Trattoria FIAT

What Trattoria FIAT does

Trattoria FIAT is a single-location Italian restaurant and wine bar operating at Kongens Nytorv 18 in central Copenhagen, Denmark. Founded in 2007 and operating as part of the Sovino Brands restaurant group, the venue offers a full à la carte menu (antipasti through dolce) alongside two signature set menus (MENU FIAT at 695 DKK per person with wine pairings; FIAT 10 at 575 DKK for a 10-course sharing format). The core product is an everyday-luxury Italian dining experience centered on a sommelier-led program featuring more than 200 Italian wines, served through a 14-meter-high wine bar, the main dining room, a vaulted cellar event space (50 guests), and a covered Tuscan-style courtyard (45-50 guests).

The business model is direct-to-consumer, generating revenue across six distinct streams: à la carte dine-in (item pricing 95–585 DKK), wine and beverage sales (90–425 DKK per glass; cocktails 125–145 DKK), curated set menus, private events and parties (475–675 DKK per person for 3–5 course packages), wine tasting experiences (small tastings 150 DKK, monthly wine club 400 DKK, private custom tastings), and a phone-based takeaway service for Italian charcuterie, cheese, and focaccia. Distribution is exclusively domestic through the physical storefront, the SevenRooms booking platform integrated into the website, and direct inquiry for events. Sovino Brands provides umbrella HR, marketing, and operational support; a shared Sovino gift card is valid across the group's 15+ restaurants.

Customer segmentation is hybrid across five use cases: walk-in and booked individual diners (the primary segment), theatre-goers served by a timed theatre menu at 450 DKK with table held until 19:30, wine enthusiasts (wine club and tasting participants), private event hosts (confirmations, birthdays, weddings), and corporate clients booking the cellar and courtyard for company events. Marketing relies on the FIAT website (Danish/English), the SevenRooms newsletter signup, the theatre co-location adjacency, word-of-mouth through the wine club, and cross-referrals within the Sovino Brands portfolio.

Name

Trattoria FIAT

Legal name

Trattoria FIAT

Website

https://f-i-a-t.dk

Company type

Private

Operating status

Operating

Headcount range

1–10 employees

Short description

Trattoria FIAT is an Italian restaurant and wine bar on Kongens Nytorv in Copenhagen, offering à la carte dining, a 200-wine Italian program, wine tastings, and private events as part of the Sovino Brands restaurant group.

Ownership category

akta.pro rank

Product category

Italian Restaurant

NAICS

Limited-Service Restaurants (722513)

SIC

Retail-Eating & Drinking Places (5810)

akta.pro primary industry

Brasseries, Bistros & Trattorias (THAFACAI)

Keywords

• Italian restaurant
• Wine bar
• Wine tastings
• Private dining
• Copenhagen dining

Headquarters

HQ city

Copenhagen

HQ country

Denmark

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Revenue model

1. Dine-in food service: Full-service Italian restaurant offering à la carte menu including antipasti, primi, secondi, pizze, formaggi, and dolce. Revenue generated from table service during lunch and dinner hours.
2. Beverage sales: Extensive Italian wine program with over 200 wines available. Sales include wines by the glass, bottles, cocktails, beer, and non-alcoholic beverages. Wine bar serves as a separate revenue stream with informal atmosphere.
3. Private events and parties: Hosting of company events, private celebrations, weddings, confirmations in dedicated spaces including cellar (50 capacity), courtyard (45-50 capacity), and wine bar. Revenue from set menu packages ranging 475-675 DKK for 3-5 course meals.
4. Wine tasting experiences: Organized wine tastings including wine club (monthly, 400 DKK), small pre-dinner tastings (150 DKK for 3 wines), and private custom tastings. Revenue from experience-based service.
5. Set menu experiences: Curated multi-course dining experiences including MENU FIAT (4 courses & 4 wines, 695 DKK) and FIAT 10 (10-course sharing menu, 575 DKK per person). Also theatre menu (450 DKK, 3 courses, 2 wines, coffee).
6. Takeaway service: Takeaway menu offering Italian delicacies including charcuterie, cheeses, and focaccia for off-premises consumption.

Pricing tiers

Go-to-market motion1 record

Distribution channels5 records

Marketing channels5 records

Core offering

Trattoria FIAT is a traditional Italian restaurant in central Copenhagen offering à la carte Italian cuisine paired with an extensive wine program. The venue operates a wine bar, hosts wine tastings and a wine club, and accommodates private events and corporate gatherings at its Kongens Nytorv location.

Product overview

Trattoria FIAT is an Italian restaurant on Kongens Nytorv in Copenhagen, part of Sovino Brands restaurant group. The offering is a unified dining experience centered on Italian cuisine, complemented by an extensive wine program. Core offerings include the main restaurant (rustic Italian dishes from antipasti through dolce), an Italian wine bar with 200+ wines, and various wine tasting experiences (public tastings, wine club, private tastings, and small pre-dinner tastings). Event hosting services include a vaulted cellar, courtyard, and wine bar for company parties and private events. Additional offerings include set menus (FIAT Set Menu 4 courses, FIAT 10 ten-course sharing menu), theatre menus, company/event menus, takeaway service, and gift cards.

Differentiator

Problem solved

Functional benefit

Products and services

• Trattoria FIAT Restaurant Dining
• Wine Bar
• Wine Tastings
• Wine Club
• FIAT Set Menu
• FIAT 10 Menu
• Theatre Menu
• Company and Event Menu
• Private Events and Parties
• Takeaway Service
• Gift Cards

Quantifiable outcome

• Table reservation available until 19:30 for theatre-goers

Segments5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Four partnerships are on record, tiered core and minor.

• Sovino BrandscoreOthersParent company operating multiple Copenhagen restaurants. Trattoria FIAT is part of the Sovino Brands portfolio including 15+ restaurants such as Goldfinch, Masseria, Restaurant Sugo, Le Grand Rouge, Ambra, Bistro Central, and others. Sovino provides HR management, marketing umbrella, and operational support.
• Gamle Scene (Old Stage Theatre)minorStrategic or Co-development PartnerTheatre located on the same square (Kongens Nytorv) as Trattoria FIAT. The restaurant offers pre-theatre dining with table reservations until 19:30 for theatre patrons.
• Skuespilhuset (The Playhouse)minorStrategic or Co-development PartnerNearby theatre in Copenhagen. Trattoria FIAT is in short distance for pre-theatre dining, catering to playhouse visitors.
• Operaen (Copenhagen Opera House)minorStrategic or Co-development PartnerMajor Copenhagen opera venue located near Kongens Nytorv. Trattoria FIAT serves opera-goers seeking pre-performance dining.

Scale indicators2 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• Eataly: Global Italian food marketplace and restaurant chain. Comparable as a broader Italian food and wine destination, though Eataly operates as a multi-category retail/dining concept rather than a single specialized trattoria.

Direct peers

• Restaurant Sugo: Sister Italian concept under Sovino Brands in Copenhagen. Directly comparable as a Sovino-owned Italian restaurant serving a similar Copenhagen clientele; serves as a same-group benchmark for menu, pricing, and wine program execution.
• Goldfinch: Italian-leaning restaurant under Sovino Brands in Copenhagen. Comparable as a same-group Italian dining concept with shared marketing umbrella and cross-referrals.
• Masseria (Tavola Di Masseria): Italian restaurant under Sovino Brands in Copenhagen. Directly comparable as a same-group Italian concept; useful for benchmarking Sovino's Italian portfolio strategy.
• Restaurant Marchal: Independent fine dining restaurant in central Copenhagen. Comparable premium Copenhagen dining concept competing for similar high-spend diners and corporate event bookings.
• Le Grand Rouge: Sister Sovino Brands restaurant in Copenhagen. Comparable as a same-group dining concept; useful for understanding Sovino's broader Copenhagen dining portfolio dynamics.
• Restaurant Kanalen: Independent Copenhagen fine dining restaurant also under Sovino Brands. Comparable as a Sovino-operated upscale dining concept in central Copenhagen targeting a similar premium customer base.
• Bistro Central: Sister Sovino Brands concept in Copenhagen. Comparable as a same-group restaurant operating in central Copenhagen, sharing HR and marketing infrastructure.
• The Market Italian: Italian restaurant concept under Sovino Brands in Copenhagen. Comparable as a same-group Italian dining venue sharing the Sovino reservation and marketing infrastructure.
• Formel B: Established Copenhagen fine dining restaurant. Comparable as a premium Copenhagen dining venue competing for the same affluent local and tourist clientele.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/trattoria-fiat

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Trattoria FIAT