Fenix Drinks

What Fenix Drinks does

Fenix Drinks s.r.o. is a privately held Czech importer and distributor of premium alcoholic and non-alcoholic beverages, founded in May 2019 in Velké Přílepy (Central Bohemia) by Jan Braniš and Samer Selbak. The company curates a portfolio of international spirits brands — including Don Q rum, The Duppy Share rum, Bobby's Gin, Sir Edmond Gin, ArteNOM tequila, the True Believers agave/vodka/gin/whisky range, Mackintosh Blended Malt Scotch, Paranubes, Muyu liqueurs, Champagne Pierre Legras, and Coco López cream of coconut — and distributes them to bars, restaurants, hotels, cocktail lounges, and e-commerce/retail partners across the Czech Republic. Beyond pure distribution, Fenix operates as a services-led importer, offering cocktail menu creation, bar catering, public tastings (including a traveling rum tour), bar staff training, and bar design/implementation services.

The business model combines B2B distribution margins on a curated premium spirits portfolio with fee-based professional services for hospitality clients. Go-to-market is split between a sales-led direct channel (relationship selling to bars and restaurants, supplemented by on-premise activations such as bar takeovers, cocktail weeks including Margarita Week, Paloma Week and Cachaça Week, bartender competitions such as Cesta za agáve, and trade-show presence at Prague Bar Show) and e-commerce/retail partnerships with platforms including Rohlik.cz, bestdrink.cz, stramis.cz, alkohol.cz, Excalibur, Warehouse #1, and DramRoom. Primary customer segments are bars/cocktail lounges and restaurants/hotels, with secondary exposure to spirits enthusiasts via events and to retail partners via online marketplaces. The five-person team delivers a high-touch, founder-led model in which founders personally run tastings and tour venues.

Name

Fenix Drinks

Legal name

Fenix Drinks s.r.o.

Website

https://fenixdrinks.cz

Company type

Private

Founded year

2019

Operating status

Operating

Headcount range

1–10 employees

Short description

Fenix Drinks is a Czech boutique importer and distributor, founded in 2019, that curates premium international spirits — rum, gin, agave, whisky, champagne — and supplies Czech bars, restaurants, hotels, and e-commerce retailers alongside bar consulting, training, and tasting services.

Ownership category

akta.pro rank

Product category

Beverage Distribution & Spirits Import

SIC

Wholesale-Beer, Wine & Distilled Alcoholic Beverages (5180)

akta.pro primary industry

Beverage Services (Bar Catering, Mixology, Beverage Programs) (THAHAKAJ)

akta.pro secondary industries

Bar & Beverage Catering (Mobile Bar, Bartending) (HSACAGAF), Alcoholic Beverage Mixers & Cocktail Ingredients Brands (Non-alcoholic) (CRADAIAH)

Keywords

• Premium spirits distribution
• Alcoholic beverage import
• Cocktail bar services
• Hospitality beverage supply
• Spirits portfolio curation

Headquarters

HQ city

Velké Přílepy

HQ country

Czechia

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Supply Chain, Personnel, Marketing or Sales, Operations, Infrastructure

Revenue model

1. Beverage Distribution: Import and distribution of premium alcoholic beverages including rum, gin, vodka, agave spirits, whisky, and cocktail ingredients to bars, restaurants, and retail outlets across the Czech Republic.
2. Bar Services and Catering: Revenue from bar catering services, cocktail menu creation, bar design and realization, and staff training for hospitality venues.
3. Public Tastings and Events: Revenue generated from public tasting events, rum tours, and educational sessions about spirits and cocktails.

Go-to-market motion2 records

Distribution channels4 records

Marketing channels7 records

Core offering

Fenix Drinks imports and distributes a curated portfolio of premium alcoholic and non-alcoholic beverages—including rum, gin, vodka, agave distillates, whisky, vermouths, liqueurs, applejack, bitters, and cocktail ingredients—to bars, restaurants, hotels, cocktail lounges, and retail/e-commerce partners across the Czech Republic. In addition to product distribution, the company provides value-added services such as bar design and implementation, cocktail menu creation, bar staff training, bar catering, and public tastings.

Product overview

Fenix Drinks is a Czech beverage import and distribution company founded in May 2019 by Jan Braniš and Samer Selbak. The company offers a diverse portfolio of premium alcoholic beverages including rums (Don Q, The Duppy Share, SKUNK, Ron Colón, Ron Cristóbal, La Forza, The Lovers Rum, The Stellar Rum, Cachaça Magnífica, Paranubes, Terra Verde), gins (Bobby's, Cero2, Sir Edmond, Organic Sincere, TŌSH), agave spirits (ArteNOM tequila, Los Arcos, La Travesía, Arquitecto), whisky (Mackintosh), vodka (Tried & True), vermouths, and liqueurs (Muyu). Beyond distribution, they provide beverage consulting services including cocktail menu creation, bar catering, public tastings, staff training, and bar design. The company serves the Czech hospitality industry, partnering with bars, restaurants, and retailers across the country.

Differentiator

Problem solved

Functional benefit

Products and services

• Rum and Cane Spirits Portfolio Distribution of premium rum and cane-based spirits including Don Q, The Duppy Share, La Forza, The Lovers Rum, The Stellar Rum, SKUNK Rum, Paranubes, Terra Verde XO, Ron Colón, Ron Cristóbal, Schotman, Panama-Pacific, Cachaça Magnífica, and Belizean Blue. Sold to bars, restaurants, and retail outlets across the Czech Republic.
• Gin Portfolio Distribution of premium gins including Bobby's Gin (Netherlands), Cero2 Gin, Sir Edmond Gin (first gin infused with bourbon vanilla), Organic Sincere Gin, and TŌSH Gin. Targeted at cocktail bars and on-trade venues in the Czech Republic.
• Vodka Portfolio Distribution of premium vodka including Tried & True Vodka from the True Believers portfolio. Available to Czech hospitality and retail customers.
• Agave Distillates Portfolio Distribution of agave-based spirits including ArteNOM tequila (multiple expressions such as ArteNOM Selección de 1579), Los Arcos, La Travesía, Arquitecto Blanco, and mezcal from the True Believers portfolio.
• Whisky Portfolio Distribution of whisky including Mackintosh Blended Malt Scotch Whisky from the True Believers brand, targeted at Czech bars and restaurants.
• Vermouths and Liqueurs Portfolio Distribution of vermouths, liqueurs, and specialty spirits including Muyu liqueurs created by bartenders Alex Kratěna, Simone Caporale, and Monica Berg, and Duppy Share Salted Caramel Cream.
• Coco López Real Cream of Coconut Premium coconut cream created by Ramón López Irizarry in Puerto Rico in late 1940s, made from Caribbean coconut cream with natural cane sugar. Essential ingredient for Piña Colada and tropical cocktails, distributed to Czech bars and retailers.
• Applejack Distribution of applejack (apple-based spirit) as part of Fenix Drinks' curated spirits portfolio for Czech on-trade venues.
• Bitters Distribution of bitters as essential cocktail ingredients to Czech bars and restaurants.
• Citric Blend Distribution of Citric Blend as a cocktail ingredient for Czech bars and hospitality venues.
• Beverage and Cocktail Menu Creation Custom beverage and cocktail menu design service for hospitality establishments, tailored to each venue's concept and needs.
• Bar Catering Professional bar catering service providing full bar setup and beverage service for events, led by Fenix Drinks' trained staff.
• Public Tastings Guided public tasting events introducing attendees to the diverse world of premium spirits, led by Fenix Drinks' experts.
• Bar Staff Training Training service for bar staff covering product knowledge and customer communication skills, taught by Fenix Drinks' industry experts.
• Bar Design and Implementation Comprehensive bar design and implementation service providing solutions for new establishments as well as existing bar operations.

Quantifiable outcome

• Served as beverage partner for major events including Prague Bar Show, Rumfest, and Forbes Rodinné firmy

Named customers10 records

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Eleven partnerships are on record, tiered core and minor.

• True BelieverscoreChannel Partner/ Reseller/ Distributor · 11 November 2023True Believers is a portfolio of premium spirits including vodka, gin, agave distillates (Arquitecto, Los Arcos, La Travesía), and blended malt Scotch whisky. Fenix Drinks serves as the Czech distributor for this portfolio.
• TrunkBroscoreStrategic or Co-development PartnerTrunkBros collaborated with Fenix Drinks on the 'Cesta za agáve' bartender competition, offering winners a trip to Mexico.
• RumRock.czminorGTM or Marketing PartnerPartnership for online tastings and rum education content. RumRock.cz is a Czech rum-focused platform.
• Věnečky JanečekminorStrategic or Co-development PartnerCollaboration on limited-edition Piña Colada-flavored pastry product for summer 2026. Used Fenix Drinks rum (Don Q Gold) and Coco López coconut cream.
• Rohlik.czminorChannel Partner/ Reseller/ DistributorE-commerce partnership for direct-to-consumer sales of Fenix Drinks products through the Rohlik online supermarket platform.
• Kaštánkové Brothers (True Believers)coreStrategic or Co-development PartnerZdeněk Kaštánek and the Kaštánek brothers represent True Believers in the Czech market. Collaborated with Fenix Drinks on agave spirits presentations and the Cesta za agáve competition.
• Alex Kratěna, Monica Berg, Simone Caporale (Muyu)coreChannel Partner/ Reseller/ DistributorCzech bartenders who created Muyu liqueur brand. Fenix Drinks distributes Muyu products in Czech Republic. Presented to Czech bar community in 2024.
• David Cordoba (Mr. Daiquiri)minorGTM or Marketing PartnerInternational rum ambassador hosted masterclass events in Prague and Brno featuring Fenix Drinks rum portfolio.
• Forbes ČeskominorGTM or Marketing PartnerFenix Drinks served as beverage partner for the Forbes Rodinné firmy (Family Business) event in April 2026.
• Prague Bar ShowcoreGTM or Marketing PartnerAnnual industry event for hospitality professionals. Fenix Drinks participates annually with hosted bartenders and brand presentations.
• Prague & Brno Cocktail WeekcoreGTM or Marketing PartnerFenix Drinks is patron of selected venues during the annual cocktail week event, promoting their brand portfolio.

Scale indicators1 record

Recent moves6 records

Expansion highlights6 records

Direct peers

• Master of Malt: UK premium spirits retailer and distributor with an extensive curated portfolio including independent bottlings and craft spirits. Comparable in portfolio breadth, e-commerce sophistication, and brand-building investment.
• Speciality Brands: UK premium spirits importer and distributor representing a similar mix of artisanal international brands (gin, agave, rum). Operates the same combination of B2B distribution, events, and brand-building activity.
• Hi-Spirits: UK-based premium drinks importer and distributor focused on craft and artisanal spirits across multiple categories. Shares Fenix's approach of curating smaller-batch international producers and supporting them with bartender-facing marketing.
• 31Dover: UK-based premium spirits curator offering curated spirits through subscription and D2C channels. Shares Fenix's emphasis on storytelling and premium positioning, though its D2C model is more developed.
• Maverick Drinks: UK-based independent premium spirits and craft beer distributor with a curated portfolio and strong on-trade relationships. Closely mirrors Fenix's model of combining focused distribution with brand-building and bartender community engagement.

Broad incumbents

• Berry Bros. & Rudd: Long-established UK premium wine and spirits merchant with a curated international portfolio and on-trade presence. Larger and broader in scope, but operates with a similar premium curation philosophy and hospitality relationships.
• Palírna U Zeleného stromu (Becherovka/Božkov): Major Czech distillery producing iconic domestic brands (Becherovka, Božkov rum) with extensive domestic distribution infrastructure. Sets the competitive baseline for on-trade coverage that Fenix must complement rather than replace.
• Stock Spirits Group: Major Central European branded spirits company headquartered in the Czech Republic with a much larger portfolio across vodka, rum, liqueurs, and brandy. Represents the dominant incumbent Fenix competes against in its home market.

Regional players

• Decántalo: Spanish online premium wine and spirits retailer and distributor with a curated international portfolio and growing on-trade business. Comparable in mixing premium curation with multi-channel distribution in a regional European market.
• R. Jelínek: Czech premium spirits producer (notably slivovitz and fruit brandies) operating across both own production and selective distribution. Comparable in regional focus and bar/hotel channel relationships within the Czech market.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/fenixdrinks.cz
• Instagraminstagram.com/fenixdrinkscz
• LinkedInlinkedin.com/company/fenix-drinks

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Fenix Drinks