Augustiner-Festhalle
Augustiner-Festhalle is a family-operated (OHG) Oktoberfest beer tent in Munich, running one venue on the Theresienwiese since 1903. It exclusively serves Augustiner Bräu beer on the 16-day festival window, selling table reservations with mandatory consumption vouchers and on-site food and beverage to tourists and Munich Stammgäste.
- Company typePrivate
- Founded1903
- HeadquartersMunich, Germany
- Headcount1–10
- GTM typeB2C
- OfferingServices
What Augustiner-Festhalle does
Augustiner-Festhalle (legal entity: Manfred und Thomas Vollmer oHG – Augustiner Festhalle) operates one of the historic beer tents on the Theresienwiese at Munich's Oktoberfest, a concession it has held continuously since 1903. The partnership, owned by leaseholders (Pächter) Manfred and Thomas Vollmer, runs a single seasonal venue for approximately 16 days each year (Oktoberfest 2026: September 19 – October 4) and is exclusively supplied by Augustiner Bräu, Munich's oldest brewery (est. 1328) and the only Oktoberfest brewery that still draws beer from traditional 200-liter wooden barrels (Hirschen). Day-to-day operations are supported by a core team of six plus seasonal hires across service, kitchen, and waiter (Ganter) roles.
The commercial stack combines on-site food and beverage service with a digital front-end built around the Festzelt OS reservation platform (operated by Festzelt OS GmbH, hosted on AWS in the EU) and an online Gutscheine voucher shop. Table reservations (10-person minimum) require advance purchase of minimum consumption vouchers (Verzehrgutscheine) — €60 per seat for center-aisle evenings and weekday lunches, €78 per seat for boxes/gallery evenings and weekend/holiday lunches — plus a €1.50 per-seat processing fee. Customers also pre-purchase Maß beer vouchers (€13.55), ½ Hendl vouchers (€15.65), and €20 value vouchers through the digital shop. Repeat customers with assigned Kundennummern receive priority reservation access ahead of public release.
Revenue is generated through three streams: advance voucher/table reservation sales, on-site consumption (cash-only at the tent), and ancillary product sales. Distribution is entirely domestic, single-geography (Munich), and event-driven — there is no off-season operation, no digital product beyond the seasonal reservation/voucher shop, and no marketing motion beyond the website, social plugins, and word-of-mouth. The business is privately held as an OHG partnership with no external investors, no funding history, and no disclosed financial figures.
Augustiner-Festhalle firmographics
Firmographics- Name
- Augustiner-Festhalle
- Legal name
- Manfred und Thomas Vollmer OHG – Augustiner Festhalle
- Website
- https://festhalle-augustiner.com
- Company type
- Private
- Founded year
- 1903
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Augustiner-Festhalle is a family-operated (OHG) Oktoberfest beer tent in Munich, running one venue on the Theresienwiese since 1903. It exclusively serves Augustiner Bräu beer on the 16-day festival window, selling table reservations with mandatory consumption vouchers and on-site food and beverage to tourists and Munich Stammgäste.
- Ownership category
- akta.pro rank
Augustiner-Festhalle industry classification
Industry- Product category
- Festival & Event Hospitality
- NAICS
- Drinking Places (Alcoholic Beverages) (722410)
- SIC
- Retail-Eating & Drinking Places (5810), Services-Amusement & Recreation Services (7900)
- akta.pro primary industry
- Brewpubs & Taprooms (On-site Beer Service) (THAFALAA)
- akta.pro secondary industry
- Festival, Fair & Event Mobile Concessions (THAFAHAI)
Keywords
Where Augustiner-Festhalle is headquartered
LocationHeadquarters
- HQ city
- Munich
- HQ country
- Germany
- HQ region
- Europe
Offices2 records
Markets served
Augustiner-Festhalle business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Supply Chain, Operations, Marketing or Sales, Infrastructure
Revenue model
- Table Reservations with Minimum Consumption: Table reservations (10-person tables minimum) require purchase of minimum consumption vouchers (Verzehrgutscheine) per person. Revenue generated through advance voucher sales plus on-site spending. Processing fee of €1.50 per reserved seat.
- Voucher Sales: Pre-sale of beer (Maß) and food (Hendl) vouchers through online shop. Value coupons (€20) for flexible consumption. Revenue collected before event; vouchers must be redeemed during Oktoberfest or at Augustiner Stammhaus within specified period.
- On-site Consumption: Revenue from additional food and beverage purchases beyond minimum consumption requirements during the event. Cash-only payments at the venue.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Maß Wiesn Edelstoff voucher |
| Unit Pricing | Pay-as-you-go | ½ Hendl (half chicken) voucher |
| Unit Pricing | Pay-as-you-go | Verzehrgutschein (consumption voucher) |
| Unit Pricing | Multi-year contract | Minimum consumption - Center aisle evenings & all weekday lunches |
| Unit Pricing | Multi-year contract | Minimum consumption - Boxes & Gallery (evenings & weekend/holiday lunches) |
Go-to-market motion1 record
Distribution channels3 records
Marketing channels4 records
Augustiner-Festhalle product offering
Product offeringCore offering
Augustiner-Festhalle operates a traditional Bavarian beer tent at Munich's Oktoberfest on the Theresienwiese, in continuous operation since 1903. It sells table reservations with mandatory consumption vouchers (Maß beer and Hendl/half chicken), offers traditional Bavarian food and Augustiner Bräu beer drawn from 200-liter wooden barrels on-site, and operates a digital voucher shop and reservation portal for advance purchases. The tent only operates during the ~2.5-week Oktoberfest period each year.
Product overview
Augustiner Festhalle operates a traditional Bavarian beer tent at Munich's Oktoberfest (Theresienwiese), established in 1903. The service portfolio centers on table reservations with mandatory consumption vouchers (Verzehrgutscheine) for Maß beer and half chickens, plus optional value vouchers. Reservations are managed through the Festzelt OS online platform. Additional services include a food menu (Speisekarte) with Bavarian specialties, gift vouchers (Gutscheine), and seasonal job recruitment during the Wiesn.
Differentiator
Problem solved
Functional benefit
Products and services
- Augustiner Festhalle (Oktoberfest Tent Experience) Seasonal traditional Bavarian beer tent at Munich's Oktoberfest on the Theresienwiese, operating since 1903. Serves Augustiner Bräu festival beer drawn from 200-liter wooden barrels and traditional Bavarian cuisine (Hendl, Schweinshaxe, etc.) to reservation holders and walk-in guests during the ~16-day festival window.
- Tischreservierungen (Table Reservations) Online table reservation service for Oktoberfest seating (10-person tables minimum), access controlled through the Festzelt OS portal. Reservations require purchase of minimum consumption vouchers per person and carry a €1.50 per-seat processing fee. Priority access is granted to repeat customers with assigned customer numbers before remaining inventory is opened to the public.
- Verzehrgutscheine (Consumption Vouchers) Pre-purchasable consumption vouchers required for table reservations and additional on-site consumption, including Maß beer vouchers (Wiesn Edelstoff, €13.55 plus €1.35 service charge), half-chicken (½ Hendl) vouchers (€15.65 plus €1.55 service charge), and €20 value vouchers (Wertgutscheine) that can be applied to any consumption. Vouchers must be redeemed during Oktoberfest or at the Augustiner Stammhaus within the specified period.
- Speisekarte (Bavarian Food Menu Service) Traditional Bavarian menu (Bayerische und klassische Schmankerl) available on-site during Oktoberfest and downloadable as PDF. Menu offerings include Bavarian specialties such as Hendl, Schweinshaxe, and other regional dishes served alongside the Augustiner Bräu beer.
Companies that use Augustiner-Festhalle
Customer profileNamed customers2 records
Segments3 records
Ideal customer profiles3 records
Augustiner-Festhalle technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration7 records
Feature2 records
Augustiner-Festhalle partnerships and signals
Strategic signalPartnerships
Two partnerships are on record, tiered core.
- Festzelt OS GmbHcoreProvides the online reservation and payment processing system for Augustiner Festhalle. The system handles table bookings, voucher purchases, and payment processing for the seasonal tent operations. Operated from German AWS data centers.
- Augustiner Bräu (Munich)coreThe exclusive beer supplier for Augustiner Festhalle. Augustiner Bräu is Munich's oldest brewery (est. 1328) and the only Oktoberfest brewery still serving beer from traditional 200-liter wooden barrels (Hirschen). The partnership defines the tent's unique selling proposition.
Scale indicators3 records
Recent moves1 record
Expansion highlights4 records
Augustiner-Festhalle competitors and assessment
Company assessmentDirect peers
- Paulaner Festzelt / Winzerer Fähndl: One of the largest Oktoberfest tents, serving Paulaner beer. Operates the same seasonal reservation and minimum-consumption voucher model targeting families and corporate groups during Oktoberfest.
- Löwenbräu-Festhalle: Major Oktoberfest tent operated by the Löwenbräu brewery with a distinctive tower entrance. Directly comparable business model — seasonal tent, table reservations, on-site food and beverage service at Theresienwiese.
- Schützen-Festzelt: Mid-sized Oktoberfest tent at Theresienwiese operated by Schützen-Festzelt-Betriebsgesellschaft. Runs the same seasonal reservation-and-voucher model with traditional Bavarian food and beer, competing for the same local and tourist demand.
- Hacker-Festzelt (Hacker-Pschorr): Hacker-Pschorr brewery's flagship Oktoberfest tent at Theresienwiese. Directly comparable seasonal operation with online reservation system, voucher pre-sales, and traditional Bavarian food and beer service.
- Schottenhamel Festzelt: Iconic Oktoberfest tent famous for opening the festival with the 'O'zapft is' ceremony. Operates the same seasonal reservation/voucher model and serves Hacker-Pschorr beer, competing directly for locals and tourists.
- Armbrustschützenzelt: Modernized Oktoberfest tent combining historical shooting-club heritage with contemporary festival amenities. Directly comparable in scale and reservation-based operating model, often seen as competition for younger visitors.
- Spaten-Franziskaner Festhalle (Ochsenbraterei): Oktoberfest tent specializing in ox-roast (Ochsenbraterei) and serving Spaten beer. Operates the same Theresienwiese seasonal model with table reservations and minimum consumption requirements.
- Hofbräu-Festhalle: The largest and most internationally recognized Oktoberfest tent at Theresienwiese, serving Hofbräu München beer. Directly comparable in operating model (seasonal tent, table reservations, voucher sales) and competes for the same visitor pool.
Broad incumbents
- Hofbräuhaus München: The world-famous year-round Hofbräuhaus beer hall in Munich, operated by the city-owned Hofbräu München. Closely comparable food-and-beer service model under the same brewery-tied brand structure, but with year-round operations versus seasonal.
Regional players
- Augustiner Stammhaus: The Augustiner Bräu year-restaurant located at Neuhauser Straße 27 in Munich — the same address as the Festhalle business office. Operates the same brand and supplier relationship year-round as a traditional Bavarian restaurant.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks7 records
Key highlights6 records
Customer concentration
Augustiner-Festhalle social profiles
Digital presenceAugustiner-Festhalle compliance and trust
Trust signalCompliance1 record
Augustiner-Festhalle financial estimates
Financial estimateRevenue estimate
Valuation estimate
Augustiner-Festhalle leadership team
Management profileNumber of profiles
Profiles2 records
Augustiner-Festhalle funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Augustiner-Festhalle M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Augustiner-Festhalle
What does Augustiner-Festhalle do?
Augustiner-Festhalle operates a traditional Bavarian beer tent at Munich's Oktoberfest on the Theresienwiese, in continuous operation since 1903. It sells table reservations with mandatory consumption vouchers (Maß beer and Hendl/half chicken), offers traditional Bavarian food and Augustiner Bräu beer drawn from 200-liter wooden barrels on-site, and operates a digital voucher shop and reservation portal for advance purchases. The tent only operates during the ~2.5-week Oktoberfest period each year.
Is Augustiner-Festhalle a public or private company?
Augustiner-Festhalle is a private company. It is classified as family owned and is currently operating.
When was Augustiner-Festhalle founded?
Augustiner-Festhalle was founded in 1903. It employs 1 to 10 people.
Where is Augustiner-Festhalle based?
Augustiner-Festhalle is headquartered in Munich, Germany, in the Europe region.
How does Augustiner-Festhalle make money?
Three revenue lines are on record. Table Reservations with Minimum Consumption is the primary driver. The others are voucher Sales and on-site Consumption.
Who are Augustiner-Festhalle's main competitors?
Direct peers on record are Paulaner Festzelt / Winzerer Fähndl, Löwenbräu-Festhalle, Schützen-Festzelt, Hacker-Festzelt (Hacker-Pschorr), Schottenhamel Festzelt, Armbrustschützenzelt, Spaten-Franziskaner Festhalle (Ochsenbraterei) and Hofbräu-Festhalle. Hofbräuhaus München is listed as a broad incumbent. Augustiner Stammhaus is listed as a regional player.
Does Augustiner-Festhalle have an API?
No public API is recorded for Augustiner-Festhalle.
What industry is Augustiner-Festhalle in?
Augustiner-Festhalle's product category is Festival & Event Hospitality. Its primary akta.pro industry code is THAFALAA, Brewpubs & Taprooms (On-site Beer Service), with a secondary code of THAFAHAI, Festival, Fair & Event Mobile Concessions. Its NAICS code is 722410 and its SIC code is 5810.