Fertinova Agroquimicos

What Fertinova Agroquimicos does

Fertinova Agroquimicos is a privately held Mexican agricultural inputs company founded in 2007 and headquartered in Atotonilco el Alto, Jalisco, with operational presence in Guadalajara (WeWork office). The company serves farmers in Jalisco and surrounding Mexican agricultural regions through a three-pillar product portfolio: (1) chemical fertilizers including urea (prilled and granular), ammonium sulfate (standard and granular), DAP, MAP, calcium ammonium nitrate (CAN 27), potassium chloride, K-MAG, NPK compounds (16-16-16, Nitrofoska), and triple superphosphate; (2) mineralized organic compost in ground, granular, and screened variants marketed under the "Agronia" sub-brand; and (3) grain procurement focused primarily on white and yellow corn, with secondary activity in chia, black beans (San Luis variety), and sweet sorghum. Distribution is conducted through direct sales to farmers (SMB buyers), supported by a grain collection center (centro de acopio) that has operated since 2008.

The company's business model combines physical product sales with two embedded financial services: a credit program delivered through the FIRA Parafinanciera partnership established in 2011, which provides farmers access to input financing at favorable rates, and a crop insurance alliance with Fondo de Aseguramiento La Raza, also formed in 2011, covering climate, pest, and other agricultural risks. GTM is sales-led and relationship-driven rather than digital or platform-based — Fertinova operates a website with a product catalog (fertinova.mx) but conducts business primarily through direct field sales. Revenue mechanics include one-time sales of agricultural inputs (fertilizers, compost, seeds/grains) plus transaction-fee economics on grain collection. No public pricing exists; transactions appear quote-based.

The firm is organized lean, with only 15 reported employees, and is privately held with no disclosed external investors, funding rounds, or parent company. It trades under multiple DBAs (Fertinova Agroquimicos, Fertinova Agroproductos, Agronia). The corporate technology stack is conventional for an agricultural distributor — no proprietary software platform, no disclosed AI/data systems, no apps, and no public API. Operational reporting indicates the company is "growing year over year" with continuous expansion of products and services in the Mexican agricultural sector.

Name

Fertinova Agroquimicos

Legal name

Fertinova Agroquimicos

Website

https://fertinova.mx

Company type

Private

Founded year

2007

Operating status

Operating

Headcount range

11–50 employees

Short description

Fertinova Agroquimicos is a privately held Mexican agricultural inputs distributor founded in 2007, selling chemical fertilizers, mineralized compost, and grains to farmers in Jalisco while bundling FIRA-backed credit and crop insurance services.

Ownership category

akta.pro rank

Product category

Agricultural Fertilizers

SIC

Wholesale-Farm Product Raw Materials (5150), Agricultural Services (700)

akta.pro primary industry

Fertilizer & Nutrient Retail (Dry, Liquid, Blends) (AFABAJAF)

Keywords

• Agricultural fertilizers
• Mineralized compost
• Grain collection
• Crop insurance
• Agricultural credit

Headquarters

HQ city

Guadalajara

HQ country

Mexico

HQ region

Latin America

Offices1 record

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales

Revenue model

1. Agricultural Inputs Sales: Sale of chemical fertilizers, mineralized compost, and agricultural grains to farmers. Products include multiple fertilizer types (urea, DAP, ammonium sulfate, etc.), compost varieties, and grain crops (corn, chia, beans, sorghum).
2. Grain Collection/Acopio: Center for collecting and purchasing agricultural grains, primarily white and yellow corn from farmers.
3. Agricultural Financial Services: Provides credit access to farmers through the FIRA Parafinanciera program, enabling farmers to obtain loans at attractive rates to purchase agricultural inputs.
4. Crop Insurance Services: Commercial alliance with Fondo de Aseguramiento La Raza providing farmers with insurance coverage against climate disasters, pests, and other agricultural risks.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels1 record

Core offering

Fertinova Agroquimicos is a Mexican agricultural inputs company that distributes chemical fertilizers (urea, DAP, ammonium sulfate, K-Mag, NPK compounds, etc.), mineralized organic compost products, and grains (corn, chia, beans, sorghum). The company also operates a grain collection center for purchasing farmer harvests and facilitates agricultural credit and crop insurance through partnerships with FIRA and Fondo de Aseguramiento La Raza.

Product overview

Fertinova Agroquimicos is a Mexican agricultural inputs company offering a three-pillar product portfolio: chemical fertilizers (including ammonium sulfate, urea, DAP, MAP, NPK compounds, and potassium-based products), mineralized compost (molida, granular, and cribada variants for soil fertility), and grain procurement (yellow corn, white corn, chia, black beans, and sweet sorghum). The company operates as a unified offering combining product sales with grain collection services, serving farmers primarily in Jalisco with agricultural inputs and market access.

Differentiator

Problem solved

Functional benefit

Products and services

• SULFATO DE AMONIO GRANULAR (Granular Ammonium Sulfate) Granular ammonium sulfate fertilizer for agricultural use; sold to Mexican farmers through direct sales.
• SUPER FOSFATO DE CALCIO TRIPLE (Triple Superphosphate) Triple superphosphate calcium fertilizer for crop nutrition; sold to Mexican farmers.
• UREA PRILL (Prilled Urea) Prilled urea nitrogen fertilizer for agricultural application; sold to Mexican farmers.
• CAN 27 (Calcium Ammonium Nitrate 27%) Calcium ammonium nitrate fertilizer with 27% nitrogen content for crop nutrition.
• SULFATO DE AMONIO ESTÁNDAR (Standard Ammonium Sulfate) Standard ammonium sulfate fertilizer for agricultural use; sold to Mexican farmers.
• DAP (Diammonium Phosphate) Diammonium phosphate fertilizer providing nitrogen and phosphorus for crop nutrition.
• FOSFONITRATO (Phosphorus-Nitrogen Blend) Phosphorus and nitrogen fertilizer blend for agricultural application.
• CLORURO DE POTASIO (Potassium Chloride) Potassium chloride fertilizer for crop potassium supplementation.
• K-MAG GRANULAR (Potassium-Magnesium-Sulfur) Granular potassium-magnesium-sulfur fertilizer for crop nutrition.
• MAP (Monoammonium Phosphate) Monoammonium phosphate fertilizer with high phosphorus content for crop nutrition.
• COMPLEJO 16-16-16 (Balanced NPK 16-16-16) Balanced NPK compound fertilizer with equal nitrogen, phosphorus, and potassium ratios.
• UREA GRANULAR (Granular Urea) Granular urea fertilizer with high nitrogen content for agricultural use.
• NITROFOSKA (NPK Compound) Compound fertilizer with balanced nitrogen, phosphorus, and potassium for crop nutrition.
• Composta Mineralizada Molida (Ground Mineralized Compost) Ground mineralized compost for soil fertility enhancement; sold under the Agronia brand.
• Composta Mineralizada Granular (Granular Mineralized Compost) Granular mineralized compost for soil amendment and crop nutrition.
• Composta Cribada (Screened Mineralized Compost) Screened mineralized compost for refined soil application.
• Maíz Amarillo (Yellow Corn) Yellow corn grain purchased from farmers at the grain collection center and resold for agricultural processing.
• CHIA Chia seeds purchased from farmers and resold for agricultural cultivation and processing.
• Frijol Negro San Luis (San Luis Black Beans) Black beans from the San Luis variety purchased from farmers and resold for agricultural sale.
• Maíz Blanco (White Corn) White corn grain purchased from farmers at the grain collection center and resold for agricultural processing.
• Sorgo Dulce (Sweet Sorghum) Sweet sorghum grain purchased from farmers and resold for agricultural processing.
• Grain Collection Center (Centro de Acopio de Granos) Grain collection and purchasing service operated since 2008 in Jalisco, receiving white and yellow corn and other grains from farmers as a reliable offtake market.
• Agricultural Credit via FIRA Parafinanciera Credit facilitation through the FIRA Parafinanciera program, enabling farmers to obtain loans at attractive rates to purchase agricultural inputs.
• Crop Insurance via Fondo de Aseguramiento La Raza Crop insurance coverage through an alliance with Fondo de Aseguramiento La Raza, protecting farmers against climate disasters, pests, and other agricultural risks.

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

One partnership is on record.

• Fondo de Aseguramiento La RazacoreStrategic or Co-development Partner · 1 January 2011Commercial alliance established in 2011 with Fondo de Aseguramiento La Raza for crop insurance. Provides certainty to farmers against climate catastrophes, pests, and other agricultural risks. Critical risk management component of the integrated agricultural services offering.

Scale indicators2 records

Recent moves5 records

Expansion highlights3 records

Broad incumbents

• ICL Group: Global specialty fertilizer and potash producer selling into Mexico via distribution. Comparable to Fertinova through overlapping potash/K-Mag product lines and Mexican farmer customer base.
• Syngenta (Mexico): Global crop protection and seed company with strong Mexican presence serving large and smallholder farmers. Comparable to Fertinova through overlapping farmer customers in Jalisco, though focused on chemistry rather than fertilizer distribution.
• Haifa Group: Specialty plant nutrition and fertilizer company with Latin American sales. Comparable to Fertinova in the fertilizer category serving commercial growers, though with global R&D and broader formulation portfolio.
• Cargill Mexico: Global agribusiness with grain origination and agricultural services in Mexico. Comparable to Fertinova through overlapping grain procurement (corn) and farmer-services activity in the Mexican market.
• SQM (Sociedad Química y Minera): Major Chilean-based specialty plant nutrition producer with extensive Mexican distribution of potassium, iodine, and lithium-derived fertilizers. Comparable to Fertinova through Mexican-market specialty fertilizer supply.
• ADM Mexico: Global agricultural commodity trader and processor operating in Mexico with grain origination networks. Comparable to Fertinova via overlap in Mexican grain collection and farmer-relationship activity.
• Corteva Agriscience (Mexico): Global agricultural inputs company selling seeds and crop protection in Mexico. Comparable to Fertinova as an ag-input supplier targeting Mexican farmers, though Corteva's portfolio is dominated by seeds and crop protection rather than fertilizer.
• Yara International (Mexico operations): Global nitrogen fertilizer leader with established Mexican distribution and agronomic advisory operations. Comparable to Fertinova as a fertilizer supplier serving Mexican farmers, though at vastly larger scale.

Direct peers

• Grupo Campo (Agropartners): Mexican agricultural inputs and services provider focused on fertilizers and farmer advisory. Closely comparable to Fertinova's integrated model of input sales plus farmer services in regional Mexican markets.
• Agrosfera: Mexican agricultural inputs distributor offering fertilizers, seeds, and crop protection products to farmers. Comparable to Fertinova as a similarly sized regional ag-input retailer serving Mexican growers with multi-product portfolios.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/fertinova-agroquimicos

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Fertinova Agroquimicos