Festival of Voices

What Festival of Voices does

Festival of Voices Inc. is a registered nonprofit charitable organization founded in 2005 and headquartered at Salamanca Arts Centre in Hobart, Tasmania, Australia. It presents Australia's largest singing festival and Tasmania's longest-running winter festival, with the 2026 edition scheduled for 3–12 July and featuring 94 ticketed events alongside 260+ free pop-up performances across 70+ venues statewide. The festival is organized around multiple integrated program elements including the flagship annual festival, The Big Sing (a free mass community singalong on Hobart's waterfront), Voices on the Road regional tours, a hands-on Workshop Program, a statewide Pop-up Program, Singers' Lounge and Choir Lounge evening venues, choir registrations (touring, youth, and corporate), merchandise sales, and a tax-deductible donations program with a pay-it-forward Serenade a Stranger initiative.

The organization's core "product" is event-based and human-experience-driven rather than technology-driven: it produces live concerts, workshops, and community singing events, supported by an online ticketing platform (tickets.festivalofvoices.com), an e-commerce merchandise storefront, Mailchimp-based email marketing, and active social media channels (Facebook, Instagram, TikTok, YouTube). No proprietary technology, software platform, or AI systems are disclosed. Operational technology is conventional and limited to standard ticketing, payments, and event-production tooling.

Revenue is generated through a diversified nonprofit mix: ticket sales with early-bird and multi-ticket discounts (up to 15% off for 6+ concert purchases), workshop registration fees, merchandise (including GST-applicable locally-made tote bags), food and beverage sales at managed venues (via partners Punch & Ladle and Season & Fire), corporate and government sponsorships (including Events Tasmania, Discover Tasmania, Hobart City Council, Arts Tasmania, Festivals Australia), and tax-deductible donations supported by DGR endorsement. As an ACNC-registered charity, GST is not charged on tickets or workshops. The organization serves a broad audience: community singers, registered choirs (Tasmanian, interstate, and trans-Tasman), music educators and students, solo artists and ensembles, corporate partners, and interstate/international festival attendees. Day-to-day operations are led by Chief Executive Nadine Rowell and Artistic Director Shaun Rennie (appointed October 2025), supported by a small core team of approximately 15 staff with significant reliance on volunteers.

Name

Festival of Voices

Legal name

Festival of Voices Inc.

Website

https://festivalofvoices.com

Company type

Private

Founded year

2005

Operating status

Operating

Headcount range

11–50 employees

Short description

Festival of Voices Inc. is a registered Tasmanian nonprofit charity that produces Australia's largest singing festival each winter, featuring 94+ ticketed events and 260+ free pop-up performances statewide, serving community singers, choirs, music educators, corporate partners, and interstate visitors.

Ownership category

akta.pro rank

Product category

Performing Arts Festival

NAICS

Performing Arts Companies (7111), Other Performing Arts Companies (711190)

SIC

Services-Amusement & Recreation Services (7900)

akta.pro primary industry

Concerts & Music Festivals (THAJAFAA)

akta.pro secondary industries

Cultural Festivals & Events Organizations (BPAGAHAG), Arts & Culture Community Festivals (Multidisciplinary Arts Weeks) (MPAGAEAG), Cultural & Community Festivals (Ticketed) (THAJAFAI)

Keywords

• Singing festival events
• Community choir programming
• Vocal arts workshops
• Cultural tourism Tasmania
• Performing arts festivals

Headquarters

HQ city

Hobart, Tasmania

HQ country

Australia

HQ region

Oceania

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Others

Revenue model

1. Ticket Sales: Revenue from concert and event tickets. The festival uses an early bird pricing model with tiered booking fees ($4 for transactions ≤$30, $6 for $30.01-$199.99, $11 for ≥$200). As a registered charity, GST is not charged on tickets.
2. Workshop Registrations: Fees for educational workshops including choral professional development, songwriting, beatboxing, and masterclasses.
3. Merchandise Sales: Online merchandise store selling officially branded festival merchandise including locally made tote bags from previous festival banners. Shipping fee of $12.20 applies.
4. Donations: Tax-deductible donations through the Serenade a Stranger pay-it-forward initiative and general donations. Festival of Voices has DGR (deductible gift recipient) endorsement.
5. Sponsorships and Partnerships: Partnership packages with major partners (Events Tasmania, Discover Tasmania, Hobart City Council) and 2026 festival partners including government bodies, hospitality venues, and local businesses.
6. Food and Beverage: Food and beverage sales at Singers' Lounge and Choir Lounge venues managed by Punch & Ladle and Season & Fire.

Pricing tiers

Go-to-market motion2 records

Distribution channels5 records

Marketing channels8 records

Core offering

Festival of Voices is a registered nonprofit charity that produces Australia's premier winter singing festival each July in Tasmania. It sells tickets to concerts, workshops, regional tours, and after-hours lounge events, and operates free community programs including The Big Sing mass singalong and a pop-up performance program across 70+ venues. The 2026 edition runs 3–12 July with 94 events and 260+ free performances.

Product overview

Festival of Voices is a charitable arts organization presenting Australia’s premier winter singing festival. The organization operates a single integrated festival product encompassing multiple program elements: the main annual Festival (June-July, 10 days, 94+ events), The Big Sing (free mass community singalong), Voices on the Road (regional Tasmanian tours), Workshop Program (17 hands-on sessions), Pop-up Program (260+ free performances across 70+ venues), Singers' Lounge & Choir Lounge (after-hours social venues), Choir Registrations (touring/youth/corporate choirs), Merchandise Shop, and Donations/Serenade a Stranger (accessibility initiatives). All programs share the mission of bringing communities together through song, from curious beginners to seasoned professionals.

Differentiator

Problem solved

Functional benefit

Products and services

• Festival of Voices Annual Festival Premier annual winter singing festival in Australia held each July in Tasmania over 10 days, featuring concerts, workshops, singalongs, and community events (94 events in 2026).
• The Big Sing Free annual family-friendly mass singalong on Hobart's waterfront, celebrating 21 years in 2026 as one of Australia's largest community singalongs featuring thousands of participants.
• Voices on the Road - Regional Tours Small-group regional tours journeying through Tasmania's East coast and Northern regions, blending travel, community connection and singing experiences over three-day itineraries.
• Workshop Program Hands-on vocal training and creative workshops including classical choral, beatboxing, songwriting, a cappella and professional development sessions led by acclaimed clinicians.
• Pop-up Program 260+ free performances across 70+ venues in Tasmania, bringing live music to streets, markets, cafes, galleries and public spaces throughout the festival period.
• Singers' Lounge & Choir Lounge After-hours social venue spaces at Salamanca Arts Centre featuring scheduled performances, open mic singing and intimate listening experiences for festival-goers ($15 on the door).
• Choir Registrations Registration programs for touring choirs, Tasmanian choirs, youth choirs and the Corporate Choir Challenge allowing groups to participate in the festival.
• Festival Merchandise Shop Online merchandise store selling officially branded Festival merchandise including locally made tote bags created from previous Festival banners, with Australia-wide shipping ($12.20 flat fee).
• Gift Vouchers Vouchers redeemable for Festival of Voices tickets and experiences, sold through the festival's ticketing platform.
• Donations & Serenade a Stranger Tax-deductible donation program and pay-it-forward initiative helping make festival events accessible to those who cannot afford tickets.

Quantifiable outcome

• 21 years of successful festival operation since 2005
• +4 more outcomes

Named customers5 records

Segments6 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

17 partnerships are on record, tiered major, core and minor.

• Events TasmaniamajorGTM or Marketing PartnerMajor partner providing tourism and events promotion for the festival. Helps drive visitation to Tasmania during the winter festival period.
• Discover TasmaniamajorGTM or Marketing PartnerMajor partner in destination marketing for the festival, promoting Tasmania as a winter cultural tourism destination.
• Hobart City CouncilmajorGTM or Marketing PartnerMajor partner and local government supporter, including sponsorship of The Big Sing event at Princes Wharf 1.
• Tourism TasmaniacoreGTM or Marketing PartnerState tourism organization supporting festival promotion and cultural tourism initiatives.
• TasPortsminorGTM or Marketing PartnerPort operator and sponsor, including sponsorship of The Big Sing event.
• Port Arthur Historic SiteminorGTM or Marketing PartnerHistoric site providing venues for pop-up program performances.
• West Tamar CouncilminorGTM or Marketing PartnerLocal government partner in regional Tasmania.
• Devonport CouncilminorGTM or Marketing PartnerLocal government partner in North West Tasmania.
• University of TasmaniaminorGTM or Marketing PartnerEducational institution partner supporting the festival.
• Tasmanian Symphony OrchestracoreStrategic or Co-development PartnerState symphony orchestra as a key arts partner in Tasmania.
• Theatre RoyalcoreStrategic or Co-development PartnerTasmania's major performing arts venue as a key partner.
• Salamanca Arts CentrecoreStrategic or Co-development PartnerPrimary venue host for Singers' Lounge, Choir Lounge, and Peacock Theatre. Headquarters location.
• Hotel Grand ChancellorminorChannel Partner/ Reseller/ DistributorHospitality partner providing venue spaces including Grand Ballroom and Launceston location.
• Willie Smith's Apple ShedminorGTM or Marketing PartnerHuon Valley venue hosting regional pop-up performances.
• CadburyminorGTM or Marketing PartnerCorporate sponsor of the festival.
• Timmins Ray Public RelationscoreImplementation/ SI/ Consulting PartnerPublic relations partner providing media and communications support.
• FEAT. LivecoreStrategic or Co-development PartnerClimate impact organization partnership: $1 donated from every booking fee to indigenous-led biodiversity restoration on Lungtalanana Island, Tasmania, supporting Bass Strait Wombat and Long-Nosed Potoroo habitat restoration led by Tasmanian Aboriginal Centre.

Scale indicators7 records

Expansion highlights6 records

Broad incumbents

• Edinburgh Festival Fringe: The world's largest performing arts festival. Comparable on ticketed and free programming mix, international performer draw, and city-wide multi-venue model — represents the upper-bound benchmark for scale.

Direct peers

• Adelaide Festival: Major multi-arts festival in Adelaide. Comparable in scale of international performers, government partnership model, and mixed ticketed/free programming across venues.
• Dark MOFO: Tasmania's premier winter arts festival (MONA's signature event). Direct comparable on geography, seasonality, scale of free programming, and reliance on Tasmania tourism partnerships, but with a broader multi-arts remit versus FoV's singing focus.
• Melbourne International Comedy Festival: Australia's largest standalone comedy festival, comparable as a ticketed performing-arts festival model with multi-week duration, strong tourism integration, and similar charity/nonprofit structure.
• Woodford Folk Festival: Large Queensland music and folk festival featuring choirs and community singing. Comparable in nonprofit festival structure, multi-day programming, and community-singing focus.
• Sydney Festival: Large Australian summer arts festival. Comparable as a multi-arts, ticketed festival with government and corporate sponsorship; provides a benchmark for major-city festival scale.
• Melbourne Fringe Festival: Independent performing arts festival with strong community programming. Comparable on nonprofit structure, ticketed and free event mix, and inclusive community-led positioning.
• Queensland Music Festival: State-wide music festival run as a nonprofit with government funding. Closely comparable to Festival of Voices on mission, operational model, and statewide pop-up programming.
• Perth Festival: Major Western Australian arts festival. Comparable as a state-supported, multi-arts, multi-venue festival with international programming and tourism-driven audience development.
• MONA FOMA: Hobart-based summer music and arts festival operated by MONA. Comparable in Tasmania-based festival model, multi-arts programming, and government tourism alignment, but seasonally opposite to Festival of Voices.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks7 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/channel/UCrKZuUmSIJ_rG5qZ7OEBeiw
• Facebookfacebook.com/festivalofvoicestasmania
• Instagraminstagram.com/festivalofvoicestasmania
• TikToktiktok.com/@festivalofvoices
• LinkedInlinkedin.com/company/festival-of-voices

Revenue estimate

Valuation estimate

Number of profiles

Profiles10 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Festival of Voices