Fexcom GmbH

What Fexcom GmbH does

SafeToNet Family Store GmbH, the operating brand associated with Fexcom GmbH, is a German physical retail chain specializing in mobile devices, mobile contracts, and accessories. Founded in 1993 with 45 employees, the company is headquartered at Stöhrerstraße 17, Leipzig and operates multiple Family Store locations across Germany, displayed via a nationwide storefinder map. The core offering combines hardware sales (smartphones and tablets from Apple, Samsung, Sony, OPPO, Xiaomi, and Beafon) with brokerage of mobile contracts from all major German carriers (Telekom, Congstar, O2, Vodafone, otelo, ayyildiz, Yourfone) and Wertgarantie device protection plans. Distribution is exclusively physical retail; no e-commerce channel is offered, and customers purchase in-store with expert consultation.

The business model rests on three revenue streams: hardware resale (margin on smartphones/tablets), transaction fees/commissions on carrier contract signups via authorized partner status, and attach sales of Wertgarantie warranties and accessories. Primary customer segments are private consumers and families — the company explicitly positions itself as 'Der Ansprechpartner zum Thema Kinderschutz' (contact partner for child protection) and 'Der Experte rund um das Thema Mobilfunk' (expert for mobile topics) — with a secondary Geschäftskunden (business customer) segment for SME mobile procurement. The company differentiates through in-person consultation, ability to test devices in-store, family-friendly store environments, and its multi-carrier tariff portfolio.

The company maintains an active but modest digital footprint via Facebook, Instagram, and LinkedIn, with the website serving as a digital storefront and store locator. Recruitment is conducted through a dedicated Personio job portal, actively hiring Mobilfunkverkäufer and Quereinsteiger (career-changers). No funding rounds, M&A activity, AI/ML capabilities, proprietary technology, or revenue figures are disclosed in the available source data. The company is privately held as a German GmbH with no public listing or disclosed shareholders.

Name

Fexcom GmbH

Legal name

Safetonet Family Store GmbH

Website

https://fexcom.de

Company type

Private

Operating status

Operating

Headcount range

11–50 employees

Short description

SafeToNet Family Store GmbH, operating under Fexcom GmbH, is a German multi-store mobile retailer selling smartphones, tablets, and carrier contracts from major German carriers, with a family- and child-safety-focused positioning across physical stores nationwide.

Ownership category

akta.pro rank

Headquarters

HQ city

Leipzig

HQ country

Germany

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Supply Chain, Marketing or Sales, Infrastructure, Others

Revenue model

1. Mobile Device Sales: Sale of smartphones and tablets from major brands including Apple, Samsung, Sony, OPPO, Xiaomi, and Beafon through physical retail stores and in-store consultation.
2. Mobile Contract Services: Sale and brokerage of mobile phone contracts and tariffs as an authorized partner of major German carriers including Telekom, Congstar, O2, Vodafone, otelo, ayyildiz, and Yourfone.
3. Accessories and Protection Plans: Sale of mobile accessories alongside Wertgarantie warranty/protection plans for devices.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels5 records

Core offering

Fexcom GmbH, trading as SafeToNet Family Store / FEX, operates a network of physical retail stores in Germany that sell smartphones and tablets from brands such as Apple, Samsung, Xiaomi, OPPO, Sony, and Beafon, and broker mobile contracts from all major German carriers (Telekom, Congstar, O2, Vodafone, otelo, ayyildiz, Yourfone) alongside accessories and Wertgarantie device protection plans. The stores are positioned as family-friendly environments with in-person consultation and explicit expertise in child-safety/mobile-protection topics.

Differentiator

Problem solved

Functional benefit

Brands

• FEX: A partner brand within the Safetonet Family Store network, indicated by 'FEX Partner Zeichenfläche' reference in telecom partnership materials.

Products and services

• Smartphone retail (multi-brand) Sale of new smartphones from major brands (Apple iPhone 15 Pro Max, Xiaomi Mi 14 / Mi 14 Ultra / Redmi 13, Samsung Galaxy S24 / Z Flip6 / A55 5G, Oppo Find N2 Flip / Reno 10 5G, Sony, Beafon senior phones) to private and business customers through the Family Store retail network.
• Mobile contract brokerage (multi-carrier) In-store brokerage, signing and activation of mobile contracts and tariffs from all major German carriers, allowing customers to compare providers and sign the contract directly in the Family Store.
• Device protection plans (Wertgarantie) Sale of Wertgarantie warranty and protection plans covering smartphones and electronic devices against damage, theft and defects, sold alongside device purchases in the Family Stores.
• Mobile accessories retail Sale of mobile accessories complementing the smartphone and contract offering within the Family Stores.

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Nine partnerships are on record, tiered core and minor.

• Telekom (Deutsche Telekom)coreChannel Partner/ Reseller/ DistributorAuthorized carrier partner for Telekom mobile tariffs and services. SafeToNet Family Store offers Telekom contracts as part of their mobile service portfolio, allowing customers to sign up for Telekom plans in-store.
• CongstarcoreChannel Partner/ Reseller/ DistributorAuthorized reseller of Congstar mobile contracts. Congstar is a Telekom subsidiary offering prepaid and contract mobile services.
• O2 (Telefónica)coreChannel Partner/ Reseller/ DistributorAuthorized O2 partner for mobile contracts and services. Referenced in the brand as 'FEX Partner' in the source material, indicating a formal partnership agreement with the O2 brand under the FEX brand umbrella.
• VodafonecoreChannel Partner/ Reseller/ DistributorAuthorized Vodafone partner for mobile contracts and services offered through SafeToNet Family Store locations.
• otelominorChannel Partner/ Reseller/ DistributorAuthorized reseller of otelo mobile contracts. Otelo is a Vodafone subsidiary brand offering prepaid and contract services.
• ayyildizminorChannel Partner/ Reseller/ DistributorAuthorized partner for ayyildiz mobile services. Ayyildiz is a mobile provider targeting Turkish-speaking communities in Germany.
• YourfoneminorChannel Partner/ Reseller/ DistributorAuthorized reseller of Yourfone mobile contracts. Yourfone is a discount mobile brand.
• WertgarantiecoreChannel Partner/ Reseller/ DistributorAuthorized partner offering Wertgarantie device protection and warranty plans. Wertgarantie provides insurance coverage for smartphones and electronic devices against damage, theft, and defects.
• SRC Leipzig (Handyreparatur)minorChannel Partner/ Reseller/ DistributorReferenced in the footer as a 'Toplink' partner for mobile phone repair services (Handyreparatur) in Leipzig, suggesting a referral/partnership for device repair services.

Scale indicators1 record

Recent moves5 records

Expansion highlights4 records

Direct peers

• Saturn: Sister brand to MediaMarkt under MediaMarktSaturn Retail Group; large-format consumer electronics stores selling the same smartphones, tablets, and mobile contracts as SafeToNet. Closest format peer in physical mobile/CE retail.
• mobilcom-debitel: Major German telecom reseller with both its own retail stores and online channels, offering mobile contracts across all major German carriers and device sales. Same authorized-reseller business model as SafeToNet.
• freenet AG: Listed German telecom retailer/reseller group that owns The Phone House and mobilcom-debitel distribution; competes in the same authorized-reseller space with broader scale and digital presence.
• The Phone House: Mobile phone and contract specialist retail chain across Germany, operated under the freenet group. Directly comparable mobile-focused retail offering with multi-carrier tariff brokerage.
• MediaMarkt: Germany's largest consumer electronics retailer, operating 400+ stores nationwide selling smartphones, tablets, mobile contracts (via all major carriers), and accessories. Directly competes with SafeToNet in mobile/CE retail, with substantially greater scale and marketing reach.

Emerging players

• Coolblue: Dutch-origin consumer electronics retailer expanding into Germany with online and physical-store presence. An emerging omnichannel CE player competing in the same smartphone/tablet retail space as SafeToNet.

Broad incumbents

• O2 (Telefónica) Shops: Telefónica Germany's operator-owned retail presence and online store for O2-branded tariffs and devices. Competes in the same authorized-reseller and direct-retail market as SafeToNet.
• Vodafone Shops: Vodafone Germany's operator-owned retail presence, selling devices, Vodafone contracts, and accessories. Competes for the same device-and-contract customer that SafeToNet serves.
• Deutsche Telekom Shops: Carrier-owned retail chain operated by Telekom Deutschland; sells smartphones, tablets, and Telekom tariffs directly while also competing with authorized partners like SafeToNet for the same customer.
• Amazon Germany: Dominant online electronics retailer in Germany selling smartphones, tablets, and accessories, increasingly including mobile contract offerings through partners. Represents the structural online channel threat to physical mobile retail.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/Safetonet-Family-Store-112250631089823
• LinkedInlinkedin.com/company/fexcom
• Instagraminstagram.com/safetonet_family_store_gmbh

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Fexcom GmbH