Ferramenta
Ferramenta Roma is a historic Bologna-based hardware retailer, founded in 1951, specializing in locks, safes, and door handles for individual consumers and professional artisans, with adjacent lines in electrical supplies, paints, and pest control.
- Company typePrivate
- Founded1951
- HeadquartersBologna, Italy
- Headcount251–500
- GTM typeB2C
- OfferingServices
What Ferramenta does
Ferramenta Roma is a historic, family-owned hardware retail partnership headquartered at Via delle Lame 31 in central Bologna, Italy, founded in 1951 and continuously operating for over 70 years. The business is structured as an Italian partnership (Snc — "Ferramenta Roma Snc di Silvano Guerzoni & C.") with a parallel S.a.s. entity under co-owner Massimo Perozzi, co-managed by three titolari (Massimo Perozzi, Silvano Guerzoni, and Ivana Mazzetti) plus three additional collaborators. Its core product offering is a specialized assortment of locks, safes, door handles, and door/window hardware (~35,000 product references across 240 mq of retail and 130 mq of warehouse space), complemented by adjacent categories — electrical supplies, paints, and mosquito-control devices — added in recent years.
The company's underlying technology is conventional but specialized: an on-site key-duplication laboratory equipped with modern mechanical and electronic equipment capable of reproducing any key type, plus a lock-repair workshop handling all lock categories. The value proposition rests on premium-brand authorized partnerships (Atra Point, Cisa Solution Partner, DOM Center, Juwel Center, Keso Point, Mottura Club, Viro Point for security; Bal, Colombo Design, Ghidini, Olivari, Valli e Valli for door handles), expert advisory service, value-added services (key duplication, on-site lock repair, home delivery, installation, emergency door opening), and a quality-focused curation policy that avoids low-grade products.
Ferramenta Roma generates revenue through one-time retail product sales to two customer segments — individual consumers (privato) and professional artisans / SMBs (artigiani such as locksmiths, carpenters, and installers) — across the Bologna / Emilia-Romagna region. Distribution runs through a single physical retail storefront supplemented by an Italian/English bilingual e-commerce storefront with shopping-cart functionality. Pricing is unit-based across the catalog, with promotional discounting on selected lines (e.g., Juwel Serie 54 safe listed at €542, promoted at €379; door handles ranging €57.90–€159.90). The company operates with no disclosed external equity, no institutional funding, and no public listing.
Ferramenta firmographics
Firmographics- Name
- Ferramenta
- Legal name
- Ferramenta Roma Snc di Silvano Guerzoni & C.
- Website
- https://ferramentaroma.com
- Company type
- Private
- Founded year
- 1951
- Operating status
- Operating
- Headcount range
- 251–500 employees
- Short description
- Ferramenta Roma is a historic Bologna-based hardware retailer, founded in 1951, specializing in locks, safes, and door handles for individual consumers and professional artisans, with adjacent lines in electrical supplies, paints, and pest control.
- Ownership category
- akta.pro rank
Ferramenta industry classification
Industry- Product category
- Specialty Hardware Retail
- NAICS
- Locksmiths (561622)
- akta.pro primary industry
- Architectural Hardware & Door Controls (Hinges, Locks, Closers, Panic Devices) (IMADAIAI)
Keywords
Where Ferramenta is headquartered
LocationHeadquarters
- HQ city
- Bologna
- HQ country
- Italy
- HQ region
- Europe
Offices1 record
Markets served
Ferramenta business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Operations, Supply Chain, Personnel, Marketing or Sales, Others
Revenue model
- Retail Hardware Sales: Revenue from selling hardware products including locks, safes, door handles, mosquito killer machines, paints, and electrical supplies to both individual consumers and professional artisans through the physical retail store and e-commerce platform.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Individual product pricing for door handles, safes, and hardware items |
Go-to-market motion1 record
Distribution channels2 records
Marketing channels2 records
Ferramenta product offering
Product offeringCore offering
Ferramenta Roma is a historic Bologna hardware store that retails specialized hardware products including locks, safes, door handles, mosquito control devices, electrical supplies, and paints through its physical storefront and e-commerce site. The business complements its product sales with value-added locksmith services such as key duplication, lock repair, home delivery, installation, and emergency door opening for both individual consumers and professional artisans.
Differentiator
Problem solved
Functional benefit
Products and services
- Door Handles (Maniglie) Door handles in various designs and finishes from brands including Valli Workshop (Orchidea, Sarissa, Germana, Prunus), Colombo Design, Ghidini, Olivari, and Valli e Valli. Available in brass, polished gold, chrome, satin chrome, and zirconium finishes; designed by Valli Workshop and other Italian designers. For residential and commercial doors.
- Safes (Casseforti) Security safes for home and business use, including Juwel Serie 54 digital combination safes and other ICIM GRADE S-1 certified models compliant with UNI EN 14450 security requirements, featuring 10mm door thickness and 12mm frame thickness. For residential and commercial security needs.
- Mosquito Killer Machines (Macchine anti-zanzare) Mosquito control devices for homes and outdoor spaces, including Zanzatrap and Bioagents Mosquitaire models, designed to attract and eliminate mosquitoes using light-based or chemical attractants. For residential and outdoor use.
- Locks and Security Products Comprehensive range of locks and security products from premium brands including Atra, Cisa, Dom, Keso, Mottura, and Viro, covering residential and commercial security needs including door locks, cylinders, and access control systems. For individual consumers and professional locksmiths.
- Paints (Vernici) Paints and painting supplies, recently added to the company's product range as a complement to the core hardware offerings. For home improvement and maintenance projects.
- Electrical Supplies (Settore elettrico) Electrical supplies and components, recently added to the company's product range as a complement to the core hardware offerings. For home improvement and electrical installation projects.
- Key Duplication Service On-site key duplication using modern mechanical and electronic equipment, capable of reproducing any type of key. For individual consumers and professional locksmiths requiring key copies.
- Lock Repair Service In-workshop repair service for all types of locks, performed by experienced staff in the dedicated repair laboratory. For individual consumers and professional locksmiths with faulty lock mechanisms.
- Home Delivery and Installation Service Home delivery of purchased hardware materials along with professional installation services, available to both individual consumers and professional artisans following the point of sale.
- Emergency Door Opening Service On-site emergency door opening service for customers who are locked out, provided by experienced staff as an after-sales service. For individual consumers and businesses requiring urgent access.
Companies that use Ferramenta
Customer profileNamed customers2 records
Segments2 records
Ideal customer profiles2 records
Ferramenta technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature3 records
Ferramenta partnerships and signals
Strategic signalPartnerships
Twelve partnerships are on record, tiered core and minor.
- AtracoreFerramenta Roma operates as an authorized Centro Specializzato (Specialized Center) for Atra brand products, providing sales and after-sales service for Atra hardware and security products.
- CisacoreFerramenta Roma is a Cisa Solution Partner, authorized to sell and service Cisa security products including locks and access control systems.
- DOM SicherheitstechnikcoreOperates as a Dom Center, authorized to sell and service DOM security products including locking systems and cylinders.
- JuwelcoreFerramenta Roma is a Juwel Center and authorized reseller for Juwel safes and security products, selling models including Juwel Serie 54 digital combination safes.
- KesocoreOperates as a Keso Point, authorized to sell and service Keso locking systems and associated products.
- MotturacoreFerramenta Roma is a Mottura Club member, authorized to sell and service Mottura security products including locks and safes.
- VirocoreOperates as a Viro Point, authorized to sell and service Viro locking products and related hardware.
- BalminorAuthorized reseller for Bal hardware products including door handles and related hardware.
- Colombo DesignminorAuthorized reseller for Colombo Design door handles and hardware accessories.
- GhidiniminorAuthorized reseller for Ghidini branded door handles and furniture hardware.
- OlivariminorAuthorized reseller for Olivari door handles and architectural hardware, including designer series by renowned architects.
- Valli e ValliminorAuthorized reseller for Valli e Valli door handles and hardware, featuring designer collections including Valli Workshop designs.
Scale indicators3 records
Recent moves6 records
Expansion highlights4 records
Ferramenta competitors and assessment
Company assessmentBroad incumbents
- Leroy Merlin Italia: Large home improvement chain operating across Italy with a broad assortment including locks, safes, door hardware, and electrical/paint supplies. Comparable as the dominant broad-line competitor that Ferramenta Roma competes against on specialist curation, but Leroy Merlin wins on price and assortment breadth.
- Bricoman: Italian DIY and trade-pro hardware chain (Adeo group) operating larger-format stores serving both consumers and professional artisans. Comparable as a broad incumbent that overlaps directly with Ferramenta Roma's trade (artigiani) and DIY (privato) segments.
- Castorama Italia: Italian operations of the Kingfisher-group DIY and home improvement chain, offering hardware, locks, paints, and electrical categories. Comparable as a broad-line incumbent in the same retail channel competing for similar household hardware and renovation spend.
Direct peers
- Würth Italia: Italian arm of the global professional hardware, fastener, and ironmongery supplier serving trade craftsmen, installers, and industrial buyers. Comparable as a specialist supplier serving the same professional-artisan (artigiani) segment with overlapping product categories including locks, hardware, and tools.
- Bricofer: Italian hardware and DIY chain carrying hardware, tools, locks, and home improvement products across multiple stores. Direct comparable as a multi-location Italian ferramenta competitor serving both consumer and trade customers in overlapping geographies.
Emerging players
- ManoMano Italia: Online home improvement and hardware marketplace focused on DIY, construction, and garden categories. Comparable as the principal digital-first challenger capturing hardware, ironmongery, and lock purchases that historically drove footfall into traditional ferramenta like Ferramenta Roma.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
Ferramenta social profiles
Digital presenceFerramenta financial estimates
Financial estimateRevenue estimate
Valuation estimate
Ferramenta leadership team
Management profileNumber of profiles
Profiles3 records
Ferramenta funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Ferramenta M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Ferramenta
What does Ferramenta do?
Ferramenta Roma is a historic Bologna hardware store that retails specialized hardware products including locks, safes, door handles, mosquito control devices, electrical supplies, and paints through its physical storefront and e-commerce site. The business complements its product sales with value-added locksmith services such as key duplication, lock repair, home delivery, installation, and emergency door opening for both individual consumers and professional artisans.
Is Ferramenta a public or private company?
Ferramenta is a private company. It is classified as family owned and is currently operating.
When was Ferramenta founded?
Ferramenta was founded in 1951. It employs 251 to 500 people.
Where is Ferramenta based?
Ferramenta is headquartered in Bologna, Italy, in the Europe region.
How does Ferramenta make money?
One revenue line is on record: retail Hardware Sales.
Who are Ferramenta's main competitors?
Broad incumbents on record are Leroy Merlin Italia, Bricoman and Castorama Italia. Direct peers are Würth Italia and Bricofer. ManoMano Italia is listed as an emerging player.
Does Ferramenta have an API?
No public API is recorded for Ferramenta.
What industry is Ferramenta in?
Ferramenta's product category is Specialty Hardware Retail. Its primary akta.pro industry code is IMADAIAI, Architectural Hardware & Door Controls (Hinges, Locks, Closers, Panic Devices). Its NAICS code is 561622.