Name

Roofing Superstore

Legal name

CMO Superstores Ltd

Website

https://roofingsuperstore.co.uk

Company type

Private

Founded year

2009

Operating status

Operating

Headcount range

11–50 employees

Ownership category

akta.pro rank

Product category

Online Roofing Materials Retail

NAICS

Home Centers (44411)

SIC

Retail-Lumber & Other Building Materials Dealers (5211)

akta.pro primary industry

Roofing Materials Retail (Shingles, Underlayment, Flashing) (CRAIAEAC)

Keywords

• Roofing materials supply
• Roof windows retail
• Building materials online
• Flat roofing products
• Trade roofing supplies

Headquarters

HQ city

Burrington

HQ country

United Kingdom

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Product Sales: Online retail of roofing supplies and materials. Customers purchase products directly through the e-commerce website with transaction-based pricing. Revenue generated from the margin between wholesale procurement costs and retail sale prices to consumers and trade customers.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels5 records

Core offering

Roofing Superstore is an online retailer of roofing supplies and building materials serving UK trade professionals and residential customers. It sells a comprehensive range of products including roof windows (VELUX, FAKRO, Keylite), roof tiles and slates, roofing sheets, lead flashing, flat roofing systems (EPDM, GRP), insulation, ventilation, fascia/guttering/cladding, and general building materials and tools, supported by nationwide delivery, expert advice channels, and a trade loyalty program.

Product overview

Roofing Superstore is the UK's largest online roofing supplies merchant operating as an e-commerce platform for roofing materials and related building products. The offering consists of multiple product categories spanning roof windows (featuring VELUX, FAKRO, Keylite, and RoofLITE+ brands), pitched roofing materials (tiles, slates, shingles, dry ridge systems, membranes), flat roofing solutions (EPDM rubber, GRP/fibreglass, felt), roofing sheets (polycarbonate, PVC, bitumen, metal), lead flashing and alternatives, roof ventilation, loft insulation, fascia/guttering/cladding, and general building materials/tools. Additional services include cut-to-size sheet materials, roof kit calculators, the SUPER Rewards loyalty program, and nationwide delivery. The platform serves both trade professionals and homeowners through a single online storefront.

Differentiator

Problem solved

Functional benefit

Brands

• Roofing Superstore Own-Brand: Company's own-brand range of roofing materials.

Products and services

• VELUX Pitched Roof Windows Premium pitched roof windows including centre pivot, top hung, electric, solar, and conservation variants with Thermo-Technology for energy efficiency. Sold to tradespeople, homeowners and landlords undertaking roof window installations, loft conversions and replacements.
• VELUX Flat Roof Windows Flat roof windows and rooflights including fixed, electric, and solar operated options with curved and flat glass variants. Sold to tradespeople and property owners for flat roof window installations.
• Roof Tiles & Slates Comprehensive range of roof tiles and slates including clay, concrete, natural slate, fibre cement slate, metal roof tiles, and solar roof tiles from brands such as Britmet, Dreadnought, Marley, Redland, and Sandtoft. Sold to roofing contractors and homeowners for new roofs and re-roofing projects.
• Roofing Sheets Wide selection of roofing sheets including polycarbonate (twinwall, multiwall, solid), PVC, bitumen, metal corrugated, and GRP sheets, with cut-to-size services available. Sold to trade and consumer customers for roofing, cladding and outbuilding projects.
• Lead Flashing Complete range of lead flashing products including Code 3 through Code 8, cut-to-size lead flashing, and lead alternatives (DEKS, EasyFlash, Ubiflex, Wakaflex, GRP lead alternatives) with volume-based pricing. Sold to roofers and builders for roof flashing and weatherproofing.
• Flat Roofing Systems Flat roofing solutions including EPDM rubber roofing (ClassicBond, Firestone, Skyguard), GRP/fibreglass roofing, mastic asphalt, roofing felt, and flat roof waterproofing products. Sold to tradespeople and homeowners for flat roof installations and repairs.
• Roof Ventilation Products Roof ventilation products including tile vents, slate roof vents, flat roof vents, fascia and soffit vents, vent turbines, and ventilation packs. Sold to roofers and homeowners for new build and refurbishment projects.
• Loft Insulation Loft and roof insulation materials including PIR boards, mineral wool, multifoil insulation, loft rolls, and insulation slabs from brands such as Celotex, Kingspan, Knauf, and ROCKWOOL. Sold for thermal insulation upgrades and loft conversions.
• Fascia, Guttering & Cladding Fascia boards, soffit boards, guttering systems in aluminium, cast iron, copper, plastic, steel, and zinc materials, plus cladding panels from brands like Cedral. Sold to tradespeople and homeowners for roofline and cladding installations.
• Building Materials & Tools General building materials including bricks, sand, cement, timber, OSB boards, plywood, ladders, scaffold towers, hand tools, roofing nails, screws, and workwear/PPE. Sold to tradespeople and DIY customers to support roofing and building projects.
• Pitched Roofing Systems Complete pitched roofing solutions including dry ridge and hip systems, dry verge, GRP valley troughs, roofing membranes, felt, pipe flashings, roof shingles (bitumen, cedar, metal), and loft insulation. Sold to tradespeople and homeowners for pitched roof installations.
• FAKRO Roof Windows Polish-manufactured roof windows for pitched and flat roofs, available in uPVC white finish and various operation types. Sold to tradespeople and homeowners for roof window projects.
• Keylite Roof Windows Budget-friendly roof windows for pitched roofs with various glazing and finish options. Sold as a more affordable alternative to premium brands for tradespeople and homeowners.
• SUPER Rewards Loyalty Program Customer loyalty program offering points on purchases that can be redeemed for money off future orders. Targeted at trade customers to incentivise repeat purchasing.
• Roof Kit Calculator Specialist online tool for calculating and ordering flat roof kits including ClassicBond EPDM, Firestone EPDM, Skyguard EPDM, and ProGRP fibreglass systems. Used by tradespeople and homeowners to scope flat roof projects.

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

One partnership is on record.

• CMO Superstores Ltd (Parent Company)coreOthersRoofing Superstore operates under CMO Superstores Ltd, which manages a network of specialist trade e-commerce stores including Building Superstore, Brick Superstore, Insulationsuperstore, Landscapingsuperstore, Plumbingsuperstore, Drainagesuperstore, Door Superstore, and Click Basin. These operate as sister sites under the same corporate umbrella.

Scale indicators2 records

Recent moves5 records

Expansion highlights5 records

Broad incumbents

• Screwfix: UK trade and DIY retailer with broad roofing sundries (fixings, sealants, sheets, lead) and click-and-collect nationwide. Competes on convenience and availability rather than depth of roofing catalog.
• B&Q: UK's largest DIY retailer with a developed roofing category (felt, sheets, roof windows, tiles for sheds/outbuildings). Most directly competes with Roofing Superstore's homeowner/DIY segment.
• Wickes: UK home improvement retailer with a developed roofing category online, including tiles, felt, flat roofing, and roof windows. Targets both DIY homeowners and trade, overlapping with Roofing Superstore's dual-segment approach.
• Travis Perkins: UK's largest builders' merchant with national branch network and a significant online roofing materials offering. Competes with Roofing Superstore across pitched roofing, flat roofing, and insulation categories, especially for trade customers.
• Selco Builders Warehouse: Trade-only builders' merchant with nationwide branches carrying roofing materials. Competes for trade roofing spend via branch convenience and bulk pricing.
• Jewson: Major UK builders' merchant carrying roofing tiles, slates, membranes, and insulation. Strong trade relationships and credit terms make it a direct alternative for Roofing Superstore's primary trade segment.
• Howarth Timber & Building Supplies: UK builders' merchant chain carrying pitched roofing, flat roofing, insulation, and timber categories. Overlaps with Roofing Superstore on roofing materials and serves both trade and consumer buyers.
• Huws Gray: UK builders' merchant group with growing branch and online presence carrying roofing tiles, membranes, and insulation. A relevant trade-side competitor for Roofing Superstore's primary contractor customer base.

Direct peers

• Burton Roofing Merchants: Long-established UK roofing merchant with both online ordering and depot collection for slates, tiles, membranes, and leadwork. Targets the same trade and DIY roofing buyer as Roofing Superstore.
• Roofing Megastore: Direct online-only roofing supplies competitor offering tiles, slates, membranes, and roof windows with nationwide UK delivery. Closely comparable business model, customer mix, and category focus to Roofing Superstore.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/roofingsuperstore
• LinkedInlinkedin.com/company/roofingsuperstore

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Roofing Superstore