Ferme Equestre

What Ferme Equestre does

Ferme Equestre de Martué is a Belgian non-profit association (ASBL — Association sans but lucratif) operating a traditional equestrian and rural-tourism farm in Martué, a village of approximately 150 inhabitants within the municipality of Florenville in the province of Luxembourg, Wallonia. The business runs on a mid-19th century Gaumais farmhouse property located inside a sharp meander of the Semois river, with 5 employees and no external shareholders or institutional investors. Its core asset is a diversified portfolio of accommodation and outdoor-activity offerings rather than any proprietary technology or software platform.

The commercial offering is organized around four pillars: (1) a Centre Équestre providing horse rides (€15–€40), carriage/calèche rides, and equestrian stays for all skill levels, including guided Semois crossings; (2) accommodation including a 4–8 person gîte, a 28-person pilgrim refuge, a 20-pitch family campsite, and three unusual lodgings (Tiny House, Roulotte, Le Petit Manneken barrel); (3) outdoor activities such as canoe/kayak on the Semois, bike rentals, and cross-country skiing on marked trails; and (4) pilgrim accommodation as an étape on the Via Arduinna route to Santiago de Compostela. Pricing is publicly disclosed and self-described as 'very gentle' (tarifs très doux), with gîte weekly rates at €400–€500 and per-night unusual lodging rates at €60–€80.

The go-to-market is direct-to-consumer only: bookings are taken via the farm's own website (ferme-equestre-martue.be), phone (+32 497 410 227), and email, with no OTA, travel-agent, or third-party reseller distribution. The company is operationally reliant on organic discovery through regional tourism portals (Visit Wallonia, Visit Gaume, Syndicat d'Initiative de Florenville), pilgrimage portals (st-jacques.be), and trail platforms (Komoot, RouteYou, AllTrails). There are no AI/ML capabilities, no proprietary technology stack, no mobile app, no public API, and no published SDKs.

Name

Ferme Equestre

Legal name

COMITE DE VILLAGE DE MARTUE ASBL

Website

https://ferme-equestre-martue.be

Company type

Private

Operating status

Operating

Headcount range

1–10 employees

Short description

Ferme Equestre de Martué is a Belgian non-profit (ASBL) operating a traditional equestrian farm in Wallonia offering horse rides, rural accommodation (gîte, refuge, camping, unusual lodgings), and pilgrim hosting on the Via Arduinna, serving individual travelers, families, equestrian enthusiasts, and Compostela pilgrims.

Ownership category

akta.pro rank

Product category

Rural Tourism Accommodation and Equestrian Services

NAICS

Support Activities for Animal Production (115210), Support Activities for Animal Production (11521)

SIC

Agricultural Prod-Livestock & Animal Specialties (200), Agricultural Services (700)

akta.pro primary industry

Farmstay Rooms (Working Farms/Ranches) (THAMABAG)

akta.pro secondary industries

Farmstay B&Bs & Agritourism Inns (THAGAHAG), Horse Boarding, Livery & Stable Operations (AFAEAGAG)

Keywords

• Rural tourism accommodation
• Equestrian riding services
• Farm camping holidays
• Pilgrim lodging stages
• Outdoor activity rentals

Headquarters

HQ city

Martué / Lacuisine

HQ country

Belgium

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Supply Chain, Marketing or Sales, Others

Revenue model

1. Accommodation rentals: Revenue from renting multiple accommodation types including gîte (4–8 persons), refuge (28-person dormitory), camping (20 pitches), Tiny House, Roulotte, and Le Petit Manneken barrel. Prices range from €5/night (child camping) to €500/week (gîte during school holidays).
2. Equestrian activities: Revenue from guided and unguided horse rides, carriage (calèche) outings, and pony/horse stays at the equestrian center. Horse rides priced at €15–40 depending on duration and crossing type.
3. Outdoor activity services: Revenue from canoe/kayak rentals, bike rentals, and cross-country skiing equipment on the Semois and surrounding trails. Bookings required in advance.
4. Communal facilities and commodities: Revenue from shared camping amenities, heating supplements (pellet stove), pet supplements, electricity hookups, and optional breakfast service (petit déj' Gaumais).

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels5 records

Core offering

Ferme Equestre de Martué is a traditional Gaumais equestrian farm and rural tourism provider offering horse riding (guided and unguided, with Semois crossings) and horse-drawn carriage rides, combined with diverse on-site accommodation including a holiday gîte, pilgrim refuge, family camping, and unusual lodgings (Tiny House, Roulotte, Le Petit Manneken barrel). The farm also provides outdoor activity rentals (canoe/kayak, bikes, cross-country skiing) and serves as an étape on the Via Arduinna pilgrimage route to Santiago de Compostela. All offerings are priced as "very gentle" tariffs and booked directly via the farm's own website, phone, or email, with no third-party distributors.

Product overview

La Ferme Equestre de Martué is a traditional eco-tourism and equestrian farm business in Wallonia, Belgium. The offering consists of a core equestrian center providing horse riding experiences, complemented by diverse accommodation options including a family campsite (20 pitches), a holiday gîte (4-8 persons), a pilgrim refuge (28 persons), and four unusual lodging options (gypsy wagon, tiny house, barrel accommodation, tent). The business also offers outdoor activities such as canoe-kayak on the Semois, horse-drawn carriage rides, and hiking guidance. It serves as a stop on the Via Arduinna pilgrimage route to Santiago de Compostela.

Differentiator

Problem solved

Functional benefit

Products and services

• Camping à la Ferme Family camping with 20 pitches on 1 hectare in a meadow overlooking horse pastures, with shared amenities, fire pits, and access to farm animals. Suitable for individual travelers, families, and pilgrims on the Via Arduinna route.
• Le Gîte Holiday cottage in a traditional Gaumaise stone and wood farmhouse, accommodating 4 to 8 people in 3 bedrooms with a fireplace and fully equipped kitchen. Open year-round.
• Le Refuge Converted barn serving as a pilgrim refuge and group accommodation, sleeping up to 28 people in 6 rooms of 4–6 persons each, with pellet stove and shared facilities. Available for privatization on request.
• La Roulotte Charming gypsy wagon accommodation for 2 persons, renovated in a warm and cosy style, available April through October.
• La Tiny House Container-based tiny house accommodation for 2 to 4 persons with pellet stove, BBQ, TV/DVD selection, and kitesurf-inspired decor.
• Le Petit Manneken Barrel-shaped unusual accommodation for 2 persons with Brussels Manneken Pis themed decor and a bucolic terrace.
• Centre Équestre de Martué (Horse Riding) Equestrian center offering horse riding experiences for all levels (beginner to experienced) through the Gaume forests and along the Semois river, with guided and unguided options including Semois crossings and child-led rides. Advance reservation required.
• Balade en Calèche (Horse-Drawn Carriage Rides) Horse-drawn carriage rides through Gaume villages, suitable for 1 to 10 persons, with options from Sunday promenades to carriage driving courses. Mandatory reservation 2 days in advance.
• Balade en Canoë Kayak Canoe and kayak rentals for navigating the Semois river, with routes passing by the farm and camping area. Bookings required in advance.
• Hébergement Compostelle (Pilgrimage Accommodation Package) Pilgrimage accommodation package for Saint-Jacques de Compostelle walkers on the Via Arduinna route, offering tent camping, refuge, gîte, and unusual accommodations. Listed as an étape on Belgian and French Compostelle portals.

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Five partnerships are on record, tiered minor.

• Visit WalloniaminorGTM or Marketing PartnerVisit Wallonia (visitwallonia.be) is the official Walloon tourism promotion platform. The farm is listed on their Pass VisitWallonia discovery pass and referenced for hiking and pilgrimage tourism in the Gaume/Semois region. No formal co-development or revenue-sharing arrangement described — the farm benefits from organic SEO and portal listings.
• Visit GaumeminorGTM or Marketing PartnerVisit Gaume (visitgaume.be) is the official Gaume region tourism portal. The farm is listed on this platform alongside other local attractions, hiking routes, and cultural sites. Relationship is informational/referral-based rather than formal partnership.
• Syndicat d'Initiative de FlorenvilleminorGTM or Marketing PartnerThe Florenville Syndicate of Initiatives (tourism office) provides local information, maps, and referrals to visitors. Located at Esplanade du Panorama 1, Florenville 6820. The farm is referenced on their website and maintains reciprocal links. Relationship is informal and community-based.
• Abbaye Notre-Dame d'OrvalminorOthersThe Trappist Abbey of Orval is a nearby cultural and spiritual destination. The farm offers a traditional Gaumais breakfast including cheese from the abbey's dairy. The abbey's GR des Abbayes Trappistes trail passes near the farm. No formal commercial partnership described — relationship is regional co-marketing and complementary tourism.
• Hiking platforms (Komoot, GRSentiers, RouteYou, AllTrails)minorGTM or Marketing PartnerMajor European hiking platforms list routes departing from or passing through Martué. The farm and its trails are featured on these platforms, driving organic visibility. No formal commercial agreements described — relationships are content/referral-based.

Scale indicators4 records

Recent moves4 records

Expansion highlights4 records

Broad incumbents

• Center Parcs: Major European operator of forest-edge holiday villages offering accommodation, indoor/outdoor activities, and family-focused nature breaks. Comparable activity-accommodation bundle to the Ferme Equestre, though at much larger scale and with a more standardized model.
• Huttopia: European operator of nature-based campsites and cabin villages offering canoeing, cycling, and outdoor activities. Closest scaled analog to the Ferme Equestre's combination of camping + unusual lodgings + outdoor activities in natural settings, though at much larger scale and across multiple sites.
• Logis Hotels: Federation of independent character hotels, inns, and restaurants across France and Belgium. Comparable rural, character-driven accommodation positioning, though the Ferme Equestre is a gîte/farmstay rather than a hotel.
• Welcome to the Farm (Bienvenue à la Ferme): Federation of farm-based accommodation and activity providers across France. The closest network analog to the Ferme Equestre's positioning as a working farm offering accommodation, animal encounters, and on-site activities.
• Gîtes de France: Largest federation of independently-operated rural gîtes and vacation rentals in France (and expanding into Belgium/Wallonia). Directly comparable lodging category to the Ferme Equestre's gîte and chambre-style offerings, with shared distribution network and rural positioning.
• Capfun (formerly Tohapi): European campground operator with extensive network across France, Spain, Italy, and Croatia. Comparable to the Ferme Equestre's camping operation, though with a more standardized mobile-home and pitch model versus the latter's heritage/farmstay positioning.

Direct peers

• Les Castels: Network of French and European chateau/estate campsites combining heritage accommodation with outdoor activities. Comparable to the Ferme Equestre's heritage-building, multi-lodging-type, activity-rich rural tourism model, particularly the gîte + refuge + unusual-lodging mix.
• Cabanes de France / Cabanes dans les Arbres: Network of unusual nature-immersed lodgings (treehouses, cabins, barrels) in scenic French rural locations. Closest analog to the Ferme Equestre's roulotte, tiny house, and barrel offerings, with similar premium 'insolite' positioning in nature settings.

Others

• Réseau Compostelle (Wallonia/French federations): Federation of pilgrim-hosting establishments along the Camino de Santiago / Via Arduinna. The Ferme Equestre is itself listed here; comparable hosts include other gîtes d'étape and refuges that combine pilgrim accommodation with rural tourism activities.

Regional players

• Camping de la Semois (Poupehan): Direct regional competitor on the Semois river offering camping, canoe rentals, and river access. Comparable target customer (outdoor/family tourists on the Semois) and overlapping activity mix (canoe-kayak, camping), though without the equestrian center or unusual-lodging portfolio.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/profile.php
• LinkedInlinkedin.com/company/ferme-equestre

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Ferme Equestre