FEMMERITUM

What FEMMERITUM does

Femmeritum Sp. z o.o. is a privately held Polish consulting-and-event firm founded in 2004 in Warsaw by Paulina Janiak and Karolina Andrian, now co-led by Paulina Janiak (President) and Kamila Szalach (Vice President). The company helps employers and HR departments in Poland design and deliver employee-friendly workplace programs, combining methodology-based Life-Work-Balance (LWB) consulting with hands-on corporate event execution. Its service portfolio comprises four verticals — EduLAB (employee needs assessment, LWB program design, workshops, webinars, coaching), Fevents (integration trips, evening events, corporate ceremonies, gift and welcome packs), Parents NOW (children's holiday programs, family picnics, parenting workshops, gifting platforms), and Women NOW (career-barrier diagnostics, women's professional development, coaching) — supported by the 'Keep the Balance in Shape' podcast, a content blog, and the annual 'Proud to be a Working Mum' social campaign now in its fourth edition.

Underlying technology is intentionally minimal: Femmeritum delivers bespoke services rather than a software platform, anchoring its methodology in EU directives adapted to Polish law and relying on standard SaaS marketing tools (GetResponse, Google Analytics, Facebook Pixel) for distribution. Service delivery is in-person and hybrid, combining workshops, coaching, and physical event production with webinars and virtual coaching. The firm reports 200+ satisfied clients, 3,000+ completed projects, and named relationships with enterprise Polish clients including PKO Bank Polski, mBank, Orange Polska, ERGO Hestia, Play, Żabka, Marsh, Sollers Consulting, BGK, Devire, and Pluxee.

Femmeritum operates a sales-led B2B go-to-market targeting HR and employer-branding buyers, acquiring clients through direct outreach, website inquiries, and networking. Pricing is bespoke and not publicly disclosed; engagements are structured as multi-year contracts tailored to each client's employee-needs profile. Revenue is generated entirely through professional-services fees across the four verticals. The company is founder-owned with no institutional investors disclosed, operates exclusively in Poland, and is run by a small named team of approximately seven to nine individuals, with a hybrid office at ul. Gen. Józefa Zajączka 11 in Warsaw's Żoliborz district.

Name

FEMMERITUM

Legal name

Femmeritum Sp. z o.o.

Website

https://femmeritum.pl

Company type

Private

Founded year

2004

Operating status

Operating

Headcount range

1–10 employees

Short description

Femmeritum is a Polish consulting-and-event firm that helps employers and HR departments build employee-friendly workplaces through Life-Work-Balance programs, corporate events, working-parent support, and women's professional development services, serving 200+ B2B clients in Poland.

Ownership category

akta.pro rank

Product category

HR & Employee Wellbeing Consulting

NAICS

Human Resources Consulting Services (541612), Professional and Management Development Training (611430)

SIC

Services-Management Consulting Services (8742), Services-Employment Agencies (7361)

akta.pro primary industry

Career Coaching, Mentoring & Placement Support Services (EDAAAKAO)

Keywords

• HR consulting services
• Employee wellbeing programs
• Corporate event management
• Work-life balance consulting
• DEI advisory services

Headquarters

HQ city

Warsaw

HQ country

Poland

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Others

Revenue model

1. Employee Wellbeing & Life-Work-Balance Consulting Services: Femmeritum conducts employee needs assessments, designs and delivers LWB (Life-Work-Balance) programs for client organizations. Programs include workshops, webinars, coaching processes, and ongoing support. The company helps implement programs step by step, making lasting organizational changes.
2. Corporate Event Management: Organization of integration trips, evening events, corporate ceremonies, family picnics, holiday gift packages, and welcome packs for client companies.
3. Parents NOW — Family-Work Balance Programs: Organizes company vacation and holiday programs for children, family events and picnics, operates gifting platforms, and runs workshops/webinars on family-work balance.
4. Women NOW — Gender Equity & Professional Development Programs: Diagnoses career barriers for women and advises companies on supporting women's professional development. Delivers workshops, webinars, and coaching programs for women employees.
5. Podcast & Knowledge Sharing (Keep the Balance in Shape): Podcast production 'Keep the Balance in Shape' — conversations about balancing work and private life. Serves as both a content marketing channel and potential revenue stream through audience growth and brand authority.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels8 records

Core offering

Femmeritum is a Polish consulting-and-events firm that helps employers and HR departments design and run Life-Work-Balance programs for their employees. Its core offerings include EduLAB (LWB program design, workshops, webinars, and coaching), Fevents (corporate integration trips, ceremonies, holiday gift packages, welcome packs), Parents NOW (working-parent support including company vacation/holiday programs for children, family picnics, parenting workshops), and Women NOW (gender equity and women's professional development workshops and coaching). Delivery combines on-site consulting, workshops, webinars, coaching, and event execution for Polish corporate clients.

Product overview

Femmeritum is a Polish HR consulting and events company that helps employers and HR departments create employee-friendly workplaces. The company offers a portfolio of wellbeing services including Fevents (event organization), Parents NOW (working parent support), Women NOW (women's professional development), and EduLAB (Life-Work-Balance programs). The company also runs the social campaign 'Proud to be a Working Mum' and produces the 'Keep the Balance in Shape' podcast. Femmeritum operates as a services company rather than a software platform, delivering in-person and hybrid wellbeing solutions to corporate clients.

Differentiator

Problem solved

Functional benefit

Products and services

• EduLAB

Quantifiable outcome

• 20+ years of market experience
• +5 more outcomes

Named customers12 records

Segments4 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Twelve partnerships are on record, tiered flagship, core and minor.

• Orange PolskaflagshipGTM or Marketing Partner · 1 January 2026Orange Polska serves as the Proud Leader 2026 — the main partner and co-initiator of the 2026 'Proud to be a Working Mum' campaign. As Proud Leader, Orange co-creates the voice of the market around parent-friendly work and provides executive leadership within the Proud Leadership Council, a closed forum of companies and HR/DEI leaders working on solutions for working mothers.
• DevirecoreGTM or Marketing PartnerDevire, a recruitment firm, participates in the Proud to be a Working Mum campaign as a Proud Pracodawca (Proud Employer). Devire has implemented progressive return-to-work policies including early contact with employees before maternity leave ends, full onboarding for returning parents, flexible work arrangements, and psychological support platforms. Devire also hosted the 2026 campaign's Power Breakfast event at its Warsaw office.
• MedicovercoreGTM or Marketing PartnerMedicover participates in the campaign as a Proud Employer. The company launched the 'Witamy Mamy' (Welcome Moms) campaign in May 2023, addressing mothers' exclusion from the labor market. Medicover created a dedicated careers section with job offers tailored for mothers (remote, hybrid, part-time), supported candidates in interview preparation, and participated in events such as the II Ogólnopolski Kongres Matek Lekarek. The campaign achieved 500,000+ video views and 300+ CVs.
• PKO Bank PolskicoreGTM or Marketing PartnerPKO Bank Polski participates as a Proud Employer in the campaign. The bank operates the #JestemUSiebie program, which includes the #PonownieUSiebie module launched in September 2024, supporting parents returning after long-term absence. The program includes webinars, reboarding meetings, a parenting community ('e-Rozwijanie na śniadanie' webinars), and childcare cost reimbursements.
• ERGO HestiacoreGTM or Marketing PartnerERGO Hestia participates as a Proud Employer, implementing progressive policies such as allowing mothers returning from leave to work 4 hours/day at full pay for the first month. 51% of the company's management cadre are women, many of whom combine leadership roles with parenting. The company was featured in the campaign's Proud to be a working Mum 2026 edition.
• Grupa NEUCAcoreGTM or Marketing PartnerGrupa NEUCA participates as a Proud Employer. The company has implemented a culture where employees do not have to choose between roles — supporting mothers at every stage, from early parental leave through return to work, with flexible arrangements, organized reboarding, and birthday leave for employees and their children.
• Pirelli PolskacoreGTM or Marketing PartnerPirelli Polska participates as a Proud Employer. The company offers a New Born Baby Bonus of 2,500 PLN, allows mothers to work remotely up to 3 days/week until the child turns 3, provides 100% pay when a child is ill without using sick leave, and has committed globally to 14 weeks fully paid maternity leave and 10 days fully paid paternity leave by end of 2026.
• DPD PolskacoreGTM or Marketing PartnerDPD Polska participates as a Proud Employer. With over 800 working mothers (44% of all female employees) who are mothers to 1,100+ children under 18, DPD celebrates Mother's Day company-wide, offers a financial benefit upon childbirth, organizes an annual Family Run event, and provides medical packages for employees and their families.
• Warner Bros. Discovery (Women of Warner)coreGTM or Marketing PartnerWarner Bros. Discovery participates in the campaign through its Women of Warner (WOW) initiative, which in 2025–2026 covered approximately 1,000 participants through webinars, workshops, and events on mental health, communication, inclusivity, and wellbeing. The company also runs the 'Back in Power' program supporting return-to-work after parental leave with a Buddy system.
• Aider PolskaminorGTM or Marketing PartnerAider Polska participates in the campaign as a Proud Employer. With 80% of the team being women, many of whom are mothers, Aider has documented cases of employees returning from maternity leave and receiving promotions (e.g., Klaudia promoted to Junior Manager upon return; Ela with two maternity leaves over 10 years who continued career growth).
• Fundacja Share the CarecoreStrategic or Co-development PartnerFundacja Share the Care is a social partner of the Proud to be a Working Mum campaign. The foundation works to promote the professional potential of mothers and has collaborated with Femmeritum since at least 2023 on campaign content, events, and the broader narrative around working mothers in Poland.
• GetResponseminorOthersGetResponse is the email marketing platform used by Femmeritum to manage its newsletter, event invitations, and campaign communications database. Described in the privacy policy as an external database provider processing personal data on Femmeritum's behalf under a data processing agreement.

Scale indicators5 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• Mercer: Mercer is a global HR and workforce consulting firm with broad wellbeing, DEI, and talent advisory practices. Compared to Femmeritum, Mercer offers overlapping employee benefits and LWB advisory at much larger scale across multiple geographies, but does not specialize in the Polish women/parents niche nor run integrated event execution.
• Willis Towers Watson (WTW): WTW is a global advisory firm with HR consulting, employee experience, and wellbeing practices serving multinational employers. Comparable to Femmeritum as a workplace wellbeing consultant, but operating at much greater scale and breadth, and not focused on Poland-specific LWB methodology or event delivery.
• Randstad Polska: Randstad is a global HR services firm with operations in Poland covering staffing, recruitment, and HR solutions. Comparable to Femmeritum as a B2B HR services provider to Polish enterprise clients, though Randstad's scale, technology stack, and recruitment focus differ materially from Femmeritum's LWB/event model.
• Korn Ferry: Korn Ferry is a global organizational consulting firm with HR advisory, talent management, and reward practices. Comparable to Femmeritum in addressing workforce effectiveness and career development, but offers broader solutions across executive search and leadership development rather than the integrated consulting-plus-events approach.

Direct peers

• Antal: Antal is a Polish recruitment and HR consulting firm operating across multiple disciplines. Comparable to Femmeritum as a Polish HR services firm serving enterprise clients, though Antal is primarily focused on recruitment and talent acquisition rather than life-work-balance consulting and corporate events.
• Right Management (ManpowerGroup): Right Management is the talent and career management arm of ManpowerGroup, focused on career transition, coaching, and outplacement. Comparable to Femmeritum's Women NOW coaching and EduLAB career development offerings, with similar career-coaching positioning but at much larger scale and international reach.
• Devire: Devire is a Polish recruitment and HR services firm that is also a client and Proud Employer partner of Femmeritum. Comparable as a Polish HR-services provider, with overlapping HR/people solutions for employers, though Devire's core is recruitment whereas Femmeritum's is LWB consulting and events.
• Michael Page Poland: Michael Page Poland is part of a global recruitment and HR services group with a strong Polish presence. Comparable to Femmeritum as a B2B HR services provider serving Polish enterprises, though focused on permanent and temporary placement rather than LWB consulting and event execution.
• Hays Poland: Hays Poland is a leading recruitment and workforce solutions firm in Poland. Comparable to Femmeritum as a Polish HR services provider working with corporate HR departments, with overlapping client base (banking, insurance, telecom), though Hays specializes in recruitment rather than wellbeing consulting.

Others

• Great Place to Work Polska: Great Place to Work Polska is the Polish affiliate of the global workplace culture certification body. Comparable to Femmeritum as a Polish workplace culture and employee wellbeing brand engaging HR leaders and enterprise clients, though it operates as a certification, research, and community organization rather than a consulting/services vendor.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/Femmeritum-1589907021247276
• LinkedInlinkedin.com/company/femmeritum
• Instagraminstagram.com/femmeritum

Revenue estimate

Valuation estimate

Number of profiles

Profiles7 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about FEMMERITUM