé, sparkling and alcohol-free wines, along with curated wine packages, gift items, large-format magnums, and tickets to wine tasting events and tours. Distribution is through the Neue Kelter physical tasting room, a WooCommerce online shop, and a wholesale/reseller channel within Germany.

Product overview

Fellbacher Weine operates a WooCommerce-based e-commerce platform (Online-Shop) selling wines produced by the Fellbacher Weingärtner eG cooperative. The product portfolio centers on individually bottled wines across red, white, rosé, and sparkling categories, supplemented by curated wine packages (Weinpakete) for discovery purchases. The offering includes standard 0.75L bottles alongside 1L liter wines and 0.25L formats, plus large-format Magnum bottles and Doppelmagnum (1.5L and 3L). The wines are organized into tiered sub-brands: Edition C (entry-level QbA wines), FEDERLE (lighter style), Edition S (premium Spätlese-level wines), and Edition P (top-tier barrique-aged premium wines including the flagship Amandus Cuvée). Non-alcoholic alternatives include dealcoholized wines, sparkling NIXLE, and fruit juices. The company also operates the Neue Kelter tasting room for on-site wine service and hosts regular events including monthly tastings, afterwork events, vineyard tours, and themed experiences. A Vinolin AI-Sommelier chatbot provides automated wine recommendations on the website.

Differentiator

Problem solved

Functional benefit

Brands

• Edition C: Wine edition featuring Cuvée Rosé and other wines
• Edition P
• Edition S
• FEDERLE
• NIXLE
• Berggorillas Sonderedition

Products and services

• Individual wine bottles (Weine / Einzelflaschen) Individual bottles of wine in red, white, rosé, sparkling, and alcohol-free varieties from grape varieties including Trollinger, Lemberger, Acolon, Riesling, Schwarzriesling, Spätburgunder, Schillerwein, and Müller-Thurgau. Available in 0.75L, 1L, and 0.25L formats.
• Wine Packages (Weinpakete) Curated multi-bottle wine packages (3–6 bottles each) designed for discovery purchases and gifting. Offerings include 'Weinpaket Viererkette' (€23), 'Weinpaket Wir sind die Neuen' (€29), 'Probierpaket Federle' (€30), 'Weinpaket Fußballsommer' (€35), and 'Paket Alkoholfrei' (€37.90). Wine packages are excluded from discount campaigns.
• Magnum and Special Editions (Magnum und Sondereditionen) Large-format bottles and special edition wines including 2022 Lämmler Amandus P trocken Barrique Magnum (€62.10), 2022 Lämmler Lemberger P trocken Barrique Magnum (€50.40) and Doppelmagnum (€112.50), 2021 Lämmler Merlot P trocken Magnum (€34.20), 2023 Chardonnay S trocken Magnum (€23.40), 2023 Riesling Sekt Brut Magnum (€27.00), and 2024 Crémant brut Magnum (€34.20).
• Non-alcoholic beverages (Alkoholfreie Getränke) Non-alcoholic products including apple juice (0.2L €0.90, 1L €1.90), grape juice (0.2L €1.00, 1L €2.90), NIXLE dealcoholized sparkling wine, and dealcoholized wines.
• Gift items (Geschenkartikel) Wine-related gift products including gift boxes (1er, 2er, 3er Schatulle), wine pasta (bandnudeln and muschelnudeln, €3.60), wine jelly (Vinchili with peppers €3.80, Riesling jelly), and mustards (Balsamico-Honig Senf, Riesling Senf, €5.90 each).
• Neue Kelter Open Tasting (Offenausschank) Year-round on-site wine tasting and by-the-glass/bottle sales at the Neue Kelter in Fellbach, open Monday–Saturday 9:00–18:30 with a seasonally rotating selection and small snacks. No reservation required.
• Events and wine tastings (Veranstaltungen und Weinproben) Ticketed wine experiences including wine festivals, vineyard tours with vintage buses, culinary wine evenings, behind-the-scenes tours, afterwork tastings (first Thursday monthly), monthly wine tastings, and themed events such as 'Wein & Yoga' and 'Sundowner am Kappelberg'. Tickets ship free of charge.
• Wine consulting (Weinberatung) Free personal wine consultation service available during opening hours at the Neue Kelter in Fellbach, with consultants helping customers select the right wine for meals or occasions. Also available by phone or email for non-local customers.
• Online gift vouchers (Online-Gutscheine) Value vouchers purchased online, redeemable at the Neue Kelter or in the online shop. Valid for 3 years from purchase, non-refundable, and multiple vouchers can be combined per order.
• Wholesale / reseller wine supply B2B wholesale supply of Fellbacher wines to retailers and resellers in Germany, with separate commercial pricing and free delivery within Germany from 60 bottles.

Quantifiable outcome

• Vineyard area of approximately 180 hectares in Fellbach in the Remstal wine region of Württemberg

Named customers1 record

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability2 records

Feature2 records

Partnerships

Four partnerships are on record, tiered core and minor.

• VfB StuttgartcoreGTM or Marketing PartnerFellbacher Weingärtner eG is an official business partner (Businesspartner) of VfB Stuttgart, one of Germany's best-known football clubs. The partnership includes a dedicated 'Edition VfB Stuttgart' wine package sold through the online shop containing red, white, rosé, and Blanc de Noir wines. The partnership provides brand exposure to VfB's fan base and consumer loyalty community.
• TVB Stuttgart (Tourismus-Verband Stuttgart)minorGTM or Marketing PartnerFellbacher Weingärtner eG is an official network partner of TVB Stuttgart (Stuttgart Tourism Board). The partnership positions the winery as part of Stuttgart's regional tourism and wine offering.
• Visit-BW / WeinsüdenminorGTM or Marketing PartnerPartnership with Visit-BW (Baden-Württemberg tourism), specifically the 'Weinsüden' (Wine South) regional wine tourism initiative. Links Fellbacher Weingärtner into the broader Baden-Württemberg wine tourism ecosystem.
• Vinolin UG (haftungsbeschränkt)coreTechnology or IntegrationVinolin UG provides the AI-powered wine sommelier chatbot ('Vinolin') integrated on the Fellbacher Weingärtner website. Vinolin generates wine recommendations based on user inputs about wine preferences, food pairings, and taste profiles. Vinolin acts as an Auftragsverarbeiter (data processor) under GDPR Art. 28. Hosting by Vercel Inc. (USA) under EU-U.S. Data Privacy Framework; chat logs stored by Neon Inc. (Frankfurt). SCCs in place.

Scale indicators1 record

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• Hawesko Holding AG: Germany's largest specialty wine retailer and e-commerce operator (Hawesko, Jacques' Wein-Depot, Wein & Co); a broad incumbent benchmark for German wine DTC economics and online customer-acquisition dynamics.
• Württembergische Weingärtner-Zentralgenossenschaft (WGZ): Central cooperative umbrella organization for Württemberg wine cooperatives; acts as the broad incumbent aggregating supply, distribution, and marketing services that individual cooperatives like Fellbacher either rely on or compete against.

Direct peers

• Remstalkellerei eG: Wine cooperative operating in the same Remstal valley as Fellbacher, producing similar varietals with direct-to-consumer, wholesale, and event-based sales — making it the closest geographic and structural peer.
• Felsengartenkellerei Besigheim eG: Large Württemberg wine cooperative based in Besigheim with multi-channel DTC, events, and wholesale operations directly comparable to Fellbacher's cooperative model, regional varietal mix (Trollinger, Lemberger, Riesling), and Stuttgart-area customer base.
• Weingärtner Cleebronn-Güglingen eG: Established Württemberg wine cooperative (Cleebronn-Güglingen) with comparable multi-tier product range, DTC e-commerce, and wholesale distribution across the Stuttgart metropolitan region.
• Weingut Aldinger: Family-run Württemberg premium wine estate (Fellbach-adjacent region) with a tiered DTC portfolio including premium Barrique wines; a useful benchmark for premium-tier pricing and small-estate positioning within the same region.
• Lauffener Weingärtner eG: Württemberg wine cooperative with similar producer model, regional DTC, and B2B channel presence; comparable in scale, product tiering (Gutswein through premium), and customer segments.
• Genossenschaftskellerei Heilbronn eG: Larger Württemberg cooperative headquartered in Heilbronn, overlapping with Fellbacher on varietals, DTC operations, and wholesale channels; provides a scale comparison point for regional cooperative economics.

Emerging players

• Vicampo Wein GmbH: German online wine marketplace connecting consumers directly with hundreds of wineries; an emerging-channel peer relevant to Fellbacher's WooCommerce DTC strategy and online customer-acquisition approach.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/fellbacher-weine

Revenue estimate

Valuation estimate

Number of profiles

Profiles7 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Fellbacher Weine