Ferrari Owners Club

What Ferrari Owners Club does

The Ferrari Owners Club (FOC) is a private, non-profit membership organization founded in June 1961 as the first official Ferrari club in North America, with authorization granted directly by Enzo Ferrari via a letter signed in his characteristic purple ink. It is the only factory-authorized Ferrari club in North America and serves individual owners of Ferrari automobiles who seek community, organized driving events, and access to exclusive Ferrari-related experiences.

The club's core offering is membership, priced at $150/year for residents of the United States, Canada, and Mexico and $200/year for all other countries, with a five-year prepaid option offering a 10% discount and additional name badges available at $15 each. Members receive the monthly Pilota magazine (print for U.S. members, digital for international), access to a calendar of rallies, driving events, car collection tours, and social gatherings, and participation in one of at least nine regional chapters spanning San Diego, Northern California, Pacific Northwest, Midwest (Lake Forest, IL), Northeast (New York), Texas (Houston and Austin), Florida, Mid-Atlantic (Virginia), and Arizona. Pilota is also distributed to every Ferrari dealer in the United States, creating a content partnership with the official retail channel. The organization employs 28 staff, is headquartered at PO Box 1094, San Clemente, California, and is governed by a national board including a President, two Vice Presidents, a Secretary, and a Chairman/Treasurer.

Revenue is generated almost entirely from recurring membership dues supplemented by Regalia merchandise sales; no revenue figures are publicly disclosed. Distribution is self-serve via an SSL-secured online application with PayPal processing or printable mail-in forms (PDF, RTF, HTML). The club's highest internal recognition, the Hans Tanner Trophy, has been awarded only 18 times across its 62+ year history, underscoring the long-tenured, status-conscious nature of the community.

Name

Ferrari Owners Club

Legal name

Ferrari Owners Club

Website

https://ferrariownersclub.org

Company type

Private

Founded year

1961

Operating status

Operating

Headcount range

11–50 employees

Short description

The Ferrari Owners Club is a non-profit, factory-authorized Ferrari enthusiast organization founded in 1961, serving individual Ferrari owners across North America and internationally with annual memberships, regional chapters, driving events, and the monthly Pilota magazine.

Ownership category

akta.pro rank

Product category

Automotive Enthusiast Club

NAICS

Promoters of Performing Arts, Sports, and Similar Events (7113)

SIC

Services-Membership Sports & Recreation Clubs (7997), Services-Membership Organizations (8600)

akta.pro primary industry

Motorsports Fan Engagement & Membership Programs (Series/Team-Owned) (MPAKAGAI)

akta.pro secondary industry

Motorsport Event Promoters & Race Organizers (MPAKADAE)

Keywords

• Automotive enthusiast club
• Luxury car membership
• Ferrari owner community
• Car club events
• Regional driving rallies

Headquarters

HQ city

Granada Hills, California

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Operations, Marketing or Sales, Personnel, Supply Chain

Revenue model

1. Membership Dues: Primary revenue stream from annual membership dues. Annual memberships range from $150-$200 depending on geographic region. Five-year prepaid memberships offer a 10% discount. Additional revenue from name badges at $15 each.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels4 records

Core offering

The Ferrari Owners Club is a nonprofit membership organization that provides Ferrari owners in North America with access to a network of regional clubs, organized driving events and rallies, the Pilota monthly magazine, and a branded merchandise (Regalia) shop. Membership is the core offering, sold on annual and multi-year terms at tiered pricing for U.S./Canada/Mexico versus all other countries, with a $15 name badge add-on.

Product overview

The Ferrari Owners Club is a membership-based organization serving as the first official Ferrari club in North America, authorized by Enzo Ferrari in 1961. The club offers a unified membership program that includes access to regional clubs across the U.S., the monthly Pilota magazine, event participation, and a Regalia merchandise shop. The core product is the membership itself, with regional chapters operating in San Diego, Arizona, Florida, Northern California, Northeast, Pacific Northwest, Midwest, Texas, and Mid-Atlantic regions. The Hans Tanner Trophy represents the highest recognition for dedicated service to the club.

Differentiator

Problem solved

Functional benefit

Brands

• Pilota: The official monthly magazine of the Ferrari Owners Club, provided to all current members and to each Ferrari dealer in the U.S.

Products and services

• Ferrari Owners Club Annual Membership (USA/Canada/Mexico) Annual subscription membership in the Ferrari Owners Club for residents of USA, Canada, or Mexico, priced at $150 per year; grants access to regional clubs, events, and the Pilota monthly magazine.
• Ferrari Owners Club 5-Year Membership (USA/Canada/Mexico) Five-year prepaid subscription membership for U.S./Canada/Mexico residents at $675, offering a 10% discount versus annual renewal pricing.
• Ferrari Owners Club Annual Membership (International) Annual subscription membership for members residing outside the USA, Canada, or Mexico at $200 per year, with payment required to be drawn on a U.S. bank.
• Ferrari Owners Club 5-Year Membership (International) Five-year prepaid subscription membership for non-U.S./Canada/Mexico residents at $900; payments must be drawn on a U.S. bank.
• Pilota Monthly Magazine Monthly magazine of the Ferrari Owners Club containing articles, event recaps, photos, event signups, and classified ads; distributed to all members and to Ferrari dealers in the U.S.
• Regalia Shop Online storefront where Ferrari Owners Club members can purchase branded merchandise (Regalia) that signals support for the club and the Ferrari brand.
• Ferrari Owners Club Regional Chapters Regional FOC chapters in San Diego, Arizona, Florida, Northern California, Northeast, Pacific Northwest, Midwest (Lake Forest, IL), Texas (Houston and Austin), and Mid-Atlantic (Virginia), enabling local event attendance and regional networking.
• Additional Name Badge Branded name badge available for $15 each to members; one badge is complimentary for new members and no badge is issued for renewals.

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

One partnership is on record.

• Ferrari Dealers (U.S.)minorOthersFerrari dealers in the U.S. receive the monthly Pilota magazine published by the Ferrari Owners Club, creating a distribution partnership for club content.

Scale indicators3 records

Recent moves6 records

Expansion highlights4 records

Direct peers

• McLaren Owners Club: U.S. community for McLaren owners that organizes rallies, social events, and owner-only experiences. Operates a similar value proposition of marque exclusivity and event programming for a low-volume exotic automaker's customer base.
• Rolls-Royce Owners' Club: Longstanding marque-specific owners' club with regional sections and an emphasis on exclusive events and historical content — closely comparable to FOC in ethos and member demographics even if not motorsport-adjacent.
• Lamborghini Club America: U.S. Lamborghini owner club with member dues, regional gatherings, and exclusive events — the most direct structural analog to FOC for another exotic Italian marque.
• Mercedes-Benz Club of America: Member-supported marque club offering events, regional sections, and a member magazine — directly comparable in subscription economics and chapter structure to FOC.
• BMW Car Club of America: Large, dues-funded marque enthusiast club with chapters across the U.S. and a member magazine. Comparable at scale on chapter economics and event programming, though much larger than FOC.
• Bentley Drivers Club: U.K.-based marque-specific owners' club with regional gatherings and a members' magazine. Structurally equivalent to FOC but U.K.-rooted; useful as a directional reference for international expansion.
• Aston Martin Owners Club: Long-established, single-marque Aston Martin owners' club with regional sections, member events, and a published magazine — directly comparable in structure, history depth, and membership-dues revenue model.
• Ferrari Club of America: The other marque-specific Ferrari enthusiast organization in North America. While FOC is factory-authorized, FCA operates a parallel club with regional chapters and member events, making it the closest direct peer despite the authorization distinction.
• Porsche Club of America: Marque-specific owner club with regional chapters, paid membership, and a long-running magazine (Panorama). It is the gold-standard comparable for a single-brand enthusiast organization, including the model of paid track days and concours events as add-on revenue.

Regional players

• Fiat Club America: U.S. enthusiast community centered on Fiat and Fiat-derived (including Ferrari's pre-1969 racing heritage) models. Less directly comparable but useful as an adjacent Italian-marque peer for hobbyist-event programming.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/Ferrariownersclubarizona
• Instagraminstagram.com/ferrariownersclub_pnw
• LinkedInlinkedin.com/company/ferrari-owners-club

Revenue estimate

Valuation estimate

Number of profiles

Profiles8 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Ferrari Owners Club