Facer Hales Parker Dentistry

What Facer Hales Parker Dentistry does

Facer Hales Parker Dentistry, doing business as The Dental Collective by Facer and Parker, is a privately held comprehensive dental practice founded in 2013 and headquartered at 777 Corporate Drive, Suite 100, Ladera Ranch, California. The practice is co-owned and operated by Dr. Lincoln Parker and Dr. Luke Facer, supported by a team of registered dental hygienists, dental assistants (including extended-function), an office manager, a patient concierge, and reception staff. It serves individual consumers and families in Ladera Ranch and surrounding Orange County communities, with 750+ five-star Google reviews indicating an established local reputation.

The practice delivers a full spectrum of dental services organized across twelve categories: general and family dentistry, cosmetic dentistry, restorative dentistry, dental implant services (including All-On-4, Teeth-in-a-Day, and full-arch replacement), periodontics, Invisalign and Six Month Smiles orthodontics, endodontics, oral surgery, sedation dentistry, sleep dentistry (including pediatric sleep apnea), TMJ/TMD treatment, and emergency dental care. The clinical platform is built around CEREC same-day crown fabrication, 3D CBCT imaging, iTero and intra-oral digital impression scanners, CAD/CAM systems, digital X-rays, computerized anesthesia delivery (The Wand), and periodontal laser technology, enabling single-visit restorations and precision-guided implant planning.

Revenue is generated primarily through fee-for-service dentistry (insurance reimbursements and direct patient payments) with a secondary subscription layer via in-house dental membership plans (adult, children, periodontal) offering annual preventive care and 15% discounts on additional treatments. Patient acquisition runs through direct-to-consumer channels: local SEO via Google Business Profile, paid and organic social (Facebook, Instagram, YouTube, LinkedIn), Yelp listings, blog content, virtual consultations, and online appointment booking powered by Jarvis Analytics. Billing is processed through a third-party payment portal (paymydentist.net). The practice operates a single physical location and has no disclosed institutional investors, parent company, or expansion into additional geographies.

Name

Facer Hales Parker Dentistry

Legal name

The Dental Collective by Facer and Parker

Website

https://fhpdentistry.com

Company type

Private

Founded year

2013

Operating status

Operating

Headcount range

11–50 employees

Short description

Facer Hales Parker Dentistry (The Dental Collective by Facer and Parker) is a privately held, full-service dental practice in Ladera Ranch, CA, offering general, cosmetic, restorative, implant, orthodontic, and specialty dental care to local families and individuals, co-founded and operated by Dr. Lincoln Parker and Dr. Luke Facer.

Ownership category

akta.pro rank

Product category

General Dentistry Services

NAICS

Offices of Dentists (6212)

akta.pro primary industry

Preventive & Routine General Dentistry (Exams/Cleanings/Sealants/Fluoride) (HLABAAAA)

akta.pro secondary industries

Cosmetic & Esthetic Dentistry (Veneers/Whitening/Bonding) (HLABAAAC), Aesthetic/Cosmetic Restorative Dentistry (Smile Design) (HLABAFAE), Dental Sealants (HLABAHAC)

Keywords

• General dentistry services
• Cosmetic dental treatments
• Dental implant services
• Restorative dental care
• Orthodontic services

Headquarters

HQ city

Ladera Ranch, CA

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Technology or R&D, Marketing or Sales

Revenue model

1. Dental Services Revenue: Fee-for-service dental care across comprehensive service categories including general dentistry, cosmetic procedures, restorative treatments, dental implants, and specialty services. Revenue generated through direct patient payments, insurance reimbursements, and in-house membership plan subscriptions.
2. Dental Membership Plans: Annual subscription-based membership program providing preventive care (two cleanings, exams, X-rays annually) plus 15% discount on additional treatments. Available for adults, children, and periodontal patients with no deductibles, waiting periods, or hidden costs.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels8 records

Core offering

Facer Hales Parker Dentistry is a comprehensive dental practice delivering preventive, cosmetic, restorative, implant, orthodontic, endodontic, periodontic, oral surgery, sedation, sleep, and emergency dental services to patients of all ages at its Ladera Ranch, CA office. The practice supplements clinical services with an in-house Dental Membership Plan providing annual preventive care plus treatment discounts, and supports delivery with same-day crown, 3D imaging, and digital impression technology.

Product overview

The Dental Collective by Facer and Parker is a comprehensive dental practice offering a full spectrum of oral healthcare services organized as integrated care pathways. The core offerings include General and Family Dentistry (preventive care, cleanings, exams), Cosmetic Dentistry (bonding, whitening, veneers), Restorative Dentistry (crowns, bridges, dentures, fillings, bio-mimetic dentistry), and Dental Implant Services (single implants, full-arch replacement, All-On-4, Teeth-in-a-Day). Supporting specialty services include Periodontic Services, Invisalign and orthodontics, Endodontic Services (root canals), Oral Surgery (extractions, bone grafting), Sedation Dentistry, Sleep Dentistry for apnea, TMJ/TMD treatment, and Emergency Dental Care. The practice also offers an in-house Dental Membership Plan for uninsured patients. Advanced dental technology employed includes CEREC Same-Day Crowns, Digital X-Rays, CAD/CAM, 3D CBCT Scanner, iTero Digital Impression Scanner, and Intra-Oral Scanner. The practice positions itself as offering comprehensive, personalized dental care integrating mind, body, and spirit wellness approaches.

Differentiator

Problem solved

Functional benefit

Products and services

• General and Family Dentistry

Quantifiable outcome

• Over 750 five-star patient reviews on Google
• +1 more outcomes

Segments8 records

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration2 records

Feature8 records

Scale indicators1 record

Recent moves5 records

Expansion highlights4 records

Direct peers

• Aspen Dental: National DSO offering comprehensive services including general dentistry, implants, dentures, clear aligners, and emergency care. Closely comparable on service menu (implants, cosmetic, restorative) but operates at multi-site DSO scale.
• Affordable Dentures & Implants: DDS-affiliated network specializing in dentures and implants, also offering extractions and general dentistry. Comparable in targeting implant and restorative patients with a clear value proposition.
• Western Dental: California-focused DSO offering general, cosmetic, orthodontic, and implant services with a strong local brand presence in Southern California. Comparable in geography (Orange County/SoCal) and full-service offering.

Broad incumbents

• Heartland Dental: Largest dental support organization in the U.S., providing non-clinical support to affiliated general and specialty practices. Comparable service breadth in general dentistry, implants, and cosmetic offerings.
• Great Expressions Dental Centers: Multi-state dental group offering general, cosmetic, orthodontic, and specialty services. Comparable in delivering the same consumer-facing full-service dental care across multiple locations.
• Sonrava Health: Multi-brand dental and orthodontic support organization (Western Dental, Brident, others) delivering general, cosmetic, orthodontic, and specialty care. Comparable full-spectrum offerings with strong California overlap.
• Pacific Dental Services: One of the largest DSOs in the U.S., supporting comprehensive general, cosmetic, and specialty dental services across hundreds of offices. Comparable because it delivers the same full-service dental care model, but at vastly greater scale.
• Smile Brands: Dental support organization providing general, specialty, and cosmetic services under brands like Bright Now! Dental. Comparable in offering the same end-to-end dental service suite to consumer patients.
• Coast Dental: National DSO offering general dentistry, cosmetic services, implants, and orthodontics across hundreds of locations. Comparable comprehensive service model supported by group-practice scale.
• MB2 Dental Solutions: Dental support organization that partners with private practitioners to provide non-clinical services while preserving clinical autonomy. Comparable service model to an independent full-service practice but aggregated across hundreds of partners.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks5 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/user/parkerdentistryCA/videos
• Facebookfacebook.com/laderaranchdentalcollective
• LinkedInlinkedin.com/company/facer-hales-parker-dentistry
• Instagraminstagram.com/lrdentalcollective

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Facer Hales Parker Dentistry