Weingärtner Cleebronn-Güglingen

What Weingärtner Cleebronn-Güglingen does

Weingärtner Cleebronn-Güglingen eG (C&G Winzer) is a German wine cooperative (eingetragene Genossenschaft) headquartered in Cleebronn, Baden-Württemberg, producing and selling wines across multiple price tiers and styles. The cooperative operates 15+ distinct collections, ranging from premium Emotion (single-vineyard wines), Roter Hirsch (top barrique red), and Herzog C (cuvées), through mid-tier Sankt M and Boutique, to entry-level VierViertel and Spritzer line erwyn, plus specialty lines including THE BOTTLE (a reusable 0.75L deposit bottle system, German Brand Award 2024), THE ZHERO (alcohol-free wines and Secco), Sekt & Perlwein (traditional bottle-fermented sparkling wines with minimum 18 months on lees), Edelsüß & Co. (noble sweet), and Glühweine. Winemaking rests on traditional methods - hand-harvesting, cold processing in stainless steel tanks, barrique aging, and traditional bottle fermentation for Sekt.

The business operates a multi-channel GTM model: direct-to-consumer e-commerce at cg-winzer.de with a €10 first-order newsletter incentive, a dedicated B2B platform at business.cg-winzer.de serving trade and corporate gifting on quote-based contracts, the on-site Vinothek (wine shop) and self-service C&G Weinautomat, the Christophsblick wine tavern, plus a wine tourism and event business (FEIERabend, Wein.Fass.Probe, vineyard tours, private venue rentals). Revenue streams include DTC wine sales, B2B wholesale, wine tourism/events, vineyard vine sponsorship (Rebpatenschaft), and branded merchandise (apparel and accessories via partnerships with HAKRO and The Cotton Group). Customer segments are individual wine enthusiasts (B2C, primary) and trade/hospitality/corporate buyers (B2B). The cooperative is owned by its member grape growers, with no external parent or outside investors; Thomas Beyl serves as Vorstandsvorsitzender (CEO/Chairman). Headcount is 11-50. The company has been recognized as 'Deutschlands beste Genossenschaft' by Vinum Weinguide for 8 consecutive years and was named 'Weingut des Jahres in Württemberg' for 2026. Geographic scope is Germany-only.

Name

Weingärtner Cleebronn-Güglingen

Legal name

Weingärtner Cleebronn-Güglingen eG

Website

https://cg-winzer.de

Company type

Private

Operating status

Operating

Headcount range

11–50 employees

Short description

Weingärtner Cleebronn-Güglingen (C&G Winzer) is a German wine cooperative in Cleebronn, Baden-Württemberg, producing and selling a multi-tier wine portfolio (15+ collections) plus alcohol-free wines, sparkling wines, and merchandise via DTC e-commerce, B2B, Vinothek, wine tavern, events, and tourism to German consumers and trade customers.

Ownership category

akta.pro rank

Product category

Wine Production and Sales

NAICS

Wineries (312130), Wine and Distilled Alcoholic Beverage Merchant Wholesalers (424820), Beer, Wine, and Liquor Retailers (44532)

SIC

Beverages (2080), Wholesale-Beer, Wine & Distilled Alcoholic Beverages (5180)

akta.pro primary industry

Wine & Sparkling Wine Wineries & Brands (CRADAIAB)

akta.pro secondary industries

Wine Bars (CRANACAE), Wine Retail (Bottle Shops & Wine Merchants) (CRANABAB), Wineries & Vineyards (Tasting Rooms) (THAFALAE)

Keywords

• German wine cooperative
• Winemaking and viticulture
• Sparkling wine production
• Wine tourism events
• Direct-to-consumer wine

Headquarters

HQ city

Cleebronn

HQ country

Germany

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Personnel, Operations, Marketing or Sales, Infrastructure

Revenue model

1. Direct Wine Sales (B2C E-commerce): Direct-to-consumer wine sales through online shop with product categories including red, white, rosé, sparkling wines, and alcohol-free options. Revenue generated per-transaction with no ongoing subscription component.
2. B2B Business Sales: Business-to-business sales platform (business.cg-winzer.de) for wholesale and trade customers, events, and corporate gifting.
3. Wine Tourism & Events: Revenue from wine tastings, tours, events (FEIERabend, Wein.Fass.Probe, wine tours), venue rentals for private events (weddings, celebrations), and the Christophsblick wine tavern.
4. Merchandise & Accessories: Sale of branded merchandise including apparel (t-shirts, hoodies, polo shirts, jackets) and wine accessories (cooling sleeves, corkscrews, bags).
5. Vineyard Sponsorship (Rebpatenschaft): Customers can sponsor vineyard vines as a unique engagement/product offering.

Pricing tiers

Go-to-market motion1 record

Distribution channels5 records

Marketing channels8 records

Core offering

Weingärtner Cleebronn-Güglingen (C&G Winzer) produces and sells a portfolio of German wines from its Württemberg vineyards, organized into multiple themed Kollektion lines covering red, white, rosé, sparkling, alcohol-free, and sweet wines across entry-level to ultra-premium price tiers. The cooperative also sells branded apparel and wine accessories, hosts on-site wine tastings and events at its Vinothek and Christophsblick wine tavern, and runs a separate B2B wholesale and corporate-gifting platform at business.cg-winzer.de.

Product overview

Weingärtner Cleebronn-Güglingen (C&G Winzer) is a German wine cooperative offering a comprehensive, multi-tiered portfolio of wines, alcoholic beverages, experiences, and branded merchandise. The core offering is organized around two axes: wine categories (red, white, rosé, sparkling, alcohol-free, top-rated, packages/gifts, mulled wine) and themed collections (Kollektion). The Kollektion system structures wines into distinct sub-brands spanning from premium (Emotion, Roter Hirsch) to accessible everyday wines (Sankt M, VierViertel), alongside specialty lines including THE BOTTLE (sustainable reusable bottles), THE ZHERO (alcohol-free), Sekt & Perlwein (sparkling), Fein & Fruchtig (fruity-sweet), Boutique (crossover wines), Edelsüß & Co. (noble sweet), and Glühweine (mulled). Supporting the wine portfolio are C&G Essentials accessories (apparel, wine tools), Schatzkammer rare wines, Rebpatenschaft vine sponsorship, C&G-Treuepunkte loyalty program, a Vinothek retail outlet, Christophsblick wine counter, a C&G Weinautomat tasting machine, event tickets and venue rental, gift vouchers, greeting cards, and a newsletter/magazine. The company also operates B2B and B2C sales channels.

Differentiator

Problem solved

Functional benefit

Brands

• Emotion: Premium wines from the best vineyard sites, vinified in international format
• Herzog C
• Sankt M
• Roter Hirsch
• The Bottle
• Sagenhaft & Co.
• The Zhero
• Boutique
• Fein & Fruchtig
• VierViertel
• Sekt & Perlwein
• Edelsüß & Co.
• C&G Edition
• erwyn Weinschorle

Products and services

• Emotion Collection Premium-class wines from the best vineyard sites vinified in international format, including Weißburgunder, Chardonnay & Viognier, Riesling, Spätburgunder, and Lemberger, positioned as the flagship tier above Herzog C.
• Roter Hirsch (Red Deer) Top-tier red wine from best-of-barrique wines of the vintage, positioned as the pinnacle red wine offering within the C&G portfolio.
• Herzog C Collection Complex premium-positioned wines from single vineyard sites, including Riesling, Sauvignon Blanc, Chardonnay, Lemberger, Spätburgunder, Merlot, Rosaroter Herzog Rosé Saignée, and Schwarzer Herzog red cuvée, targeting quality at accessible price points.
• Sankt M Collection Expressive, authentic, and affordable everyday wines including Riesling, Weißburgunder, Grauburgunder, Chardonnay, Pinot Meunier blanc de noir, Trollinger, Lemberger, Lemberger Weißherbst, Lemberger & Cabernet Franc.
• THE BOTTLE (Sustainable Reusable Bottle Series) A reusable 0.75L multi-way bottle series featuring premium C&G wines (Chardonnay, Lemberger & Muskattrollinger Rosé, Grauburgunder) in an environmentally friendly deposit bottle system.
• THE ZHERO (Alcohol-Free Collection) An alcohol-free wine collection featuring sparkling, still, and semi-sparkling options (Secco Muskateller, Secco Rosé, Riesling, Grauburgunder, Riesling Sparkling, Glühtraube, Pecco) produced from top-quality grapes with careful cellar work and dealcoholization, without artificial aromas.
• Sekt & Perlwein Collection Traditional bottle-fermented sparkling wines (Sekt) and fine-perlage sparkling wines (Secco), including Riesling Sekt trocken, Rosé Sekt extra trocken, Pinot Sekt brut, and Riesling Sekt Reserve brut nature.
• Sagenhaft & Co. Collection Modern wine styling based on the history of the local landmark, including Sagenhaft Rosé, Sagenhaft Secco Rosé, and Sagenhaft-Hoodie merchandise.
• Boutique Collection Juicy crossover wines between dry and fruit-sweet styles, including Lemberger Rosé, Muskattrollinger Rosé, Samtrot & Lemberger, Samtrot, and Blanc de Blancs.
• Fein & Fruchtig Collection Wines with pronounced fruit sweetness that remain fresh and crisp, including Lemberger fein & fruchtig, Blanc de Noirs fein & fruchtig, Samtrot Rosé fein & fruchtig, and Muskatfruchtig fein & fruchtig Edition.
• VierViertel Collection Simple table wines and base wines for uncomplicated wine spritzers in 1-liter format, including VierViertel Samtrot & Lemberger and VierViertel Weiß (Riesling).
• Edelsüß & Co. Collection Premium sweet wines and noble sweet specialties, including FEINHERB Riesling, FEINHERB Chatoyant, Traumhaft Blanc de Noir, Heldenhaft Secco Weiß, Heldenhaft Weiß, and Meisterhaft Rot.
• Glühweine (Mulled Wines) Seasonal mulled wine offerings inspired by Roman antiquity, available as a standalone collection and within the Kollektion lineup.
• Weinpakete & Präsente (Wine Packages & Gifts) Pre-curated wine gift sets and packages designed for personal and corporate gifting occasions, including themed bundles and presentation-ready wine gifts.
• C&G Essentials & Accessoires Branded merchandise and wine accessories including apparel (t-shirts, polo shirts, hoodies, softshell jackets, socks, baby bodies), wine tools (sommelier knife, cooling sleeve), and collectibles (snapback cap, knit beanie), sourced from sustainability-focused manufacturers such as HAKRO.
• Schatzkammer (Wine Treasure Chamber) A curated selection of rare and aged wines from C&G wine history, presented as the Schatzkammer collection and available via special tasting events (priced at €99).
• Rebpatenschaft (Vine Sponsorship) A vine sponsorship program allowing customers to symbolically adopt vineyard rows, supporting the winery and receiving wine in return.
• Veranstaltungen & Events (Events & Experiences) In-person wine events including FEIERabend by C&G (afterwork tastings), Wein.Fass.Probe (barrel tasting evenings), Sankt M Express (wagon rides through vineyards), wine tours, themed tastings (Burgunderwunder, Drink Pink, Schokolade & Wein, Riesling Baby, Same, Same, Simply the Best), and private event hosting.
• Event Tickets Ticketed experiences for wine events and tastings (Wein.Fass.Probe from €35, vineyard tours €45, Schatzkammer tasting €99), available for purchase online.
• C&G Feier-Location (Private Event Venue) Private event venue rental at the winery for weddings, workshops, birthday celebrations, and corporate events, with a wine hall (Weinsaal) and wine barrel room (Weinfass) and optional catering support.
• Vinothek (On-site Wine Shop) The on-site winery tasting room and retail store at the Cleebronn headquarters where visitors can purchase wines, access the wine vending machine, and participate in tastings.
• Christophsblick Wine Counter An on-site wine tap (Weinausschank) named Christophsblick, offering wine by the glass for visitors at the winery.
• C&G Weinautomat (Wine Vending Machine) A self-service wine dispensing machine located at the Vinothek, allowing visitors to sample and purchase wines by the glass.
• Gutscheine (Gift Vouchers) Gift vouchers redeemable for any C&G products or experiences, available for purchase on the website.
• C&G-Treuepunkte (Loyalty Program) A loyalty points program rewarding repeat customers with redeemable benefits for purchases across wines, events, and merchandise.
• B2B Business Sales Platform Wholesale and trade sales platform for restaurants, hotels, retailers, and corporate clients via business.cg-winzer.de, with request-price-list and individual quote-based pricing for bulk orders.
• C&G Edition* A special C&G-curated wine selection representing distinctive or experimental winery releases.

Quantifiable outcome

• 8 consecutive years as 'Deutschlands beste Genossenschaft' (now entering 9th year)
• +3 more outcomes

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Three partnerships are on record, tiered minor.

• KauflandminorChannel Partner/ Reseller/ DistributorKaufland stores serve as bottle return locations for THE BOTTLE reusable wine bottle system. Customers can return empty THE BOTTLE bottles at Kaufland locations and C&G's Vinothek.
• HAKRO GmbHminorOEM/ Whitelabel/ Licensing PartnerHAKRO supplies branded apparel merchandise (t-shirts, polo shirts, jackets) sold through C&G's online shop. HAKRO has operated since 1969 with focus on sustainability and fair production.
• The Cotton Group (Belgium)minorOEM/ Whitelabel/ Licensing PartnerBelgian manufacturer producing the C&G Sagenhaft-Hoodie merchandise. Located in Waterloo, Belgium.

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Weingut Dautel: Bönnigheim-based Württemberg VDP estate known for premium red and white wines from regional varieties. Comparable in region, premium positioning, and award-driven brand strategy.
• Weingut Karl Haidle: Korb-based Württemberg VDP estate with comparable varietal mix (Lemberger, Riesling, Trollinger) and a strong reputation in regional premium tiers. Similar scale and DTC orientation.
• Weingut Aldinger: Premium family-owned Württemberg estate (Flein) and VDP member with a comparable multi-tier portfolio spanning entry-level through Spätburgunder/Lemberger reserves. Closely comparable in region, tiering structure, and DTC/retail/event presence.
• Moselland eG: One of Germany's largest wine cooperatives (Mosel/Rheinhessen), comparable as a Genossenschaft with a multi-tier branded portfolio and nationwide retail distribution. Provides structural peer benchmark for cooperative economics and scale.
• Fellbacher Weingärtner eG: Württemberg-based wine cooperative with a comparable Genossenschaft structure, Vinothek retail, and regional events programming. Closest structural analog in the same region.
• Weingut Fürst zu Hohenlohe-Oehringen: Historic Württemberg estate and one of the region's most established premium producers (VDP). Comparable in regional terroir, premium portfolio structure, and traditional wine tourism/event presence.
• Weingut Wöhrwag: VDP member and Württemberg estate in Stuttgart-Untertürkheim with strong Lemberger/Spätburgunder focus and on-site Vinothek/event operations. Directly comparable regional producer with similar DTC and tourism model.

Emerging players

• Vicampo: German online wine marketplace aggregating multiple estates. Comparable as a digital channel that competes for DTC mind-share and offers consumers multi-producer browsing versus single-producer sites like cg-winzer.de.

Broad incumbents

• Hawesko Holding: Germany's largest specialty wine retailer/e-commerce group, selling across hundreds of producers. Comparable as the dominant DTC/online channel in German wine and a key competitive force for producer-owned DTC economics.
• Rotkäppchen-Mumm Sektkellereien: Germany's leading sparkling wine producer (Sekt) with a national portfolio including traditional-method offerings. Comparable in the bottle-fermented Sekt category where C&G also competes with its Sekt & Perlwein line.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/cleebronner.winzer
• LinkedInlinkedin.com/company/weingaertner-cleebronn-gueglingen/?originalSubdomain=de
• Instagraminstagram.com/cg_winzer

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Weingärtner Cleebronn-Güglingen