feat.

What feat. does

feat. operates a self-serve, two-sided affiliate marketplace that connects digital product builders with affiliate promoters. Builders list products — spanning digital PDFs, apps, SaaS subscriptions, services, and physical goods — set commission rates (typically 10-50%, recurring for 12 months), and approve affiliates who request to co-promote. Approved affiliates are automatically forked a co-branded storefront on a feat.press subdomain (e.g., microdegree.feat.press/@sandeep), enabling tracked-link selling. Underlying technology includes AI-informed product/affiliate matching, AI-assisted discovery of distribution channels (newsletters, podcasts, creators), automated outreach tooling, and a Stripe integration that splits each sale between builder and affiliate while delivering digital files instantly to buyers.

The business model is a marketplace take-rate: feat. captures a commission on each transaction routed through the platform, with pricing and commission structure set independently by each seller. Go-to-market is product-led and community-led, combining the marketplace itself as a discovery channel (with products ranked by storefronts launched as social proof), a 1,200+ person private-beta waitlist with founding perks, and viral distribution via a feat. badge on every storefront page. The platform is operated by feat. Inc., a Delaware-incorporated private company, and is in active private beta with a planned broader 2026 rollout. The visible product mix spans Indian and global SMBs and a few enterprise sellers (e.g., KKCCP, Gamezop, Rebel Girls), with no disclosed funding, headcount, or revenue figures.

Current scale signals include 238 products listed, 236 storefronts launched, and the absence of any disclosed institutional funding or named management team beyond a founder contact email. The company's strategic emphasis is on horizontal breadth across product categories and geographies rather than depth in any single vertical.

Name

feat.

Legal name

feat. Inc.

Website

https://feat.press

Company type

Private

Founded year

2026

Operating status

Operating

Headcount range

1–10 employees

Short description

feat. operates a self-serve affiliate marketplace where digital product builders list offerings and approved promoters receive co-branded storefronts for co-selling, with Stripe-based automated commission splits on a global, horizontal product mix.

Ownership category

akta.pro rank

Product category

Affiliate Marketplace Platform

NAICS

Media Buying Agencies (541830)

SIC

Services-Advertising (7310)

akta.pro primary industry

Affiliate & Performance Creator Programs (BPAFAHAG)

akta.pro secondary industry

Creator Monetization Tools (Subscriptions, Tips, Merch) (BPAMALAH)

Keywords

• Affiliate marketplace platform
• Digital product distribution
• Co-branded storefronts
• Affiliate commission management
• Product-led distribution

Headquarters

HQ city

Austin

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Software

Cost components

Technology or R&D, Infrastructure, Operations, Marketing or Sales, Personnel

Revenue model

1. Marketplace Commission: Platform takes a commission on each sale facilitated through the marketplace. Commission rates are set by product owners and range from 10-50% of the sale price, paid as recurring commissions for 12 months for most products. Some products offer one-time commissions.
2. Platform Fees: Some parts of the Services including certain plans, marketplace transactions, or placements may require payment. Fees, billing cadence, and plan details are presented at signup, checkout, or in-product.

Pricing tiers

Go-to-market motion3 records

Distribution channels3 records

Marketing channels4 records

Core offering

feat. is an AI-informed distribution marketplace that connects digital product builders with affiliate co-promoters. Builders list products, set commission rates (10-50%, typically recurring for 12 months), and approve affiliates who receive automatically forked co-branded storefronts. Stripe splits each sale between builder and affiliates and delivers digital files instantly to buyers checking out as guests. The platform carries a feat. badge on every page to create a viral compounding loop.

Product overview

feat. is an AI-informed distribution marketplace platform with a single unified product offering. The platform connects digital product builders with affiliate marketers through its marketplace, where sellers list products and set commissions while approved affiliates receive co-branded storefronts for co-promotion. The core feat. Marketplace, its co-branded storefront feature, affiliate commission management via Stripe, and instant digital product delivery work together as an integrated affiliate commerce system.

Differentiator

Problem solved

Functional benefit

Products and services

• feat. Marketplace A live self-serve marketplace where digital product builders list products and set commission rates and approved affiliate co-promoters receive co-branded storefronts to drive sales. Stripe splits each sale and delivers digital files instantly. Buyers checkout as guests with no account required.

Quantifiable outcome

• 238 products listed on marketplace
• +3 more outcomes

Named customers24 records

Segments3 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration1 record

AI capability2 records

Feature3 records

Partnerships

One partnership is on record.

• StripecoreTechnology or IntegrationStripe handles payment processing for the marketplace. Buyers checkout as guests, and Stripe splits each sale between the product owner and affiliates, delivering digital files instantly upon purchase completion.

Scale indicators3 records

Recent moves3 records

Expansion highlights3 records

Direct peers

• Refersion: Refersion is an affiliate and influencer marketing platform built for DTC and SaaS brands to recruit, manage, and pay affiliates. It overlaps with feat. on self-serve affiliate recruitment and commission processing.
• Impact: Impact.com is a global partner management platform that automates affiliate, influencer, and strategic partnerships across categories. It competes directly with feat. on marketplace infrastructure, tracking, and commission automation for digital products.
• PartnerStack: PartnerStack is a B2B partner and affiliate management platform that connects SaaS companies with affiliates, resellers, and referral partners. It is a direct competitor to feat. in the affiliate marketplace and commission-management space they serve.
• Tapfiliate: Tapfiliate is an affiliate tracking software that helps businesses set up, track, and manage partner programs. It is comparable to feat. on the affiliate-onboarding and commission-tracking side of the offering.
• Rewardful: Rewardful provides affiliate program software for SaaS and subscription businesses, handling tracking, payouts, and self-serve affiliate signup. It is a direct peer for the recurring-commission affiliate workflow that feat. targets.
• FirstPromoter: FirstPromoter is an affiliate and referral management platform designed for SaaS companies to track and reward promoters. It is highly comparable to feat.'s SaaS-focused listings and recurring-commission model.

Broad incumbents

• CJ Affiliate: CJ Affiliate (Commission Junction) is one of the largest global affiliate marketing networks, connecting advertisers with a broad base of publishers. It is a broad incumbent in the same affiliate-marketing category as feat. but operates at much larger scale and across enterprise advertisers.
• Awin: Awin is a global affiliate marketing network with thousands of advertiser and publisher partnerships across categories. It is comparable to feat. as a large-scale affiliate marketplace, though it focuses on enterprise advertisers rather than the SMB/indie builder niche.
• Rakuten Advertising: Rakuten Advertising operates a global affiliate network and performance marketing platform serving enterprise brands. It is comparable to feat. in the affiliate-mechanics category but competes from a large-incumbent position rather than a marketplace-curator one.

Emerging players

• Gumroad: Gumroad is a digital product marketplace where creators sell products directly and offer affiliate/referral programs. It is comparable to feat. on the digital-product builder side and competes on the same indie-creator distribution problem.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/sandeepkondury
• LinkedInlinkedin.com/company/feat-ing

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds1 record

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about feat.