Primera Ópticos Fersán y Centros Auditivos Oir Más

What Primera Ópticos Fersán y Centros Auditivos Oir Más does

Primera Ópticos Fersán y Centros Auditivos Oir Más is a privately held Spanish optical and audiology retail chain operating under the legal entity Óptica Fersán, S.L. Founded in 1986 and headquartered in Torrejón de Ardoz, Madrid, the company runs 10+ physical centers across the Community of Madrid (Alcalá de Henares, Torrejón de Ardoz, San Fernando de Henares, Algete, Madrid capital) and the province of Guadalajara. The business serves individual consumers of all ages with a horizontal segmentation covering vision correction, eye health diagnostics, and hearing care, and is described in the source data as family-run with 32 employees and no institutional investors.

The product portfolio spans prescription lenses, designer and standard eyeglass frames, contact lenses, premium sunglasses (Ray-Ban, Oakley, Chanel, Dior, Gucci, Prada, Bulgari, Tous, Hugo Boss), and hearing aids distributed under the Oir+ and Fersan Garlens sub-brands. Service offerings include comprehensive visual examinations (30–45 minutes), retinal imaging via OPT Retina retinography, air tonometry for glaucoma screening, dry eye and low vision management, and audiological assessments. Technology differentiation rests on clinical diagnostic hardware rather than proprietary software, supplemented by Reticare CSR/LED-protective lens filters and an online booking system with per-center WhatsApp contact.

Revenue is generated through one-time retail transactions and professional service fees, with pay-as-you-go pricing, promotional discounts up to 50%, and no subscription or contracted revenue model. Go-to-market is direct-to-consumer via the physical retail network, supported by content marketing (blog), organic social media (Facebook, Instagram, YouTube, LinkedIn, Pinterest, Twitter), paid digital advertising, and community engagement. The company holds GDPR, LOPDGDD, and LSSICE compliance certifications and is a member of professional optical associations (CNOO, Ópticas Madrid) and health foundations (Visión y Vida, Fundación Ruta de la Luz, AGAF).

Name

Primera Ópticos Fersán y Centros Auditivos Oir Más

Legal name

Óptica Fersán, S.L.

Website

https://fersan.es

Company type

Private

Founded year

1986

Operating status

Operating

Headcount range

11–50 employees

Short description

Primera Ópticos Fersán is a family-run Spanish optical and audiology retail chain, founded in 1986, operating 10+ centers across the Madrid region and Guadalajara, serving individual consumers with prescription eyewear, contact lenses, premium sunglasses, hearing aids, and diagnostic vision and hearing services.

Ownership category

akta.pro rank

Product category

Optical and Audiology Retail Services

NAICS

Optical Goods Retailers (45613), Offices of Optometrists (62132)

SIC

Ophthalmic Goods (3851)

akta.pro primary industry

Optical Dispensing & Eyewear Devices (Frames, Lenses, Lens Edging/Finishing Equipment) (HLAHAJAD)

akta.pro secondary industries

Comprehensive Eye Exams & Vision Care (HLAKAKAA), Sunglasses (Non-Prescription) (CRAAAKAB), Sunglasses & Luxury Eyewear (CRAKAEAE), Contact Lenses & Care Systems (Soft/RGP/Scleral Lenses; Cleaning/Disinfection Solutions) (HLAHAJAE)

Keywords

• Prescription eyeglasses
• Hearing aid fitting
• Optical retail services
• Audiology examinations
• Vision health testing

Headquarters

HQ city

Torrejón de Ardoz

HQ country

Spain

HQ region

Europe

Offices10 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Supply Chain, Marketing or Sales, Infrastructure

Revenue model

1. Optical products (spectacles, sunglasses, contact lenses): Retail sale of prescription eyeglasses, frames, sunglasses, and contact lenses. The company carries first-tier brands (Ray-Ban, Oakley, Chanel, Dior, Gucci, Bulgari, Prada, Tous, etc.) and offers discounts up to 50%.
2. Hearing aids (audífonos): Sale and fitting of hearing aids through the Oir+ (Centros Auditivos) brand, serving adults in Madrid region.
3. Vision and hearing health services: Comprehensive visual examinations, retinal imaging, intraocular pressure testing, and hearing assessments. Services include management of special cases with referrals to specialists.
4. Eye health treatments and aids: Low vision aids, eye pressure monitoring, dry eye syndrome treatment, retinal disease management, and first aid services.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels6 records

Core offering

Primera Ópticos Fersán operates a chain of 10+ physical optical and hearing care centers across the Madrid region and Guadalajara, selling prescription eyeglasses, frames, contact lenses, sunglasses from premium brands, and hearing aids, alongside professional optometric and audiological examinations. Services include retinal imaging, intraocular pressure testing, low-vision aids, aesthetic consultation, and hearing assessments.

Product overview

Primera Ópticos Fersan operates a network of optical and hearing care centers across the Madrid region (Alcalá de Henares, Torrejón de Ardoz, San Fernando de Henares, Algete, Guadalajara, and Madrid), offering a comprehensive range of vision and hearing health products and services. The core offering includes prescription lenses (cristales graduados), eyeglass frames (monturas), contact lenses (lentillas), and sunglasses from premium fashion brands. The business also operates specialized hearing centers under the 'Centros Auditivos Oir+' brand, providing hearing aids and audiometric services. Supporting services include aesthetic eyewear consultation, low vision assistance, intraocular pressure testing, and retinal imaging diagnostics. The company positions itself on quality, competitive pricing, and innovative technology in both optical and audiological care.

Differentiator

Problem solved

Functional benefit

Brands

• Centros Auditivos Oir+: Audiology centres offering hearing aids (audífonos) and audiological services under the Oir+ brand.
• Centro Auditivo Fersan Garlens

Products and services

• Prescription Lenses (Cristales Graduados) Custom prescription lenses for eyeglasses, fitted and adapted to individual vision requirements at the optical centers.
• Eyeglass Frames (Monturas) Selection of eyeglass frames including designer and fashion-forward styles sold in the optical centers.
• Contact Lenses (Lentillas) Contact lenses including daily disposables, monthly lenses, and progressive options from brands such as Acuvue, Air Optix, Biofinity, and Soflens.
• Sunglasses (Gafas de Sol) Sunglasses from premium brands including Chanel, Dior, Gucci, Prada, Bulgari, Ray-Ban, Oakley, Tous, and Hugo Boss, including polarized options.
• Sports Eyewear (Gafas Deportivas) Specialized eyewear designed for sports activities with enhanced durability and performance features.
• Safety Glasses (Gafas de Seguridad) Protective eyewear for industrial and occupational safety applications.
• Children's Eyewear (Gafas para Niños) Eyeglasses specifically designed and sized for children, addressing pediatric vision correction needs.
• Hearing Aids (Audífonos) Hearing aids available in intracanal, open-fit, RITE, and BTE formats with multiple technology levels including noise reduction, anti-feedback systems, frequency converters, and Bluetooth connectivity.
• Aesthetic Eyewear Consultation (Asesoramiento Estético) Professional consultation to help customers select eyewear matching face shape, skin tone, eye size, and personal style.
• Low Vision Services (Baja Visión) Specialized services and visual aids for patients with reduced vision, including optical and non-optical assistance devices.
• Intraocular Pressure Testing (Tensión Ocular) Tonometry testing to measure intraocular pressure for early detection of glaucoma and other eye conditions.
• Retinal Imaging (Retinografía) Digital retinal photography using OPT Retina retinograph technology for detailed eye health assessment without pupil dilation, enabling detection of macular degeneration, diabetic retinopathy, retinal vein thrombosis, emboli, retinal detachment, epiretinal membrane, and macular holes.
• Centros Auditivos Oir+ (Hearing Care Centers) Hearing care centers specializing in hearing tests, hearing aid fitting, and auditory health services for adults, with locations across the Madrid region.

Quantifiable outcome

• 10% of monthly patients present abnormal intraocular pressure, most pathological, enabling timely treatment
• +2 more outcomes

Named customers1 record

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration3 records

Feature3 records

Partnerships

Six partnerships are on record, tiered minor and core.

• Colegio Oficial de Ópticos (CNOO)minorStrategic or Co-development PartnerProfessional association of opticians in Spain. Fersan displays the logo on its website indicating institutional affiliation and adherence to professional standards.
• Ópticas MadridminorStrategic or Co-development PartnerRegional association of optical retailers in Madrid. Fersan displays the logo on its website indicating membership.
• Fundación Ruta de la LuzminorStrategic or Co-development PartnerFoundation focused on visual health. Fersan displays the logo indicating collaborative relationship.
• Visión y VidaminorStrategic or Co-development PartnerSpanish foundation promoting visual health awareness. Fersan displays the logo indicating collaborative relationship.
• AGAF (Asociación de Glaucoma para Afectados y Familiares)coreStrategic or Co-development PartnerFersan partnered with AGAF during World Glaucoma Week to provide free intraocular pressure screenings and promote early glaucoma detection. Hosted Delfina Balonga (AGAF president) for an interview and awareness event. Fersan provides complimentary vision check-ups including retinal imaging and pressure testing through this partnership.
• OPT RetinacoreTechnology or IntegrationProvider of the OPT Retina retinographer — a high-resolution retinal camera used in Fersan's diagnostic examinations. Enables detection of macular degeneration, diabetic retinopathy, retinal vein thrombosis, emboli, retinal detachment, epiretinal membrane, and macular holes without pupil dilation.

Scale indicators4 records

Recent moves6 records

Expansion highlights5 records

Emerging players

• Lensa: Online optical retailer operating in Spain with prescription eyewear delivered to home. Comparable as an emerging channel threatening the traditional brick-and-mortar optical model Fersán operates.
• Meller: Spanish-born direct-to-consumer eyewear brand selling sunglasses and prescription glasses online. Comparable as a competitor targeting Spanish consumers seeking fashionable eyewear, though primarily online rather than retail.

Broad incumbents

• Amplifon: Global hearing care leader with major Spanish operations through GAES. Comparable to Fersán's audiology arm as a hearing aid retailer, though vastly larger and globally established.
• GAES (now Amplifon Iberia): Spain's leading audiology chain, now part of Amplifon. Comparable to Fersán's 'Centros Auditivos Oir+' audiology business, but operates at much greater scale across Spain.

Direct peers

• General Óptica: Major Spanish optical retail chain with nationwide presence and audiology services. Comparable to Fersán in offering vision exams, eyewear, and hearing aids through a multi-store retail model.
• Optical Center: Spanish/French-origin optical chain competing on price and breadth of brand assortment. Comparable to Fersán in offering premium brands at discounted prices across multiple Spanish locations.
• Specsavers: UK-based optical and audiology chain operating in Spain with a partnership-store model. Comparable as a value-positioned optical retailer combining vision care and hearing aids.
• Federópticos: Spanish cooperative of independent opticians with national reach. Comparable as a multi-location Spanish optical group focused on professional vision care services.
• Multiópticas: Spain's largest domestic optical retail chain with hundreds of locations, offering prescription eyewear, sunglasses, and audiology services. Directly comparable as a multi-location Spanish optical retailer with both vision and hearing care offerings.
• Alain Afflelou: French-origin optical chain with significant Spanish footprint, offering prescription eyewear and hearing care. Comparable multi-store optical retailer competing for the same Spanish consumer.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/opticos_Fersan
• YouTubeyoutube.com/channel/UCTUZKKjpWn2E7V03Ju7k4pQ
• Facebookfacebook.com/FersanPrimeraOpticos
• LinkedInlinkedin.com/company/fersan-primera-opticos
• Instagraminstagram.com/fersanprimeraopticos
• Pinterestes.pinterest.com/fersyoptico

Compliance3 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Primera Ópticos Fersán y Centros Auditivos Oir Más