Family Health Options

What Family Health Options does

Family Health Options Kenya (FHOK) is a local Kenyan non-governmental organization founded in 1970 (formerly the Family Planning Association of Kenya) that delivers integrated sexual and reproductive health and rights (SRHR) services. It operates 10 health facilities (Family Care Medical Centres & Maternities, including a 24-hour Nairobi West center) and 9 youth centers across 14 of Kenya's 47 counties, providing family planning, maternity care, STI treatment, HIV services, counselling, and adolescent SRHR services. The organization has pioneered youth-friendly SRHR programming in Kenya since 1977 and was the first NGO to establish youth centers in the country. FHOK supplements donor-funded programmes with a social enterprise model anchored by the MOTIVATE Café and the Family Health Training Institute (FHTI, established 2008), which deliver fee-based training to health workers, school leavers and communities.

FHOK's revenue model is a hybrid: international donor funding (Netherlands Ministry of Foreign Affairs, UNFPA, USAID) is channelled through consortium programmes such as RHRN, GUSO, SIFPO2 and the GREAT project; a social enterprise model captures minimal end-user fees (youth referrals subsidized at KSH 50 / ~USD $0.60 with the remainder waived); and the FHTI generates professional services revenue through short courses and diploma programmes. Distribution is multi-channel — static facilities, mobile outreach clinics, community-based programming, and a 4,000-strong volunteer network of Community Health Volunteers (CHVs) and Youth Resource Persons — with internal operations managed by the cloud-based SMART Care / ECMIS electronic clinic management system for clinical, financial and operational data. The customer base is distributed across marginalized populations, youth and adolescents, and women of reproductive age, with institutional revenue concentration in a handful of major international donors and the Kenya Ministry of Health.

Name

Family Health Options

Legal name

Family Health Options Kenya

Website

https://fhok.org

Company type

Private

Founded year

1970

Operating status

Operating

Headcount range

51–100 employees

Short description

Family Health Options Kenya (FHOK) is a Kenyan NGO founded in 1970 providing integrated sexual and reproductive health services through 10 health facilities, 9 youth centers, and 4,000 community volunteers across 14 counties, serving marginalized populations, youth, and women of reproductive age.

Ownership category

akta.pro rank

Product category

Reproductive Health Services

NAICS

Family Planning Centers (621410), Other Individual and Family Services (624190), Social Assistance (624)

SIC

Services-Health Services (8000), Services-Social Services (8300)

akta.pro primary industry

Sexual & Reproductive Health & Family Planning (SRH/FP) Programs (BPADAIAD)

akta.pro secondary industries

Maternal, Newborn & Child Health (MNCH) Programs (BPADAIAC), Maternal, Child & Family Health Departments (HLAJAAAK), Maternal, Newborn, Child & Adolescent Health (MNCAH) Partnerships (HLAJAOAG), Maternal, Newborn, Child & Adolescent Health (MNCAH) NGOs (HLAJAKAG), Maternal, Child & Family Health Organizations (BPAGACAF)

Keywords

• Reproductive health services
• Family planning services
• Maternal health care
• Youth health programs
• Health worker training

Headquarters

HQ city

Nairobi

HQ country

Kenya

HQ region

Africa

Offices12 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure, Supply Chain

Revenue model

1. Social Enterprise Model: FHOK operates a social enterprise model as part of its resource base sustainability strategy. The organization generates revenue through its health facilities offering fee-for-service medical care, including the Nairobi West Family Care Medical Center & Maternity operating 24-hours.
2. Social Enterprise - MOTIVATE Café: Building resilience through social enterprise activities including MOTIVATE café as part of organizational sustainability efforts.
3. Training Institute Revenue: Family Health Training Institute (FHTI) established in 2008 provides training courses to health service providers, school leavers and communities for fees.
4. Donor Funding and Grants: International donor funding from organizations including Netherlands Ministry of Foreign Affairs, UNFPA, USAID through various projects like RHRN, SIFPO2, GREAT, GUSO, and others.

Pricing tiers

Go-to-market motion3 records

Distribution channels5 records

Marketing channels7 records

Core offering

Family Health Options Kenya (FHOK) operates as a local NGO delivering integrated sexual and reproductive health (SRH) services through 10 health facilities, 9 youth centers, mobile clinics, and community-based programming across 14 Kenyan counties. Its service portfolio includes family planning, maternity care, STI treatment, HIV testing and treatment, antenatal and postnatal care, gynaecological services, adolescent counseling, and pharmacy/laboratory services. Capacity building is delivered through the Family Health Training Institute (FHTI), while sustainability is supported by a social enterprise model (Motivate Café) and donor-funded advocacy programs.

Product overview

Family Health Options Kenya (FHOK) operates as a healthcare NGO providing integrated sexual and reproductive health services through a network of 10 health facilities (Family Care Medical Centres & Maternities) and 9 youth centers across 14 counties in Kenya. The organization offers clinical services (family planning, maternity, STI/HIV treatment, adolescent counseling), runs the Family Health Training Institute for capacity building, and implements various advocacy and youth empowerment programs (SHARE, RHRN, GUSO, WAJIBIKA, GREAT). Internally, FHOK utilizes technology platforms including the SMART Care System and ECMIS for clinic, financial, and operational management.

Differentiator

Problem solved

Functional benefit

Products and services

• Family Care Medical Centres & Maternities

Quantifiable outcome

• Over 3 million services provided annually
• +4 more outcomes

Named customers4 records

Segments6 records

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature2 records

Partnerships

14 partnerships are on record, tiered major, core and minor.

• AU ECOSOCC (African Union Economic, Social and Cultural Council)majorStrategic or Co-development PartnerFHOK is a member of AU ECOSOCC General Assembly, providing continental advocacy and networking for SRHR issues
• UN ECOSOCmajorStrategic or Co-development PartnerFHOK holds consultative status with UN ECOSOC, enabling participation in UN processes and global advocacy
• IPPF African Region (International Planned Parenthood Federation)coreStrategic or Co-development PartnerFHOK is a Member Association of IPPF African Region, receiving technical support, funding, and participating in federation initiatives like RHRN, GUSO, GAAP
• HENNET (Health NGOs Network Kenya)majorStrategic or Co-development PartnerMember of HENNET Board, participating in national health coordination and advocacy
• Kenya Ministry of HealthcoreStrategic or Co-development PartnerComplements government efforts; works with National and County TWGs; training conducted using approved MOH curriculum; operates under government health frameworks
• Sustainable Networks Project (SIFPO2)majorStrategic or Co-development PartnerUSAID-funded five-year cooperative agreement supporting FP service delivery to adolescents, working with FHOK on GREAT project in Homa Bay
• HC3 ProjectmajorStrategic or Co-development PartnerImplementing GREAT project together with FHOK for adolescent FP service delivery
• Population CouncilmajorStrategic or Co-development PartnerPartner in GREAT project implementation for improving FP services to adolescents in Homa Bay County
• Right Here Right Now (RHRN) ConsortiumcoreStrategic or Co-development PartnerStrategic partnership led by Rutgers with ARROW, CHOICE, Dance4life, HIVOS, IPPF AR, LACWHN, Netherlands Ministry of Foreign Affairs. 10-country programme focusing on young people's SRHR 2016-2020
• JOICFP (Japan Organization for International Cooperation in Population and Development)majorStrategic or Co-development PartnerImplementing Protecting Lives of Pregnant Women in Africa project; Ms Etsuko Yamaguchi, Chief Program Manager visited FHOK Kibera Clinic with Embassy of Japan representatives
• Embassy of JapanmajorStrategic or Co-development PartnerMr Saudi Tashiro, First Secretary and Director of Japan Information and Culture Centre visited FHOK Kibera Clinic to support SRHR projects
• PSDAminorStrategic or Co-development PartnerMember of PSDA for coordination on population and development issues
• National and County TWGsminorStrategic or Co-development PartnerMember of various National and County Technical Working Groups for FP, RT cancers, ASRH, MARPs, RH/HIV integration, CSE
• SRHR Alliance KenyacoreStrategic or Co-development PartnerFHOK is part of SRHR Alliance implementing GUSO programme with 9 partners: CSA, KMET, NAYA, ADS Nyanza, Nairobits Trust, AYARHEP, WOFAK, TICH, AYAREPH, SAIPEH

Scale indicators9 records

Recent moves6 records

Expansion highlights12 records

Direct peers

• Jhpiego (Kenya): Johns Hopkins-affiliated NGO implementing maternal, newborn, and FP programs in Kenya with significant county government partnerships. Comparable in clinical capacity-building, MOH alignment, and donor-driven programming.
• LVCT Health: Leading Kenyan NGO delivering integrated HIV, SRHR, and GBV services through static facilities, community programs, and youth-friendly DREAMS-style programming. Closely comparable to FHOK in target population (youth, key populations), donor mix, and integrated service model.
• Pathfinder International: US-headquartered SRHR/FP NGO with a long-standing Kenya presence implementing USAID-funded FP, AYSRHR, and FP-HIV integration programs. Direct operational overlap with FHOK on SIFPO2-era work and donor ecosystems.
• IPPF African Region (Member Associations): IPPF is FHOK's umbrella federation and runs peer Member Associations (e.g., PPAG Ghana, FPA Tanzania) delivering the same SRHR service mix. Functionally a parent/peer that competes for the same donor pools and uses a comparable clinic-plus-outreach model.
• Population Council (Kenya office): Implements research-to-program SRHR initiatives including the GREAT project alongside FHOK in Homa Bay. Operates the same donor-funded, evidence-based AYSRHR/FP programming targeting adolescents.
• Marie Stopes Kenya (MSI Reproductive Choices): MSI's Kenya operation is one of the largest private SRHR/family planning service networks in the country, directly competing with FHOK on contraception, maternity, and youth services. Most comparable in mission, channel mix (clinics + outreach + youth), and target segments.

Broad incumbents

• Planned Parenthood Federation of America: Global benchmark SRHR provider with clinical services, youth programming, advocacy, and training arms analogous to FHOK's structure. Useful as a strategic/operational reference point rather than a direct Kenya competitor.
• Amref Health Africa: Africa's largest health NGO headquartered in Kenya, with a much broader portfolio (training, water/sanitation, MNCH, disease programs). Overlaps with FHOK on community health volunteer models, capacity building, and MNCH, but does not focus specifically on SRHR.
• Kenya Medical Research Institute (KEMRI): Government parastatal that conducts health research and partners with NGOs (including FHOK) on MNCH, FP, and HIV. Adjacent rather than competing: shapes the evidence and policy environment FHOK operates in.

Regional players

• African Population and Health Research Center (APHRC): Africa-based research-policy NGO producing evidence on population, health, and SRHR across East Africa. More research-focused than FHOK but shares the same donor ecosystem and policy advocacy footprint.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat6 records

Key risks5 records

Key highlights7 records

Customer concentration

• Xx.com/cnthemes
• Facebookfacebook.com/canyonthemes
• LinkedInlinkedin.com/company/family-health-options

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Family Health Options