Expobebé Eventos - Feria de bebés ExpoNadó

What Expobebé Eventos - Feria de bebés ExpoNadó does

Expobebé Eventos (operating as ExpoNadó, Feria de Bebés ExpoNadó, and La Feria del Bebé y la Crianza) is a Spanish event organizer founded in 2016 by Mayra Adell Abril and structured as a sole proprietorship registered in Vilanova i la Geltrú, Barcelona. The company produces a regional baby and parenting fair held across 3–4 annual editions — currently Tarragona, Sabadell, Barcelona, and Valencia — targeting expectant parents and families with children aged 0–4. Each edition brings together 70+ exhibitor brands, 50–100+ activities, and expert talks on pregnancy, birth, breastfeeding, infant sleep and first aid, accumulating 350,000+ visitors since launch and approximately 30,000+ attendees per year.

The underlying technology is a modest, off-the-shelf stack: a WordPress CMS on SiteGround Spain with AWS CloudFront CDN, AWS ALB load balancing, and CookieYes consent management; tickets are sold via a separate ticketing platform at entradas.feriadebebes.es. The company's most non-trivial digital asset is the integration with Deseapp (deseapp.com), a third-party online birth-list platform that lets families aggregate products from multiple partner stores, share via a single link, and track gifts in real time. Revenue is generated through four streams: tiered consumer ticket sales (general entry 6–9 EUR, Barcelona Talks 11–16 EUR), exhibitor booth rentals (open floor from 20m² plus Handmade/ECO and Espacio Emprende zones), customized sponsorship packages (zone-level and event-level), and marketplace commissions from partner stores on the Deseapp birth-list platform. Marketing is concentrated on Instagram, Facebook, Twitter, a blog/news channel, email, and co-marketing with parenting experts such as Criar con Sentido Común.

Name

Expobebé Eventos - Feria de bebés ExpoNadó

Legal name

Mayra Adell Abril

Website

https://feriadebebes.es

Company type

Private

Founded year

2016

Operating status

Operating

Headcount range

1–10 employees

Short description

Expobebé Eventos (ExpoNadó) is a Spanish baby and parenting fair organizer founded in 2016, hosting 3–4 annual multi-day editions across Catalonia and Valencia for expectant parents and families with children aged 0–4, featuring 70+ exhibitor brands, expert talks, and an integrated online birth-list service.

Ownership category

akta.pro rank

Product category

Baby and Parenting Trade Fair Services

NAICS

Convention and Trade Show Organizers (561920)

SIC

Services-Miscellaneous Amusement & Recreation (7990)

akta.pro primary industry

Retail, Consumer Goods & Lifestyle Shows Organizers (THAHABAJ)

akta.pro secondary industries

General Consumer Expos & Trade Shows (MPAGAFAA), Baby, Kids & Maternity Marketplaces (CRAFABAG)

Keywords

• Baby trade fair
• Parenting event
• Baby products exhibition
• Family consumer fair
• Birth list service

Headquarters

HQ city

Vilanova i la Geltrú

HQ country

Spain

HQ region

Europe

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Operations, Marketing or Sales

Revenue model

1. General Admission Ticket Sales: Visitors purchase tickets to attend the fair. Pricing is tiered: early-bird/advance tickets at reduced rates (e.g., 6 EUR for Sabadell/Tarragona, 8 EUR for Valencia) versus full door price (9 EUR per day). Barcelona Talks events are priced higher (early-bird from 11 EUR, rising to 16 EUR). Tickets are sold via the entradas.feriadebebes.es platform.
2. Exhibitor Booth Rental: Brands and businesses rent exhibition space to display, promote and sell products and services at the fair. Options include open floor space (from 20m2), dedicated Handmade/ECO zones (2x2m or 3x2m), and startup 'Espacio Emprende' booths (2x2m or 3x2m). Discounts are offered for participation across multiple event editions.
3. Sponsorship Packages: Brands can sponsor the overall event or specific zones (diaper-changing area, play areas, yoga zone, restaurant zone, workshop rooms) in exchange for prominent brand visibility, a comprehensive communication campaign, and high customer loyalty/fidelization. Sponsorship proposals are customized.
4. Birth List Platform (Deseapp) Commission: Families create online birth lists aggregating products from multiple partner stores. Partner stores pay a commission or listing fee to be featured on the Deseapp platform. The platform also collects store partner fees for client acquisition (pregnant families).

Pricing tiers

Go-to-market motion1 record

Distribution channels5 records

Marketing channels8 records

Core offering

Expobebé Eventos organizes the ExpoNadó baby and parenting trade fair across multiple Spanish cities (Tarragona, Sabadell, Barcelona, Valencia), offering families and expectant parents a single-weekend destination with 70+ exhibitor brands, expert talks, workshops, dedicated pregnancy and lactation consulting, and family leisure activities. The company also operates an integrated online birth list service (Lista de Nacimiento) powered by Deseapp, exhibitor booth rentals, zone sponsorships, and a Welcome Pack promotional system. Revenue comes from consumer ticket sales, business exhibitor/sponsorship packages, and marketplace commissions from partner stores.

Product overview

ExpoNadó operates as the premier baby and parenting fair brand in Catalonia, organizing experiential weekend events across multiple cities (Valencia, Tarragona, Sabadell, Barcelona) for families with babies aged 0-4. The core ExpoNadó product encompasses exhibition spaces showcasing 70+ brands of childcare products, furniture, cosmetics, toys and handmade items, combined with a comprehensive activity program of 50-100+ workshops, talks and conferences led by national experts. The company supplements its live events with a digital birth list service (Lista de Nacimiento) powered by Deseapp, enabling families to create and share gift registries. Additional offerings include exhibitor and sponsorship packages for brands, and Welcome Pack promotional bags for attendees. The portfolio connects physical event experiences with digital family services across the parenting journey.

Differentiator

Problem solved

Functional benefit

Products and services

• ExpoNadó (La Feria del Bebé y la Crianza) The flagship baby and parenting trade fair brand offering experiential weekend events where couples, pregnant women, parents, and babies aged 0-4 gather to discover the latest products and trends, enjoy exclusive discounts, and participate in over 100 activities including workshops, conferences, and expert talks.
• ExpoNadó Valencia The Valencia edition of the baby fair held at Fira Valencia, featuring product exhibitions, activities, workshops, conferences with national experts, gastronomic zone, and dedicated spaces for pregnancy, birth, postpartum, and breastfeeding support.
• ExpoNadó Tarragona The Tarragona edition held at Palau de Congressos, offering families and pregnant women a unique experience with over 100 activities, expert conferences, product exhibitions, free play areas, food trucks, and a dedicated pregnancy/postpartum/lactation space in collaboration with Criar con Sentido Común.
• ExpoNadó Sabadell The Sabadell edition held at Fira Sabadell, featuring comprehensive family activities, conferences with renowned speakers like Armando Bastida, Carlos González and Neus Moya, commercial zones with handmade and branded products, and a dedicated pregnancy/birth/postpartum area.
• ExpoNadó Talks Barcelona A single-day intensive talks event at Auditori Illa Diagonal focused on pregnancy and early baby care, featuring expert lectures on birth preparation, breastfeeding, infant sleep, first aid, and interactive activities including free ultrasounds and showrooms with maternal-infant brands.
• Lista de Nacimiento (Birth List Service) An online birth registry platform allowing families to create personalized gift lists, aggregate products from multiple stores, share via link, and automatically track purchased items to avoid duplicates. Powered by Deseapp technology.
• Exhibitor and Sponsorship Packages Sponsorship and exhibition opportunities for brands including free floor space (from 20m2), dedicated sponsor zones (diaper change, play areas, yoga area, restaurant, workshops), handmade/ECO zones (2x2 or 3x2), and startup spaces for businesses under 1 year old.
• Welcome Pack A promotional welcome bag offered to fair attendees containing samples, gifts, and products from collaborating brands, subject to availability and prior registration.

Quantifiable outcome

• 350,000+ cumulative visitors since 2016
• +3 more outcomes

Named customers1 record

Segments5 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

Six partnerships are on record, tiered core and minor.

• Criar con Sentido ComúncoreStrategic or Co-development PartnerDeep content and consulting partnership. Criar con Sentido Común (led by Armando Bastida) collaborates with ExpoNadó to provide a dedicated pregnancy, birth, postpartum and breastfeeding consulting zone at each edition. Experts from the organization deliver free talks and consultations throughout the fair weekend. This partnership positions ExpoNadó's expert content against a credible, recognized parenting authority.
• ASSA / Auxiliar de Seguros Sociedad de Agencia de Seguros, S.L. (AXA)minorGTM or Marketing PartnerASSA (AXA-linked insurance agency) partners with ExpoNadó to offer promotional prize draws (e.g., 500 EUR Bebés Boix gift card) and distribute marketing communications to ExpoNadó registrants who consent to data sharing. The partnership increases brand engagement through prize incentives and allows AXA to reach expectant parents for insurance product marketing.
• Chelino / Attindas Hygiene Partners Spain, S.L.minorGTM or Marketing PartnerChelino (baby hygiene products brand) participates as a Welcome Pack sponsor, contributing product samples to the promotional gift bags distributed at ExpoNadó. In exchange, Chelino receives data-sharing access to registrant information for marketing purposes and brand visibility at the fair.
• Kids&Us / Kids&Us English, S.L.minorGTM or Marketing PartnerKids&Us (children's English education brand) sponsors the Welcome Pack and fair activities, contributing to the promotional ecosystem. Kids&Us activities are featured in the fair program. In return, Kids&Us receives data-sharing access and brand visibility among ExpoNadó's parent audience.
• Deseapp (deseapp.com)coreTechnology or IntegrationDeseapp is the technology platform powering ExpoNadó's online birth list service. Families use Deseapp to create, manage and share birth lists aggregating products from multiple partner stores. ExpoNadó promotes Deseapp on its website, and partner stores pay to be listed on the platform. This integration extends ExpoNadó's brand value beyond the physical event.
• Partner Stores (Deseapp birth list network)minorChannel Partner/ Reseller/ DistributorMultiple verified baby product stores list their products on the Deseapp platform integrated with ExpoNadó's birth list service. These stores gain access to highly qualified customers (pregnant families) and pay a commission or listing fee to the platform.

Scale indicators6 records

Recent moves5 records

Expansion highlights5 records

Direct peers

• Pitti Bimbo: Florence-based international kids' fashion and lifestyle trade fair organized by Pitti Immagine. Comparable to ExpoNadó as a baby/children-focused exhibition that combines brand showcase with curated lifestyle content for the parenting audience.
• Playtime Paris: International trade show dedicated to children's fashion, maternity, and lifestyle brands, held in Paris with satellite editions. Comparable to ExpoNadó in its curated mix of baby/maternity brands, expert content, and family-oriented consumer programming.
• The Baby Show (UK): UK consumer-facing baby and parenting fair featuring brand exhibits, expert talks, and family activities. Directly comparable to ExpoNadó in business model: consumer ticket sales, brand exhibitor booths, and expert-led content programming.
• Pregnancy, Babies & Children's Expo: Australia's largest consumer baby and parenting expo, featuring brand exhibitions, expert speakers, and family activities. Directly comparable to ExpoNadó as a multi-edition consumer baby fair with sponsorship, exhibitor, and ticketed revenue streams.
• Kind + Jugend: The leading international trade fair for baby, toddler and children's products, held annually in Cologne, Germany. Directly comparable to ExpoNadó as a category-defining baby/parenting industry event with both trade and consumer audiences.
• Children's Club: International children's and maternity apparel and accessories trade show held in Las Vegas. Comparable to ExpoNadó in targeting the baby and children's segment with curated brand mixes and family-relevant content.

Broad incumbents

• ABC Kids Expo: Major North American trade show for the children's products industry, covering juvenile products, toys, and baby gear. Comparable to ExpoNadó as a broader baby/children industry exhibition, though more B2B-trade oriented than consumer-facing.
• CBME (China Baby Products Expo): Largest baby, maternity and children's products trade show in Asia, held in Shanghai. Comparable to ExpoNadó as a category-defining baby/parenting exhibition, though operating at significantly larger scale and more B2B-oriented.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xx.com/feriadebebes
• Facebookfacebook.com/feriadebebes
• Instagraminstagram.com/feriadebebes
• LinkedInlinkedin.com/company/feriadebebes

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Expobebé Eventos - Feria de bebés ExpoNadó