GetResponse
GetResponse is a bootstrapped Polish SaaS company operating an all-in-one email marketing and automation platform with AI-powered features, serving 350,000+ SMB and enterprise customers across 160+ countries and reaching $150M ARR.
- Company typePrivate
- Founded1998
- HeadquartersGdansk, Poland
- Headcount251–500
- GTM typeB2B
- OfferingSoftware
What GetResponse does
GetResponse is a bootstrapped Polish SaaS company founded in 1998 and headquartered in Gdańsk, Poland. The company operates an all-in-one email marketing and automation platform serving more than 350,000 customers across 160+ countries. Its product portfolio centers on email marketing and marketing automation, augmented by a landing page creator, website builder, conversion funnels, SMS marketing, web push notifications, paid ads (Google and Meta), webinars, and a 2024-launched creator monetization suite (course creator, premium newsletters). The platform is delivered through a tiered freemium model (Free, Standard starting at $13.30/month, Plus, Professional) with a dedicated enterprise tier (GetResponse MAX) offering custom pricing, dedicated IP, SSO, dedicated sending domain, and SLA. Hybrid go-to-market combines product-led self-serve acquisition for SMBs with a sales-assisted enterprise motion for MAX customers.
The platform's technical foundation is a cloud-based email delivery infrastructure handling 109M+ emails per day at a 99% deliverability rate across 160+ countries, with 150+ native integrations covering e-commerce (Shopify, WooCommerce, BigCommerce, Magento, PrestaShop, Shoper, Etsy), payment processors (Stripe, PayPal, Square, BlueSnap, PayU), and analytics tools (Google Analytics, Google Tag Manager, Facebook Pixel). AI features are delivered primarily through a partnership with OpenAI and span the AI Email Generator, AI Subject Line Generator, AI Send Time Optimization, AI Product Recommendations, AI Landing Page Generator, AI Campaign Generator, and AI Web Push content generation. The platform is GDPR compliant (Bureau Veritas certified) and exposed via a public REST API (v3).
GetResponse has never raised external funding and reached $150M ARR in 2024, up from $75M in 2020. The company employs approximately 485 people and is led by founder Simon Grabowski. Geographic presence spans EMEA (Poland, UK, Germany, France, Italy, Spain, Portugal, Russia), North America (United States, Canada), and APAC (Vietnam), with US and UK sales lines supporting enterprise outreach. Customer references include RedBull, UNICEF, CD Projekt, UNESCO, Zendesk, Revolut, Pepco, Carrefour, Eveline Cosmetics, Med&Beauty, Würth Group, and DAAG.
GetResponse firmographics
Firmographics- Name
- GetResponse
- Legal name
- GetResponse
- Website
- https://getresponse.com
- Company type
- Private
- Founded year
- 1998
- Operating status
- Operating
- Headcount range
- 251–500 employees
- Short description
- GetResponse is a bootstrapped Polish SaaS company operating an all-in-one email marketing and automation platform with AI-powered features, serving 350,000+ SMB and enterprise customers across 160+ countries and reaching $150M ARR.
- Ownership category
- akta.pro rank
Where GetResponse is headquartered
LocationHeadquarters
- HQ city
- Gdansk
- HQ country
- Poland
- HQ region
- Europe
Offices1 record
Markets served
GetResponse business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Personnel, Technology or R&D, Marketing or Sales, Operations
Revenue model
- SaaS Subscription Revenue: Primary revenue stream from tiered SaaS subscriptions (Free, Standard, Plus, Professional, MAX). Customers pay recurring fees based on contact count and feature access. Upsell opportunities exist through plan upgrades and contact limit overages.
- Freemium to Paid Conversion: Free tier attracts users with basic email marketing features (500 contacts, limited templates). Conversion to paid tiers unlocks unlimited emails, advanced automation, AI features, and enterprise capabilities.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Freemium | Monthly | Free Plan - Basic email marketing for beginners |
| Subscription | Monthly | Standard Plan - Core email marketing automation |
| Subscription | Monthly | Plus Plan - Enhanced automation and collaboration |
| Subscription | Monthly | Professional Plan - Advanced features for growth |
| Subscription | Multi-year contract | MAX Plan - Enterprise-grade custom solution |
Go-to-market motion3 records
Distribution channels3 records
Marketing channels9 records
GetResponse product offering
Product offeringCore offering
GetResponse is an all-in-one email marketing and automation SaaS platform providing email marketing, marketing automation, landing page creation, website builder, conversion funnels, SMS marketing, web push notifications, paid ads, and content monetization tools (courses, newsletters, webinars). The platform integrates with 150+ third-party services and serves over 350,000 customers across 160+ countries, with an enterprise tier (GetResponse MAX) offering dedicated support, dedicated IP, SSO, and transactional email capabilities.
Product overview
GetResponse is an all-in-one email marketing and automation platform offering a unified product with integrated modules. The core platform centers on Email Marketing and Marketing Automation, supplemented by AI-powered Landing Page Creator and Website Builder for lead generation. Additional modules include Conversion Funnel for automated sales workflows, SMS Marketing and Web Push Notifications for multichannel engagement, Popup Creator for lead capture, Paid Ads for Google and Meta advertising, and AI Product Recommendations for ecommerce personalization. Content monetization is enabled through Course Creator, Premium Newsletters, and Webinars. The enterprise tier, GetResponse MAX, provides advanced AI capabilities including product recommendations, SMS marketing, dedicated support, and custom infrastructure. All modules are designed to work together within a single platform, sharing data across integrations with ecommerce platforms (Shopify, WooCommerce, BigCommerce, Magento, PrestaShop, Shoper, Etsy), payment processors (Stripe, PayPal, Square, BlueSnap, PayU), and analytics tools (Google Analytics, Google Tag Manager, Facebook Pixel).
Differentiator
Problem solved
Functional benefit
Brands
- GetResponse MAX: Enterprise-level plan offering advanced features including SMS marketing, transactional emails, dedicated support, and AI product recommendations.
- GetResponse Free
Products and services
- Email Marketing Core email marketing platform enabling users to send unlimited promotional, triggered, and lifecycle emails with AI-powered content optimization and send time recommendations.
- Marketing Automation Visual workflow builder for creating automated customer journeys based on user behavior, with prebuilt templates for lead nurturing, abandoned cart recovery, and behavioral targeting.
- Landing Page Creator AI-powered landing page builder with drag-and-drop editing and 200+ customizable templates designed to convert visitors into subscribers and customers.
- Website Builder AI-driven website builder enabling users to create professional business websites without coding, featuring AI wizard, drag-and-drop editor, and 100+ industry-specific templates.
- Conversion Funnel Automated sales funnel creator providing ready-made scenarios for landing pages, email automation, product sales, abandoned order recovery, and upsell pages.
- SMS Marketing SMS marketing automation tool enabling trigger-based text message campaigns, available in GetResponse MAX plans for direct customer communication.
- Web Push Notifications Native web push notification tool for engaging website visitors, with AI-powered content generation and behavioral triggering capabilities.
- Popup Creator Drag-and-drop popup and form builder with over 30 triggering rules for capturing leads and increasing website conversions.
- Paid Ads Built-in paid advertising creator for Google Ads and Meta (Facebook/Instagram) with AI-powered content generation and audience targeting based on contact lists.
- AI Product Recommendations AI-powered recommendation engine that personalizes website shopping experience and email campaigns by suggesting products based on customer preferences, purchase history, and behavior.
- Autoresponders AI-powered automated email sequence creator with OpenAI technology for generating industry-optimized emails and subject lines triggered by subscriber actions.
- Signup Forms Email signup form builder with customizable designs, embedded forms, popups, and signup links for growing email lists with GDPR compliance.
- Course Creator AI-powered course creation tool for building and selling online courses as part of the content monetization solution.
- Webinars Live and on-demand webinar platform integrated with email marketing for hosting, recording, and promoting webinars to nurture leads.
- Premium Newsletters Newsletter monetization tool enabling creators to build paid subscriber newsletters as part of content monetization strategy.
- GetResponse MAX Enterprise-level solution offering advanced features including SMS marketing, AI recommendations, dedicated support, single sign-on, dedicated IP address, and transactional emails for mid and large companies.
- Native Countdown Timer Native Countdown Timer feature launched in GetResponse's drag-and-drop email editor. Available on all plans including free tier at no extra cost. Eliminates need for third-party tools or HTML coding.
Quantifiable outcome
- 73% reduction in campaign assembly effort using AI-powered tools
- +5 more outcomes
Companies that use GetResponse
Customer profileNamed customers5 records
Segments4 records
Ideal customer profiles4 records
GetResponse technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- Yes
- API docs
- API detail
Core technology
AI maturity
App detail
Integration16 records
AI capability12 records
Feature4 records
GetResponse partnerships and signals
Strategic signalPartnerships
Eleven partnerships are on record, tiered core.
- ShopifycoreNative e-commerce integration allowing Shopify merchants to sync products, customers, and orders directly with GetResponse for automated email campaigns, abandoned cart emails, and product recommendations.
- WooCommercecoreWordPress/WooCommerce integration enabling online store owners to leverage GetResponse email automation, abandoned cart recovery, and customer segmentation features.
- MagentocoreIntegration with Magento e-commerce platform for enterprise merchants to connect their online stores with GetResponse email marketing and automation capabilities.
- BigCommercecoreNative BigCommerce integration enabling merchants to sync store data and automate email marketing workflows with GetResponse.
- StripecorePayment processor integration enabling event-triggered emails based on payment activity, subscription status, and customer transactions.
- PayPalcorePayment processor integration for PayPal transactions triggering automated email workflows based on customer payment activity.
- SquarecoreIntegration with Square payment and POS system for synchronizing customer data and transaction-triggered email automation.
- Google AnalyticscoreAnalytics integration tracking email campaign performance, attribution, and customer behavior within Google Analytics dashboards.
- Google Tag ManagercoreTag management integration for tracking email conversions, user behavior, and implementing marketing pixels.
- Facebook PixelcoreSocial advertising integration for tracking email-to-conversion journeys and retargeting email subscribers via Facebook ads.
- OpenAIcoreAI technology partnership powering GetResponse's AI Email Generator, AI Product Recommendations, AI Send Time Optimization, and AI Subject Line Generator features.
Scale indicators9 records
Recent moves4 records
Expansion highlights5 records
GetResponse competitors and assessment
Company assessmentDirect peers
- Mailchimp: Mailchimp is the dominant SMB email marketing and automation platform, now owned by Intuit. It directly competes with GetResponse on freemium entry, tiered pricing, marketing automation, and ecommerce integrations—sharing the same horizontal SMB/ecommerce GTM and similar feature surface area.
- Klaviyo: Klaviyo is a public, ecommerce-focused email and SMS marketing platform with deep Shopify/WooCommerce integrations. It targets the same ecommerce SMB customer segment as GetResponse with comparable AI personalization, automation, and product recommendation capabilities.
- ActiveCampaign: ActiveCampaign is an SMB-focused email marketing and marketing automation platform with a CRM add-on. It directly competes on automation depth, AI features, tiered pricing, and SMB/ecommerce positioning—closely overlapping GetResponse's customer profile.
- Brevo (formerly Sendinblue): Brevo is a European-headquartered (Paris) email marketing, SMS, and CRM platform serving SMBs globally. It overlaps GetResponse on email automation, transactional email, multichannel messaging, and SMB/mid-market pricing tiers.
- MailerLite: MailerLite is a Lithuania-based email marketing and landing page platform targeting solopreneurs, SMBs, and creators. It competes head-to-head with GetResponse's lower-tier plans on simplicity, pricing, and creator/educator use cases.
- ConvertKit (Kit): ConvertKit (rebranded as Kit) is a creator-focused email and monetization platform serving bloggers, course creators, and coaches. It directly overlaps GetResponse's content monetization stack (courses, paid newsletters, creator profile).
- AWeber: AWeber is a long-standing SMB email marketing platform with landing pages and basic automation. It serves the same small business and solopreneur base as GetResponse's free and Standard tiers with overlapping feature sets.
Broad incumbents
- HubSpot Marketing Hub: HubSpot's Marketing Hub is a broad, full-stack CRM and marketing platform including email, automation, landing pages, and CMS. It is a broad incumbent that competes with GetResponse's MAX enterprise tier and full-stack positioning rather than its SMB core.
- Salesforce Marketing Cloud Account Engagement (Pardot): Pardot/Marketing Cloud Account Engagement is Salesforce's B2B email and marketing automation platform. It targets enterprise/mid-market customers overlapping with GetResponse MAX, but as part of Salesforce's broader CRM ecosystem.
- Constant Contact: Constant Contact is a public (private-equity owned) SMB email marketing platform with event marketing and basic automation. It targets the same small business segment as GetResponse and historically competes on ease of use for non-technical users.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat6 records
Key risks5 records
Key highlights7 records
Customer concentration
GetResponse social profiles
Digital presenceGetResponse compliance and trust
Trust signalCompliance1 record
GetResponse financial estimates
Financial estimateRevenue estimate
Valuation estimate
GetResponse leadership team
Management profileNumber of profiles
Profiles3 records
GetResponse funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
GetResponse M&A and investment
M&A and investmentM&A1 record
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about GetResponse
What does GetResponse do?
GetResponse is an all-in-one email marketing and automation SaaS platform providing email marketing, marketing automation, landing page creation, website builder, conversion funnels, SMS marketing, web push notifications, paid ads, and content monetization tools (courses, newsletters, webinars). The platform integrates with 150+ third-party services and serves over 350,000 customers across 160+ countries, with an enterprise tier (GetResponse MAX) offering dedicated support, dedicated IP, SSO, and transactional email capabilities.
Is GetResponse a public or private company?
GetResponse is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was GetResponse founded?
GetResponse was founded in 1998. It employs 251 to 500 people.
Where is GetResponse based?
GetResponse is headquartered in Gdansk, Poland, in the Europe region.
How does GetResponse make money?
Two revenue lines are on record. SaaS Subscription Revenue is the primary driver. The others are freemium to Paid Conversion.
Who are GetResponse's main competitors?
Direct peers on record are Mailchimp, Klaviyo, ActiveCampaign, Brevo (formerly Sendinblue), MailerLite, ConvertKit (Kit) and AWeber. Broad incumbents are HubSpot Marketing Hub, Salesforce Marketing Cloud Account Engagement (Pardot) and Constant Contact.
Does GetResponse have an API?
Yes. GetResponse offers a public REST API (v3) that allows developers to integrate their software with GetResponse. The API enables programmatic access to manage contacts, email campaigns, automation workflows, and ecommerce data. Developers can build custom integrations using the API documentation available at apidocs.getresponse.com/v3. Developer documentation is at apidocs.getresponse.com/v3.