Festival du Roi Arthur

What Festival du Roi Arthur does

Festival du Roi Arthur is a non-profit music festival organized by AFRA (Association du Festival du Roi Arthur), a French association loi 1901 headquartered at 105 La Rabine du Mafeu, 35310 Bréal-sous-Montfort, Ille-et-Vilaine, France. Founded in 2008, the festival operates annually over a 3-day weekend (the 2026 edition runs August 21-23) at the Mafeu field, lent by local farmers approximately 20 minutes from Rennes, the Brittany capital. The festival presents approximately 70 artists across 5 named stages and spaces (Excalibur, Lancelot, King Dôme, Kouign Zone, and the Village), attracting approximately 75,000 festival-goers and 60,000 paid entries per edition. Programming spans diverse genres including Breton/Celtic, French variety, electronic, and international headliners such as Timmy Trumpet, Louane, Matmatah, and Feu! Chatterton for 2026. The festival distinguishes itself through strong eco-conscious positioning, Breton cultural roots tied to the Brocéliande forest, and a comprehensive accessibility program for Persons with Disabilities (PSH).

The organization's revenue model centers on tiered ticket sales (3-day pass €124, 2-day pass €92, 1-day pass €49.50, child pass €18.50), supplemented by on-site cashless payment transactions, food and beverage vendor commissions, official merchandise sold through an online boutique (boutique.festivalduroiarthur.fr), and association memberships (€5/year). Operations are supported by 27 paid staff and 1,300-1,400 volunteers recruited through the AFRA association, with volunteer registration managed via the Weezevent platform. Digital infrastructure includes dedicated iOS and Android mobile applications, a website hosted on OVH with GDPR-compliant Axeptio cookie consent, and visual identity by Human Agency.

Festival du Roi Arthur markets through an omnichannel mix including website, Facebook, Instagram, Twitter/X, YouTube, LinkedIn, mobile app push notifications, email/newsletter, and press/media relations. Sub-products include Le Tremplin (an annual talent competition for emerging artists), the free-access Village area, and the specialized Kouign Zone electronic stage. The festival has been recognized for accessibility leadership, including signed concerts since 2024 and a 70m² PSH viewing platform with hearing loop and vibrating vests. The festival skipped 2020-2021 editions due to COVID-19 and returned subsequently, with the 2026 edition marking its 15th overall.

Name

Festival du Roi Arthur

Legal name

AFRA (Association du Festival du Roi Arthur)

Website

https://festivalduroiarthur.fr

Company type

Private

Founded year

2008

Operating status

Operating

Headcount range

11–50 employees

Short description

Festival du Roi Arthur is a non-profit music festival organized by AFRA in Brittany, France, founded 2008, attracting 75,000 attendees annually to a 3-day, 5-stage event with 70 artists, supported by 27 staff and 1,300-1,400 volunteers.

Ownership category

akta.pro rank

Product category

Live Music Festival / Outdoor Entertainment Events

NAICS

Performing Arts, Spectator Sports, and Related Industries (711), Promoters of Performing Arts, Sports, and Similar Events with Facilities (71131), Amusement, Gambling, and Recreation Industries (713)

SIC

Services-Miscellaneous Amusement & Recreation (7990)

akta.pro primary industry

Concerts & Music Festivals (THAJAFAA)

akta.pro secondary industries

Arts & Culture Community Festivals (Multidisciplinary Arts Weeks) (MPAGAEAG), Local Community & Multi-Category Fairs (MPAGAFAO)

Keywords

• Live music festival
• Music event production
• Performing arts festival
• Breton cultural festival
• Outdoor music festival

Headquarters

HQ city

Bréal-sous-Montfort, Ille-et-Vilaine

HQ country

France

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Infrastructure, Technology or R&D, Supply Chain

Revenue model

1. Ticket Sales: The primary revenue stream comes from selling festival passes at various price points (3-day, 2-day, 1-day, child passes). The festival reports approximately 60,000 paid entries per edition.
2. Merchandise: On-site boutique selling festival merchandise and souvenirs
3. Food, Beverage & Cashless Payments: On-site food, beverage, and retail vendors with cashless payment system

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels9 records

Core offering

Festival du Roi Arthur is an annual 3-day music and performing arts festival held in Bréal-sous-Montfort, Brittany, France, featuring nearly 70 artists across 5 stages (Excalibur, Lancelot, King Dôme, Kouign Zone, and the Village). It sells multi-day and single-day festival passes to the general public, with supplementary offerings including on-site cashless food/beverage services, festival merchandise, a mobile app for attendees, and accessibility services for persons with disabilities.

Product overview

Festival du Roi Arthur is an annual music festival in Brittany, France, established in 2008, operating as a unified product centered on live music programming across multiple stages. The offering combines the core 3-day festival experience with a dedicated mobile app for attendee services, cashless payment systems for on-site purchases, and an online merchandise boutique. Supporting offerings include Le Tremplin talent competition for emerging artists, the Kouign Zone electronic music stage, and the free-access Village area with concerts and animations. The festival operates accessibility services for Persons with Disabilities (PSH), a volunteer program recruiting 1,300-1,400 helpers annually, and AFRA membership for sustained community involvement. Ticketing includes multi-day passes and single-day options with cultural pass acceptance.

Differentiator

Problem solved

Functional benefit

Products and services

• Festival du Roi Arthur - Main Festival Annual 3-day music and performing arts festival held in Bréal-sous-Montfort, Brittany, France, featuring approximately 70 artists across 5 stages (Excalibur, Lancelot, King Dôme, Kouign Zone, and the Village) over 3 days at the Mafeu field, attracting 75,000 festival-goers (60,000 paid admissions). The 2026 edition is the 15th edition.
• Festival Ticket Passes Ticketing products including 3-day pass (€124), 2-day pass (€92), single-day pass (€49.50), and child passes (€18.50 for children under 12). Pass Culture accepted. Multiple 2-day combinations available (Fri-Sat, Sat-Sun, Fri-Sun).
• Cashless Payment System Cashless payment system operating on-site for food, beverages, and purchases, with dedicated lowered counters for accessibility.
• Official Merchandise Boutique Online and on-site merchandise store selling festival souvenirs, official products, and memorabilia.
• Le Tremplin (Talent Competition) Annual talent competition giving emerging artists the opportunity to open the festival on the main Excalibur stage. Final scheduled for March 13 in Rennes for the 2026 edition.
• Accessibility & PSH Services Comprehensive accessibility services for Persons with Disabilities including dedicated parking, shuttles, a 70m² accessible platform with hearing loop and vibrating vests, lowered counters, adapted sanitary facilities, and signed concert since 2024.
• AFRA Membership Association du Festival du Roi Arthur membership program allowing supporters to join the association with a €5 annual fee, providing ongoing involvement and benefits to the festival organization.

Quantifiable outcome

• 75,000 festival-goers attendance
• +3 more outcomes

Named customers1 record

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration3 records

Partnerships

Three partnerships are on record, tiered core.

• WeezeventcoreChannel Partner/ Reseller/ DistributorTicketing platform used for volunteer registration (montage-démontage) and festival participation forms.
• Local Farmers (Bréal-sous-Montfort)coreStrategic or Co-development PartnerLocal agricultural community that lends the Mafeu field as the festival venue, enabling the festival's eco-conscious approach and community ties.
• AFRA MemberscoreOthersAssociation members (AFRA - Association du Festival du Roi Arthur) who pay a symbolic €5 membership fee to support and participate in the festival's organization and governance.

Scale indicators6 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• Sziget Festival: One of Europe's largest multi-genre music festivals held in Budapest, Hungary. Comparable as a multi-stage, multi-day music festival with similar artist programming logic, though at significantly larger scale and international scope.

Direct peers

• Les Vieilles Charrues: France's largest music festival held annually in Carhaix, Brittany. Directly comparable as a regional multi-genre music festival with similar scale (~250,000 attendees), Breton roots, and independent association governance.
• Eurockéennes de Belfort: Long-running French music festival held on a peninsula in Belfort. Comparable as a multi-day, multi-stage outdoor music festival with similar artist programming and audience size (~80,000-130,000 attendees).
• Rock en Seine: Major rock and indie music festival held in the Domaine de Saint-Cloud near Paris. Comparable as a multi-day French music festival with similar headliner-driven programming and ticketing structure.
• Solidays: Paris-based music festival with a social/charitable mission. Comparable to Festival du Roi Arthur in its non-profit/association structure, multi-stage format, and youth-driven audience engagement model.
• Festival Interceltique de Lorient: Major Celtic-culture festival in Brittany featuring music, dance, and cultural programming. Comparable to Festival du Roi Arthur in its Celtic/Breton identity, regional focus, and association-based operating model.
• La Route du Rock: Biannual indie and rock music festival held in Saint-Malo, Brittany. Comparable as a Brittany-based indie music event with similar regional audience and association-based organization.
• We Love Green: Eco-conscious music festival held in Paris. Comparable to Festival du Roi Arthur in its sustainability positioning, ESG-aligned brand narrative, and modern festival format targeting younger audiences.
• Hellfest: One of Europe's largest rock and metal festivals held annually in Clisson, France. Comparable as a French multi-stage music festival with comparable artist-roster economics and audience scale, though with a narrower genre focus.

Others

• Weezevent: French ticketing and event management platform. Already used by Festival du Roi Arthur for volunteer registration, Weezevent is a relevant ecosystem peer/commercial partner rather than a direct competitor.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xtwitter.com/fstvlroiarthur
• YouTubeyoutube.com/channel/UCfgZ7Ru5HdNjxOltlYGUg6A
• Facebookfacebook.com/FestivalduRoiArthur
• LinkedInlinkedin.com/company/roi-arthur-festival
• Instagraminstagram.com/festivalduroiarthur

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Festival du Roi Arthur