Scuderia Ferrari Collection

What Scuderia Ferrari Collection does

Scuderia Ferrari Collection operates store.ferrari.com, the official direct-to-consumer e-commerce platform of Ferrari S.p.A., selling Ferrari-branded luxury fashion, footwear, replica team merchandise, racing memorabilia, and lifestyle accessories to global consumers. The platform is backed by Ferrari's parent brand equity, the Scuderia Ferrari Formula 1 racing heritage, and the registered Cavallino (prancing horse) trademark, and is supported by an omnichannel network of physical Ferrari retail stores offering in-store pick-up and returns for online orders. The technology foundation is a standard e-commerce stack with Cloudflare-hosted video content, multi-language localization, and broad payment integration (Visa, Mastercard, Amex, JCB, Maestro, PayPal, Alipay, Klarna, cash), with compliance to GDPR and CCPA privacy regimes.

The business model is one-time sales of branded merchandise with no disclosed subscription, tiered pricing, or enterprise structure. GTM is direct-to-consumer across online and physical retail, supported by organic social media channels (@ferraristyle on Instagram, Ferrari Facebook, @ferrari on TikTok and X) and email newsletter marketing. The site is operationally managed by The Level S.r.l. on behalf of Ferrari S.p.A., and the merchandise unit sits within Ferrari S.p.A., which is publicly listed on the Milan Stock Exchange (ticker RACE) and ultimately controlled by Exor N.V. (Agnelli family). Reported headcount attributed to the storefront operation is approximately 15 employees, while global geographic reach is supported through international shipping and region-specific payment methods rather than disclosed geographic expansion data.

The customer base is fragmented across two consumer personas: affluent luxury fashion buyers seeking premium branded apparel and lifestyle products, and Ferrari F1 racing fans and collectors purchasing authentic team merchandise and memorabilia. No enterprise customers, named B2B accounts, or revenue concentration disclosures are provided. Revenue is not separately disclosed by Ferrari S.p.A. for this unit, and there are no AI/ML capabilities, proprietary features beyond brand-licensed IP, or funding events associated with the standalone collection operation.

Name

Scuderia Ferrari Collection

Legal name

Ferrari S.p.A.

Website

https://ferraristore.com

Company type

Private

Operating status

Operating

Headcount range

11–50 employees

Short description

Scuderia Ferrari Collection is the official direct-to-consumer e-commerce and retail arm of Ferrari S.p.A., selling branded luxury fashion, footwear, replica team merchandise, and racing collectibles to global consumers and Ferrari F1 enthusiasts.

Ownership category

akta.pro rank

Headquarters

HQ city

Maranello

HQ country

Italy

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Supply Chain, Operations, Marketing or Sales, Infrastructure

Revenue model

1. Luxury Fashion and Accessories Sales: Sale of Ferrari-branded luxury fashion items, footwear, and accessories through e-commerce and retail stores.
2. Racing Collectibles Sales: Sale of Ferrari racing memorabilia, collectibles, and replica merchandise.

Go-to-market motion1 record

Distribution channels2 records

Marketing channels5 records

Core offering

Scuderia Ferrari Collection operates the official Ferrari Store (store.ferrari.com), selling Ferrari-branded luxury fashion, footwear, replica team merchandise, racing collectibles, and lifestyle accessories to consumers worldwide. The retail operation combines a global e-commerce storefront with physical Ferrari retail stores offering in-store pickup and returns, supported by multi-language site, region-specific payment options (Visa, Mastercard, Amex, JCB, Maestro, PayPal, Alipay, Klarna, cash), and free shipping and returns.

Product overview

Scuderia Ferrari Collection operates a single unified e-commerce platform (store.ferrari.com) offering Ferrari-branded luxury fashion and merchandise. The portfolio consists of five interconnected product lines: the Luxury Fashion Collection (premium designer apparel), Footwear Collection (luxury shoes and sneakers), Replica Collection (authentic Ferrari racing team merchandise), Racing & Collectibles (limited edition memorabilia), and Fashion & Accessories (lifestyle accessories). These product lines are sold through a single integrated online store with exclusive store services including store locator, pick-up in store, and in-store returns, representing a unified brand retail experience rather than separate platform modules.

Differentiator

Problem solved

Functional benefit

Products and services

• Luxury Fashion Collection High-end fashion apparel featuring Ferrari branding and design aesthetics, including exclusive designer pieces and premium materials, targeted at affluent consumers seeking premium fashion.
• Footwear Collection Luxury footwear including shoes, sneakers, and boots featuring Ferrari branding, racing heritage design elements, and premium materials, targeted at luxury fashion consumers and Ferrari brand enthusiasts.
• Replica Collection Replica Ferrari merchandise including apparel and accessories that replicate the authentic Ferrari racing team gear and lifestyle products, targeted at Formula 1 fans seeking official team merchandise.
• Racing & Collectibles Exclusive Ferrari racing merchandise, collectibles, memorabilia, and limited edition items celebrating Ferrari's motorsport heritage and achievements, targeted at Ferrari collectors and motorsport enthusiasts.
• Fashion & Accessories Wide range of Ferrari-branded fashion accessories including bags, belts, wallets, watches, and other lifestyle accessories, targeted at luxury brand consumers.

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration9 records

Scale indicators2 records

Recent moves4 records

Expansion highlights5 records

Direct peers

• Porsche Design: Porsche AG's official lifestyle and fashion brand, operating direct-to-consumer apparel, accessories, and footwear. Directly comparable as a luxury automotive manufacturer's brand-extension retail operation targeting affluent consumers.
• McLaren Store: McLaren's official merchandise and lifestyle store including F1 team gear and branded apparel. Directly comparable as a competing F1 team's branded DTC retail operation with overlapping customer base.
• Alfa Romeo Store: Alfa Romeo's official branded merchandise and accessories portal. Comparable as another Italian OEM's DTC brand-merchandise operation competing for the same Italian-luxury enthusiast customer.
• Mercedes-Benz Collection: Mercedes-Benz Group's official lifestyle e-commerce store offering branded fashion, accessories, and motorsport collectibles. Directly comparable as a German luxury OEM's DTC fashion/merchandise retail operation.
• Bentley Collection: Bentley's official lifestyle and merchandise store offering premium leather goods, apparel, and accessories. Directly comparable as a British luxury automaker's brand-extension retail operation.
• Aston Martin Shop: Aston Martin's official merchandise store selling branded apparel, leather goods, and racing collectibles. Directly comparable as a competing luxury British sports car brand's lifestyle retail operation.
• Maserati Store: Maserati's official online store for branded fashion, accessories, and motorsport merchandise. Directly comparable as another Italian luxury OEM's DTC fashion/merchandise channel with similar brand-equity-led model.
• BMW Shop: BMW's official online shop for branded apparel, accessories, and motorsport merchandise including M and BMW i lines. Directly comparable as a premium automaker's DTC brand-merchandise retail channel.
• Bugatti Lifestyle: Bugatti's official lifestyle and merchandise portal offering ultra-premium apparel, accessories, and limited-edition collectibles. Directly comparable at the very top of the automotive brand-extension retail segment.
• Lamborghini Store: Lamborghini's official merchandise and lifestyle portal selling branded apparel, accessories, and limited-edition collectibles. Directly comparable as a competing supercar brand's DTC fashion and merchandise channel.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/ferrari
• Facebookfacebook.com/ferrari
• Instagraminstagram.com/ferraristyle
• TikToktiktok.com/@ferrari
• LinkedInlinkedin.com/company/scuderia-ferrari-collection

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Scuderia Ferrari Collection