FFMB

Name

FFMB

Legal name

Fédération française de massages bien-être

Website

https://ffmbe.fr

Company type

Private

Founded year

2004

Operating status

Operating

Headcount range

11–50 employees

Ownership category

akta.pro rank

Headquarters

HQ city

Paris

HQ country

France

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Marketing or Sales, Operations, Technology or R&D, Infrastructure

Revenue model

1. Membership Dues: FFMBE generates revenue primarily through annual membership fees from five categories of members: practitioners (€150/year), training organizations (€624/year), establishments (€340/year), trainees (€15/year), and sympathizers (€15/year). Monthly payment option available for practitioners at €12/month.
2. Insurance Products (Partnership): FFMBE acts as an insurance aggregator, negotiating group rates for professional liability insurance (RC Pro pack at €65–70/year) and prévoyance insurance for members, earning referral or partnership income from GEPCA Assurances.
3. Partner Platform Commissions: FFMBE provides preferential access to partner services (Liberlo appointment scheduling, Music Source platform, communication agency services) at negotiated group rates, generating partnership revenue through negotiated discounts or referral arrangements.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels8 records

Core offering

FFMBE is a French non-profit federation that sells annual membership subscriptions to massage well-being practitioners, accredited training organizations, establishments, trainees and supporters. It bundles those memberships with a France Massage® certified practitioner directory, the OFPA approved-school directory, an exclusive e-learning platform, and negotiated partner benefits such as professional liability insurance (Pack Assurances Pro from €65/year), income protection (Prévoyance GEPCA), online appointment scheduling (Liberlo) and professional music streaming (Music Source).

Product overview

FFMBE (Fédération Française de Massages Bien-être) is a professional federation for massage well-being practitioners in France, founded in 2004. The organization operates a portfolio of interconnected platforms and services: the France Massage® directory (national practitioner certification and directory), the OFPA annuaire (directory of approved training organizations), and an e-learning platform for members. Additional member benefits include professional insurance packages (Pack Assurances Pro), income protection (Prévoyance GEPCA), online appointment booking (Liberlo partnership), and music streaming services (Music Source partnership). The federation also publishes professional standards including the Référentiel Métier (competency framework), Code de Déontologie (ethics code), and periodic newsletters. FFMBE is structured as an association loi 1901 and represents the primary professional organization for massage well-being in France, with 35 training organizations and over 1,500 members.

Differentiator

Problem solved

Functional benefit

Brands

• France Massage®: The France Massage® brand guarantees services from a trusted professional trained according to the standards of the French Federation of Well-being Massage. Professionals in the France Massage® network, all FFMBE members, commit to respecting the code of ethics.

Products and services

• France Massage® Directory and Certification Label National directory and certification label for certified massage well-being practitioners, guaranteeing services from trained professionals who adhere to FFMBE's code of ethics and recognized massage methods.
• OFPA Training Organization Directory Directory of FFMBE-approved training organizations offering initial and continuing professional education in massage well-being, organized by region.
• FFMBE E-Learning Platform Distance learning platform exclusively for FFMBE members, providing exclusive e-learning content that complements initial and continuing training from approved organizations.
• Pack Assurances Pro FFMBE (RC Pro insurance bundle) Professional insurance package including civil liability and legal protection, available to members at negotiated rates starting from €65-70 per year via GEPCA Assurances.
• Prévoyance GEPCA income protection Income protection and insurance solution for wellness massage practitioners, covering illness, accidents, hospitalization, disability and death, offered through the GEPCA Assurances partnership.
• Liberlo Online Appointment Scheduling Online appointment booking service for practitioners, available at a 20% discounted rate for FFMBE members, simplifying agenda management and client visibility.
• Music Source Professional Music Platform Professional music streaming platform for wellness practitioners, offering radio streams and premium playlists designed for massage sessions at discounted rates for FFMBE members.
• FFMBE Practitioner Annual Membership Core annual practitioner membership at €150/year (or €12/month) including France Massage® listing, e-learning, reduced-rate partner services, RC Pro bundle access and federation advocacy.

Quantifiable outcome

• Professional liability insurance starting at €65/year (vs. market rates that would be significantly higher individually)
• +2 more outcomes

Named customers3 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

15 partnerships are on record, tiered minor and core.

• New Massage AssociationminorStrategic or Co-development Partner · 1 April 2026FFMBE is a partner of the European Massage Championship 2026 organized in Paris by the New Massage Association, supporting quality practice promotion and professional exchanges.
• AirbnbcoreStrategic or Co-development Partner · 1 October 2025FFMBE launched a pilot partnership with Airbnb enabling approved practitioners to offer massage services through the platform, expanding service delivery channels and visibility for members.
• LiberlocoreGTM or Marketing Partner · 1 October 2022Liberlo is the online appointment scheduling platform partnered with FFMBE. Practitioners receive 20% permanent discount (from €39.20 to ~€33/month), enhancing visibility and simplifying appointment management. The partnership also opens a pathway toward potential health insurance coverage.
• La Solution est icicoreImplementation/ SI/ Consulting Partner · 1 January 2020La Solution est ici is the FFMBE's communication agency partner since 2020, led by François Cordier. The agency provides 15% discount on all communication services (excluding logos and hosting) and free initial consultation for member communication setup and optimization.
• GEPCA AssurancescoreGTM or Marketing PartnerGEPCA Assurances is the negotiated insurance partner for FFMBE, providing professional liability (RC Pro) insurance from €65–70/year and prévoyance insurance (€25–93/month depending on age) covering illness, accident, disability, and death for practitioner members.
• UPSME (Union Professionnelle au Service des Micro-Entrepreneurs)coreStrategic or Co-development PartnerUPSME provides micro-enterprise creation and management support to FFMBE practitioners: business setup, accounting, invoicing, and legal advisory. Members receive preferential rates and 48-hour response on questions. FFMBE directs members to UPSME for administrative support.
• Music SourceminorGTM or Marketing PartnerMusic Source provides a professional music platform for wellness practitioners, offering radio streams and premium music playlists for massage sessions. FFMBE members receive 20% discount on Premium (€6.39/month) and Premium Sonos plans (€12.79–19.99/month).
• LudionminorGTM or Marketing PartnerLudion supplies massage equipment (tables, accessories) with 10% discount and lifetime warranty for FFMBE members. Operating since 1995, with wood from replanted forests.
• VanessencesminorGTM or Marketing PartnerVanessences provides 100% natural massage oils and aromatherapy products with 10% discount for FFMBE members. Products are free from preservatives and not tested on animals.
• Rives de SaintongeminorGTM or Marketing PartnerRives de Saintonge offers 100% natural soy wax candles made in France (Charente-Maritime) with professional pricing and free customization for FFMBE members.
• BodynovaminorGTM or Marketing PartnerBodynova provides a wide range of wellness products (massage equipment, Ayurvedic care products, Shiatsu, acupressure, yoga, meditation, Pilates, fasciatherapy, fitness gear) with 10% reduction for FFMBE members.
• Le Comptoir du PareominorGTM or Marketing PartnerLe Comptoir du Pareo specializes in beach accessories (pareos, beach towels, foutas) from Bali with 40% discount for FFMBE members. Committed to fair trade and environmental responsibility.
• ZéromachocoreStrategic or Co-development PartnerFFMBE partners with Zéromacho, an association fighting prostitution disguised behind massage establishments, to combat illegal operations that damage the profession's reputation. Joint actions include street massage demonstrations and petitions to prosecutors.
• CNPL (Chambre nationale des professions libérales)coreStrategic or Co-development PartnerFFMBE is represented within the CNPL, France's national chamber of liberal professions, giving practitioners a voice in national policy and professional representation.
• Médiation Consommation DéveloppementminorGTM or Marketing PartnerConsumer mediation service partner providing reduced-rate mediation access for FFMBE practitioners to comply with the mandatory consumer mediation obligation (since 2016, up to €3,000 fine for non-compliance).

Scale indicators4 records

Recent moves6 records

Expansion highlights6 records

Emerging players

• Fédération Française de Shiatsu: French federation for shiatsu practitioners with overlapping practitioner segments, complementary directory and member services; emerges from the same unregulated wellness massage space where FFMBE is the leading consolidator.

Direct peers

• American Massage Therapy Association (AMTA): AMTA is the largest US professional membership association for massage therapists, with a similar model: tiered individual/school memberships, advocacy, professional standards, liability insurance partnerships, and directory listings — closely paralleling FFMBE's France Massage offering.
• Associated Bodywork & Massage Professionals (ABMP): ABMP is a US-based professional membership organization for massage and bodywork practitioners that bundles liability insurance, member benefits, and continuing education — functionally the closest international analogue to FFMBE's practitioner membership plus GEPCA insurance bundle.
• Fédération Française de Sophrologie: French federation for sophrologists operating a comparable practitioner accreditation model, code of ethics, directory listing, and continuing education partnerships — same loi 1901 membership federation template in a parallel wellness discipline.
• Fédération Française de Naturopathie: A French professional federation for naturopathy practitioners with a similar loi 1901 membership structure, school accreditation, directory, and advocacy role in an unregulated complementary health field — directly comparable on mission and operating model.

Broad incumbents

• World Massage Confederation: An international industry body coordinating massage professional associations worldwide. Comparable at the global federation layer that FFMBE participates in as the French member through championship activities and cross-border referral flows.
• Chambre Nationale des Professions Libérales (CNPL): CNPL is the French national chamber of liberal professions that federally aggregates trade bodies including FFMBE. It is the broader umbrella structure and a natural counterpart to compare governance, advocacy, and national representation mechanisms.
• International Spa Association (ISPA): Global trade association for the spa and wellness industry that operates advocacy, education, and member benefits programs — comparable in scope and operating model at a broader, international level that includes many FFMBE practitioner employers.

Regional players

• Complementary and Natural Healthcare Council (CNHC): UK voluntary regulator for complementary therapies including massage that maintains a national register, code of conduct, and practitioner directory — analogous standards-setting federation model in a different geography.

Others

• Syndicat des Masseurs-Kinésithérapeutes (FFMKR): Main French union for physiotherapists and the principal counterparty in the territorial disputes FFMBE has litigated. Operates the same federation-style member advocacy model in the adjacent, regulated massage profession.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/@FFMBE-France-massage
• Facebookfacebook.com/FFMBE1
• LinkedInlinkedin.com/company/ffmb
• Instagraminstagram.com/f.f.m.b.e

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about FFMB