Felt Products Ltd

What Felt Products Ltd does

Felt Products Ltd (legal entity: Felt Products (Northern) Ltd) is a privately held UK roofing materials distributor established circa 1993, operating from a 15,000 sq ft facility in Scarisbrick, Ormskirk, North West England, with a registered office in Standish, Wigan. The company sources and sells bituminous roofing felt (torch-on and shed felt variants), polyester-reinforced and SBS-modified felts, roofing shingles, corrugated bitumen sheets (including ONDULINE), breathable and metallised vapour barriers, damp proof courses and membranes, radon and gas barriers, felt adhesives, and mechanical dry ridge fixing systems. Proprietary branded product lines include SupaTec, Ultrapol, PolyTrade, Huracan 250, and STROTEX AL, with certification across CE, BBA, and ISO 9001 standards and product guarantees of up to 20 years on premium lines.

The business operates a dual-channel model: direct trade sales to timber merchants, roofing merchants, builders' merchants, and major UK shed manufacturers (with trade accounts offering up to 20% discount and dedicated account management), and a direct-to-consumer e-commerce storefront at feltproducts.co.uk with next-day delivery to mainland UK. The sales team has over 30 years of building industry experience. Marketing channels are digital-first, centred on the e-commerce site with supporting SEO content, blog articles, email newsletter, and on-site customer testimonials. Order processing runs within 2-3 business days and geographic reach covers mainland UK only (Scottish Isles excluded).

Felt Products is a small specialist distributor — 6 employees, single site, no disclosed parent company, subsidiaries, external funding, or M&A activity. The company is operationally stable and profitable-by-indication (active trading, recently published 2026 product and content updates), with formalised Environmental and Anti-Slavery policies (2022) reflecting compliance maturity expected by larger trade customers. Ownership structure beyond James Oldfield (IT & Marketing Manager) is not publicly disclosed.

Name

Felt Products Ltd

Legal name

Felt Products (Northern) Ltd

Website

https://feltproducts.co.uk

Company type

Private

Founded year

1993

Operating status

Operating

Headcount range

1–10 employees

Short description

Felt Products Ltd is a UK roofing materials distributor selling branded bitumen felts, shingles, vapour barriers, and damp-proofing membranes to trade merchants, shed manufacturers, and DIY consumers from a 15,000 sq ft North West England facility, via direct trade accounts and a mainland UK e-commerce storefront.

Ownership category

akta.pro rank

Headquarters

HQ city

Scarisbrick, England

HQ country

United Kingdom

HQ region

Europe

Offices2 records

Markets served

GTM type

B2B and B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Personnel, Operations, Infrastructure, Marketing or Sales

Revenue model

1. Roofing Materials Sales: Revenue is generated through the sale of roofing felt, shingles, membranes, damp proofing products, gas barriers, corrugated sheets, adhesives, and accessories. Products are sold in roll format and as combo kits. The primary revenue stream is one-time product purchases by trade merchants, builders, and consumers. Trade accounts offering up to 20% discount are available to business customers.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels5 records

Core offering

Felt Products Ltd is an independent roofing materials distributor based in North West England that sources, stocks, and supplies roofing felt, shingles, membranes, damp proofing products, gas barriers, corrugated sheets, adhesives, and accessories. It sells primarily to trade merchants (timber, roofing, and builders' merchants) and shed manufacturers, and also serves individual DIY consumers through its online store, with next-day delivery available across mainland UK.

Product overview

Felt Products Ltd is an independent roofing materials distributor based in the North West of England, operating from Standish, Wigan. The company offers a premier range of felt and shingle products for the UK building industry, supplying timber merchants, roofing merchants, builders' merchants, and shed manufacturers. The product portfolio includes shed felt products (polyester mineral and SBS variants), torch-on felt for flat roofing, roofing shingles, corrugated bitumen sheets, breathable membranes, vapour barriers, radon gas barriers, damp proof courses and membranes, felt adhesives, and universal dry ridge kits. The company also offers combo packages combining felt with fixing nails and adhesive. Products are sourced from branded manufacturers including SupaTec, Ultrapol, PolyTrade, Huracan, STROTEX, and ONDULINE. The company emphasizes quality certification with CE and BBA certified products, and targets both professional installers and DIY users.

Differentiator

Problem solved

Functional benefit

Products and services

• Roofing Felt Bitumen and other roofing felts supplied for flat-roof and pitched-roof applications, intended for trade merchants, shed manufacturers, and DIY customers undertaking roofing projects. Products are CE/BBA certified.
• Roofing Shingles Roofing shingles stocked for sale to trade merchants, shed manufacturers fitting roofs on garden buildings, and DIY consumers re-roofing sheds, garages, or outbuildings.
• Damp Proofing Membranes Damp proofing membranes and associated products supplied for below-ground and structural waterproofing applications, serving both trade and DIY buyers.
• Gas / Vapour Barrier Membranes Gas and vapour barrier membranes stocked for roofing and building-envelope applications, sold alongside roofing felt and shingles to trade and DIY customers.
• Corrugated Roofing Sheets Corrugated roofing sheets distributed for shed, outbuilding, garage, and agricultural roofing applications, available to trade and DIY buyers.
• Roofing Adhesives and Accessories Adhesives, sealants, fixings, and other accessories required to install the company's roofing felt, shingles, membranes, and corrugated sheets, sold alongside the main product lines to trade and DIY customers.

Quantifiable outcome

• 15-year life expectancy on premium shed felt products; 20-year guarantee on Huracan 250 range
• +2 more outcomes

Named customers7 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature6 records

Scale indicators3 records

Recent moves6 records

Expansion highlights4 records

Broad incumbents

• Selco Builders Warehouse: UK trade-only builders' merchant chain stocking roofing felt and accessories. Comparable in targeting trade customers with project-based roofing purchases.
• Travis Perkins: UK's largest builders' merchant group with a broad roofing materials range across multiple brands. Overlaps with Felt Products in supplying timber merchants and builders' merchants with roofing felt and accessories, but offers a far wider portfolio.
• CCF (Construction & Consumables): UK distributor of building materials including roofing membranes and insulation. Comparable as a trade distributor overlapping in roofing membranes and construction waterproofing categories.
• Wickes: UK home improvement retailer with a meaningful roofing and damp-proofing range alongside broader DIY categories. Comparable in serving DIY consumers and small trade buyers, though at much larger scale and breadth.
• Jewson: Major UK builders' merchant selling roofing felt, membranes and damp-proofing products alongside a full building materials range. Comparable buyer base (trade merchants, builders) and overlapping product categories.

Others

• Onduline: Global manufacturer of corrugated bitumen roofing sheets stocked by Felt Products. Not a competitor in distribution, but an upstream supply partner whose products sit in the Felt Products catalogue.

Regional players

• Chadwicks (Ireland): Ireland-focused builders' merchant group selling roofing materials and building supplies. Similar product categories and trade-customer orientation, but operating in a different geography than the UK-focused Felt Products.

Direct peers

• SIG Roofing: One of the UK's largest specialist roofing materials distributors, supplying felt, shingles, membranes and accessories to trade and merchants. Directly comparable to Felt Products in product mix and trade-led GTM, but at significantly greater scale.
• Roofing Superstore: UK online roofing materials retailer selling felt, shingles, membranes and accessories to both trade and DIY. Closely comparable to Felt Products' e-commerce-led D2C motion and product mix.
• Roofing Megastore: UK online specialist retailer of roofing products including felt, shingles, membranes and accessories. Closely comparable D2C/trade online model and product mix to Felt Products.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks5 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/felt-products-northern-ltd

Compliance4 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Felt Products Ltd