What FEMAC DISTRIBUIDORA does

FEMAC Distribuidora is a B2B wholesale distributor of construction materials headquartered in Brejão, Pernambuco, serving retailers, hardware stores, contractors, and builders across Northeast Brazil. Founded in 1994, the company operates ~64 employees and distributes products across 14 categories — including hydraulics, electrical, hardware, paints, ceramics, tools, appliances, and adjacent lines such as AGROPET, BRINDES, and IMOBILIZADO — under a portfolio of 150+ brand partnerships with major Brazilian manufacturers (Tramontina, Krona, Lorenzetti, Fortlev, Deca, among others). Pricing is gated behind CPF/CNPJ registration, consistent with a credit-account, B2B-only go-to-market model rather than retail consumer sales.

The commercial stack centers on a B2B e-commerce portal powered by Agile B2B, supplemented by native iOS and Android mobile applications and a dedicated Área do Representante portal for field sales agents. Order capture is multi-channel: storefront portal, mobile, WhatsApp, Instagram, and an outside-rep network. Retention is supported by the CLUBOM loyalty program, delivered through the Donuz platform, which issues points to registered buyers. The technology architecture is therefore a standard SaaS-commerce stack rather than a proprietary platform; differentiation is operational (regional logistics depth, supplier relationships, rep coverage) rather than technical.

The business model is traditional wholesale distribution: FEMAC purchases from manufacturers at distributor terms and resells to small and mid-sized resellers and contractors at volume-tiered pricing. Revenue mechanics are not publicly disclosed, but the breadth of the supplier portfolio and the credit-account gating imply reliance on recurring replenishment orders from a long tail of SMB retail buyers rather than a few large anchor accounts. There is no public reporting of funding history, M&A activity, or revenue figures, consistent with a privately held, founder/family-controlled regional distributor.

Name

FEMAC DISTRIBUIDORA

Legal name

Femac Distribuidora

Website

https://femacdistribuidora.com.br

Company type

Private

Founded year

1994

Operating status

Operating

Headcount range

51–100 employees

Short description

FEMAC Distribuidora is a B2B wholesale distributor of construction materials founded in 1994, serving retailers, hardware stores, contractors, and builders across Northeast Brazil via a 150+ brand portfolio spanning 14 categories, with an Agile B2B-powered e-commerce portal, mobile apps, and a field-rep network.

Ownership category

akta.pro rank

Product category

Construction Materials Wholesale Distribution

NAICS

Building Material and Garden Equipment and Supplies Dealers (444)

SIC

Wholesale-Hardware & Plumbing & Heating Equipment & Supplies (5070), Wholesale-Lumber & Other Construction Materials (5030)

akta.pro primary industry

Construction, Hardware & MRO Supply Clubs (Trades/Contractors) (CRAEAEAG)

Keywords

• Construction materials distribution
• B2B wholesale distribution
• Plumbing and electrical supplies
• Hardware and tools distribution
• Building materials retailer

Headquarters

HQ city

Brejão

HQ country

Brazil

HQ region

Latin America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Wholesale Distribution of Construction Materials: B2B wholesale distribution model selling construction materials including hydraulics, electrical, hardware, paints, ceramics, tools, and home utilities to retailers, contractors, and builders in northeastern Brazil.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels4 records

Core offering

FEMAC DISTRIBUIDORA is a B2B wholesale distributor of construction materials headquartered in Brejão, Pernambuco, Brazil, operating since 1994. The company sells plumbing, electrical, hardware, tools, ceramics, paints, appliances, and home utilities from 150+ brands to retailers, hardware stores, contractors, and builders across northeastern Brazil. Orders are placed through a login-gated e-commerce platform, a dedicated mobile app, or via a field representative network.

Product overview

FEMAC DISTRIBUIDORA operates a B2B e-commerce platform for construction materials distribution, based in Brejão, Pernambuco, Brazil, serving customers since 1994. The platform offers a comprehensive portfolio across 14 product categories including CERAMICOS (ceramics), ELETRICA (electrical), ELETRODOMESTICO (appliances), FERRAGEM-FERRAMENTA (hardware-tools), HIDRAULICA (hydraulics/plumbing), MECANICO (mechanical), QUARTOS (rooms), TINTAS (paints), UTILIDADES DO LAR (home utilities), AGROPET, BRINDES (promotional items), and IMOBILIZADO (fixed assets). The platform also provides dedicated portals for sales representatives and mobile apps for iOS and Android. Customers access the platform via login (email/password or CPF/CNPJ) to view pricing, place orders, and manage their accounts.

Differentiator

Problem solved

Functional benefit

Products and services

• CERAMICOS (Ceramics)

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

One partnership is on record.

• Agile B2BcoreTechnology or IntegrationTechnology platform provider powering the B2B e-commerce website. The website utilizes Agile B2B platform for e-commerce functionality, ERP integrations, and digital commerce capabilities.

Scale indicators1 record

Recent moves5 records

Expansion highlights4 records

Broad incumbents

• Balaroti: Brazilian construction materials retailer with strong presence in southern Brazil and growing multi-state reach. Carries an overlapping category mix (plumbing, electrical, hardware, finishes) with FEMAC.
• Telhanorte: Brazilian home-center chain with deep construction materials and finishing assortment. Operates a multi-state retail and B2B model covering the same product categories FEMAC distributes.
• Cassol: Established Brazilian home-center chain serving builders and contractors with materials, tools, and finishing products. Comparable assortment and trade-customer orientation to FEMAC.
• Dicico: Brazilian home-improvement retailer (part of the GPC group) focused on construction materials and finishing products for trade and retail customers. Competes in the same broad category space.
• Leroy Merlin Brasil: Large global home-improvement retailer with a substantial Brazilian footprint. Sells an overlapping construction materials and DIY assortment at national scale — a key competitive threat to FEMAC if it expands into the Northeast.

Regional players

• Joli Materiais de Construção: Regional Brazilian construction materials distributor operating in select states with a comparable B2B/wholesale assortment (plumbing, electrical, hardware, finishes). Closely comparable in scale and operating model to FEMAC.

Direct peers

• C&C Casa e Construção: Major Brazilian construction materials retailer and wholesaler with a strong B2B trade focus serving contractors and resellers across multiple states. The closest direct analog to FEMAC's B2B wholesale distribution model and target customer base.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks5 records

Key highlights5 records

Customer concentration

• Instagraminstagram.com/femac_distribuidora
• LinkedInlinkedin.com/company/femac-distribuidora

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about FEMAC DISTRIBUIDORA