Fidler Moving and Storage

What Fidler Moving and Storage does

Fidler Moving and Storage is a third-generation, family-owned moving and storage company headquartered in Hanover, Ontario, with origins dating to 1952 in nearby Walkerton. The company has operated continuously for more than 70 years under family stewardship and has been a United Van Lines agent since 1961, which provides access to the broader Canada–US moving network. Steve Johnston has led the business since 2002. The company is supported by a small team of approximately 5 employees and operates from a single 10,000 sq ft warehouse facility.

The company's service portfolio covers the full household and small-commercial moving value chain: local moves, long-distance moves, and international relocations coordinated through the United Van Lines network; heated palletized storage for household goods; a mini self-storage facility; document and file storage; packing services; and equipment rental (e.g., dollies, blankets). Storage is delivered through 150+ private vaults within the warehouse. The underlying "technology" is conventional — physical warehouse infrastructure, a fleet of moving vehicles, and operational logistics — rather than a software or platform-based offering. There are no patents, proprietary algorithms, or digital products disclosed.

The business model is primarily transactional and services-based. Revenue is generated through per-move pricing (quoted via the company website or through direct contact), recurring storage rentals, and ancillary fees for packing materials and equipment. The go-to-market approach is word-of-mouth, direct community relationships, and a basic online quote channel rather than performance marketing or enterprise sales. The customer base is split between residential households (local and long-distance) and small commercial accounts using storage services, with no disclosed anchor customers or contracts.

Name

Fidler Moving and Storage

Legal name

Fidler Moving & Storage Ltd.

Website

https://fidlermoving.com

Company type

Private

Founded year

1952

Operating status

Operating

Headcount range

1–10 employees

Short description

Fidler Moving and Storage is a third-generation, family-owned moving and storage company based in Hanover, Ontario, providing local, long-distance, and international moving services, heated palletized storage, mini self-storage, and document storage to residential and small commercial customers across Canada and the US.

Ownership category

akta.pro rank

Product category

Moving and Storage Services

NAICS

Used Household and Office Goods Moving (484210), General Warehousing and Storage (49311), Lessors of Miniwarehouses and Self-Storage Units (53113)

SIC

Transportation Services (4700), Public Warehousing & Storage (4220)

akta.pro primary industry

Local Loading/Unloading with Company Truck (In-Town Transport) (HSAKAAAJ)

akta.pro secondary industries

Interstate Small Moves & Partial Loads (Consolidated/Shared Truckload) (HSAKABAE), Moving, Packing & Seasonal Storage Retail (Boxes, Totes, Ornament Storage) (CRAIAJAJ)

Keywords

• Moving services
• Household relocation
• Warehouse storage
• Self-storage units
• Packing supplies

Headquarters

HQ city

Hanover

HQ country

Canada

HQ region

North America

Offices2 records

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Supply Chain, Marketing or Sales, Technology or R&D

Revenue model

1. Moving Services: Core revenue from residential and commercial moving services, charged at competitive hourly rates with free estimates provided. Services include local, long-distance, and overseas moving with full-service or partial options.
2. Warehouse Storage: Heated palletized storage services with 10,000 square foot climate-controlled facility and over 150 private storage vaults. Revenue from storage space rental on a per-item or space basis.
3. Mini Self-Storage: Self-contained storage units available for rent on a monthly basis with 24-hour access. Customers pay monthly rental fees for flexible storage space.
4. Packing Services and Supplies: Full packing service where Fidler packs customer belongings, plus sale of packing supplies including boxes, bubble wrap, tape, and specialized cartons. Equipment rental for dollies, appliance carts, and furniture pads.
5. Valuation Protection Plans: Released Value Protection included in all moves ($0.60 per pound, max $50/article) and optional Replacement Value Protection purchased before moving date for additional coverage.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels4 records

Core offering

Fidler Moving & Storage Ltd. is a Hanover, Ontario-based moving and storage company that provides residential and commercial moving services (local, long-distance via the United Van Lines network, and overseas), plus warehouse storage (heated palletized, mini self-storage, and business document/file storage). The company also sells packing supplies, rents moving equipment, and offers full-service packing and valuation protection plans.

Product overview

Fidler Moving & Storage is a local moving company offering a unified portfolio of moving and storage services. The core offerings include Local Residential Moving, Long Distance Moving (via United Van Lines network), Overseas Moving, and Office/Business Moving. Storage services encompass Heated Palletized Storage in a 10,000 sq ft climate-controlled warehouse, Mini Storage with 24-hour access, and Documentation/File Storage. Complementary services include Full Service Packing, Packing Supplies (cartons, boxes, bubble wrap), Equipment Rental (dollies, furniture pads, piano skids), and valuation protection plans (Released Value Protection and Replacement Value Protection). The company also provides a custom item quote system for estimate requests.

Differentiator

Problem solved

Functional benefit

Products and services

• Local Residential Moving

Quantifiable outcome

• $0.60 per pound coverage included in all moves (max $50 per article)

Segments6 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

One partnership is on record.

• United Van LinescoreChannel Partner/ Reseller/ Distributor · 1 January 1961In 1961, Norm Fidler joined United Van Lines and his business specialized exclusively in moving household goods. As a member of United Van Lines (Canada) Ltd., Fidler Moving is part of a network of 200 privately owned moving companies enabling seamless moves anywhere in Canada and the United States. United Van Lines has strict rules and expectations for their agents.

Scale indicators3 records

Recent moves5 records

Expansion highlights3 records

Emerging players

• Moving APT: Online moving brokerage platform connecting customers with local movers. Comparable as a competing customer acquisition channel, though operating as a broker rather than owning trucks and storage facilities.
• iMoving: Digital marketplace for booking local and long-distance movers. Comparable as a disruptor to traditional local movers' customer acquisition model, potentially disintermediating operators like Fidler.

Direct peers

• Premiere Van Lines: Canadian household goods moving company offering local, long-distance, and international moving services. Direct comparable in business model, geographic focus (Canada), and service offerings to Fidler Moving.
• Wheaton World Wide Moving: Agent-based van line network offering household goods moving services. Comparable van line structure that competes with United Van Lines for agent affiliations and long-distance move bookings.

Broad incumbents

• Atlas Van Lines: Major North American van line network similar to United Van Lines. Comparable as a competing agent-based network enabling long-distance moving services for affiliated local movers.
• Public Storage: Largest self-storage operator in North America. Comparable for the self-storage segment of Fidler's business, though at vastly larger scale and serving urban markets.
• Allied Van Lines: Major North American van line network with agent-based structure. Comparable to United Van Lines as competing moving network that local Canadian/U.S. movers affiliate with.
• North American Van Lines: Major interstate van line network agent-based system. Comparable as a competing van line platform that smaller local movers affiliate with for long-distance moves.
• Two Men and a Truck: Large franchise-based moving company with a strong local-mover model serving residential and commercial customers. Comparable business model (local franchise moving services) though operating across many markets with a more developed franchise infrastructure.
• AMJ Campbell: One of Canada's largest moving and storage companies offering local, long-distance, and international moving services. Comparable as a Canadian household goods mover with affiliated van line network, though at significantly larger scale and broader geographic coverage.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/FidlerMoving
• LinkedInlinkedin.com/company/fidler-moving-and-storage

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Fidler Moving and Storage