Fertisa AGIF C.L.

What Fertisa AGIF C.L. does

Fertisa AGIF C.L. is a privately held Ecuadorian agricultural inputs importer and distributor founded in 1964 and headquartered in Durán (Guayas). It operates as part of the Wong-family-controlled Favorita Fruit conglomerate alongside REYBANPAC (banana exporter) and REYLÁCTEOS (dairy). The company's core business is importing and commercializing fertilizers, crop-protection products, certified seeds, aquaculture inputs, and livestock supplies across Ecuador through a proprietary retail network called FISAS (Fertisa Insumos y Servicios Agropecuarios) comprising more than 55 physical stores organized into five regional zones (Costa, Sierra, Centro, Norte, Austro), supported by a WhatsApp digital channel (Fertisa Virtual), authorized distributors, and a B2B field sales force.

The product portfolio spans six lines: Banano, Cultivo Costa, Cultivo Sierra, Pecuaria, Acuícola, and Implementos Agrícolas. Differentiated offerings include the EVOLUTION/KATALYST/STRUCTURE fertilizer line developed through an exclusive partnership with Nutrien (activated-carbon biotechnology), FERTIPERL (humic-substance soil improver), FERSAL (BPM-certified dairy mineral mixes), and the Fertibánano specialized banana program. Value-added services — Dr. Nutri (integrated crop nutrition with soil/foliar diagnostics and custom formulas), Dr. Fito (crop-protection advisory), field trials, custom formula design, and monthly technology-transfer training — are bundled with product sales. Certifications include ISO 9001:2015 (SGS), BPM (Agrocalidad) for livestock and aquaculture manufacturing, and BPA for aquaculture; the company has published GRI sustainability reports since 2021 and received Ecuador Carbono Cero recognition in 2026.

Revenue is generated predominantly through transactional product sales at retail and B2B levels, complemented by a Fertidolar loyalty cash-back program (minimum $100 invoice, max $15 redemption per invoice). Strategic alliances with global principals — Nutrien (exclusive), Syngenta, Bayer, Corteva, Quimiser, Verdesian, and Elanco — anchor the supply portfolio, while the Círculo Lechero program with REYLÁCTEOS (launched February 2025) formalizes the dairy vertical.

Name

Fertisa AGIF C.L.

Legal name

Fertisa AGIF C.L.

Website

https://fertisa.com

Company type

Private

Founded year

1964

Operating status

Operating

Headcount range

251–500 employees

Short description

Fertisa AGIF is a 60-year-old Ecuadorian importer and distributor of fertilizers, crop-protection products, and livestock/aquaculture inputs, serving banana, dairy, livestock, and crop producers through 55+ FISAS retail stores and an exclusive Nutrien product partnership.

Ownership category

akta.pro rank

Product category

Agricultural Inputs Distribution

NAICS

Farm Supplies Merchant Wholesalers (42491)

SIC

Agricultural Services (700), Wholesale-Farm Product Raw Materials (5150)

akta.pro primary industry

Fertilizer & Nutrient Retail (Dry, Liquid, Blends) (AFABAJAF)

akta.pro secondary industry

Agronomy Advisory & Field Services (Retailer-Affiliated) (AFABAJAH)

Keywords

• Agricultural inputs distribution
• Fertilizer importation
• Crop protection products
• Agricultural advisory services
• Agricultural retail network

Headquarters

HQ city

Durán

HQ country

Ecuador

HQ region

Latin America

Offices24 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Technology or R&D

Revenue model

1. Agricultural Inputs Sales: Fertisa AGIF imports and commercializes fertilizers, pesticides, seeds, aquacultural products, and livestock supplies through its network of over 55 proprietary retail stores and authorized distributors nationwide. Revenue is generated through product sales with personalized technical advisory bundled into the offering.
2. Technical Advisory Services: Specialized technical consulting services including crop nutrition programs, soil health solutions, pest management, and field diagnostics are provided to support product sales and deepen customer relationships.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels9 records

Core offering

Fertisa AGIF imports and commercializes fertilizers, crop protection products, seeds, aquacultural inputs, and livestock supplies across Ecuador through a proprietary retail network (FISAS) of 55+ stores and a digital sales channel (Fertisa Virtual). The offering is bundled with specialized technical advisory services covering crop nutrition (Dr. Nutri), crop protection (Dr. Fito), custom formula development, and field trials, supported by exclusive partnerships with global agro-input suppliers.

Product overview

Fertisa AGIF C.L. is an agricultural inputs company that offers a diversified portfolio of products and services for the Ecuadorian agricultural sector. The core offering consists of six product lines: Banano, Cultivo Costa, Cultivo Sierra, Pecuaria (livestock), Acuícola (aquaculture), and Implementos Agrícolas. The company differentiates through value-added services including Dr. Nutri (crop nutrition advisory), Dr. Fito (plant protection advisory), and the Círculo Lechero program. Recent innovations include the EVOLUTION, KATALYST, and STRUCTURE fertilizer line with activated carbon biotechnology developed through the Nutrien alliance. The company operates a nationwide distribution network (FISAS) with over 55 stores and offers digital sales through Fertisa Virtual (WhatsApp). Products are backed by technical advisory services including customized formulas, field trials, and monthly technology transfer training sessions.

Differentiator

Problem solved

Functional benefit

Brands

• FISAS: Fertisa Insumos y Servicios Agropecuarios - the company's wide proprietary distribution network comprising over 55 establishments nationwide.
• Dr. Nutri
• Fertibanano
• Doctor Fito
• FERSAL
• FERTIPERL

Products and services

• Consento – Fungicide Fungicide product for disease control in crops, distributed to agricultural producers across Ecuador.
• Chacal – Herbicide Herbicide product for weed control in agricultural crops.
• Fertiforraje Establecimiento – Ferticultivo Fertilizer product designed for forage establishment and cultivation.
• Antares – Herbicide Herbicide product for agricultural weed management.
• EVOLUTION Fertilizer Next-generation fertilizer with activated carbon biotechnology, available exclusively through Fertisa AGIF's distribution network.
• KATALYST Fertilizer Next-generation fertilizer with activated carbon biotechnology, available exclusively through Fertisa AGIF's distribution network.
• STRUCTURE Fertilizer Next-generation fertilizer with activated carbon biotechnology, available exclusively through Fertisa AGIF's distribution network.
• FERTIPERL Soil Improver High-quality granular soil improver composed of humic substances from German leonardite, facilitating water and nutrient absorption and increasing long-term soil fertility.
• FERSAL Livestock Nutrition Certified mineral mixtures designed to complete daily requirements of dairy cows, made with select raw materials and minerals imported from the USA and Europe, certified under BPM.
• LANZA Herbicide Herbicide with active ingredient Bispyribac sodium for rice crop weed control.
• CENTINELA Herbicide Herbicide with active ingredient Propanil for rice crop weed control.
• MANDRAK Insecticide Insecticide with active ingredient Acefato for insect pest control in crops.
• RABIOSO Herbicide Glyphosate-based herbicide for banana plant injection in moko disease control protocols.
• Fertibanano Crop Nutrition Line Specialized banana nutrition product line including fertilizers and biostimulants tailored to exact plant requirements at each phenological stage.
• Specialized Technical Advisory (Asesoría Técnica Personalizada) Personalized technical advisory services for proper use of agricultural inputs, supporting farmers with innovative solutions to improve crop productivity.
• Technology Transfer (Transferencia de Tecnología) Monthly training sessions for farmers nationwide, ensuring adoption of latest agroindustrial innovations.
• Customized Formulas (Fórmulas Personalizadas) Custom-designed formulations under request, adapted to specific needs of each client and crop.
• Crop Nutrition Programs (Programas de Nutrición Vegetal) Personalized nutrition programs based on specific requirements of each crop type, maximizing resource utilization.
• Field Trials (Ensayos de Campo) Field trials to validate and optimize product use, ensuring effective and reliable results for farmers.
• Dr. Nutri Integrated Crop Nutrition System Advisory program providing soil, foliar, and root analysis interpretation; comprehensive fertilization plans; nutritional monitoring; and pest and disease control recommendations.
• Dr. Fito Crop Protection Advisory Plant protection advisory program for pest and disease control in crops, including training and promoting responsible product use.

Quantifiable outcome

• Carbon footprint quantification processes verified and recognized by the Programa Ecuador Carbono Cero (PECC)
• +3 more outcomes

Named customers7 records

Segments6 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature7 records

Partnerships

Nine partnerships are on record, tiered core and minor.

• NutriencoreStrategic or Co-development Partner · 13 April 2026Fertisa AGIF partnered with Nutrien, the world's largest provider of crop inputs and services, to introduce an exclusive line of soil health products including EVOLUTION, KATALYST, and STRUCTURE fertilizers featuring activated carbon biotechnology. These products are available exclusively through Fertisa AGIF's distribution network and authorized distributors nationwide.
• SyngentaminorGTM or Marketing Partner · 1 March 2026Syngenta participated as a strategic ally in Fertisa AGIF's Convención 2026, providing specialized technical content, market trends, and innovative solutions to strengthen the company's value proposition for Ecuadorian producers.
• BayerminorGTM or Marketing Partner · 1 March 2026Bayer participated as a strategic ally in Fertisa AGIF's Convención 2026, contributing specialized technical content and participating in joint activation events with customers at FISAS stores.
• CortevaminorGTM or Marketing Partner · 1 March 2026Corteva participated as a strategic ally in Fertisa AGIF's Convención 2026, providing market insights and innovative crop solutions to strengthen the company's product portfolio.
• QuimiserminorGTM or Marketing Partner · 1 March 2026Quimiser participated as a strategic ally in Fertisa AGIF's Convención 2026.
• VerdesianminorGTM or Marketing Partner · 1 March 2026Verdesian participated as a strategic ally in Fertisa AGIF's Convención 2026.
• ElancominorGTM or Marketing Partner · 1 March 2026Elanco participated as a strategic ally in Fertisa AGIF's Convención 2026, contributing to the livestock and animal health segment.
• ReylácteoscoreStrategic or Co-development Partner · 25 February 2025Fertisa AGIF and Reylácteos co-launched the Círculo Lechero initiative to strengthen the dairy supply chain by providing participating acopiadores (milk collectors) and their producer networks with certified agricultural and livestock products, personalized technical advisory, preferential commercial conditions, and training in animal health, nutrition, genetics, and productivity. Reylácteos is part of the Favorita Fruit corporate group alongside Fertisa AGIF.
• Fundación WongcoreOthersThe Fundación Wong, part of the Favorita Fruit corporate group, operates educational programs (four child development centers, three educational units, and post-bachelor technical programs) serving approximately 900 children and youth in rural communities where Fertisa AGIF operates. The foundation reflects the group's social commitment to rural development through education and health programs.

Scale indicators3 records

Recent moves9 records

Expansion highlights6 records

Regional players

• Afital: Argentine agricultural inputs distributor covering fertilizers, crop protection, and seeds with technical advisory services. Closely comparable distributor-led model with a regional retail footprint and bundled agronomic support for crop producers.
• Disagro: Guatemala-based agricultural inputs distributor serving Central America with a similar product portfolio of fertilizers, crop protection, and specialty nutrition products. Comparable business model (import + distribute + agronomic advisory) targeting banana, coffee, and smallholder producers, though focused on a different geography.

Broad incumbents

• Yara International: Global nitrogen fertilizer producer and distributor with deep Latin America presence through Yara América Latina. Comparable as a fertilizer supplier/distributor; offers overlapping crop nutrition and specialty products but as part of a much larger portfolio spanning multiple continents.
• UPL: Indian-headquartered global crop protection and specialty chemicals company with significant Latin American operations. Comparable in offering a broad portfolio of crop protection products with regional distribution, but at substantially larger scale and geographic spread.
• Bayer Crop Science: Global crop science division of Bayer, one of Fertisa AGIF's strategic supplier partners with co-activation events at FISAS stores. Overlapping product portfolio in crop protection and seed traits, but Bayer operates as a multinational manufacturer rather than a domestic distributor.
• ADAMA: Global crop protection company with strong presence in Latin America offering herbicides, insecticides, and fungicides overlapping Fertisa's portfolio (e.g., LANZA, CENTINELA, MANDRAK, RABIOSO). Comparable product overlap but distributed globally rather than concentrated in a single country.
• Corteva Agriscience: Global pure-play agriculture company providing seeds and crop protection, and a strategic ally of Fertisa AGIF in Convención 2026. Comparable crop-input portfolio overlap, but operating globally as an innovator/manufacturer rather than a regional retail distributor.
• ICL Group: Global specialty fertilizers and crop nutrition company. Comparable in specialty plant nutrition and soil health categories that overlap Fertisa's FERTIPERL, EVOLUTION, KATALYST, and STRUCTURE lines, but operates at a vastly larger scale and as a manufacturer.
• Syngenta: Global agribusiness major in crop protection and seeds; one of Fertisa AGIF's strategic supplier allies (participates in Convención 2026). Comparable in offering crop protection chemistry that Fertisa distributes in Ecuador, but as an upstream manufacturer rather than a downstream retailer.

Direct peers

• Nutrien Ag Solutions: The global retail arm of Nutrien, the world's largest crop inputs and services provider, and Fertisa AGIF's exclusive partner for activated-carbon biotechnology fertilizers. Directly comparable as a crop-input distributor with bundled agronomic advisory serving row-crop and specialty-crop producers, with even broader geographic reach.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/fertisaec
• Facebookfacebook.com/Fertisaec
• LinkedInlinkedin.com/company/fertisa-agif-cl
• Instagraminstagram.com/fertisaec
• TikToktiktok.com/@fertisaec

Compliance4 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles9 records

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Fertisa AGIF C.L.