Castorama

What Castorama does

Castorama is one of France's leading home improvement and DIY retailers, operating an omnichannel platform that combines a national network of physical stores with the castorama.fr e-commerce website, a third-party marketplace, 2-hour drive pickup, home delivery, and installation services. The company, headquartered in Templemars and operating as Castorama France SAS, serves two principal segments: individual DIY consumers undertaking home renovation and gardening projects, and trade professionals addressed through the dedicated Casto Pro program. Its assortment spans 20+ categories including tools, building materials, kitchen, bathroom, garden, climate control, flooring, lighting, paint, plumbing, and electrical, with private-label brands such as GoodHome and Green Star alongside national brands.

The business monetizes through multiple streams: retail product sales (the dominant engine), consumer financing via the Sofinco partnership (3x interest-free installments from €100–€3,000, plus revolving credit), fees from installation services, and marketplace commissions from third-party sellers on castorama.fr. Supporting infrastructure includes the AI-powered Hello Casto virtual advisor and the Kingfisher-shared Core IQ retail media data platform, launched in October 2025, which provides vendors with real-time store-level sales and stock data. Customer engagement is anchored by two loyalty programs — C-Casto Max for consumers (5% welcome bonus, 10% loyalty points, exclusive promotions) and Casto Pro for trade buyers with project-tied discounts.

Castorama is a wholly-owned subsidiary of Kingfisher plc, a FTSE 100 listed group that reported £12.9 billion in full-year sales for FY26, with Castorama contributing roughly 30% of group revenue. FY26 was challenging for the French unit: the French DIY market declined approximately 3%, retail profit margin stood at 2.5% (below the 5–7% medium-term target), and a £73 million goodwill impairment was recorded. However, Castorama has posted three consecutive quarters of sequential improvement in trade and e-commerce sales, indicating operational traction beneath the headline market pressure.

Name

Castorama

Legal name

Castorama France SAS

Website

https://castorama.fr

Company type

Private

Founded year

1963

Operating status

Operating

Headcount range

5,001–10,000 employees

Short description

Castorama is one of France's leading DIY and home improvement retailers, operating a national network of physical stores and the castorama.fr e-commerce platform with marketplace, delivery, and installation services, serving both DIY consumers and trade professionals via the Casto Pro program.

Ownership category

akta.pro rank

Headquarters

HQ city

Templemars

HQ country

France

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Supply Chain, Personnel, Operations, Infrastructure, Marketing or Sales, Technology or R&D

Revenue model

1. Retail Product Sales: Core revenue from selling home improvement products including building materials, tools, furniture, garden equipment, kitchen appliances, and related categories through physical stores and e-commerce.
2. Financial Services: Revenue from consumer financing through Sofinco partnership (credit cards, installment plans, revolving credit), generating fees from credit operations.
3. Installation Services: Fees from providing installation services for various home improvement projects, adding service revenue to product sales.
4. Marketplace Commission: Revenue from third-party sellers on the Castorama marketplace platform, generating commission on sales processed through the platform.

Pricing tiers

Go-to-market motion1 record

Distribution channels6 records

Marketing channels6 records

Core offering

Castorama is a French home improvement and DIY retailer operating physical stores across France and an e-commerce platform (castorama.fr). It sells building materials, tools, kitchen, bathroom, garden, decoration, lighting, electrical, plumbing, and painting products to individual consumers and trade professionals, supplemented by installation services, home delivery, 2-hour drive pickup, loyalty programs (C-Casto Max, Casto Pro), consumer financing through Sofinco, and a third-party seller marketplace.

Product overview

Castorama is a French home improvement retailer offering a comprehensive omnichannel platform for DIY, gardening, and home improvement products. The product portfolio spans multiple categories including garden and outdoor equipment (pools, spas, barbecue, garden furniture), climate control (air conditioning, heating, heat pumps), floor and wall coverings (tiles, parquet, laminate), bathroom and WC products, power tools and hand tools, joinery and wood materials, complete kitchen solutions, storage and furniture systems, painting supplies, insulation materials, interior decoration, lighting, electrical systems, plumbing, and hardware. The company operates both physical stores and an e-commerce platform (castorama.fr) with an integrated marketplace for third-party sellers. Additional services include installation services, home delivery, 2-hour drive pickup, loyalty programs, and AI-powered customer assistance through Hello Casto.

Differentiator

Problem solved

Functional benefit

Brands

• Casto Pro: Professional services and offerings for trade professionals
• Hello Casto
• GoodHome
• Green Star

Products and services

• Garden and Outdoor (Jardin et extérieur) Comprehensive range of garden and outdoor products including furniture, pools, spas, barbecue equipment, lawn mowers, garden sheds, fencing, gates, and outdoor lighting for consumers undertaking gardening and outdoor renovation projects.
• Climate Control, Ventilation and Heating (Climatisation, ventilation, chauffage) Air conditioning, ventilation, and heating systems including heat pumps, air treatment, dehumidifiers, electric heating, radiators, water heaters, and fireplaces for residential climate control needs.
• Floor and Wall Coverings (Revêtement sol et mur) Floor and wall coverings including tiles, parquet, laminate flooring, vinyl flooring, wall tiles, and finishing products for renovation and decoration projects.
• Bathroom and WC (Salle de bains et WC) Bathroom furniture, sinks, showers, bathtubs, toilets, bathroom accessories, and accessible bathroom solutions for bathroom renovation projects.
• Tools (Outillage)

Quantifiable outcome

• Third consecutive quarter of sequential improvement in trade and e-commerce sales

Named customers1 record

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature2 records

Partnerships

Four partnerships are on record, tiered core and minor.

• FluidracoreStrategic or Co-development Partner · 17 November 2025Aiper partnered with Fluidra as part of European expansion strategy for AI-powered robotic pool cleaners and automated water care systems, with Fluidra being a major industry player in pool equipment.
• POOLCORPcoreChannel Partner/ Reseller/ Distributor · 17 November 2025Aiper partnered with POOLCORP as a distribution partner for European market expansion of intelligent pool cleaning products, leveraging POOLCORP's extensive distribution network.
• Kingfisher Core IQ PlatformcoreTechnology or Integration · 14 October 2025Castorama France participates in Kingfisher's shared Core IQ data platform, providing vendors with real-time access to store-specific data on sales, stock, and performance to support better decision-making and strategy optimization in retail media services.
• Coca-Cola HBCminorOthers · 5 August 2024Both Coca-Cola HBC and Castorama are cited as success stories for real-time transportation visibility platform adoption, demonstrating how major enterprises use similar logistics technology for supply chain optimization.

Scale indicators4 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Leroy Merlin: Leroy Merlin is France's largest home improvement retailer, part of the Adeo group, and Castorama's primary direct competitor in the DIY and home renovation category across physical stores, e-commerce, and professional trade offerings.
• Brico Dépôt: Brico Dépôt is a low-price home improvement chain operating across France, owned by Kingfisher, directly competing with Castorama on price-driven DIY assortment and physical retail presence in overlapping catchment areas.
• Bricomarché: Bricomarché is a French home improvement and gardening retailer owned by Les Mousquetaires, with a national network of stores overlapping directly with Castorama's assortment, garden category, and trade customer base.
• Mr.Bricolage: Mr.Bricolage operates a French franchise network of home improvement stores targeting both consumers and trade professionals, competing with Castorama in smaller and mid-sized French markets on proximity and assortment.
• Weldom: Weldom is a French proximity-format home improvement retailer focused on smaller towns, directly competing with Castorama in the convenience DIY segment and overlapping in tool, hardware, and basic renovation categories.

Broad incumbents

• B&Q: B&Q is Kingfisher's UK home improvement banner and sister company to Castorama, sharing group-level scale, sourcing, and platforms like Core IQ — making it the most directly comparable operating peer within the same parent.
• Screwfix: Screwfix is Kingfisher's UK trade-focused home improvement retailer serving professionals and serious DIYers — directly comparable to Castorama's Casto Pro trade positioning and omnichannel click-and-collect model.
• Wickes: Wickes is a UK home improvement retailer targeting both consumers and trade professionals, comparable to Castorama in its omnichannel model, kitchen/bathroom project orientation, and trade customer loyalty program design.
• IKEA: IKEA, the global home furnishings retailer, partially overlaps with Castorama in kitchen, storage, lighting, and interior decoration categories, and shares a similar large-format showroom and family-oriented positioning in France.

Emerging players

• ManoMano: ManoMano is a leading online-only DIY and home improvement marketplace in Europe, competing with Castorama's e-commerce channel and marketplace offering, particularly for trade and serious DIY customers who prefer specialist digital selection.

Market position

Strengths5 records

Weaknesses4 records

Competitive moat5 records

Key risks4 records

Key highlights6 records

Customer concentration

• Xx.com/castorama_fr
• Facebookfacebook.com/castorama
• LinkedInlinkedin.com/company/castorama

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Castorama