What Liberlo does

Liberlo operates an online appointment-booking marketplace that connects patients seeking alternative medicine practitioners with certified professionals across France. The platform covers a broad set of specialties including osteopathy, sophrology, naturopathy, hypnotherapy, reflexology, kinesiology, massage therapy, EFT, PNL coaching, traditional Chinese energy medicine, nutrition counseling, and psychology, searchable by city and discipline. The platform's core differentiator is a manually performed verification process in which Liberlo staff check each practitioner's diplomas, certifications, training hours, professional liability insurance, and customer satisfaction, complemented by an ethical charter that all listed practitioners must commit to.

Under the hood, Liberlo is a web-based directory and reservation system that enables practitioners to publish profiles, manage availability, process online payments (via a Mangopay integration), and collect customer reviews. Patients can browse, compare, and book appointments directly through the site, with pricing transparency at the practitioner level (e.g., osteopathy sessions ranging from 40-90€ depending on geography and patient type). Liberlo has built a national SEO footprint through hundreds of city-and-specialty landing pages (e.g., 'sophrologue Lyon', 'hypnothérapeute Bordeaux') targeting high-intent local search traffic.

Liberlo's business model is a subscription/membership listing model positioned as 'Sans commission' (no commission), meaning practitioners retain the full session fee while paying Liberlo a recurring subscription to access the platform. The company monetizes both sides of the marketplace, serving end consumers seeking verified wellness practitioners (B2C demand) and certified practitioners seeking online visibility and appointment management (B2B supply, SMB segment). Founded in 2020 in Lyon, the company received its first disclosed funding round of €2.36M from APICIL Group in November 2024 and has built institutional partnerships with professional schools, syndicates, and associations that co-construct professional reference frameworks used to vet listed practitioners.

Name

Liberlo

Legal name

Liberlo

Website

https://liberlo.com

Company type

Private

Founded year

2020

Operating status

Operating

Headcount range

11–50 employees

Short description

Liberlo is a French online marketplace founded in 2020 that connects patients with manually verified alternative medicine practitioners (osteopaths, sophrologists, naturopaths, hypnotherapists, and 12+ other specialties) for online appointment booking across France, monetizing via practitioner subscriptions with a no-commission model.

Ownership category

akta.pro rank

Headquarters

HQ city

Lyon

HQ country

France

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Digital Commerce or Content

Cost components

Personnel, Technology or R&D, Operations, Marketing or Sales, Infrastructure

Revenue model

1. Practitioner Subscription/Membership: Practitioners pay to list their services on the platform. The platform markets itself as 'Sans commission' (no commission) meaning practitioners keep their full session fees.
2. Online Booking Platform Services: Platform enables online appointment booking, payment processing via Mangopay, and customer management for practitioners

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels3 records

Core offering

Liberlo operates an online appointment booking marketplace that connects patients seeking alternative medicine with manually verified, certified practitioners across France (osteopaths, sophrologists, naturopaths, hypnotherapists, reflexologists, kinesiologists, massage therapists, nutrition counselors, and others). Practitioners pay subscriptions/fees to list services and keep their full session fees under a 'Sans commission' model, while patients can search by specialty and city, view verified profiles, read reviews, and book and pay for appointments online via Mangopay.

Product overview

Liberlo operates as a single unified booking platform that enables users to discover, verify, and book appointments with certified alternative medicine practitioners across France. The platform serves as a directory and reservation system for various wellness specialties including osteopathy, sophrology, naturopathy, hypnotherapy, reflexology, kinesiology, massage therapy, and nutritional counseling. The core offering is the booking marketplace with integrated practitioner verification, online scheduling, and payment processing.

Differentiator

Problem solved

Functional benefit

Products and services

• Liberlo Platform Online appointment booking platform connecting patients seeking alternative medicine (osteopathy, sophrology, naturopathy, hypnotherapy, reflexology, kinesiology, massage therapy, EFT, PNL coaching, traditional Chinese energy medicine, nutrition counseling, psychology) with certified practitioners across France, featuring manual credential verification, online booking, payment processing via Mangopay, and proximity-based search.

Quantifiable outcome

• 4.7/5 average Google rating

Named customers2 records

Segments2 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration1 record

Feature2 records

Partnerships

One partnership is on record.

• Professional Schools, Syndicates and Professional AssociationscoreStrategic or Co-development PartnerLiberlo collaborates with professional schools, syndicates and professional associations to co-construct professional reference frameworks (référentiels métiers). These partnerships help guarantee the professionalism and quality standards of practitioners on the platform.

Scale indicators7 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• Doctolib: France's dominant online healthcare appointment-booking platform. While it focuses on physicians and dentists, its scale and brand make it the most credible competitive threat to Liberlo and the natural acquirer/adjacent-expansion reference for any alternative-medicine booking niche.
• Practo: Major health-tech marketplace across India/Southeast Asia and increasingly the Middle East. Comparable two-sided marketplace model serving both practitioners and patients for booking and discovery.
• Zocdoc: Long-standing US healthcare appointment marketplace. Useful as an international analog for marketplace dynamics, monetization choices, and competitor behavior in patient-acquisition for practitioners.

Direct peers

• Resalib: France-based booking platform specifically focused on alternative and complementary medicine practitioners. Closest direct competitor by specialty focus and geographic market.
• Maiia: Cegedim-owned French appointment-booking platform competing directly for patients and practitioners, with multi-specialty coverage including some allied/paramedical categories. Comparable marketplace model and French SMB customer base.

Others

• Alma: Provider payment and patient billing platform for mental-health, wellness and alternative practitioners. Operates in adjacent verticals (therapy, wellness, bodywork) where Liberlo's practitioners sit, and competes for the same wallet-share of independent practitioners.

Emerging players

• Lyra Health: Mental and behavioral health platform with provider matching, booking and payer integration. Comparable on payer-backed demand and credential verification, and is in an adjacent therapy category Liberlo also lists (psychologues).
• Headway: US-based mental-health booking and credentialing platform connecting patients with verified therapists. Strong analog for credential-first provider directories in non-traditional healthcare segments.
• Mana Health: Specialist bookings platform in the alternative-medicine/osteopathy niche in France. Operates in the same specialty and geography and competes for the same practitioner SMB base.

Regional players

• Keldoc: French medical appointment-booking service tied into hospital and physician networks. Comparable appointment-booking infrastructure but oriented to mainstream medicine rather than alternative therapies.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/liberlo

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds1 record

Investors1 record

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Liberlo