Fédération Française des Artisans Fleuristes

What Fédération Française des Artisans Fleuristes does

The Fédération Française des Artisans Fleuristes (FFAF), founded in 1961 and headquartered at 17 rue Janssen in Paris (75019), is a French non-profit professional trade association (association loi 1901) representing artisan florists across France. It is the sole organisation professionnelle représentative dedicated to the florist trade, serving approximately 30,000 business owners and employees in a sector generating €1.52 billion HT in turnover as of 2023. FFAF's core function is collective representation before the State, public authorities, and social partners, including negotiation of the National Collective Agreement, defense of reduced VAT (10%) for the sector, and coordination of professional training and certification pathways (CAP, BP, CQP). The federation operates through a network of departmental and regional chambers (chambres syndicales) that provide localized member support and engagement across French territory, including urban centers (69% of florists) and small municipalities under 10,000 inhabitants (59%).

Name

Fédération Française des Artisans Fleuristes

Legal name

Fédération Française des Artisans Fleuristes

Website

https://ffaf.fr

Company type

Private

Operating status

Operating

Headcount range

1–10 employees

Short description

The Fédération Française des Artisans Fleuristes (FFAF) is a French non-profit trade association founded in 1961, serving as the sole representative body for approximately 30,000 artisan florist business owners and employees across France through collective bargaining, regulatory advocacy, training, and member benefits.

Ownership category

akta.pro rank

Product category

Trade Association Services

SIC

Miscellaneous Publishing (2741)

akta.pro primary industry

Professional Certification & Training Content Publishing (Exam Prep, CE/CPD) (MPAJACAL)

Keywords

• Artisan florist federation
• Floral trade association
• Professional florist certification
• Group purchasing floristry
• Florist vocational training

Headquarters

HQ city

Paris

HQ country

France

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Others

Revenue model

1. Membership dues/subscriptions: FFAF generates revenue through membership fees from florist businesses (NAF code 4776Z). Adhesion provides access to member benefits, resources, purchasing platform, and job board services.
2. Product sales: Sale of the Professional Florist Practice Book (Livre de Pratique Professionnelle Fleuriste) at €25 per copy (€20 per copy for orders of 20+).

Pricing tiers

Distribution channels3 records

Marketing channels4 records

Core offering

Fédération Française des Artisans Fleuristes (FFAF) is the national trade federation representing French artisan florists. It provides professional representation, certified training and qualifications (Brevet de Maîtrise, CQP), group purchasing services through the FFAF Achats platform, classifieds via Annonces, member benefits via FFAF Avantages, flagship competitions (Coupe de France des Artisans Fleuristes, Oscar des Jeunes Fleuristes), and the reference Livre de la Pratique Professionnelle.

Product overview

The FFAF offers a unified service portfolio centered on professional federation support for French florists. The core offerings include the announcements platform for job postings, business cessions, and CV management; FFAF Achats for preferential purchasing rates; FFAF Avantages providing mutualized employee committee benefits; and practical resources for business management. Two flagship competitions—Coupe de France des Fleuristes and Oscar des Jeunes Fleuristes—promote the profession, while the Livre de Pratique Professionnelle Fleuriste serves as an educational product for skill development.

Differentiator

Problem solved

Functional benefit

Products and services

• FFAF Achats Group purchasing platform allowing FFAF member florists to buy floral supplies and equipment at aggregated collective pricing.
• Annonces Classified-ads platform for artisan florists to publish and respond to job offers, business sales and equipment listings.
• FFAF Avantages Member benefits program providing discounts and preferential offers from partner brands to FFAF member florists.
• Coupe de France des Artisans Fleuristes National competition for established artisan florists that crowns a French champion and sets a benchmark for floral craftsmanship.
• Oscar des Jeunes Fleuristes National competition dedicated to young apprentice florists that promotes emerging talent in the profession.
• Livre de la Pratique Professionnelle Federation-published reference manual covering the professional practice and regulatory standards of the artisan florist trade in France.
• Certification et formation (Brevet de Maîtrise, CQP) Federation-issued professional certifications and vocational training for artisan florists, including the Brevet de Maîtrise and Certificat de Qualification Professionnelle.

Quantifiable outcome

• €1.52 billion industry turnover managed through collective representation

Named customers1 record

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

14 partnerships are on record, tiered core and minor.

• ValhorcoreStrategic or Co-development PartnerInterprofessional organization representing the ornamental horticulture sector. FFAF maintains representation and advocacy within Valhor, working on shared initiatives such as the Semaine des Fleurs pour les Abeilles and professional development programs.
• KLESIAcoreOthersInsurance partner providing tailored offers for florist businesses including commercial insurance and legal protection. FFAF headquarters are located at KLESIA offices in Montreuil (93).
• MACIFcoreOthersInsurance company offering customized insurance solutions for florist businesses including commerce insurance and legal protection, as referenced in member benefits.
• OPCO EP (OPCO Entreprises de Proximité)minorOthersOperator for collecting and managing professional training funds for proximity businesses, supporting florist training and skill development.
• FranceAgrimerminorOthersFrench agricultural development agency supporting the horticulture and floristry sector.
• CNAMS (Chambre Nationale des Métiers et de l'Artisanat)coreOthersNational representative body for craft trades and small businesses in France, supporting the artisan florist sector.
• FAFCEAminorOthersAutonomous fund for continuing professional education in the craft sector.
• U2P (Union des Entreprises de Proximité)coreStrategic or Co-development PartnerUnion of Proximity Businesses representing small businesses and crafts. FFAF participates in U2P to ensure florist representation in national advocacy.
• ChrysalminorOthersProfessional supplier of flower care and preservation products for florists.
• Agora GroupminorOthersFloral industry supplier partner providing products and services to florists.
• FleuraMetzminorOthersWholesale flower and plant distributor serving professional florists.
• Oasis FloralminorOthersSupplier of floral foam and arranging products for professional florists, also sponsor of the Coupe de France competition.
• 123fleursminorOthersOnline florist ordering platform partner.
• LeDistribminorOthersDistribution partner for the florist industry.

Scale indicators5 records

Recent moves5 records

Expansion highlights5 records

Others

• Interflora: Global flower transmission network connecting florists for order fulfillment. Comparable as a sector-defining intermediary that FFAF members depend on (70% of florists use transmission chains); functions as ecosystem partner/adversary rather than direct peer federation.

Direct peers

• Confédération Française du Commerce de Gros et du Commerce International (CGI): French federation for wholesale and international trade businesses. Comparable as a parallel French trade federation structure providing representation, advocacy, and member services to a defined SMB/professional constituency.
• Fédération Française du Bâtiment (FFB): French professional federation representing building trades and craft contractors. Comparable as a parallel French craft-trade federation with similar advocacy, training, and member-benefit functions, though serving the construction sector.
• CNAMS (Chambre Nationale des Métiers et de l'Artisanat): National representative body for craft trades and small businesses in France. Comparable as a parallel federation structure covering the broader artisan ecosystem; FFAF engages CNAMS as a partner on craft-sector advocacy.
• Valhor: French interprofessional organization representing the ornamental horticulture sector (producers, distributors, florists). Directly comparable to FFAF as a federation-style body operating in the same value chain; FFAF is already a member of Valhor, working on joint initiatives such as the Semaine des Fleurs pour les Abeilles.
• U2P (Union des Entreprises de Proximité): National federation representing proximity businesses and crafts in France. Directly comparable as a representative trade body for SMB craft sectors; FFAF participates in U2P for national advocacy, sharing the same union/federation model.

Broad incumbents

• FNSEA (Fédération Nationale des Syndicats d'Exploitants Agricoles): France's largest farmers' union. Comparable as a representative professional federation operating in adjacent French agricultural value chains, with a similar union/representation model though at vastly greater scale and broader scope.
• CMA France (Chambres de Métiers et de l'Artisanat): National network of Chambers of Trades and Crafts overseeing artisan businesses in France, including florists. Comparable as the umbrella public-facing body representing the same artisan constituency, though at a much broader scope.

Regional players

• British Florist Association: UK-based trade association for professional florists. Comparable as a country-level florist federation with similar advocacy and member-service functions, but serving the UK market.
• Society of American Florists (SAF): U.S. trade association for the retail florist industry. Comparable as a national florist federation model serving similar SMB florist members, but operating in a different geography (United States).

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/channel/UCkWuEz0jBmN2C02VRTWkIjg
• Facebookfacebook.com/ArtisansFleuristesFFAF
• LinkedInlinkedin.com/company/federation-francaise-des-artisans-fleuristes
• Instagraminstagram.com/lesartisansfleuristes

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Fédération Française des Artisans Fleuristes