Fiat Barigui Veículos Alto da XV

What Fiat Barigui Veículos Alto da XV does

Fiat Barigui Veículos Alto da XV is a Fiat-branded automobile dealership operated by BARIGUI VEICULOS LTDA and located at Rua XV de Novembro, 2333 in Curitiba, Paraná, Brazil. The dealership is part of Grupo Barigüi, a 30+ year-old automotive conglomerate described as the largest automobile and truck retailer in Southern Brazil, with over 1 million vehicles sold cumulatively across multiple brands. The Alto da XV location is the flagship of a 9-dealership Fiat network spanning Paraná (5 locations) and Santa Catarina (4 locations), reporting 32 employees.

The core business is multi-channel retail sale of new Fiat vehicles — spanning 13 model lines from entry-level hatchbacks (Mobi at R$85,490) and sedans (Cronos at R$109,990) through SUVs (Pulse, Fastback, Fastback Hybrid) and pickup trucks (Strada, Toro, Titano) to commercial vehicles (Nova Fiorino, Scudo, Ducato). The technology stack is a standard dealership sales platform with online test drive scheduling, a vehicle comparison tool, and a financing simulation calculator. For fleet customers, the dealer integrates Stellantis's Connect////Me connected vehicle platform providing real-time tracking, driver monitoring, and route optimization.

Revenue is generated through multiple streams: one-time vehicle sales, financing transactions via Fiat Financiamentos (including traditional CDC and seasonal Plano Fazendeiro for rural producers), subscription via Fiat por Assinatura, consortium plans, after-sales service, genuine parts, fleet management (Plano Frota), insurance products, trade-in (Giro Fiat), and certified pre-owned sales. The dealership serves eight distinct customer segments: individual retail consumers, CNPJ/microentrepreneurs, rural producers, government entities, taxi drivers, driving schools, car rental companies, and PCD buyers. GTM motion combines direct-to-consumer showroom sales, enterprise/B2B field sales for fleet and government, and event-driven test drive experiences, supported by phone and WhatsApp inside sales. Pricing is unit-based for vehicles and transaction-fee or subscription-recurring for financing, insurance, and service products.

Name

Fiat Barigui Veículos Alto da XV

Legal name

BARIGUI VEICULOS LTDA

Website

https://fiatbarigui.com.br

Company type

Private

Founded year

1993

Operating status

Operating

Headcount range

11–50 employees

Short description

Fiat Barigui Veículos Alto da XV is a Fiat automobile dealership in Curitiba, Paraná, operating within Grupo Barigüi's 9-location network across Southern Brazil. It retails 13 Fiat vehicle models and provides financing, subscription, fleet management, after-sales, and parts services to retail, agricultural, government, and commercial segments.

Ownership category

akta.pro rank

Headquarters

HQ city

Curitiba

HQ country

Brazil

HQ region

Latin America

Offices9 records

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Infrastructure, Supply Chain

Revenue model

1. Vehicle Sales (New Vehicles): Retail sale of new Fiat vehicles including passenger cars (Argo, Mobi, Cronos, Pulse, Fastback), pickups (Strada, Toro, Titano), and commercial vehicles (Fiorino, Scudo, Ducato). Sales at published retail prices with financing options.
2. Vehicle Financing: Financing solutions through Fiat Financiamentos including traditional CDC (consumer credit) with down payments starting at 20%, flexible payment plans, and seasonal financing options for rural producers (Plano Fazendeiro).
3. Vehicle Subscription: Fiat por Assinatura (subscription program) offering vehicle usage with all-inclusive monthly payments covering IPVA, documentation, insurance, maintenance, and assistance services.
4. Consortium (Consórcio): Vehicle purchase through Fiat consortium programs allowing customers to save toward vehicle acquisition without interest charges on installments.
5. Used Vehicle Sales (Seminovos): Sale of certified pre-owned vehicles through Grupo Barigüi seminovo platform.
6. After-Sales Services: Vehicle maintenance, repairs, oil changes, tire replacement, battery replacement, air conditioning service, and recall services using genuine Fiat parts.
7. Genuine Parts and Accessories: Sale of authentic Fiat parts and accessories through dedicated parts platform.
8. Extended Warranty and Protection Plans: Confiat extended warranty program covering roadside assistance, towing, rental vehicle, and mechanical emergency services for up to 3 years.
9. Fleet Management Services: Plano Frota fleet management solutions providing customizable maintenance packages, fixed pricing, and digital fleet administration.
10. Insurance Products: Vehicle insurance offerings through Grupo Barigüi insurance partnerships.
11. Vehicle Trade-In (Giro Fiat): Giro Fiat program allowing used vehicle as down payment for new Fiat purchase with guaranteed buyback commitment.

Pricing tiers

Go-to-market motion3 records

Distribution channels6 records

Marketing channels7 records

Core offering

Fiat Barigui Veículos Alto da XV is an authorized Fiat automobile dealership selling new Fiat vehicles including hatchbacks, sedans, SUVs, pickups, and commercial vans. The dealership offers integrated vehicle financing, subscription programs, consortium plans, insurance, roadside assistance, fleet management services, and after-sales maintenance with genuine parts. It serves individual consumers, businesses, government entities, rural producers, taxi drivers, driving schools, rental companies, and PCD customers through nine physical locations across Paraná and Santa Catarina in Brazil.

Product overview

Fiat Barigui Veículos Alto da XV is a Fiat automobile dealership operating as part of Grupo Barigüi, the largest vehicle retailer in Southern Brazil. The company offers a comprehensive portfolio of Fiat vehicles including pickup trucks (Titano, Strada, Toro), SUVs (Fastback Hybrid, Pulse, Fastback), sedans (Cronos), and hatchbacks (Mobi, Argo), as well as commercial vehicles (Nova Fiorino, Scudo, Novo Ducato). Beyond vehicle sales, the dealership provides integrated services including vehicle financing, subscription programs (Fiat por Assinatura), consortium plans, roadside assistance (Confiat), fleet management (Plano Frota), and specialized sales for PCD customers and business clients.

Differentiator

Problem solved

Functional benefit

Brands

• Instituto Barigüi: Social responsibility institute operated by Grupo Barigüi, offering free professional education programs for youth and people with disabilities for over 17 years
• Banco Bari
• Giro Fiat
• Fiat Lovers

Products and services

• Titano Full-size pickup truck from Fiat, featuring turbodiesel engine options and off-road capabilities, starting at R$238,490.
• Strada Compact pickup truck popular in Brazil, known for versatility and efficiency for work and personal use, starting at R$116,990.
• Toro Compact pickup with SUV-like features, offering comfort and capability for urban and light off-road use, starting at R$167,490.
• Fastback Hybrid Hybrid SUV variant of the Fastback, offering fuel efficiency with hybrid technology, starting at R$155,990.
• Pulse Compact SUV designed for urban mobility with modern design and technology features, starting at R$103,990.
• Fastback Sporty SUV-coupe with turbo engine options, combining style with performance, starting at R$119,990.
• Cronos Sedan offering spacious interior and trunk capacity, designed for comfort and practicality, starting at R$109,990.
• Mobi Entry-level compact hatchback focused on affordability and urban mobility, starting at R$85,490.
• Argo Compact hatchback with modern design and technology features for urban consumers, starting at R$95,990.
• Nova Fiorino Compact commercial van designed for small businesses and urban delivery, starting at R$132,990.
• Scudo Light commercial van for cargo and passenger transport, with diesel engine and fleet management features, starting at R$229,000.
• Novo Ducato Large van available in cargo and passenger configurations, featuring 2.2L turbodiesel engine with 10.8 km/L city fuel efficiency and up to 900 km range; minibus versions start at R$375,990 and cargo versions at R$301,990.
• Fiat por Assinatura Vehicle subscription service offering 0km Fiat vehicles with all-inclusive monthly payments covering IPVA, documentation, licensing, full insurance (R$150,000 third-party property damage, R$50,000 moral damages, R$10,000 passenger accident coverage), 24-hour assistance, unlimited drivers, and periodic maintenance.
• Financiamento Traditional vehicle financing service through Fiat Financiamentos with terms up to 48 months, interest rates from 1.35% per month, and down payment from 20%. Registration fee up to R$999 for individuals and R$2,200 for legal entities. First installment due in 30 days.
• Plano Fazendeiro Specialized financing plan for rural producers with annual, bimestral, trimestral, or semestral payment schedules aligned to harvest cycles. Monthly installments from R$99. Financing up to 48 months with interest rates from 1.35% per month.
• Confiat Free roadside assistance service including towing, replacement vehicle, and mechanical support during warranty period. Coverage up to 3 years with 24/7 nationwide availability including free towing to nearest dealership.
• Plano Frota Customized fleet management solution with exclusive app, fixed pricing, and discounts on maintenance services. Includes Fiat Connect////Me connected vehicle platform with real-time fleet tracking, driver performance monitoring, route optimization, and operational cost reduction tools.
• Vendas para PCD Sales service for people with disabilities (PCD) offering tax exemptions on IPI, IOF, ICMS, and IPVA through the Fiat Inclui program. Includes assistance with documentation for both drivers and non-drivers.
• Vendas Diretas Direct sales service for businesses including CNPJ customers, rural producers, taxi drivers, driving schools, government entities, and rental companies with customized purchasing programs and dedicated sales team.
• Fiat Lovers Customer loyalty program offering exclusive benefits, discounts on Fiat Wear merchandise up to 30%, special purchase conditions, welcome kits, exclusive event invitations, and special gifts for Fiat owners.
• Serviços e Revisões (After-Sales Services) Vehicle maintenance, repairs, oil changes, tire replacement, battery replacement, air conditioning service, and recall services using genuine Fiat parts and factory-trained technicians.

Quantifiable outcome

• Novo Ducato achieves fuel efficiency of 10.8 km/L in city driving and up to 900 km range per tank
• +3 more outcomes

Named customers7 records

Segments8 records

Ideal customer profiles6 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

Two partnerships are on record, tiered minor and core.

• Instituto BarigüiminorOthersSocial responsibility arm of Grupo Barigüi developing free professional education programs for youth and people with disabilities for over 17 years, and environmental management training for employees.
• Fiat Automobiles (Stellantis)coreTechnology or IntegrationFiat brand manufacturer and parent company (Stellantis) providing vehicles, brand marketing support, technical training, warranty programs, and connected services technology including Fiat Connect////Me fleet management platform.

Scale indicators6 records

Recent moves6 records

Expansion highlights6 records

Broad incumbents

• Grupo Caoa: Grupo Caoa is a major Brazilian automotive group retailing Hyundai, Chery, and other brands across multiple dealership locations. Comparable as a large multi-brand dealer group with similar integrated sales, financing, and service operations, though across a different OEM portfolio.
• Grupo Euroville: Grupo Euroville is one of the largest Hyundai and Kia dealer networks in Brazil, operating multiple showrooms with similar sales, financing, and after-sales service structure. Comparable as a large multi-location new car dealership group, though focused on Korean brands rather than Fiat.
• Stellantis: Stellantis is the parent OEM of Fiat, and indirectly controls product allocation, pricing, and incentive programs for Fiat Barigüi. While not a peer retailer, it is the most consequential counterparty shaping the dealer's inventory, margin, and brand trajectory in Brazil.
• Original (Volkswagen dealer network): Original is a major Volkswagen dealer network in Brazil with multiple physical showrooms, financing partnerships, and after-sales service. Comparable as a multi-location OEM-aligned dealer group, but representing a competing brand portfolio.

Direct peers

• Grand Brasil Fiat: Grand Brasil is a Fiat dealer group operating in Rio de Janeiro and surrounding regions, selling the same Fiat vehicle lineup with financing, subscription, and after-sales services. It is a direct regional competitor to Fiat Barigüi with a comparable multi-location dealer business model.
• Pacaembu Automóveis: Pacaembu is one of the largest Fiat dealer networks in Brazil, operating multiple Fiat showrooms primarily in the São Paulo metro area. It is a direct competitor selling the same Fiat brand with overlapping vehicle lineup, financing, and service offerings — the most analogous contrast to Fiat Barigüi in a different Brazilian region.
• Via Itália Fiat: Via Itália is a Fiat/Chrysler/Jeep dealer group in Brazil offering new vehicle sales, financing, and service. Direct competitor in the same product category with similar business model and customer base.

Others

• Banco Bari: Banco Bari is a digital bank created by Grupo Barigüi offering accounts, credit, and investments. While within the same parent ecosystem, it is adjacent as a financial services arm — relevant to Fiat Barigüi's vehicle financing stack and customer financing ecosystem.

Emerging players

• BYD Brasil: BYD Brasil is expanding its EV presence with direct-sales stores and select dealer partnerships. Comparable as a new vehicle brand reshaping Brazil's auto retail model, representing a structural threat to traditional dealer economics.

Regional players

• Localiza: Localiza is Brazil's largest car rental company and a major fleet customer purchasing vehicles from dealers. Comparable as a major Brazilian automotive services player with fleet-scale operations, representing a key B2B customer segment for Fiat Barigüi's Plano Frota offering.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/grupobarigui
• YouTubeyoutube.com/grupobarigui
• Facebookfacebook.com/grupobarigui
• LinkedInlinkedin.com/company/fiat-barigui-ve%C3%ADculos-alto-da-xv
• Instagraminstagram.com/grupobarigui

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Fiat Barigui Veículos Alto da XV