ChickenGuard
ChickenGuard is a UK-based private company that designs and sells automatic chicken coop door openers with gear-driven mechanisms and solar/battery/mains power options, sold direct-to-consumer to backyard poultry keepers in over 70 countries.
- Company typePrivate
- Founded2013
- HeadquartersFulbourn, United Kingdom
- Headcount11–50
- GTM typeB2C
- OfferingHardware or Manufacturing
What ChickenGuard does
ChickenGuard is a UK-based private e-commerce company that designs, manufactures (by hand in the UK), and sells automatic chicken coop door openers to individual backyard poultry keepers and small-scale poultry farmers. Founded in 2013 by "Ben" after he lost chickens to a fox, the company operates under the legal entity Doodlehouse Limited (company number 06973386) and is headquartered in Fulbourn, Cambridgeshire. Its core product architecture is a gear-driven (cog railway) door mechanism — distinct from competitor string-based systems — paired with a light sensor, programmable timer, and anti-pinch auto-stop safety feature, supported by triple power options (solar panel, AA batteries, 9V DC mains) and weatherproofing rated from -4°F to +140°F.
The product line consists of the All-in-One and Pro tiers in both battery and solar variants, plus the Pro Door Kit and Pro Kit Solar bundles that combine the opener with a self-locking predator-deterrent door. Pricing spans $139.98 to $189.98 for main units, with accessories ranging from $14.98 (DC power supply) to $54.98 (self-locking door kit). The company sells exclusively direct-to-consumer through its owned website (chickenguard.com) with free global shipping and a 10% first-order email discount, supplemented by an Amazon marketplace presence. It claims 400,000+ customers across 70+ countries and a 4.6-star rating across 3,000+ reviews on Amazon, Google, and its own Yotpo review system. Marketing is content-led via a chicken-keeping blog, Instagram, email capture, and SEO.
The business is bootstrapped (no disclosed funding), operates with an 11-50 employee team, and generates revenue entirely from one-time hardware sales. No subscription, software, or recurring revenue streams are evident. Recent strategic activity (2023-2025) has focused on product line expansion — particularly the migration from string-based to cog/rail mechanics and the rollout of solar variants across the portfolio — rather than on geographic, channel, or M&A expansion.
ChickenGuard firmographics
Firmographics- Name
- ChickenGuard
- Legal name
- Doodlehouse Limited
- Website
- https://chickenguard.com
- Company type
- Private
- Founded year
- 2013
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- ChickenGuard is a UK-based private company that designs and sells automatic chicken coop door openers with gear-driven mechanisms and solar/battery/mains power options, sold direct-to-consumer to backyard poultry keepers in over 70 countries.
- Ownership category
- akta.pro rank
Where ChickenGuard is headquartered
LocationHeadquarters
- HQ city
- Fulbourn
- HQ country
- United Kingdom
- HQ region
- Europe
Offices1 record
Markets served
ChickenGuard business model
Business model- GTM type
- B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Operations, Personnel, Marketing or Sales, Technology or R&D
Revenue model
- Automatic Chicken Coop Door Openers: One-time hardware sales of automatic chicken coop door openers including All in One, Pro, and related product lines. Products are sold directly to consumers through the e-commerce website with pricing from $139.98 to $189.98 per unit.
- Accessories and Add-ons: Sale of complementary accessories including extension kits ($34.98), DC power supplies ($14.98), self-locking door kits ($54.98), and color/variant options for main products.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| One time/ perpetual license | Pay-as-you-go | Pro - Automatic timed chicken coop door opener |
| One time/ perpetual license | Pay-as-you-go | All in One - Battery-powered coop door with direct-drive |
| One time/ perpetual license | Pay-as-you-go | All in One Solar - Solar-powered with triple power options |
| One time/ perpetual license | Pay-as-you-go | Pro Kit Solar - Pro unit with self-locking door and solar |
| One time/ perpetual license | Pay-as-you-go | All in One Extension Kit |
| One time/ perpetual license | Pay-as-you-go | DC Power Supply |
| One time/ perpetual license | Pay-as-you-go | Self Locking Door Kit |
Go-to-market motion1 record
Distribution channels2 records
Marketing channels5 records
ChickenGuard product offering
Product offeringCore offering
ChickenGuard designs, manufactures, and sells automatic chicken coop door openers for backyard poultry keepers, using a proprietary gear-driven cog railway mechanism with light sensor, programmable timer, anti-pinch auto-stop safety, and triple power options (solar, battery, DC mains). The company markets and ships its products directly to consumers through its own e-commerce website and Amazon, with complementary accessories such as a self-locking predator-deterrent door, extension kit, and DC power supply. Each unit is hand-assembled in the UK and backed by a 3-year warranty and in-house customer support.
Product overview
ChickenGuard offers a portfolio of automatic chicken coop door openers designed for residential poultry keepers. The core product line consists of the All in One and Pro models, both available in standard battery-powered versions and solar-powered variants. Higher-tier bundles combine Pro units with the Self Locking Door Kit for enhanced predator protection. The product ecosystem is supported by accessories including an Extension Kit for remote control panel mounting and a DC Power Supply for mains connectivity. All products share common features including light sensor-based automatic operation, timer functionality, anti-pinch safety mechanisms, and weatherproof designs rated for extreme temperatures. The company operates on a direct-to-consumer model through its online shop, with products available in multiple color options.
Differentiator
Problem solved
Functional benefit
Quantifiable outcome
- Auto-stop safety feature prevents chickens from being trapped in closing doors
- +2 more outcomes
Companies that use ChickenGuard
Customer profileNamed customers1 record
Segments2 records
Ideal customer profiles2 records
ChickenGuard technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature7 records
ChickenGuard partnerships and signals
Strategic signalScale indicators4 records
Recent moves4 records
Expansion highlights5 records
ChickenGuard competitors and assessment
Company assessmentEmerging players
- Rite Farm Products: Rite Farm Products sells poultry equipment including automatic coop door accessories through farm-supply channels. It overlaps with ChickenGuard in serving small-flock and hobby poultry keepers but with broader farm-supply distribution rather than a DTC premium model.
- Brinsea Products: Brinsea is a UK-based manufacturer of incubation and poultry-keeping equipment. While not a direct automatic door competitor, it operates in the same backyard/small-scale poultry equipment category and shares distribution channels and customer overlap with ChickenGuard's audience.
- Coop Tender: Coop Tender produces automatic chicken coop door and ventilation control devices for backyard flocks. It targets a comparable customer segment with similar automation features, positioned as a smaller niche entrant in the same automatic coop door market as ChickenGuard.
Regional players
- Premier1 Supplies: Premier 1 Supplies is a US-based livestock and poultry equipment retailer whose catalog encompasses coop-related accessories and small-flock automation. It serves a comparable backyard poultry customer base but is primarily a distributor rather than a single-product specialist, with stronger North America focus than ChickenGuard's UK-centric brand.
Direct peers
- ChickenSafe: ChickenSafe is a UK-based maker of automatic chicken coop door openers, competing head-to-head with ChickenGuard in the British and European backyard poultry market. Products target the same consumer use case (automated coop door operation for predator protection) with similar timer/light-sensor functionality.
- Run Chicken: Run Chicken makes automatic chicken coop door openers sold primarily through Amazon and DTC. It directly competes with ChickenGuard in the same product category with similar feature sets (timer, light sensor, battery/mains power), serving the identical backyard chicken keeper persona at comparable price points.
- Omlet: Omlet is a UK-based direct competitor offering the Eglu coop line plus automatic coop door accessories and broader chicken-keeping products. It overlaps with ChickenGuard on the automatic door opener category while extending into coops, runs, and feeders, making it a broader incumbent in the same backyard poultry niche.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights6 records
Customer concentration
ChickenGuard social profiles
Digital presenceChickenGuard financial estimates
Financial estimateRevenue estimate
Valuation estimate
ChickenGuard leadership team
Management profileNumber of profiles
Profiles1 record
ChickenGuard funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
ChickenGuard M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about ChickenGuard
What does ChickenGuard do?
ChickenGuard designs, manufactures, and sells automatic chicken coop door openers for backyard poultry keepers, using a proprietary gear-driven cog railway mechanism with light sensor, programmable timer, anti-pinch auto-stop safety, and triple power options (solar, battery, DC mains). The company markets and ships its products directly to consumers through its own e-commerce website and Amazon, with complementary accessories such as a self-locking predator-deterrent door, extension kit, and DC power supply. Each unit is hand-assembled in the UK and backed by a 3-year warranty and in-house customer support.
Is ChickenGuard a public or private company?
ChickenGuard is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was ChickenGuard founded?
ChickenGuard was founded in 2013. It employs 11 to 50 people.
Where is ChickenGuard based?
ChickenGuard is headquartered in Fulbourn, United Kingdom, in the Europe region.
How does ChickenGuard make money?
Two revenue lines are on record. Automatic Chicken Coop Door Openers are the primary driver. The others are accessories and Add-ons.
Who are ChickenGuard's main competitors?
Emerging players on record are Rite Farm Products, Brinsea Products and Coop Tender. Premier1 Supplies is listed as a regional player. Direct peers are ChickenSafe, Run Chicken and Omlet.
Does ChickenGuard have an API?
No public API is recorded for ChickenGuard.