Fiboo

What Fiboo does

Fiboo Sp. z o.o. is a Polish private limited company founded in 2021 and headquartered in Baranowo (Wielkopolskie), operating as a direct-to-consumer e-commerce brand of eco-friendly pet accessories for dogs and cats. The company sells over 97 SKUs across ten categories — pet toys, slow feeders, lick mats, pet bowls, pet bowl mats, brushes, waste bags, bundled sets, litter mats, and other accessories — manufactured in Poland from sustainable materials including TPE-S thermoplastic elastomers, recycled PET (rPET), and PLA bioplastic derived from corn starch. Pricing is unit-based, denominated in Polish zloty (with EUR display), spanning roughly 8–73 PLN per item, with a parallel 'price on phone demand' lane for bulk/B2B orders.

The business model is dual: a primary DTC channel through fiboo.pl (with multi-language, multi-currency support and shipping to 16 European countries) and a B2B distributor and pet-store partner program targeting European retailers. The technology stack is built on the IdoSell e-commerce platform, integrated with PayPal, TrustMate (verified reviews), Google Analytics, reCAPTCHA, and standard social SSO. The company is independently operated with no disclosed external funding, no parent company, no subsidiaries, and a six-person team, relying on organic social channels (Instagram, Facebook, YouTube) and email for customer acquisition. A 4.9/5 TrustMate rating across 307 reviews suggests strong customer satisfaction within a niche, environmentally conscious European pet-owner segment.

Name

Fiboo

Legal name

Fiboo Sp. z o.o.

Website

https://fiboo.pl

Company type

Private

Operating status

Operating

Headcount range

1–10 employees

Short description

Fiboo is a Polish DTC e-commerce brand that designs and sells eco-friendly pet accessories for dogs and cats, using sustainable materials such as TPE-S, rPET, and PLA, serving consumers across 16 European countries alongside a B2B distributor program.

Ownership category

akta.pro rank

Product category

Pet Accessories

NAICS

Pet and Pet Supplies Retailers (459910)

SIC

Miscellaneous Plastics Products (3080)

akta.pro primary industry

Pet Apparel & Accessories Retail (Leashes, Collars, Clothing) (CRALAHAM)

akta.pro secondary industries

Pet Accessories & Travel Gear Distribution (Collars, Leashes, Carriers) (CRAOAKAF), Pet Toys, Training & Enrichment Products Distribution (CRAOAKAE), Pet Litter, Waste & Odor Control Retail (CRALAHAH)

Keywords

• Eco-friendly pet accessories
• Sustainable pet products
• Dog cat toys
• Pet slow feeders
• Biodegradable pet bowls

Headquarters

HQ city

Baranowo

HQ country

Poland

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Technology or R&D

Revenue model

1. Direct Product Sales: Fiboo generates revenue through direct sales of eco-friendly pet accessories via their e-commerce platform. Products are sold as one-time purchases with unit pricing. The company also offers B2B distribution partnerships.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels4 records

Core offering

Fiboo designs, manufactures, and sells eco-friendly pet accessories for dogs and cats — including toys, slow feeders, lick mats, bowls, bowl mats, brushes, waste bags, sets, and litter mats — made from sustainable materials (TPE-S elastomers, rPET, and PLA). Products are manufactured in Poland and sold via the company's own e-commerce store fiboo.pl (B2C) and through a dedicated B2B distribution program targeting pet retailers across Europe.

Product overview

Fiboo is an eco-friendly pet accessories brand for dogs and cats, operating as a multi-category product portfolio built around sustainable materials. The company offers a comprehensive range of pet products organized into ten main categories: Pet Toys (including chew toys, tug toys, treat balls, flying discs, and treat dispensing toys), Slow Feeders, Lick Mats, Pet Bowls, Pet Bowl Mats, Brushes, Waste Bags, Sets (bundles), Litter Mats, and Other Products. All products are manufactured using eco-friendly materials including TPE-S (thermoplastic elastomers), rPET (recycled PET), and PLA (polylactic acid from corn starch). The product range spans from basic feeding essentials to interactive toys, with many products available in multiple sizes (S/M/L) and color variants. The company is headquartered in Baranowo, Poland.

Differentiator

Problem solved

Functional benefit

Products and services

• Pet Toys Interactive and chewing toys for dogs and cats including tug toys (FIB, FIBSY), flying discs (FRISBOO, FRISBOO MINI), tug rings (FRINGOO, FRINGOO MINI), boomerang fetch toys (FIBOOM), treat balls (SNACK FIBOOL, SNACK FIBOOL SOFT, SNACK FIBOOL JUMBO, SNACK FIBOOL JUMBO SOFT), chew toys (FIBOONE DENTAL, FIBOONE PUPPY, FIBOONE BIG PUPPY, Fiboone Woody, Snack Fiboone), and treat dispensing toys (FIJOO). For pet owners seeking engaging, durable toys for dogs and cats.
• Slow Feeders Bowl-style feeders designed to slow down eating including SLOW FIBOOWL, SLOW FIBOOWL MINI, FLIP FIBOOWL, and FLIP FIBOOWL+SNACKLID. Made from TPE-S eco-friendly material. For pet owners wanting to control their pet's eating pace.
• Lick Mats Interactive licking surfaces for dogs and cats including FIBOOWL S, FIBOOWL M, FIBOOWL L (2-in-1 Non-Slip Dog Feeding Mat & Bowl), LICK FIBOOWL, LICK FIBOOWL MINI, LOLLIPOP, LOLLIPOP WALLY, LOLLIPOP STICKY, LOLLIPOP MINI, SNOOPY, FIZZA, SPACE FIP, FIPLOO, FIBNOOSE, and multi-functional feeding mats (FIBOOFFET). For pet enrichment and stress relief.
• Pet Bowls Feeding and water bowls including Flat bowl, Bowl S (200ml), Bowl M (400ml), Bowl L (700ml), ECO Flat bowl, ECO Bowl S, ECO Bowl M, ECO Bowl L, Travel Bowl FIBBOWL M FLEXI (400ml), and slow feeder combinations. For everyday pet feeding and watering.
• Pet Bowl Mats Non-slip mats placed under bowls including Pet food mat (47x30cm), Pet food mat (43x22cm), Pet food mat S/M/L, Anti-slip mat for under bowls (32x32cm), Pet food bowl base, and limited edition Pet food mat dots. For keeping floors clean and bowls stable.
• Brushes Grooming brushes for dogs and cats including FIBBRUSH SOFT (soft pet grooming brush) and FIBBRUSH HARD (hard pet grooming brush). Made from TPE-S eco-friendly material. For routine pet grooming.
• Waste Bags Dog poop bags including 8-pack standard bags and FIBPOOP RLDPE 8-pack eco-friendly bags. For dog owners managing pet waste.
• Sets Bundled product sets including Flat bowl + Mat S, Bowl S/M/L + Mat S/M/L combinations, ECO Flat bowl + Mat S, ECO Bowl S/M/L + Mat S/M/L combinations, and various Lick Mat + Bowl bundles. For pet owners seeking matched feeding sets.
• Litter Mat Cat litter mat (30x30cm) for trapping litter outside the box. For cat owners managing litter scatter.
• Other Pet Accessories Additional accessories including ICEBOO dog treat freezing tray, Snack Fibeek lids (Lid with Opening, Full Lid), FLIP FIBOOWL LID, and FIBHOLDER dog treat holder.

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration8 records

Feature3 records

Partnerships

One partnership is on record.

• IdoSellcoreTechnology or IntegrationFiboo's e-commerce platform is powered by IdoSell (IAI S.A.), a comprehensive e-store application system providing the technical infrastructure for their online store, including payment processing, order management, and customer account functionality.

Scale indicators3 records

Recent moves5 records

Expansion highlights5 records

Direct peers

• Rogz: South Africa-founded pet accessories brand with broad European distribution across toys, collars, leads, bowls, and apparel. Directly comparable breadth, channels, and category overlap with Fiboo.
• Hunter GmbH: German manufacturer of collars, leads, harnesses, toys, and bowls for dogs and cats with strong retail presence in Europe. Comparable European-made pet accessories brand with multi-category portfolio.
• Hurtta: Finnish dog and outdoor accessory brand selling collars, harnesses, outerwear, and lifestyle pet products across Europe. Comparable European-origin, design-forward pet accessories positioning.
• Earth Rated: Canada-based pet brand built around sustainable dog poop bags and waste management. Directly comparable eco-friendly positioning and overlapping waste bag SKUs.
• Wild One: DTC-first pet accessories brand offering toys, bowls, harnesses, and travel goods with a design-led, sustainability-tilted positioning. Comparable DTC go-to-market and modern pet parent target customer.
• West Paw Design: US manufacturer of durable, eco-conscious dog toys, beds, and bowls, marketed with a sustainability and quality positioning. Comparable eco-friendly material claims and toy/bowl product overlap.
• Beco Pets: UK-based sustainable pet brand offering toys, bowls, and accessories made from recycled and natural materials. Closely aligned eco-friendly materials positioning and product overlap with Fiboo.
• Outward Hound: US pet brand offering toys, slow feeders, puzzles, and enrichment products for dogs. Significant overlap with Fiboo's toy and slow feeder categories across DTC and retail.
• TIAKI: European pet lifestyle brand offering toys, beds, bowls, and accessories for dogs and cats with broad retail distribution. Comparable European multi-category pet accessories portfolio.
• LickiMat: Australian-origin brand specializing in lick mats and slow-feeding enrichment products for dogs and cats. Direct overlap with Fiboo's slow feeder and lick mat lines on product, channel, and end use.

Market position

Strengths5 records

Weaknesses4 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/@fiboo-akcesoriadlazwierzat2434
• Facebookfacebook.com/Fiboopl
• Instagraminstagram.com/fiboo.pl
• LinkedInlinkedin.com/company/fiboopl

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Fiboo