123fleurs
123fleurs is a French online flower delivery marketplace, founded in 1999 and headquartered in Roubaix, that connects customers to a network of 2,500+ local artisan florists for 4-hour same-day bouquet, plant, and condolence delivery across France.
- Company typePrivate
- Founded1999
- HeadquartersRoubaix, France
- Headcount11–50
- GTM typeB2B and B2C
- OfferingServices
What 123fleurs does
123fleurs is a French online flower delivery marketplace founded in 1999 and headquartered in Roubaix. The company operates a two-sided e-commerce platform connecting end customers with a network of more than 2,500 vetted local artisan florists across France. Customers browse and order bouquets, plants, and gifts through the 123fleurs.com storefront; orders are routed to the nearest florist who prepares the arrangement fresh and delivers it in-hand, with same-day delivery promised within 4 hours across France, 7 days a week including Sundays and holidays. The platform also supports scheduled delivery for future occasions and maintains a specialized catalog for condolence and funeral use cases, including coffin pieces, wreaths, cemetery plants, and crematorium flowers.
The technical stack centers on an AWS-hosted e-commerce platform integrated with a Florist Extranet (web and smartphone-accessible) that florists use to manage order intake, availability, and delivery scheduling. Pricing is structured in tiered bouquet sizes (Mignon, Intermediaire, Genereux, Prestige) ranging from 29€ to 162€+, plus a flat 12.90€ delivery fee per order. The primary go-to-market is direct-to-consumer with marketing concentrated on SEO-optimized occasion and flower-type category pages, an editorial blog, and email newsletter promotions. A secondary B2B motion serves corporate accounts for condolence and workplace occasions.
123fleurs has operated as a subsidiary of Groupe Aquarelle, the leader in internet flower sales in France, since 2015; the operating entity is VPC France. The business is run lean (11-50 direct employees, given the florist network is contractual rather than employed) and processes over 230,000 orders annually, with international reach enabled through the Teleflor International transmission network. There are no disclosed funding rounds, no M&A activity outside the 2015 acquisition, and no AI/ML capabilities evidenced in the public source material.
123fleurs firmographics
Firmographics- Name
- 123fleurs
- Legal name
- VPC France
- Website
- https://123fleurs.com
- Company type
- Private
- Founded year
- 1999
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- 123fleurs is a French online flower delivery marketplace, founded in 1999 and headquartered in Roubaix, that connects customers to a network of 2,500+ local artisan florists for 4-hour same-day bouquet, plant, and condolence delivery across France.
- Ownership category
- akta.pro rank
123fleurs industry classification
Industry- Product category
- Online Flower Delivery
- NAICS
- Florists (4593), Local Messengers and Local Delivery (492210)
- akta.pro primary industry
- Flowers, Gifts & Specialty Occasion Marketplaces (CRAFABAN)
- akta.pro secondary industry
- Same-Day Gift Delivery & Courier Fulfillment (HSACANAI)
Keywords
Where 123fleurs is headquartered
LocationHeadquarters
- HQ city
- Roubaix
- HQ country
- France
- HQ region
- Europe
Offices2 records
Markets served
123fleurs business model
Business model- GTM type
- B2B and B2C
- Offering type
- Services
- Cost components
- Supply Chain, Operations, Marketing or Sales, Personnel, Technology or R&D
Revenue model
- Product Sales (Bouquets and Plants): One-time transaction sales of floral arrangements, bouquets, and potted plants. Products available in multiple size tiers (Mignon, Intermediaire, Generueux/Prestige) with pricing ranging from 29 to 162+ euros per item.
- Delivery Fees: Fixed delivery fee of 12.90 euros per order, regardless of order value or quantity. Covers the cost of local artisan florist delivery.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Mignon/Small format: Entry-level bouquet size at lowest price point |
| Unit Pricing | Pay-as-you-go | Intermediaire/Classique: Standard bouquet size matching product photos |
| Unit Pricing | Pay-as-you-go | Generueux/Elégant: Larger bouquet with more flowers than standard |
| Unit Pricing | Pay-as-you-go | Prestige/Luxe: Most premium bouquet size with maximum flower count |
Go-to-market motion2 records
Distribution channels2 records
Marketing channels4 records
123fleurs product offering
Product offeringCore offering
123fleurs operates an online flower delivery platform connecting customers with a network of 2500+ local artisan florists across France. The company offers same-day flower delivery within 4 hours and scheduled delivery for bouquets, plants, funeral arrangements, and chocolates for various personal and corporate occasions including birthdays, weddings, births, love, and condolences.
Differentiator
Problem solved
Functional benefit
Products and services
- Flower Bouquets Seasonal flower bouquets curated by occasion including birthday, love, wedding, birth, and thank-you gifts. Available in multiple size variants from entry-level to premium, prepared fresh on delivery day by local artisan florists.
- Rose Bouquets Specialty rose bouquets offered in red, pink, and white varieties for romantic gestures and special occasions. Includes premium options with higher stem counts.
- Funeral and Bereavement Flowers Funeral flower arrangements including sheaves (gerbes), wreaths (couronnes), cushions (coussins funéraires), coffin pieces, cemetery plants, crematorium flowers, and tribute trees (Arbres Hommage) for bereavement and condolence occasions.
- Plants and Compositions Green plants, flowering plants, and floral compositions for home and office decoration, offered as an alternative to cut flower bouquets.
- Orchids Orchid plants and orchid-based compositions offered as a specialty plant category for gifting and home decoration.
- Chocolates and Gourmandises Chocolates and gourmet confectionery items offered as complementary add-on products alongside flower deliveries for gifting occasions.
- Corporate Floral Services Dedicated B2B account service for corporate clients needing professional floral arrangements for workplace condolences, colleague tributes, and business occasion celebrations. Includes corporate account management and direct sales support.
Quantifiable outcome
- 4-hour delivery guarantee across France
- +1 more outcomes
Companies that use 123fleurs
Customer profileNamed customers2 records
Segments2 records
Ideal customer profiles2 records
123fleurs technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature3 records
123fleurs partnerships and signals
Strategic signalPartnerships
Two partnerships are on record, tiered core and minor.
- Groupe AquarellecoreParent company since 2015. Groupe Aquarelle is the leader in internet flower sales in France. 123fleurs florists fulfill all condolence orders and same-day delivery orders from aquarelle.com website.
- Teleflor InternationalminorInternational flower delivery network allowing 123fleurs to receive orders from abroad and transmit orders internationally. Part of global flower transmission chain.
Scale indicators4 records
Recent moves6 records
Expansion highlights5 records
123fleurs competitors and assessment
Company assessmentBroad incumbents
- 1-800-Flowers: 1-800-Flowers is a publicly traded US flower and gift delivery incumbent with broad occasion-based gifting offerings. Larger scale and broader category but comparable online flower transmission and same-day delivery model.
- ProFlowers:
Direct peers
- Aquarelle.com: Groupe Aquarelle is the parent company of 123fleurs since 2015 and operates Aquarelle.com, the leader of online flower sales in France. Directly comparable flower delivery marketplace in France sharing the same florist network for fulfillment.
- Teleflor International: Teleflor International is the international flower transmission network of which 123fleurs is a member. Operates an analogous florist-routing model globally, making it a structural peer for cross-border flower transmission.
- Fleurs de France: Fleurs de France is a French online florist offering same-day delivery through a local florist network, directly comparable to 123fleurs in geography, product, and customer occasion mix.
- Florajet: Florajet is a French online flower delivery platform aggregating local florists for same-day delivery across France. Direct competitor offering a near-identical artisan-florist marketplace model.
- Interflora France: Interflora France operates one of the most established flower transmission networks in France, connecting customers to local florists for same-day and scheduled delivery — directly comparable business model and value proposition to 123fleurs.
Market position
Competitive moat4 records
Key risks1 record
Key highlights7 records
Customer concentration
123fleurs social profiles
Digital presence123fleurs financial estimates
Financial estimateRevenue estimate
Valuation estimate
123fleurs leadership team
Management profileNumber of profiles
Profiles1 record
123fleurs funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
123fleurs M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about 123fleurs
What does 123fleurs do?
123fleurs operates an online flower delivery platform connecting customers with a network of 2500+ local artisan florists across France. The company offers same-day flower delivery within 4 hours and scheduled delivery for bouquets, plants, funeral arrangements, and chocolates for various personal and corporate occasions including birthdays, weddings, births, love, and condolences.
Is 123fleurs a public or private company?
123fleurs is a private company. It is classified as corporate owned and is currently operating.
When was 123fleurs founded?
123fleurs was founded in 1999. It employs 11 to 50 people.
Where is 123fleurs based?
123fleurs is headquartered in Roubaix, France, in the Europe region.
How does 123fleurs make money?
Two revenue lines are on record. Product Sales (Bouquets and Plants) is the primary driver. The others are delivery Fees.
Who are 123fleurs's main competitors?
Broad incumbents on record are 1-800-Flowers and ProFlowers. Direct peers are Aquarelle.com, Teleflor International, Fleurs de France, Florajet and Interflora France.
Does 123fleurs have an API?
No public API is recorded for 123fleurs.
What industry is 123fleurs in?
123fleurs's product category is Online Flower Delivery. Its primary akta.pro industry code is CRAFABAN, Flowers, Gifts & Specialty Occasion Marketplaces, with a secondary code of HSACANAI, Same-Day Gift Delivery & Courier Fulfillment. Its NAICS code is 4593.