Families in Action for Quality Education
Families in Action for Quality Education is an Oakland-based nonprofit that trains parents, students, and community leaders to improve Oakland public school outcomes through literacy, college-readiness, and data-driven advocacy programs.
- Company typePrivate
- Founded-
- HeadquartersOakland, United States
- Headcount11–50
- GTM typeB2C
- OfferingServices
What Families in Action for Quality Education does
Families in Action for Quality Education (FIA Oakland) is a 501(c)(3) nonprofit founded in 2019 and headquartered in Oakland, California, operating with a 15-person staff to improve academic outcomes for Black, Brown, and underserved students in Oakland public schools. The organization runs a portfolio of community-led programs — Lit for Literacy (a parent literacy champion training and fellowship model operating across 12 elementary schools), the Raise the Bar Campaign (annual school recognition and data-advocacy effort, awarding 41 schools in 2026), the A-G Campaign and Student Agency initiative (youth-led college-readiness advocacy across 10 schools), Leadership Institutes, Civic Engagement campaigns (candidate forums, legislative tours), and the Kinder2College Champions program co-developed with Oakland Promise. FIA also publishes annual Raise the Bar student-data reports and maintains a publicly available Interactive School Performance Map covering ELA, math, graduation rates, and A-G readiness across all Oakland district and charter schools. The organization is funded entirely through individual donations, major gifts, and institutional grants; all programs are free to participating families and schools, with no commercial pricing or fee-for-service model. Its go-to-market relies on community organizing, 1:1 parent coaching, a parent-champion referral network, direct school partnerships with OUSD and charter operators, earned media in major Bay Area outlets, and recurring events such as the Raise the Bar Awards and Leadership Institutes.
Families in Action for Quality Education firmographics
Firmographics- Name
- Families in Action for Quality Education
- Legal name
- Families in Action for Quality Education
- Website
- https://fiaoakland.org
- Company type
- Private
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Families in Action for Quality Education is an Oakland-based nonprofit that trains parents, students, and community leaders to improve Oakland public school outcomes through literacy, college-readiness, and data-driven advocacy programs.
- Ownership category
- akta.pro rank
Families in Action for Quality Education industry classification
Industry- Product category
- Community Education Advocacy
- NAICS
- Educational Support Services (611710)
- SIC
- Services-Educational Services (8200)
- akta.pro primary industry
- Family Engagement & Home–School Partnership Programs (EDACALAB)
- akta.pro secondary industry
- Family Literacy (Parent/Child & Intergenerational) (EDAAAAAE)
Keywords
Where Families in Action for Quality Education is headquartered
LocationHeadquarters
- HQ city
- Oakland
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Families in Action for Quality Education business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D, Others
Revenue model
- Donations and Grants: As a nonprofit organization, FIA Oakland generates revenue through individual donations, major gifts, and institutional grants from foundations and funders aligned with education equity. The donation page on fiaoakland.org enables direct contributions, with programs like 'Lit 4 Literacy Fellowships' explicitly funded through donor support. No fee-for-service or subscription model is described.
Go-to-market motion1 record
Distribution channels3 records
Marketing channels7 records
Families in Action for Quality Education product offering
Product offeringCore offering
Families in Action for Quality Education (FIA Oakland) trains Black, Brown, and underserved Oakland families to become literacy champions, college-readiness advocates, and civic leaders through structured programs such as Lit for Literacy, the Raise the Bar Campaign, the A-G Campaign, Leadership Institutes, Civic Engagement, and Kinder2College Champions. The organization also publishes an interactive School Performance Map and annual data reports to make Oakland public school performance publicly transparent for parents, educators, and community members.
Product overview
Families in Action for Quality Education (FIA) is a non-profit organization focused on improving Oakland public school quality through community advocacy and family empowerment. Rather than a technology product, FIA offers a portfolio of educational programs including Lit for Literacy (parent literacy champion training), the Raise the Bar Campaign (school recognition and data advocacy), the A-G Campaign (college readiness), Leadership Institutes, Civic Engagement initiatives, Kinder2College Champions, and a School Performance Map data tool. The organization also produces a Raise the Bar Podcast. These programs work together to empower families, increase college readiness, and drive systemic change in Oakland education.
Differentiator
Problem solved
Functional benefit
Products and services
- Lit for Literacy A family literacy fellowship program for parents and caregivers that includes four training sessions, classroom observation accountability walks, and a fellowship curriculum to train parents as Family Literacy Champions partnering with teachers and school leaders to change literacy outcomes.
- Raise the Bar Campaign A campaign partnering with school leaders to develop strategies connecting parents to their students' education journey, including annual Raise the Bar Awards that publicly recognize Oakland schools where Black and Brown students are thriving academically.
- A-G Campaign A college readiness campaign focused on increasing A-G completion rates (UC/CSU eligibility courses) through student agency workshops where youth leaders educate peers about college eligibility requirements and racial disparities.
- School Performance Map An interactive data visualization tool that lets parents, educators, and community members explore how every Oakland public school (district and charter) performed in 2024 on key indicators including ELA quadrant, Math quadrant, Graduation Rates, and A-G College Readiness.
- Leadership Institutes Coalition programs including Winter and Summer Leadership Institutes that train family and youth leaders from Oakland charter and district schools on advocacy skills, organizing strategies, and civic engagement.
- Civic Engagement Campaign A campaign that facilitates connections between parent and student leaders and local policymakers, including hosting candidate forums during elections to engage with school board and city council candidates.
- Kinder2College Champions A partnership with Oakland Promise and Cox Academy that builds college-going culture starting in elementary school by training parent leaders to conduct college access workshops and enroll families in K-8 scholarships and My529 college savings accounts.
- Raise the Bar Podcast A podcast series featuring episodes on school board elections, education data, quality campaigns, and interviews with educators, students, and community leaders focused on Oakland education outcomes.
- Student Agency A youth empowerment initiative operating across 10 district and charter schools where student leaders build agency with their peers to understand racial disparities in college eligibility and develop tools for self-advocacy.
Quantifiable outcome
- Over 250 Family Literacy Champions have graduated from Lit 4 Literacy Fellowships since 2022, benefitting 3,600 TK-5 students.
- +6 more outcomes
Companies that use Families in Action for Quality Education
Customer profileNamed customers11 records
Segments4 records
Ideal customer profiles3 records
Families in Action for Quality Education technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature1 record
Families in Action for Quality Education partnerships and signals
Strategic signalPartnerships
Eight partnerships are on record, tiered core and minor.
- Oakland PromisecoreFIA partnered with Oakland Promise to launch the Kinder2College (K2C) Family Champions initiative at Cox Academy. The program trains 25-30 parent leaders to conduct college access workshops for elementary school families, with a goal of enrolling 100 families in K-8 scholarships or My529 College Savings Accounts. Oakland Promise provides the K-8th grade scholarship and My529 accounts; FIA provides the parent power-building infrastructure.
- Education For Change (EFC)coreEFC was FIA's first partner to pilot the Lit4Literacy program, which has since expanded to 12 schools. EFC schools like Cox Academy and Lodestar serve as flagship implementation sites. The partnership includes a Family Academic Partnership Team model and Academic Town Halls organized with EFC leadership.
- Cox AcademycoreCox Academy (EFC) is the pilot site for both Lit for Literacy and the Kinder2College Family Champions program. FIA and Cox parent leaders run college access workshops, leadership training, and the K2C program targeting 4th and 5th grade families. Cox principal Omar Currie was named Dirk Tillotson Education Advocate of the Year.
- The Unity CouncilminorThe Unity Council's Chief Program Officer Tiffany Rose Naputi Lacsado participated in FIA's Get on the Bus Legislative Tour, visiting Oakland Unity Middle School and Life Academy. The Unity Council supports community programs in the Fruitvale/Seminary neighborhood.
- Oakland NAACPminorFIA partnered with the Oakland NAACP and the Latino Action Network to demand more transparency in OUSD budgeting decisions. The coalition outlined key demands: a balanced budget prioritizing student needs, more community voice in leadership decisions, and a real commitment to student outcomes.
- Latino Action NetworkminorPartnered with FIA and Oakland NAACP in demanding OUSD budget transparency and community voice in leadership decisions.
- Ignite ReadingminorFIA's Raise the Bar Podcast (Episode 12) featured Jessica Sliwerski, CEO and Co-Founder of Ignite Reading. Ignite Reading is a national early literacy coaching organization. The episode covered Ignite's programming happening nationwide and educational background of its founder.
- Energy ConvertorsminorFIA's Raise the Bar Podcast (Episodes 2 and 8) featured Marquis Evans of Energy Convertors discussing A-G campaign findings and family communication issues around college eligibility. Energy Convertors conducts data analysis in support of FIA's A-G Campaign.
Scale indicators10 records
Recent moves6 records
Expansion highlights5 records
Families in Action for Quality Education competitors and assessment
Company assessmentDirect peers
- Oakland Promise: Oakland cradle-to-career college access nonprofit providing K-12 scholarships and college savings accounts—directly comparable as an Oakland education-equity partner, and is already an FIA collaborator on Kinder2College.
- InnerCity Struggle: East Los Angeles youth and parent-led education justice organization that organizes families around school equity—comparable structure and constituency (Black and Brown families) to FIA.
- GO Public Schools: Bay Area and Los Angeles family-driven education advocacy organization focused on equity and school quality for Black, Brown, and low-income families—directly comparable to FIA's parent-led advocacy model in Oakland.
- Public Advocates: California-based social justice and equity advocacy organization that works on education equity, family engagement, and school district policy—closely aligned with FIA's family-power-building and OUSD advocacy approach.
- Bay Area Parent Leadership Action Network (PLAN): Bay Area parent-led organizing network that builds parent power to influence school district decisions—directly comparable in mission, geography, and constituency to FIA Oakland.
- California Parent Power: Statewide parent organizing network that trains parents to advocate for school quality and equity across California—comparable to FIA's parent-champion model and Leadership Institutes.
- Parent Revolution: California parent organizing nonprofit historically focused on parent-trigger and school-improvement advocacy—directly comparable in parent-led school quality activism, although statewide rather than Oakland-specific.
Broad incumbents
- Teach Plus: National teacher leadership organization with Bay Area presence that works on teacher-driven equity in underserved schools—adjacent to FIA's family-driven equity work in Oakland.
- Education Trust-West: California arm of a national education equity research and advocacy organization focused on closing achievement and opportunity gaps—overlaps with FIA's data-informed advocacy and A-G equity work at greater scale.
Emerging players
- Ignite Reading: National early literacy coaching organization featured on FIA's Raise the Bar Podcast—comparable as an early-literacy partner and potential collaborator for expanding Lit for Literacy's reach beyond Oakland.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
Families in Action for Quality Education social profiles
Digital presenceFamilies in Action for Quality Education financial estimates
Financial estimateRevenue estimate
Valuation estimate
Families in Action for Quality Education leadership team
Management profileNumber of profiles
Profiles3 records
Families in Action for Quality Education funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Families in Action for Quality Education M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Families in Action for Quality Education
What does Families in Action for Quality Education do?
Families in Action for Quality Education (FIA Oakland) trains Black, Brown, and underserved Oakland families to become literacy champions, college-readiness advocates, and civic leaders through structured programs such as Lit for Literacy, the Raise the Bar Campaign, the A-G Campaign, Leadership Institutes, Civic Engagement, and Kinder2College Champions. The organization also publishes an interactive School Performance Map and annual data reports to make Oakland public school performance publicly transparent for parents, educators, and community members.
Is Families in Action for Quality Education a public or private company?
Families in Action for Quality Education is a private company. It is classified as nonprofit foundation owned and is currently operating.
When was Families in Action for Quality Education founded?
Families in Action for Quality Education was founded in -1. It employs 11 to 50 people.
Where is Families in Action for Quality Education based?
Families in Action for Quality Education is headquartered in Oakland, United States, in the North America region.
How does Families in Action for Quality Education make money?
One revenue line is on record: donations and Grants.
Who are Families in Action for Quality Education's main competitors?
Direct peers on record are Oakland Promise, InnerCity Struggle, GO Public Schools, Public Advocates, Bay Area Parent Leadership Action Network (PLAN), California Parent Power and Parent Revolution. Broad incumbents are Teach Plus and Education Trust-West. Ignite Reading is listed as an emerging player.
Does Families in Action for Quality Education have an API?
No public API is recorded for Families in Action for Quality Education.
What industry is Families in Action for Quality Education in?
Families in Action for Quality Education's product category is Community Education Advocacy. Its primary akta.pro industry code is EDACALAB, Family Engagement & Home–School Partnership Programs, with a secondary code of EDAAAAAE, Family Literacy (Parent/Child & Intergenerational). Its NAICS code is 611710 and its SIC code is 8200.