FIDIAS

What FIDIAS does

FIDIAS (legal entity Kerala Puerto, S.L.) is a privately held Spanish health, sports, and professional-education company founded in 2002 in El Puerto de Santa María, Cádiz. It operates a dual business combining two physical training and rehabilitation centers—one in El Puerto de Santa María and one in Vélez-Málaga (Málaga province)—with a multi-channel education division that sells accredited master's programs, individual courses, course bundles, personal training, and endurance coaching services. The company serves two distinct end markets: individual consumers seeking personal training, rehabilitation, prenatal/postpartum training, or endurance coaching, and fitness trainers and physiotherapists seeking certification and continuing education.

The education catalog is anchored by five master's-level programs (HTC, WTC, IPTC, ESTC, MTC) delivered in partnership with UTAMED university, which grants 60 ECTS credits alongside the 1,500-hour FIDIAS private certification. The broader catalog includes 150+ online courses, course bundles, personal training sessions (individual and bundled), FIDIAS Endurance subscription coaching, and EMBARAZO FIT prenatal programs. Distribution is multi-modal: in-person cohorts in four Spanish cities (El Puerto de Santa María, Vélez-Málaga, Barcelona, Granada), the proprietary Campus FIDIAS WordPress-based LMS/e-commerce platform, the FIDIAS Online remote service via the DudyFit app, and the FIDIAS LAB professional community on Skool.

The go-to-market is community- and event-led, anchored by the annual Summer Camp free workshop series that feeds paid enrollments. Pricing spans €30–€195 per individual course, €2,392–€3,490 per master's program (with 12–24 month installments), €36–€45 per personal training session, and €450 for the EMBARAZO FIT program, supported by a 5%-each-side referral program. Marketing relies on a long-running educational blog (since 2011), social media (Instagram, Facebook, YouTube, LinkedIn, Spotify podcast), and weekly newsletters. The company is founder-led (Raúl Gil Bello as philosophical compass, Adán Martín as Director of Formation since 2001), with no disclosed external funding or institutional ownership.

Name

FIDIAS

Legal name

Kerala Puerto, S.L.

Website

https://fidias.net

Company type

Private

Founded year

2002

Operating status

Operating

Headcount range

51–100 employees

Short description

FIDIAS is a privately held Spanish company operating two health and sports training centers alongside an education division that sells UTAMED-accredited master's programs and 150+ online courses to fitness trainers and physiotherapists across Spain.

Ownership category

akta.pro rank

Product category

Professional Fitness Education and Rehabilitation Services

NAICS

Sports and Recreation Instruction (611620), Fitness and Recreational Sports Centers (713940)

SIC

Services-Membership Sports & Recreation Clubs (7997)

akta.pro primary industry

Sports & Recreation Lessons (Surfing, Skiing, Golf, Tennis) (THAJAKAN)

Keywords

• Professional fitness education
• Injury rehabilitation services
• Personal training centers
• Women's health training
• Physiotherapy training programs

Headquarters

HQ city

El Puerto de Santa María

HQ country

Spain

HQ region

Europe

Offices3 records

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Others

Revenue model

1. Master's Programs: Professional training master's programs with double certification (FIDIAS + UTAMED university). Programs include HTC (Health Training Course), WTC (Women Training Course), IPTC (Injuries & Pain Training Course), and ESTC (Endurance Sports Trainer Course). Available in-person, hybrid, and online formats.
2. Individual Courses: Over 150 individual online courses covering specialized topics in training, rehabilitation, pain management, pregnancy/postpartum, and sports. Sold as one-time purchases with lifetime access.
3. Personal Training Sessions: In-person and online personal training sessions sold as individual sessions or in bundles (4, 8, 10 session packages). Services include rehabilitation, prenatal/postnatal training, sports performance.
4. Course Bundles (Packs): Curated bundles of 2-6 courses at discounted rates compared to individual purchase. Summer promotions offer up to 50% discounts on course packs.
5. FIDIAS Endurance Services: Online coaching and planning services for endurance athletes, including monthly subscriptions and race-specific training programs.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels6 records

Core offering

FIDIAS operates a dual business combining two physical training and rehabilitation centers (in El Puerto de Santa María and Vélez-Málaga, Spain) with a professional education division. The company sells university-accredited master's programs (HTC, WTC, IPTC, ESTC, MTC), over 150 individual online courses, in-person and online personal training sessions, and endurance sports coaching. All programs are built on a complex dynamic systems methodology developed through more than 23 years of practical experience.

Product overview

FIDIAS operates as a dual business combining physical training/rehabilitation centers with a professional education division. The core offering includes three physical centers (FIDIAS Center) providing personal training, injury rehabilitation, and specialized health services, alongside an online education platform (FIDIAS Formación/Campus) offering university-accredited master's programs (HTC, WTC, IPTC, ESTC, MTC) and individual courses. These are connected through FIDIAS Online services and the FIDIAS Lab community, creating an integrated ecosystem for fitness and physiotherapy professionals combining hands-on practice with academic training.

Differentiator

Problem solved

Functional benefit

Brands

• FIDIAS CENTER Puerto Santa María: Physical training and rehabilitation center located in El Puerto de Santa María, Cádiz, offering personal training, physiotherapy, and specialized services for injury rehabilitation and sports performance.
• FIDIAS CENTER Vélez-Málaga
• HTC (Health Training Course)
• WTC (Women Training Course)
• IPTC (Injuries and Pain Trainer Course)
• ESTC (Endurance Sports Trainer Course)
• Summer Camp

Quantifiable outcome

• More than 23 years of experience in training and physiotherapy
• +2 more outcomes

Named customers4 records

Segments5 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Two partnerships are on record, tiered core.

• UTAMED (Universidad Tecnológica Atlántico Mediterránea)coreStrategic or Co-development PartnerUniversity partnership providing official accreditation for FIDIAS master's programs. All master's programs offer double certification: FIDIAS private certification (1500 hours) plus UTAMED university master's degree (60 ECTS credits). This partnership enables professional recognition and academic credentials for graduates.
• Skool (FIDIAS LAB Community)coreTechnology or IntegrationPlatform hosting the FIDIAS LAB professional community for trainers and physiotherapists. Provides community features including discussions, resources, and networking for FIDIAS students and alumni.

Scale indicators5 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• National Academy of Sports Medicine (NASM): Globally recognized leader in personal training certification, offering CPT and continuing education to fitness trainers and physiotherapists. Directly comparable to FIDIAS's MTC and HTC master programs in educational content, target audience, and certification model.
• Functional Training Institute: Specialized in functional training education and certification for fitness professionals. Methodology and target audience overlap with FIDIAS's training programs and FIDIAS LAB professional community.
• Precision Nutrition: Online fitness and nutrition education company selling courses and certifications to fitness professionals. Similar go-to-market, online course delivery model, and educational content focus to FIDIAS Formación.
• Medbridge: Online continuing education platform for healthcare professionals including physical therapists and rehabilitation specialists. Directly comparable to FIDIAS's IPTC and rehabilitation courses in audience and digital delivery model.
• Athletics and Fitness Association of America (AFAA): Group fitness and personal training certification body with global reach. Comparable certification model and trainer audience to FIDIAS's personal training and rehabilitation master's programs.
• National Strength and Conditioning Association (NSCA): Strength and conditioning certification body offering CSCS and related credentials. Comparable to FIDIAS's ESTC endurance program and sports performance training education, serving the same professional trainer audience.
• American College of Sports Medicine (ACSM): Clinical exercise and fitness certification body offering credentials including clinical exercise physiologist. Comparable to FIDIAS's IPTC (Injury Prevention, Rehabilitation and Pain) program in evidence-based healthcare-focused instruction.
• American Council on Exercise (ACE): Major U.S.-based personal training and group fitness certification organization. Similar continuing education model and target customer base to FIDIAS's trainer-focused master's programs.
• IDEA Fit: Continuing education provider and content platform for fitness professionals globally. Comparable to FIDIAS Formación in offering courses, certifications, and content marketing to personal trainers and physiotherapists.

Regional players

• Real Madrid Universidad Europea: Spanish university-based sports education programs, including master's degrees in sports management and training. Competes with FIDIAS's UTAMED-accredited master's programs in the Spanish-speaking market for aspiring sports professionals.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/@Fidiaslab
• Facebookfacebook.com/Fidiasformacion
• LinkedInlinkedin.com/school/fidiasformacion
• Instagraminstagram.com/fidias_formacion

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about FIDIAS