La Ferme de Beaumont

What La Ferme de Beaumont does

La Ferme de Beaumont is a family-owned ornamental animal breeding farm and direct-to-consumer e-commerce retailer headquartered on a 24-hectare site in Eu, Normandy, France. Founded in 1962 by Benoît Vandenberghe and managed since 1995 by his son Bertrand, the business raises and sells more than 200 species of poultry (chickens, ducks, pheasants, peacocks, pigeons), waterfowl, rabbits, exotic birds, sheep, goats, llamas, and kangaroo wallabies. Live animals are reserved online but only handed over at the farm, a deliberate choice to reduce transport stress and mortality. The company complements this core livestock operation with a broad hardware and consumables catalog — wooden chicken coops, feeders, waterers, automatic coop doors, incubators (Brinsea, Borotto, Fiem), natural parasite treatments (SoluPoux, Androlis), insect-protein feed, veterinary reference books, and animal-themed toys (Nanoblock, Papo, Ravensden) — much of it sourced through exclusive or core distributor partnerships.

The business operates on a small-unit D2C unit-pricing model with no recurring contracts: equipment prices range from under €6 for accessories to €859 for premium coops, while animals range from a few euros (insects) to €36.90+ (ornamental chickens). Distribution combines a mainland France e-commerce storefront shipped via Colissimo/GLS, a physical pickup point at the farm (Monday–Saturday), and an international delivery service for both animals (air freight, 45kg minimum) and equipment to French overseas territories and a long list of African and Middle Eastern countries. The company is a privately held SARL with €95,250 of registered capital, a team in the 9–25 range, no external funding, no patents, and no disclosed AI, software platform, or data assets — making it a lifestyle-scale specialty retailer rather than a technology-enabled business.

Name

La Ferme de Beaumont

Legal name

LA FERME DE BEAUMONT

Website

https://fermedebeaumont.com

Company type

Private

Founded year

1962

Operating status

Operating

Headcount range

1–10 employees

Short description

La Ferme de Beaumont is a family-owned Normandy farm founded in 1962 that breeds and sells 200+ species of ornamental animals via D2C e-commerce and farm pickup, alongside equipment, natural care products, books and toys for hobby farmers across France, French overseas territories, Africa and the Middle East.

Ownership category

akta.pro rank

Product category

Ornamental Animal Breeding and Hobby Farm Supplies

NAICS

All Other Animal Production (112990), Pet and Pet Supplies Retailers (45991)

SIC

Agricultural Prod-Livestock & Animal Specialties (200)

akta.pro primary industry

Live Animals & Aquatics Wholesale Distribution (CRAOAKAJ)

akta.pro secondary industry

Specialty Species Nutrition (Exotics, Zoo, Wildlife) (HLAMAHAG)

Keywords

• Ornamental animal breeding
• Hobby farm equipment
• Poultry housing supplies
• Natural animal care products
• Backyard chicken supplies

Headquarters

HQ city

Eu

HQ country

France

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Operations, Supply Chain, Personnel, Marketing or Sales, Infrastructure

Revenue model

1. Live Animal Sales: Sale of ornamental and hobby farm animals including chickens, ducks, pheasants, peacocks, pigeons, rabbits, sheep, goats, llamas, and exotic birds. Animals are available for reservation online with pickup at the farm only.
2. Equipment and Supplies Sales: Sale of animal housing (chicken coops, hutches, aviaries), feeders, waterers, incubators, nesting boxes, fencing, basins, automatic doors, and care products. Products shipped directly to customer homes.
3. Animal Food and Supplements: Sale of animal feed, natural supplements, and care products for various animals including poultry, dogs, cats, rabbits, rodents, and fish.
4. Books and Publications: Sale of specialized books on animal breeding, diseases, and veterinary care across multiple categories including poultry, ducks, pheasants, rabbits, pigeons, goats, sheep, birds, and youth books.
5. Toys and Merchandise: Sale of toys, games, plush animals, Nanoblock mini-construction sets, Papo resin figurines, and novelty items featuring animal themes.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels5 records

Core offering

La Ferme de Beaumont breeds and sells over 200 species of ornamental and hobby farm animals (poultry, ducks, pheasants, peacocks, pigeons, rabbits, exotic birds, sheep, goats, llamas, kangaroo wallabies) and complements this with related equipment (chicken coops, feeders, waterers, incubators, aviaries, automatic door openers), natural care products, animal feed, reference books, and themed toys. Live animals are reserved online and picked up at the farm, while equipment, supplies, books, and toys are shipped domestically and internationally through the company's e-commerce site.

Product overview

La Ferme de Beaumont operates as a farm and e-commerce platform offering a comprehensive range of products and services for hobby farmers and animal enthusiasts. The core offerings include live breeding animals (over 200 species of ornamental poultry, waterfowl, rabbits, exotic birds, sheep, goats, llamas, and kangaroo wallabies raised on 24 hectares) and specialized breeding equipment (wooden coops, feeders, waterers, incubators, aviaries, and ponds). The product portfolio is organized into four main categories: (1) Live animals available for farm pickup reservation; (2) Equipment and hardware including Brinsea/Borotto/Fiem incubators, Cucciolotta and Colorado wooden coops, automatic door openers like the T50 RUN CHICKEN, and feeding systems; (3) Natural care products and animal feed including SoluPoux³ insecticide, LapiDigest rabbit supplements, Androlis biological pest control, dried insect proteins (Crunchy, Délice d'insectes), and 100% natural care lines; (4) Books and toys including poultry disease references, canary care guides, Nanoblock mini construction sets, Papo resin figurines, Bloonimals inflatable balloons, and Ravensden plush toys. The company also provides international shipping services for both animals and equipment to various countries.

Differentiator

Problem solved

Functional benefit

Products and services

• Live Ornamental and Hobby Farm Animals Live animals bred on the farm in Eu, Normandy, including chickens (laying and ornamental breeds, dwarf and standard sizes), ducks and geese, pheasants, peacocks, pigeons, partridges, quails, rabbits, sheep, goats, llamas, kangaroo wallabies, and exotic birds. Animals are reserved online and picked up at the farm; international shipping by air freight is available for many species (minimum 45kg volume).
• Animal Housing and Coop Equipment Wooden and plastic chicken coops (e.g., Poulailler Colorado €599, Cucciolotta Venice €749, Cucciolotta Chalet L €689, Poulailler Egg Chalet for 4-6 chickens), rabbit hutches, aviaries, pigeonniers, sheds and enclosures for sheep, goats, and ponies, and garden ponds and basins for waterfowl.
• Incubators and Egg Hatching Equipment Automatic and manual incubators from Brinsea (Maxi 48 EX at €419, Maxi 24 EX at €279), Borotto (Lumia and Sirio models), and Fiem (Smart, Cip, Cosmo, MG models), plus accessories such as egg candlers, thermometers, hygrometers, and disinfectant products.
• Feeders, Waterers, and Feeding Accessories Pedal feeders (5kg, 12kg), floor feeders (Novital 27kg), chicken feeder/drinker kits (e.g., Kit J'ai 4 poules à nourrir at €63.90), elevated waterers, Beeztees Snack Tower and Feed Tower (recycled plastic), grain mills, grain preparation tools, and feed storage bins.
• Veterinary Books and Animal Care Publications Specialized books on animal breeding, diseases, and veterinary care, including "Maladies des volailles" (€55, 586 pages, Editions France Agricole), "Canaris Mini-Maxi" (Editions Ulmer), and "Soigner les animaux avec les plantes médicinales" (€24.90 phytotherapy book, Editions Ulmer).
• Animal-Themed Toys, Figurines, and Plush Toys and derivative products for children and gift buyers, including Nanoblock mini-construction sets featuring animals (e.g., Cow NBC-141, Emu NBC-283, Farm Ensemble with 250+ pieces), Papo resin figurines (fox €8, kangaroo with baby €11.50, emu €8, piglet €6.50), Ravensden plush toys (bee, llama/alpaca, flamingo), Bloonimals inflatable animal balloons, and educational hatching-egg toys.
• Natural Care Products, Supplements, and Animal Feed Natural care products, supplements, and specialized feed for poultry, rabbits, dogs, cats, rodents, fish, and ruminants. Includes Ferme de Beaumont's SoluPoux³ insecticide, LapiDigest rabbit digestion supplement, SoluBoisure wood treatment, Androlis M Appi biological red mite control, dried black soldier fly larvae (Hermetia illucens) Crunchy and Délices d'insectes Extra protein treats, and Versele-Laga feed lines (Prestige Canaris, Gra-Mix, complete feeds).
• Automatic Coop Door Openers and Chick Starter Kits Predator-protection accessories for chicken coops, including the T50 RUN CHICKEN connected automatic door opener (for chickens up to 5kg), and the Kit Bac de démarrage Premium kit for up to 20 chicks with heating panel.

Quantifiable outcome

• Animals remain in optimum conditions across 24 hectares

Named customers1 record

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Ten partnerships are on record, tiered core and minor.

• BrinseacoreTechnology or IntegrationExclusive distributor of Brinsea incubators and egg turners. Ferme de Beaumont offers the Brinsea Maxi series including the Maxi 48 EX (48 eggs, automatic turning and humidity control at €419) and Maxi 24 EX (24-40 eggs at €279). Brinsea connected incubators are featured as new products on the website.
• Versele-LagacoreTechnology or IntegrationKey supplier of animal feed including Prestige Canaris mix, Gra-Mix for Ardennes chickens, and complete feed lines for poultry, exotic birds, dogs, cats, rabbits, and rodents. Products sold under Versele-Laga brand alongside Ferme de Beaumont's own feeds.
• NovitalcoreChannel Partner/ Reseller/ DistributorSupplier of Novital feeders including 27kg floor feeders and anti-waste pedal feeders at 12kg capacity.
• PapocoreChannel Partner/ Reseller/ DistributorExclusive distributor of Papo resin animal figurines including farm animals, wild animals, and exotic species. Products featured include Fox figurine (€8.00), Kangaroo with baby (€11.50), Emu (€8.00), and Piglet (€6.50).
• NanoblockcoreChannel Partner/ Reseller/ DistributorDistributor of Nanoblock mini construction sets featuring animals. Products include Cow (NBC-141), various fish models, Emu (NBC-283), Flamingo (NBC-055), Ara Blue and Yellow (NBC-343), and Farm Ensemble (NBH-166) with 250+ pieces.
• Editions UlmerminorChannel Partner/ Reseller/ DistributorPublisher partner for Mini-Maxi collection books on canaries and other animals. Includes 'Soigner les animaux avec les plantes médicinales' (phytotherapy, €24.90) published by Editions Ulmer.
• Editions France AgricoleminorChannel Partner/ Reseller/ DistributorPublisher partner for the 586-page 'Maladies des volailles' reference book (€55.00) covering poultry disease identification, management, and prevention. Authors include professors from the National Veterinary School of Toulouse.
• UbbinkminorChannel Partner/ Reseller/ DistributorSupplier of garden ponds and liners for waterfowl habitat, including Ubbink polyethylene ponds and associated hardware.
• BeezteesminorChannel Partner/ Reseller/ DistributorSupplier of Beeztees Snack Tower and Feed Tower chicken feeders made from recycled plastic, featured as exclusivities on the website.
• CucciolottacoreTechnology or IntegrationPrivate-label brand collaboration for chicken coops. Ferme de Beaumont developed Cucciolotta designs with specifications including the Venice model (€749) and Chalet L (€689), featuring proprietary wood designs and construction.

Scale indicators5 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• Versele-Laga: Major European animal feed manufacturer supplying hobby and professional markets. Comparable because La Ferme de Beaumont both distributes its products (Canaris, Gra-Mix poultry lines) and competes in selling complete feed through its natural-care line.
• Papo: French manufacturer of premium resin animal figurines. Direct relevance as La Ferme de Beaumont is the exclusive French distributor of Papo farm and exotic animal figurines, making them comparable supply-chain partners in the same hobby/collectibles space.
• Botanic: French garden and pet retail chain selling animal housing, feeders, and garden supplies. Comparable incumbent competitor in the same hobby-farm equipment category.
• Truffaut: Large French garden center and pet retailer carrying poultry housing, feed, and books. Comparable as a broad incumbent addressing hobby farmers and backyard keepers, but without a specialty breeding or live-animal offering.
• Animalis: Major French pet retail chain selling animals, feed, and accessories. Comparable as a broad incumbent serving overlapping hobby-animal and pet customers, but with a much larger footprint and mass-market positioning.

Direct peers

• Kerbl: German supplier of livestock and hobby-farm equipment (feeders, drinkers, fencing, housing). Comparable in target customer (smallholder and hobby farmers) and product breadth, though operating at a much larger scale across Europe.
• Omlet: UK-based designer and retailer of chicken coops, small animal housing, and pet accessories. Closest direct peer given overlapping product categories (poulaillers, feeders, runs) and a similar e-commerce-led DTC model targeting hobby farmers and backyard keepers.
• ChickenGuard: UK-based maker of automatic chicken coop door openers (a category where La Ferme de Beaumont also sells the Run Chicken T50). Direct peer in the connected coop-accessory niche serving backyard chicken keepers.
• Brinsea: UK manufacturer of egg incubators and brooding equipment. Direct peer for the incubation equipment category where La Ferme de Beaumont is the exclusive French distributor; comparison is highly relevant for product mix and supplier dynamics.

Emerging players

• ChickBox: European DTC seller of chicken coops and accessories. Emerging peer in the same backyard-poultry niche with overlapping equipment and accessory offerings and similar e-commerce-led DTC positioning.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/fermedebeaumont
• YouTubeyoutube.com/user/FermedeBeaumont
• Facebookfacebook.com/lafermedebeaumont
• Instagraminstagram.com/fermedebeaumont
• Pinterestfr.pinterest.com/fermedebeaumont
• LinkedInlinkedin.com/company/sarl-la-ferme-de-beaumont

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about La Ferme de Beaumont