Disagro
Disagro is a privately held Guatemalan agribusiness founded in 1976 that supplies fertilizers, crop protection, biostimulants, seeds, machinery, and digital agriculture services to farmers across nine Central American and Latin American countries through direct field sales and wholly-owned production and distribution subsidiaries.
- Company typePrivate
- Founded1976
- HeadquartersGuatemala City, Guatemala
- Headcount1,001–5,000
- GTM typeB2B
- OfferingHardware or Manufacturing
What Disagro does
Disagro is a privately held international corporation of Guatemalan origin, founded in 1976 and headquartered in Guatemala City. The company supplies a comprehensive portfolio of agricultural inputs — crop nutrition (fertilizers), crop protection (insecticides, fungicides, herbicides, biologicals, adjuvants), biostimulants, seeds, soil conditioners, irrigation equipment, plasticulture, agricultural machinery and implements, and aquaculture and animal nutrition products — to farmers and agricultural producers across nine countries: Guatemala, El Salvador, Honduras, Nicaragua, Costa Rica, Panama, Colombia, Ecuador, and Mexico. Customer references span rice, potato, banana, sugarcane, and corn growers, indicating a distributed, multi-crop client base served through a direct field sales force of commercial representatives and technical advisors backed by regional offices, plants, and warehouses.
The company's technical platform is anchored by three proprietary brands. AgritecGEO is a digital agriculture service that uses active, passive, contact, and proximity sensors to capture, analyze, and communicate crop management data, providing diagnostic and advisory tools layered on top of physical input sales. NITRO XTEND XP is a nitrogen-efficiency technology that temporarily blocks urea hydrolysis to reduce ammonia volatilization losses. BioSmart is a biostimulant technology designed to maximize plant genetic potential by altering hormonal status and improving nutritional efficiency and abiotic-stress response. Crop-specific formulations under the FertiCROP umbrella (including FertiARROZ for rice and FertiPAPA for potatoes) round out the differentiated product layer. Analytical services for soil, foliar, and food analysis are offered as a complementary diagnostic offering.
Commercially, Disagro operates as a B2B enterprise field-sales motion targeting agricultural producers. Revenue is generated through one-time sales of agricultural inputs, recurring AgritecGEO digital agriculture services, professional analytical services, and hardware sales of industrial machinery and weighing systems. Operations are vertically integrated through wholly-owned subsidiaries covering fertilizer production (Planta Quilubrisa Palin), packaging (Sacos Agroindustriales), port operations and logistics (Quilubrisa), industrial chemicals (ABOPAC), weighing systems (SIPESA), seeds (PRIME CIDS), machinery (DEQUIPOS), and a financial services entity (FINANPESA). The company's broader corporate footprint includes a dedicated career site and active social media presence on Facebook, LinkedIn, and Instagram.
Disagro firmographics
Firmographics- Name
- Disagro
- Legal name
- Disagro
- Website
- https://disagro.com
- Company type
- Private
- Founded year
- 1976
- Operating status
- Operating
- Headcount range
- 1,001–5,000 employees
- Short description
- Disagro is a privately held Guatemalan agribusiness founded in 1976 that supplies fertilizers, crop protection, biostimulants, seeds, machinery, and digital agriculture services to farmers across nine Central American and Latin American countries through direct field sales and wholly-owned production and distribution subsidiaries.
- Ownership category
- akta.pro rank
Disagro industry classification
Industry- Product category
- Agricultural Inputs
- NAICS
- Pesticide, Fertilizer, and Other Agricultural Chemical Manufacturing (3253), Fertilizer and Compost Manufacturing (32531), Pesticide and Other Agricultural Chemical Manufacturing (32532), Farm Machinery and Equipment Manufacturing (333111)
- SIC
- Agricultural Chemicals (2870), Wholesale-Farm Product Raw Materials (5150), Agricultural Services (700)
- akta.pro primary industry
- Fertilizer & Nutrient Retail (Dry, Liquid, Blends) (AFABAJAF)
- akta.pro secondary industries
- Crop Protection Product Retail (Herbicides/Insecticides/Fungicides) (AFABAJAE), Organic & Biological Input Retail (Biostimulants, Biopesticides, OMRI) (AFABAJAK), Agronomy Advisory & Field Services (Retailer-Affiliated) (AFABAJAH), Farm Finance, Input Procurement & Risk Tools (Budgeting, Inventory, Insurance Links) (AFAAAFAO)
Keywords
Where Disagro is headquartered
LocationHeadquarters
- HQ city
- Guatemala City
- HQ country
- Guatemala
- HQ region
- Latin America
Offices9 records
Markets served
Disagro business model
Business model- GTM type
- B2B
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Operations, Personnel, Marketing or Sales, Technology or R&D
Revenue model
- Agricultural Inputs Sales: Sale of agricultural products including fertilizers, crop protection products, bio-stimulants, seeds, irrigation equipment, plasticulture materials, agricultural machinery and implements. Products sold through direct sales force and regional distribution centers.
- Digital Agriculture Services: AgritecGEO digital agriculture platform services providing sensor-based monitoring and analysis for crop management.
- Analytical Services: Laboratory analytical services for soil, foliar and food analysis.
- Machinery Sales and Service: Sale and service of industrial machinery, construction equipment and transport equipment including forklift trucks.
Go-to-market motion1 record
Distribution channels3 records
Marketing channels4 records
Disagro product offering
Product offeringCore offering
Disagro manufactures, formulates and distributes a comprehensive portfolio of agricultural inputs including crop nutrition (solid, soluble and foliar fertilizers), crop protection products (insecticides, fungicides, herbicides, biologicals, adjuvants), bio-stimulants, seeds, irrigation equipment, plasticulture, soil conditioners and agricultural machinery. The offering is complemented by the AgritecGEO digital agriculture platform that uses sensors for crop monitoring and analysis, plus laboratory analytical services for soil, foliar and food analysis. Sales span 9 countries in Central America, Colombia, Ecuador and Mexico via direct sales force and regional distribution centers.
Product overview
Disagro is an international corporation of Guatemalan origin offering a comprehensive portfolio of agricultural products, services, and digital agriculture technologies across Central America, Colombia, Ecuador, and Mexico. The offering is organized as a multi-category platform with core agricultural inputs (crop nutrition, crop protection) as the foundation, complemented by specialized product lines (biostimulants, seeds, irrigation, plasticulture, aquaculture, animal nutrition), agricultural machinery and implements, and smart input application systems. The digital agriculture platform AgritecGEO provides sensor-based monitoring and analysis services, while NITRO XTEND® XP offers specialized nitrogen efficiency technology. Additional business lines include industrial chemicals, logistics solutions, weighing systems (SIPESA), and packaging materials.
Differentiator
Problem solved
Functional benefit
Brands
- AgritecGEO: Digital agriculture platform providing diagnostic tools for crop management through active, passive, contact and proximity sensors.
- FertiCROP
- PRIME CIDS
- NITRO XTEND XP
- BIOSMART TECH
- SIPESA
- FertiPAPA
- FertiARROZ
Products and services
- AgritecGEO Digital agriculture platform providing sensor-based crop monitoring and analysis services for agricultural producers; deployed across thousands of hectares in the region.
- Crop Nutrition (Nutrición de Cultivos) Fertilizer product line including solid, soluble and foliar fertilizers plus proprietary FertiCROP crop-specific formulations for agricultural producers.
- NITRO XTEND XP Proprietary nitrogen efficiency technology applied to urea-based fertilizers to reduce ammonia volatilization losses and improve nitrogen availability for crops.
- Crop Protection (Protección de Cultivos) Crop protection product portfolio including biologicals, insecticides, fungicides, herbicides and adjuvants/coadjuvants for agricultural producers.
- Biostimulants (Bioestimulantes / BioSmart) Bio-stimulant products leveraging BioSmart technology to maximize plant genetic potential, activate metabolic processes and improve stress response for crop producers.
- Seeds (Semillas / PRIME CIDS) Seed products and varieties marketed under the PRIME CIDS subsidiary brand for agricultural cultivation.
- Irrigation (Riego) Irrigation solutions and equipment for agricultural water management.
- Plasticultura Plasticulture products and materials for agricultural applications.
- Agricultural Machinery (Maquinaria Agrícola) Agricultural machinery and equipment for farming operations.
- Analytical Services (Servicios Analíticos) Laboratory analytical services for soil, foliar and food analysis supporting agricultural producer decisions.
- Weighing Systems (SIPESA) Weighing systems and measurement solutions for industrial customers, marketed under the SIPESA subsidiary brand.
- Soil Conditioners (Acondicionadores de Suelo) Soil conditioning products designed to improve soil health and productivity for agricultural producers.
- Aquaculture Line (Línea Acuícola) Aquaculture products and solutions for aquaculture producers.
- Animal Nutrition (Nutrición Animal) Animal nutrition products and solutions for livestock producers.
Quantifiable outcome
- Increased yields in tons and pounds of sugar for sugarcane producers
- +1 more outcomes
Companies that use Disagro
Customer profileNamed customers5 records
Segments5 records
Ideal customer profiles3 records
Disagro technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature4 records
Disagro partnerships and signals
Strategic signalScale indicators3 records
Recent moves1 record
Expansion highlights5 records
Disagro competitors and assessment
Company assessmentDirect peers
- ICL Group: Israeli specialty fertilizers and plant nutrition company with global distribution. Comparable to Disagro in specialty plant nutrition and proprietary formulation focus, though ICL is upstream rather than retail.
- ADAMA: Global generic crop protection company with strong Latin American distribution and a regional brand portfolio. Comparable to Disagro as a crop protection distributor serving LatAm growers with off-patent and proprietary formulations.
- UPL Limited: Indian-headquartered global crop protection and seed company with a particularly strong Latin American footprint. Closely comparable to Disagro in its crop protection focus and emerging-market distribution model.
- FMC Corporation: Global crop protection and plant health company with a meaningful Latin American presence. Comparable to Disagro across crop protection, biostimulants and crop-specific solutions.
- Haifa Group: Israeli specialty plant nutrition company focused on water-soluble fertilizers, foliar nutrition and fertigation. Closely comparable to Disagro's FertiCROP crop-specific and foliar fertilizer positioning.
Broad incumbents
- Yara International: Global nitrogen fertilizer and crop nutrition leader with extensive Latin American distribution. Comparable to Disagro as a fertilizer-led crop inputs platform, though Yara is a global manufacturer while Disagro is regional.
- Nutrien: World's largest crop inputs provider combining retail, potash, nitrogen and phosphate production. Comparable to Disagro across the full crop inputs value chain, but operates at vastly greater global scale.
- Bayer Crop Science: Global seeds, crop protection and digital agriculture (Climate FieldView) leader. Comparable to Disagro across crop inputs and digital agriculture, though Bayer operates at vastly larger scale and integrates the FieldView platform.
- Corteva Agriscience: Global seeds and crop protection major spun out of DowDuPont with broad Latin American operations. Comparable to Disagro in serving Central American and Andean farmers with crop inputs and digital agriculture services.
- Syngenta: Global seeds and crop protection company with a deep Latin American presence. Comparable to Disagro across the crop inputs portfolio and increasingly in digital agriculture services.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks5 records
Key highlights6 records
Customer concentration
Disagro social profiles
Digital presenceDisagro financial estimates
Financial estimateRevenue estimate
Valuation estimate
Disagro leadership team
Management profileNumber of profiles
Profiles1 record
Disagro subsidiaries and ownership
Company hierarchySubsidiaries12 records
Disagro funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Disagro M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Disagro
What does Disagro do?
Disagro manufactures, formulates and distributes a comprehensive portfolio of agricultural inputs including crop nutrition (solid, soluble and foliar fertilizers), crop protection products (insecticides, fungicides, herbicides, biologicals, adjuvants), bio-stimulants, seeds, irrigation equipment, plasticulture, soil conditioners and agricultural machinery. The offering is complemented by the AgritecGEO digital agriculture platform that uses sensors for crop monitoring and analysis, plus laboratory analytical services for soil, foliar and food analysis. Sales span 9 countries in Central America, Colombia, Ecuador and Mexico via direct sales force and regional distribution centers.
Is Disagro a public or private company?
Disagro is a private company. It is classified as unknown and is currently operating.
When was Disagro founded?
Disagro was founded in 1976. It employs 1,001 to 5,000 people.
Where is Disagro based?
Disagro is headquartered in Guatemala City, Guatemala, in the Latin America region.
How does Disagro make money?
Four revenue lines are on record. Agricultural Inputs Sales are the primary driver. The others are digital Agriculture Services, analytical Services and machinery Sales and Service.
Who are Disagro's main competitors?
Direct peers on record are ICL Group, ADAMA, UPL Limited, FMC Corporation and Haifa Group. Broad incumbents are Yara International, Nutrien, Bayer Crop Science, Corteva Agriscience and Syngenta.
Does Disagro have an API?
No public API is recorded for Disagro.
What industry is Disagro in?
Disagro's product category is Agricultural Inputs. Its primary akta.pro industry code is AFABAJAF, Fertilizer & Nutrient Retail (Dry, Liquid, Blends), with a secondary code of AFABAJAE, Crop Protection Product Retail (Herbicides/Insecticides/Fungicides). Its NAICS code is 3253 and its SIC code is 2870.